Several years ago, we had a television network client who, the morning after their show aired, would eagerly ask, “How did I do last night?” What she meant was: How did the network’s shows perform the previous evening?
But answering that basic question wasn’t so simple a few years ago. Why?...
- Monday, 20 June 2016 06:36
- By James Gill
Despite the tremendous technological innovation we’ve witnessed over the past two decades (smartphones, cloud computing, social networks), search interfaces and their underlying mechanics have remained fairly stagnant. The familiar portals of the early naughts are largely what we see today: empty ...
- Monday, 20 June 2016 06:30
- By Clara Johnson
The aspect of realism involved in writing is often overlooked. The need for research in every genre, whether fiction or non-fiction, was what a small group of writers gathered to learn about in a workshop led by creative writing teacher Pamela Schoenewaldt and Jamie Osborn, librarian for the Knoxvil...
- Monday, 20 June 2016 06:24
- By Bridget Miller
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate.
So how to improve your contact page?
Here are a few ideas…
Add your full business address and a phone number
This is just the matter of being trustworthy, es...
- Monday, 20 June 2016 06:14
- By Joshua Simon
The author of Bad Science will talk about the benefits of randomised trials in Birmingham todayEvidence-based research should be a key part of initial teacher training and ongoing CPD, a bestselling author and academic has suggested.
Dr Ben Goldacre, who is also a qualified doctor and campaigner, s...
- Monday, 20 June 2016 06:09
- By Jasper Solander
Signs of improved intelligence communications
Most American counterterrorism, espionage and counterintelligence operations, from the Cold War to the Iraq War, are unknown to the public at large.
But we know, implicitly, that the U.S. intelligence community, military and special operations ...
- Monday, 20 June 2016 06:05
- By Logan Hochstetler
Last week, the world heard that the Singapore Government plans to restrict Internet access for all public servants from May next year.
On the one hand, critics have argued that the policy will set Singapore back and that it contradicts our Smart Nation aspirations. On the other hand, cyber security...
- Monday, 20 June 2016 05:49
- By James Gill
The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining control over their own outlets and what they posted.
More than a decade later, many of the social media platfor...
- Monday, 20 June 2016 05:39
- By Bridget Miller
Sometimes, a little bit of knowledge can be a very dangerous thing.Everyone’s guilty of it. Have you ever had a harmless little headache? Then you’ve found yourself with smartphone in hand, searching your symptoms on Google, running down an endless online checklist?
The next thing you know, you...
- Monday, 20 June 2016 05:31
- By Bridget Miller
Two months ago Google began testing the color of its ‘Ad’ tag in Google AdWords ads — changing it from yellow to green. What was spoken of as being just a test at the time appears to have been a success, as Google is rolling out the green ‘ad’ tag label to all countries on all devi...
- Saturday, 18 June 2016 05:34
- By Jasper Solander
