Monday, 11 September 2017 03:19

Telegraph View: Trust beyond search engines

By 

The price of houses is dictated by much more than the number of bedrooms.

What are seen as the best neighbourhoods in Sheffield changes over the decades as trends, jobs and schools alter within them.

 At at time when online firms are battling hard to convince customers that they offer the same services as traditional estate agents, trust means everything.

You only have to drive through the grand, old houses of Attercliffe and then look at their price-tags to understand that.

Correlating school ratings with property values also paints a painfully stark picture. We sit in what is described in this week’s Voices as our “comfort zones”, not daring to question where the grass is actually greenest.

That debate will never end but it is good for all if we get to know every area of Sheffield, rather than just our tiny corner.

I think the Telegraph has a role to play in that. It has been Sheffield’s property paper for many decades.

Today I am delighted that we have doubled the size of our homes supplement and have bigger plans for the future. Both our editorial and commercial teams have refocused their efforts because it has been made very clear to me that you, our readers, want property ads as well as information.

What we offer is not the same as that of internet search engines.

We give inspiration outside of defined boxes and allow browsing that might not start as house-hunting but often ends that way.

At at time when online firms are battling hard to convince customers that they offer the same services as traditional estate agents, trust means everything.

We will continue to work alongside Sheffield’s many and varied estate agents and we will continue to give them your feedback.

We will continue to work alongside Sheffield’s many and varied estate agents and we will continue to give them your feedback.

If there is something you would like to see in the Telegraph’s property guide - a feature, series or focus - let me know. There is much more to our neighbourhoods than buying or selling houses at the right price, but interest will always thrive because it is the biggest investment most of us make.

Source: This article was published sheffieldtelegraph.co.uk By NANCY FIELDER

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