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With more than 500 hours of video uploaded every minute and more than one billion hours watched every day, Google's YouTube is the world's second-largest search engine. And its meteoric growth hasn't subsided. More than two billion users visit the site every month.

For Google's parent company Alphabet, it represents a significant portion of its business. In 2019, YouTube generated $15 billion in revenue. It's likely to surpass that this year with $12.89 billion in revenue so far, up about 24% from the same time last year.

While YouTube has dominated internet video and remains one of the top used streaming apps on mobile, it faces increasing competition. Steaming services like Netflix and Disney+, and social media apps like TikTok, are all vying for people's attention.

 

[Source: This article was published in cnbc.com By Andrew Evers - Uploaded by the Association Member: Jason bourne]

Categorized in Social

YouTube shares new details about how its recommendation algorithm

New information about how various factors influence YouTube’s video recommendation algorithm is revealed by members of the team responsible for working on it.

Having only been implemented in 2016, we still have a rudimentary of how YouTube’s machine learning algorithm works.

We know video recommendations are influenced by factors such as clicks, watch time, likes/dislikes, comments, freshness, and upload frequency.

We do not know, for example, whether external traffic has any impact on video recommendations.

It’s also not known whether underperforming videos will affect the likelihood of future videos being recommended.

The impact of other potentially negative factors, such as inactive subscribers or too-frequent uploads, is not known either.

Those are the factors YouTube’s team discusses in a new Q&A video about the recommendation algorithm. Here is a summary of all questions and answers.

Underperforming Videos

If one of my videos under-performs, is that going to hurt my channel? Could a few poor videos pull down better videos in the future?

YouTube doesn’t make assessments about a channel as a whole based on the performance of a few videos.

YouTube only cares about how people are responding to a given video when deciding whether to recommend it to others.

The recommendation algorithm is always going to be “following the audience.”

If a video is attracting an audience then it will show up in users’ recommendations regardless of how the channel’s previous videos performed.

Channels shouldn’t be concerned about some kind of algorithmic demotion based on a dip in viewership.

It’s normal for the performance of videos to fluctuate in terms of views and other metrics. So YouTube is careful not to have all of its recommendations driven by those metrics.

Too Many Uploads Per Day

Is there a point at which the number of videos per day/week on each channel is so high that the algorithm is overwhelmed and videos slip through?

There is no limit to how many videos can be recommended to a given viewer from a channel in a single day.

Channels can upload as much as they want. How many views each video receives comes down to viewer preferences.

YouTube’s recommendation system will continue to recommend videos as long as viewers continue to watch them.

If a channel is uploading more videos than usual, and each video is getting progressively fewer views, that may be a sign the audience is getting burned out.

While there is no limit to how many videos YouTube will recommend from a channel in a single day, there is a limit to how many notifications will be sent out.

YouTube only allows 3 notifications per channel in a 24 hour period.

Inactive Subscribers

My channel has been around for quite a few years and I think I may have lots of inactive subscribers. Should I create a new channel and then re-upload the videos in order to appear more acceptable to the algorithm?

 

Inactive subscribers is not a factor impacting YouTube’s recommendation algorithm.

This goes back to the first question where YouTube says its algorithm follows the audience.

A channel with inactive subscribers can still get its next video shown in the recommendations section if it attracts an audience.

Creating a new channel and re-uploading the same videos will not help with getting those videos shown to more people.

YouTube remembers viewer preferences, so there’s little chance of reaching those inactive subscribers with a new channel.

Creators should only start a new channel if they decide to go in a different direction with their content.

External Traffic

How important is external traffic?

External traffic is definitely a factor that influences YouTube’s recommendation algorithm.

However, its influence only extends so far.

External traffic can help get a video shown in the recommendations section. But once it’s there it has to perform well with viewers.

Long term success of a video depends on how people respond after clicking on it in their recommendations.

I’m getting lots of traffic from external websites which is causing my click-through-rates and average view durations to drop, is this going to hurt my video’s performance?

YouTube says it’s not a problem if average view duration drops when a video receives a significant amount of external traffic.

Apparently it’s common for this to happen, and it has no impact on a video’s long-term success.

Again, YouTube’s algorithm cares more about viewers engage with a video after clicking on it in their recommendations.

The algorithm is not concerned with what viewers do after clicking on a video from an external website or app.

