The Indian government recently refused to grant Google permission to cover India through Google Street View. The widely cited reason for this is security concerns, such as panoramic images available will aid terrorist attacks, and the sensitive areas such as nuclear establishments and defence areas ...
- Monday, 13 June 2016 02:28
- By James Gill
If you searched for "three white teenagers" on Google Images earlier this month, the result spat up shiny, happy people in droves – an R.E.M. ballad in JPG format. The images, mostly stock photos, displayed young Caucasian men and women laughing, holding sports equipment or caught whimsically mid-...
- Monday, 13 June 2016 02:23
- By Clara Johnson
Security researchers have found that some of the wealthiest and most developed nations are at the greatest risk of hacks and cyberattacks -- in part because they have more unsecured systems connected to the internet.
Security firm Rapid7 said in its latest research, published Monday, that many West...
- Monday, 13 June 2016 02:15
- By Bridget Miller
If you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why:
Content strategy vs. content marketing
Yes, the two concepts are drastically different from each other, but understanding that you can’t successfully do one with...
- Saturday, 11 June 2016 04:40
- By Bridget Miller
The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016.
Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO,...
- Saturday, 11 June 2016 04:33
- By Joshua Simon
Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages.
It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them.
It’s something I place great...
- Saturday, 11 June 2016 04:06
- By Jasper Solander
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of the internet and digital technology across the globe.
Particularly of interest to us here at Search Engine Watch is a 21-page section on the evolution of voice an...
- Saturday, 11 June 2016 03:55
- By Clara Johnson
Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit -- and how to effectively address them.
For those who are unaware, “canonicalization” refers to the practice of making sure that for every instance of duplicate content on a site...
- Saturday, 11 June 2016 03:49
- By Bridget Miller
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready?
Expanded Text Ads were one of several huge AdWords changes Google announced recently – if not the biggest. I still can’t believe that Google will soon actually increase its ad text limits by ...
- Saturday, 11 June 2016 03:40
- By Joshua Simon
A new study conducted by SimilarWeb and Majestic concludes that there is a positive correlation between a website’s traffic and the number of referring domains pointing to that website.
The study analyzed 500,000 backlinks from 100,000 of the top sites on the web to find a correlation from the to...
- Saturday, 11 June 2016 03:34
- By Jasper Solander