One of the functions of your website is to help alleviate many of the fears visitors may have about doing business with you.
You have to make them confident and comfortable with making the purchase. Failure to earn their trust is a failure to earn their business.
All things being equal, web users ...
- Saturday, 18 June 2016 05:25
- By James Gill
Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss.
Local SEO is a critical part of an overall digital marke...
- Saturday, 18 June 2016 04:59
- By Jason bourne
In this episode of Marketing Nerds, Danielle Antosz and Kelsey Jones of Search Engine Journal discuss different ways to find clients through referrals, platforms like Upwork, and prospecting through job boards. They discuss their own experiences through those channels and share what successful for t...
- Saturday, 18 June 2016 04:53
- By James Gill
Google is extending its push into artificial intelligence with a new European research centre dedicated to advancing the technology.
Based in Zurich, the team will focus on three areas - machine learning, natural language understanding and computer perception.
Emmanuel Mogenet, who will head the u...
- Saturday, 18 June 2016 04:36
- By Asad Ali
Perhaps the most embarrassing aspect of filing for bankruptcy is the well-meaning condolence note from a friend. “I’m so sorry,” more than one has written. That sympathy is often followed by fear for what Facebook director Peter Thiel’s revenge campaign—a billionaire secretly funding lawsu...
- Friday, 17 June 2016 07:27
- By Jasper Solander
As expected, Apple has announced that its Siri digital assistant is coming to the Mac. The change means for the first time, people will have easy access to search from the macOS operating system — and search that isn’t Google.
Today, during its Worldwide Developers Conference, Apple demonstrate...
- Friday, 17 June 2016 07:12
- By David J. Redcliff
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website's indexed subdomains using a simple (and free) Chrome plugin.
An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to ...
- Friday, 17 June 2016 06:59
- By Asad Ali
Social media has overtaken television as young people's main source of news, according to a report.Of the 18-to-24-year-olds surveyed, 28% cited social media as their main news source, compared with 24% for TV.
The Reuters Institute for the Study of Journalism research also suggests 51% of people w...
- Friday, 17 June 2016 06:30
- By Paul L.
Parts of Britain are being left behind on access to online services, because of slow broadband, research suggests.
King's College London researchers said many of the regions with the worst internet access also used modern services the least.
The study compared online logs from half of the country'...
- Friday, 17 June 2016 06:25
- By Nick Tridea
As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand.
It is a challenge to stay true to your product, mix it up with the consumer insights about the brand, and to ultimately come up with th...
- Friday, 17 June 2016 06:17
- By Logan Hochstetler