[Source: This article was published in searchenginejournal.com By Matt Southern- Uploaded by the Association Member: Jason bourne]

Categorized in Search Engine

Google published a YouTube content strategy guide for politicians that's useful for web and podcasting content too.

Google published a YouTube strategy guide for politicians. It contains great tips for content planning that’s applicable for non-politicians, including advice that can be applied web and podcasting content as well.

YouTube Content Planning Guide

The guide is organized into three sections

  1. First Steps
  2. Content Planning
  3. Content Creations

First Steps for Content Planning

This part contains three sections:

  1. Find Your Why
  2. Think About Branding
  3. Learn the Formats

Find Your Why

This is about writing down reasons for creating the content. Low quality content that fails to help a site rank is, in my opinion, content that lacks a relevant purpose.

A relevant purpose could be found in identifying goals that the audience may have, problems that need solving.

The kinds of questions one might find in a (competitor’s) Frequently Asked Questions section can give an indication of the kinds of problems and concerns that your readers might need to have addressed in your content.

Goal oriented content can perform well with users because some search queries can have underlying goals and purposes that need addressing.

 

For example when someone searches for Pancakes they’re probably really asking, “How do I make a pancake?”

So instead of writing an article about Pancake and adding associated phrases like breakfast and pancake batter and synonyms like flapjacks, a content writer can instead focus on writing a web page that directly and unambiguously answers the question,  “How do I make a pancake?”

That’s the difference between writing for keywords and SEO and writing for users. The SEO who misses the point focuses on synonyms and associated phrases. The person who understands the question that is inside the search query will focus on answering the question.

That’s why content that is written in a way that answers a question that underlies a search query is more helpful and useful than content that is written because it needs to contain specific keywords in it.

Learn more about the Latent Question Concept: Search Queries: Search Results Analysis: The Latent Question

This is how Google addressed it in the context of political content:

“To help find your “why,” consider:
– Who is your “ideal viewer”? (e.g. age, demographic, political identity)
– What do you want your audience to get from your content? (e.g. general knowledge, entertainment, understanding of current events)
– What value can you or your organization uniquely offer?
– For inspiration, check out this channel trailer that breaks down the “why?” in compelling fashion””

Answering the above questions can help solve the “What Should I Talk About” dilemma that every content creator faces, regardless if it’s text for a web page, YouTube video or a podcast.

Branding

The next section was about branding the YouTube channel so that it has an attractive appearance.

Areas of focus for a YouTube channel:

  • “Channel Banner
  • Channel Avatar
  • Channel Trailer
  • Playlist”

That’s pretty relevant for anyone contemplating a YouTube channel!

Content Formats

The next section is called “Learn the Format(s). This is a reference to different kinds of content. There are different kinds of content that can be cycled through. Having these written down and put on a schedule can be helpful.

These are the content formats that Google suggested:

  • Weekly Coverage
  • Behind the Scenes
  • Interviews
  • Explainers
  • Q&A
  • Listicles
  • Collaborations
  • Live Streams

2. Content Planning

Here Google offers great advice for creating a content schedule. Google advises that it is less important to publish lots of content than it is to publish content on a fixed schedule.

“Consistency doesn’t equal volume. It’s far less important that you post frequently than it is that you post on a reliable schedule.”

Google also advises to not overextend yourself.

“Keep your content manageable. High production videos are great, but can be very difficult to sustain. Find a balance between content quantity and quality that you can maintain over the long term.”

Three Kinds of Content

Google identifies three kinds of content:

  • HERO
  • HUB
  • HELP

That’s a way of conceptualizing different kinds of content, identifying what the purpose of the content so as to fit it into a schedule.

Hero Content

Hero content, outside of YouTube, could be thought of as content that tries to rank for a major keyword phrase or address an important pain point. It’s not limited to evergreen content, it can also be focused on a current event, like a conference or an important announcement.

Here’s how Google explains it in the context of a politician YouTube channel:

“Frequency: Rare. Usually built around a major event, moment, or idea.

Content: Mass appeal topics that lean into increased interest in the general public at a particular time (Ex. Election day, State of the Union address, major legislative vote, etc.).

Audience: Hero Content attempts to cast as wide a net as possible and be accessible to viewers who may be unfamiliar with your organization or content.

Goal: Provide a moment of significant visibility for your content,converting a large amount of casual viewers into long-term subscribers.”

