According to analysts of service "Yandex", in 2016 Russian citizens in the five times increased buying activity on the web in intimate trade. More on 53% increased the demand for children's products.
It is worth noting that the intimate nature of the goods before the New Year are bought actively, than, for example, it was in November (+ 30%). The report said that in general on the eve of the New Year holidays the number of online shopping is traditionally grown. In addition, there is increased activity of Russians in online stores and compared to last year. In particular, the New Year's Eve Russian web users have made 71% of purchases of shoes and clothing more than in the same period in 2015.
In addition, it is reported that Russian residents to spend more money on food. growth in demand is also recorded (12%) on the train tickets sold online.