By the end of 2017, Facebook’s messaging app will look a whole lot different. Apart from a better messaging experience, this may also mean the end of phone numbers as we know it.Facebook messaging products’ vice president David Marcus believes phone numbers will eventually become obsolete as a f...
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. I had a unique experience a couple months ago that confirmed that Google weights local ranking factors diffe...
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen. Writing powerful social media copy to grab people’s eyes and win their hearts is a challenge, though. And often, when our content isn’t breaking throu...
Several years ago, we had a television network client who, the morning after their show aired, would eagerly ask, “How did I do last night?” What she meant was: How did the network’s shows perform the previous evening? But answering that basic question wasn’t so simple a few years ago. Why?...
Despite the tremendous technological innovation we’ve witnessed over the past two decades (smartphones, cloud computing, social networks), search interfaces and their underlying mechanics have remained fairly stagnant. The familiar portals of the early naughts are largely what we see today: empty ...
The aspect of realism involved in writing is often overlooked. The need for research in every genre, whether fiction or non-fiction, was what a small group of writers gathered to learn about in a workshop led by creative writing teacher Pamela Schoenewaldt and Jamie Osborn, librarian for the Knoxvil...
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate. So how to improve your contact page? Here are a few ideas… Add your full business address and a phone number This is just the matter of being trustworthy, es...
The author of Bad Science will talk about the benefits of randomised trials in Birmingham todayEvidence-based research should be a key part of initial teacher training and ongoing CPD, a bestselling author and academic has suggested. Dr Ben Goldacre, who is also a qualified doctor and campaigner, s...
Signs of improved intelligence communications   Most American counterterrorism, espionage and counterintelligence operations, from the Cold War to the Iraq War, are unknown to the public at large. But we know, implicitly, that the U.S. intelligence community, military and special operations ...
Last week, the world heard that the Singapore Government plans to restrict Internet access for all public servants from May next year. On the one hand, critics have argued that the policy will set Singapore back and that it contradicts our Smart Nation aspirations. On the other hand, cyber security...

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