Help Content

Generally, I think all content should be helpful or useful in some way, even an eCommerce product page (with reviews, how-to data, unique product info, etc.).

What Google’s referring to as Help Content is evergreen content. Evergreen content is content that addresses a topic that remains the same every year. Topics like how to boil an egg or how to make a California Roll don’t really change much.

Evergreen content is great for any website because it’s useful and can become a source of steady traffic and links, with only a minor infrequent content touch-up to keep it relevant.

Google’s YouTube guide offers this explanation:

“Frequency: More often than Hero, but less than Hub

Content: Evergreen topics targeted towards specific questions or areas (Ex: What is the NHS, How would “The Green New Deal” work, etc. )

Audience: Broad and targeted appeal, typically this type of content can appeal to more casual viewers who do not normally engage with your channel

Goal: Provide evergreen videos that continuously gain viewership and convert subscribers at a steady rate”

Hub Content

This is the main content that’s produced on a regular basis. This means relying on the content “formats” that Google suggested.

Content Formats

  • Weekly Coverage
  • Behind the Scenes
  • Interviews
  • Explainers
  • Q&A
  • Listicles
  • Collaborations
  • Live Streams

The goal of Hub content is to give regular site visitors and new visitors something to dig into once they discover your YouTube channel, podcast, or website.

An important aspect of Hub content is being timely with current events. Fresh news and content that’s breaking is highly popular and keeps people coming back. I suspect there’s a little fear of missing out (FOMO) involved that keeps visitors returning for more.

Here’s Google’s advice:

“Frequency: Your regular chosen cadence. Think of Hub Content as your channel’s “bread and butter.”

Content: Sustainable, targeted content that appeals directly to your subscribers’ tastes and expectations. (Lean into your formats!)

Audience: Your existing subscriber base, plus those viewers who’ve been watching but haven’t subscribed.

Goal: Keep your audience coming back with steady, consistent content that appeals to their expectations and desires. Secondarily, provide a bank of content for new viewers to explore after subscribing.”

3. Content Creation

This section addresses issues that are directly related to video production.

“Stay accessible…audiences want to see the real, unfiltered you. Personal content is best. Distance and mystique are not your friends here.

Imperfections are your friend. While it may seem counterintuitive, don’t be afraid to keep your videos rough around the edges.

Capture great audio. Good sound can significantly impact how viewers experience your video.”

Creating Great Content Takes Planning

It takes an organized plan to get a content program rolling. Google’s tips for YouTube content are useful for creating a successful content strategy.

[Source: This article was published in searchenginejournal.com By Roger Montti - Uploaded by the Association Member: Patrick Moore]

Categorized in Search Engine

Tons of video search engines are out there to help you find the perfect video – or create your own. Here’s a list of the 10 best.

Video content is super popular today.

In fact, internet users spend an average of 6 hours and 48 minutes watching videos per week.

That’s a 59% increase since 2016!

What’s more, users spend on average 2.6x more time on pages with video than without.

So, why not spice up your blog with engaging, relevant videos?

The good news is there are tons of search engines you can use to find the perfect video to use in your blog or inspire you to create your own.

Here’s a list of the 10 best ones out there.

10 Video Search Engines You Should Use to Find Excellent Video Content

We all know about Google and YouTube, but have you ever heard of video search engines like Dailymotion and Metacafe?

These video search engines are gold when you learn to use them.

Read on below to find a mix of familiar and new video search engines.

1. Google

We can’t leave Google out, although everyone online knows about it. It’s just too big and popular to scratch from our list.

So, what’s special about Google videos?

You can search for practically any video on Google using the Videos search bar.

First, type in your keyword on Google.

google search

Then, click Videos.

google video

Voila! You get tons of videos based on the keyword you used. It’s that simple.

2. YouTube

YouTube is the second most-visited site in the world (next to Google).

And it’s no wonder, since over 500 hours of video are uploaded on YouTube per minute!

Here’s an example of a search on YouTube for “white strawberries.”

youtube-white-strawberrie.png

If you’re feeling uninspired for your next video, head over to YouTube and type in a rare keyword.

Chances are, you’ll find a unique video on it.

3. Bing

If you’re like a ton of other people, you think of Bing as a search engine “living in the shadow of Google.”

But Bing isn’t inferior to Google, it’s just different.

For example, there’s its video platform.

Here are three amazing things you didn’t know about Bing videos:

  • They’re optimized for mobile usage.
  • They play directly from the website.
  • You can easily find paid video content.

Finding inspiring videos on Bing is super easy.

Simply type your keyword into the search engine and select Videos.

bing-how-to-make-slilme.png

4. Dailymotion

Dailymotion is a platform with millions of videos.

Right on its homepage, you can watch trending videos on the latest news, entertainment, music, and sports.

dailymotion.png

Looking for something specific?

Head over to the search bar on the right-hand corner and type in your keyword.

dailymotion-search-bar.png

You can even create a personal library with all your favorite videos on the platform.

5. DuckDuckGo

If privacy is important to you and you don’t like the idea of everything you do online being recorded, you should use DuckDuckGo.

DuckDuckGo does three things for you:

  • Blocks trackers.
  • Allows you to search privately.
  • Gives you secure connections.

 duckduckgo-5e90e0dab26c9.png

Using the search engine is super easy because of its simple interface.

If you’re looking for videos, simply type in your keyword into the search field and click Videos.

duckduckgo-how-to-cut-onions-.png

Another fun thing you can do is run a search based on different countries.

duckduckgo-multiple-country-search-.png

You’ll be thrilled to find out that selecting a different country gives you different video results!

For example, here are the top videos for the keyword “content marketing” in the U.S.

duckduckgo-video-search-usa.png

Now, select another country. Say, Argentina. This is what you get.

duckduckgo-video-search-argentina.png

6. Yahoo

Remember Yahoo?

Well, considering Yahoo’s search engine market share is under 2% market globally, you aren’t alone if you don’t.

 

However, just like other search engines, Yahoo makes it super easy to browse through tons of videos.

What’s interesting is that although Bing powers Yahoo’s search results, you won’t get the same video results if you enter the same keyword on both platforms.

Let’s take a look.

Here’s “marketing tips” on Yahoo.

yahoo-videos.png

And here’s “marketing tips” on Bing.

bing-video-search-marketing-tips.png

Since searching both Yahoo and Bing will give you different results, they’re each worth trying if you want to find some hidden gems.

7. Metacafe

Metacafe is the place to go to find fun, unusual videos.
metacafe.png

It offers a ton of categories to choose from including art animation, comedy, entertainment, how-to, fashion, and more.

You can also search for popular or trending videos using the search bar at the top of the page.

If you’re suffering from a creative block and you need inspiration, Metacafe is an excellent video search engine to visit.

8. Ask

Ask once used to be a popular competitor to search engines like Google and Yahoo.

Today, it’s known as a question and answer site.

But you can still search for videos on Ask.

Simply type your keyword in the search box and click Videos.

ask-.png

When you search for videos on Ask, you’ll get results straight from YouTube.

But again, you won’t get the same results as using the same keyword on YouTube.

9. Yandex

Yandex is the the Google of Russia.

It’s a massive search engine offering mail, maps, a browser, translation, images, and more.

Of course, Yandex also has a video search bar.
yandex-.png

10. Swisscows

Swisscows is a search engine that bills itself as “family-friendly.”

It also offers a unique promise to users: it doesn’t collect or store any user data.

Aside from music, images, and web content, Swisscows has a wide range of videos to choose from.

swisscows.png

How to Find Amazing Videos for Your Content

Yes, video is extremely popular today.

Internet users prefer watching video over reading long blocks of text.

In fact, 85% of U.S. internet users watch online video content each month.

But creating videos isn’t easy.

There are days when you simply lack inspiration and need a breath of fresh air to get your creative juices going.

When this happens, make sure to visit the top video search engines on the web.

[Source: This article was published in searchenginejournal.com By Julia McCoy - Uploaded by the Association Member: Issac Avila]

Categorized in Search Engine

New data reveals the top searches performed on YouTube this year, along with the most popular channels.

The top 100 YouTube search queries of the year are revealed in a study examining the search volume of over 800 million keywords.

YouTube does not provide this data officially, but Ahrefs compiles a report each year based on data in its Keyword Explorer tool.

Top queries in the report are broken down by searches in the US and searches performed worldwide.

First let’s take a look at top US searches.

Top YouTube Searches in the US

These are the top 20 searches on YouTube in the United States. For a complete list of top 100 queries, see the original report.

 

Top 20 US Queries (& Search Volume)

  1. pewdiepie (3,770,000)
  2. asmr (3,230,000)
  3. music (2,670,000)
  4. markiplier (2,380,000)
  5. old town road (2,040,000)
  6. pewdiepie vs t series (1,940,000)
  7. billie eilish (1,910,000)
  8. fortnite (1,630,000)
  9. david dobrik (1,610,000)
  10. jacksepticeye (1,580,000)
  11. james charles (1,560,000)
  12. joe rogan (1,560,000)
  13. baby shark (1,500,000)
  14. bts (1,350,000)
  15. dantdm (1,330,000)
  16. snl (1,260,000)
  17. game grumps (1,140,000)
  18. cnn (1,120,000)
  19. wwe (1,100,000)
  20. lofi (1,040,000)

Some observations:
One thing that’s clear when looking at this year’s top searches compared to last year’s is more people are turning to YouTube for music.

Almost a quarter of this year’s top 100 US searches are music related. The keyword “music” itself is the 3rd most searched term even.

Another auditory experience, ASMR, comes in at #2 which is down from last year’s top position.

Five of the top 10 searches are branded, which means people are searching directly for the names of channels and YouTube creators.

In fact, 50% of the top 100 searches are for specific YouTube personalities and channels.

At a glance it would appear gaming queries are still popular, but less so compared to last year.

That could be an indication Twitch is capturing more of the gaming audience.

Let’s see how these searches compare to the top worldwide searches.

Top YouTube Searches Worldwide

These are the top 20 searches on YouTube worldwide. For a complete list of top 100 queries, see the original report.

Top 20 Worldwide Queries (& Search Volume)

  1. bts (17,630,000)
  2. pewdiepie (16,320,000)
  3. asmr (13,910,000)
  4. billie eilish (13,860,000)
  5. baby shark (12,090,000)
  6. badabun (11,330,000)
  7. blackpink (10,390,000)
  8. old town road (10,150,000)
  9. music (9,670,000)
  10. peliculas completas en español (9,050,000)
  11. fortnite (9,010,000)
  12. pewdiepie vs t series (8,720,000)
  13. minecraft (8,560,000)
  14. senorita (8,290,000)
  15. ariana grande (7,890,000)
  16. alan walker (7,560,000)
  17. calma (7,390,000)
  18. tik tok (7,270,000)
  19. musica (7,140,000)
  20. bad bunny (7,040,000)

Some observations:
It appears the whole world is using YouTube more for music, as Ahrefs points out:

“Searches for artists, bands and songs dominate our list of the top 100 worldwide YouTube searches with a staggering 57/100 searches (almost ⅔) being music‐related.

So compared to the US, it seems that the rest of the World uses YouTube far more for music.”

The rest of the world isn’t as into branded content, however, as only two of the top 10 worldwide searches are branded.

Takeaways For Marketers

Perhaps the greatest takeaway for marketers is the insight into what users generally search for on YouTube.

People primarily turn to YouTube search for: music, gaming, branded content, and already-established YouTubers.

That presents a challenge when it comes to building an audience for smaller independent channels.

It’s not impossible though, as there are ways outside of search results to generate traffic to videos.

For instance, YouTube’s suggested videos are instrumental to the success of many channels’ content.

For more on how to success with YouTube’s recommendation algorithm, see these resources:

[Source: This article was published in searchenginejournal.com By Matt Southern - Uploaded by the Association Member: Anna K. Sasaki]

Categorized in Internet Search

As we all know, YouTube is the second largest search engine which provides a platform for sharing videos. Currently, it has 1.9 billion users per month, and with every passing minute, over 300 hours of video gets uploaded in it. Besides, YouTube has elevated the concept of video blogging into a whole nother level.

There are a lot of video makers for beginners which are easy to use. It is completely natural for teenagers or young adults to look at YouTube as a stage for them to make a mark.

YouTube can bring you a wider reach than other social media platforms. Regular posting of videos can get you the attention of MNCs, which can provide you with more opportunities and help you earn an impressive amount from YouTube.

 

Here are a few tips that you would need to follow as a beginner while setting up your channel on YouTube:

Table of Contents

1. Purpose of your channel

It is easy to create an account and post your video on YouTube. But nine times out of ten that would get you negative results. The first thing that you need to determine is what kind of content you are going to put forward for the YouTubers.

interesting reading:  "Teaching people about climate change is the first step in fighting it." - Interview With Pakistani Activist Iqbal Badruddin

By doing so, you would be able to set your goals and achieve them one at a time.

2. Keywords

Just like other SEOs, you should provide your keywords, which would vividly describe your content. Make sure that you do your research on the keyword that you are going to use and look up the analytics of the keywords you want to use.

Keywords help the viewers to find your content on your channel. Don’t be entirely dependent on online tools that help you search for keywords. Use variations in common phrases. This would differentiate your content from others providing content based on similar ideology.

As video search results also appear in Google Ads, do use the keyword searcher in Google Ads while doing your research on keywords.

Adding keywords to your channel would help you to get more viewers and subscribers quickly.

3. Building up your content

Once you get an idea regarding what kind of videos you want to upload and what keywords you will use, start collecting and recording videos for your content.

Use video editing software like VideoCreek. These kinds of software help you to create your content very quickly.

interesting reading:  Ahmad Shah Becomes Youngest Pakistani YouTuber Who Bags Gold Button From YouTube

Moreover, don’t make your video too long. Trim off the unnecessary parts. Use transitions to maintain continuity in your videos.

I would suggest that you create enough content (approx. 2 weeks worth). This will help you to upload videos at regular intervals.

Consistently uploading videos on your channel increases the engagement on your channel, and in turn, you get more viewers and subscribers.

4. Creating an account on YouTube

A Gmail account is more than enough for you to sign into YouTube since YouTube is one of the most significant subsidiaries of Google. Once you are signed in on YouTube, you need to select the kind of account you want: business or professional. The difference between the two is that business accounts allow you to create an alternate name for your channel and share it with other Gmail users.

Once you follow the steps that YouTube asks you to follow to get a verified account, you can describe your channel.

Also, you can add a profile picture and a picture as a banner that can be of a maximum of 2560×1440 pixels.

5. Organizing and creating Playlists

When you upload videos on YouTube, they would appear under the videos section. A good content provider also keeps in mind the order in which the videos should look to the YouTubers when then go to your page.

interesting reading:  How to guide: Online airtime top up for mobile phones

You should set the order of your videos in the decreasing order of the number of views. On the other hand, if you upload your videos in parts, do maintain then order in the way you want the viewers to watch the videos.

Create playlists on your channel. It would help you to provide a collection of videos that you want your viewers to watch. Give the name of the playlist based upon the type of content it has.

6. Optimizing your channel

This is a crucial aspect that every content provider on YouTube must focus on. By Optimization, I mean you need to keep an idea about the watch time, engagement, average watch time, viewer retention, and the number of re-watches.

This would help you make the necessary changes in the videos you upload in the future so that you get better results.

Conclusion

By following the steps mentioned above, I am confident that you will be able to achieve fruitful results from your channel. I hope this will make your work a bit easier, and you will enjoy your time as a content provider on YouTube. Make sure you include YouTube ends screen to your videos. It will help you widen your reach faster.

[Source: This article was published in technologytimes.pk By Raja Hamid - Uploaded by the Association Member: Issac Avila]

Categorized in Social

Google’s Biggest Privacy Push: Auto-Delete Of Web, App, Location Data, Youtube Search For New Users

Search engine giant, Google has disclosed a new development, where it will let users control their privacy. Google doesn’t have much of a reputation when it comes to gathering data about people. However this does come as a great news! 

Let’s find out what changes Google is planning to make right here!

Google CEO Sundar Pichai Announces New Developments Regarding Privacy

The new developments have when announced by the CEO of Google Sundar Pichai. He said that there will be a lot of privacy improvements included in the platform that well enables users to control the data that they’re sharing. 

Previously Google had enabled users to delete this data automatically every 3 months or 18 months. As per the new development, this feature can be enabled by default for any new users. 

As we all know, Google registers all the Search history, YouTube history, location history, and voice commands made through Google Assistant on the My Activity page. 

Google CEO, Sundar Pichai said, “As we design our products, we focus on three important principles: keeping your information safe, treating it responsibly, and putting you in control. Today, we are announcing privacy improvements to help do that, including changes to our data retention practices across our core products to keep less data by default.”

How Does Google’s New Feature Work? All You Need To Know

When any Google user turns on their Location History for the first time, the auto delete option will be set to 18 months by default. Previously, this was off by default. Additionally, Web and App Activity auto delete will also default to 18 months for any new users.

In simple words, the data of your activity will be deleted after 18 months automatically and continuously, which was previously stored until you chose to delete it. 

Remember that you can turn these settings off or also change your auto-delete option whenever you want. 

However, if the Location History and Web and App Activity has already been turned on by the user that will not be changed by Google. But, the company will remind its users about the new auto delete control features via notifications and mail.

As per Pichai, when a user signs into their Google Account, they will be able to search for  “Google Privacy Checkup” and “Is my Google Account secure?” Their query will be answered by a box that will be visible only to the user which will show privacy and security settings. Additionally, these can be easily reviewed or adjusted as well.

[Source: This article was published in trak.in By Radhika Kajarekar - Uploaded by the Association Member: Corey Parker]

Categorized in Search Engine

YouTube is constantly growing. This is not only a website with funny videos, but a huge platform on which we can find everything – from clips with kittens to scientific materials and entertainment in the broad sense. With each subsequent month, Google announces new solutions that the company believes are expected to affect the convenience of using the website. This time, an internal search engine will arrive, helping to find interesting videos. Only, soon, in addition to video, it will also display search results from the traditional text search engine Google.

According to one of the Reddit users, the Android version of YouTube has started displaying search results from the traditional Google search engine in the search section. After entering a specific phrase in the search bar, under the video suggestions, the most accurate Google search result is presented along with the option to go to the full list in an external Google browser or application.

Google is combining its search engine with YouTube. This time they serve us a search engine displaying traditional results that point to external sites.

GOOGLE PREPARES TO DISPLAY ITS SEARCH ENGINE RESULTS IN YOUTUBEsearch result.jpg

This change was met with quite critical feedback from commentators. They think the company wants to litter YouTube even more with sponsored material. It is also possible to say that the first search result does not always meet the expectations, and in the case of the YouTube application users are looking primarily for video materials, not a textual answer to the query.

The only question is whether Google plans to implement this functionality on a large scale. Or whether it is only testing new solutions on a fairly narrow group of users. Would you like to see results from Google in YouTube search engine? I honestly admit that it is an unnecessary function for me. If I’m looking for something on a video site, I don’t need suggestions to get out of the YouTube app. If I wanted to look for something different, I would use the existing solutions.

I don’t see the point in displaying results from a traditional search engine. So combining videos with search results does not quite appeal to me. So I hope that these are only tests and ultimately this solution will not be introduced for everyone.

 

[Source: This article was published in gizchina.com By ABDULLAH - Uploaded by the Association Member: David J. Redcliff]

Categorized in Search Engine

Internet marketing and advertising is becoming increasingly difficult and expensive, especially for small to mid-level businesses. Veteran SEO expert Tony Rockliff urges business owners to utilize the power of YouTube as a promising alternative to the otherwise slow, painful and expensive build of a Google SEO campaign.

CLEARWATER, Fla.Feb. 24, 2020 /PRNewswire-PRWeb/ -- In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50% of total global ad spend, an all-time record.(1) "A subset of internet advertising—search engine optimization (SEO) is now the major battleground in marketing today. SEO expert Tony Rockliff, founder and CEO of Tony Rockliff Productions, states as SEO "gets bigger, it gets tougher." For an increasing number of companies, especially SMBs, the smart move is to consider YouTube as an additional SEO powerhouse instead of the conventional reliance on Google. By using YouTube, business owners can combat the stiff competition for consumer attention and variating Google search algorithms.

Text Versus Video Content

According to a research study from Common Sense Media, more than twice as many young people watch videos every day as did four years ago, while the average time spent watching videos—primarily on YouTube—has roughly doubled, to an hour a day.(3) Video's popularity has exploded, while text takes a back seat. It is increasingly obvious in the industry that text-based content is saturated, and that if a company isn't willing to give it at least one year and invest considerable amounts, they shouldn't spend much time on traditional Google based SEO. (2)

The combination of the video-centricity of today's consumers coupled with the increasing expense and difficulty of attracting attention via text-based Google listings, Rockliff suggests, is what identifies YouTube an increasingly robust platform for video-savvy marketers.

How Businesses Can Adapt to YouTube

To capitalize on this opportunity, Rockliff urges marketers to research YouTube to qualify exactly what video content is needed, and which of this content will get the most responses from its viewers, or potential clients. He organizes the four major stages of YouTube optimization:

  • 1. Find out what is being searched for on YouTube in your area or niche that you can compete for.
  • 2. Create video content that answers what is being searched for, and also provides what YouTube is searching for, i.e. views per video, average time spent watching, engagement per video, and number of subscribers gained per video.
  • 3. Publish your videos properly and in an optimized manner.
  • 4. Promote your videos according to how and when YouTube wants to see them promoted.

Rockliff has been in search engine optimization since 1998 and online marketing since 1995. His online community membership site has grown to 1.3 million members and was receiving 1.5 billion hits per year before he sold it in 2002. Over the years, Rockliff has seen profound changes in both opportunity and approach of YouTube as a marketing strategy, and right now, YouTube represents a great prospect to get noticed and build a brand loyal following. This is especially useful for organizations that do not have an extensive marketing budget. "The key is to understand what you're selling and optimize all four major stages," Rockliff states.

Tony Rockliff will be speaking at the Podfest 2020 Multimedia Expo, March 6th-8th, at the Orlando World Center Marriott in Orlando, Florida. For more information, please see http://podfestexpo.com/speakers/

About Tony Rockliff Productions:

Tony Rockliff Productions was founded in 1995 by digital pioneer and trailblazer, Tony Rockliff. His video marketing company is based out of Clearwater, Florida, and brings over fifty years of audio/video marketing experience to the business. Remaining to be a top disruptor of the video marketing and media industry throughout his career, his world-renowned success is a product of his passion for storytelling through the art of video. Tony Rockliff Productions specializes in video and audio creation, producing music and videos, YouTube optimization, and building out-of-the-ordinary websites. Currently, Tony Rockliff Productions focuses on organic YouTube video marketing, a profitable niche of the industry that is host to 1.9 billion logged-in users per month. You can visit him here https://tonyrockliff.com/

 

  • 1. Handley, Lucy, "Global ad spend has slowed but 2020 looks set to be a bumper year," CNBC, October 24, 2019, cnbc.com/2019/10/24/global-ad-spend-has-slowed-but-2020-looks-set-to-be-a-bumper-year.html.
  • 2. Patel, Neil, "Everything I Taught You About SEO Was Wrong," neilpatel.com/blog.
  • 3. Siegel, Rachel, "Tweens, teens, and screens: The average time kids spend watching online videos has doubled in 4 years," Washington Post, October 29, 2019, washingtonpost.com/technology/2019/10/29/survey-average-time-young-people-spend-watching-videos-mostly-youtube-has-doubled-since/.

[Source: This article was published in finance.yahoo.com - Uploaded by the Association Member: Jasper Solander]

Categorized in Search Engine

As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines, there are several other ways to gain new customers online.

Get Listed

One of the easiest ways to grow your online presence is to take advantage of the reputable online directories that exist online. Most directories and listings will remain for some time and all you have to do is submit your information once. The best part about directories and lists is that your business is listed where customers are looking.

Claim Existing Listings

Many sites, including Google, already have listings for your business. Make sure that you claim these listings. This means making sure all information included in the profile is accurate and up-to-date. This way when customers come across your profile they are getting the information they need to contact you.

Look For New Opportunities

Another option is to look for new opportunities. Actively seek out directories or listings that are in your niche. For instance, you may find a directory for wedding photographers in Boston and request to be added to the directory.

Another option is to keep an eye out for any writers looking for products or businesses to include in lists. Working with a site like HelpAReporter.com can help you connect with journalists and get your product featured in publications, reaching potential customers.

Online Advertising

Online advertising is another way to reach new customers. You want to get your advertisements in front of prospective customers and convert views into leads and sales. This means working with major advertising companies including Google, Facebook, and YouTube. Using these online advertising platforms can help you build brand awareness and provide reminders to curious buyers.

YouTube Ads

While YouTube is owned by Google, its ads hold a place of their own. There are some creative practices for YouTube video ads— TrueView in-stream ads (can be skipped), discovery ads (come up in search results), and bumper ads (cannot be skipped). With these ads, you have a captive audience that you want to engage in the first few seconds of video. If you can do this successfully you can quickly build brand awareness, as well as leads and sales.

Google Ads

With Google Ads, you can opt for either display ads (with a picture) or search network ads (top sponsored search results). Surprisingly, if implemented correctly, search network ads can yield high conversion rates.

This means users that click on these links are often ready to spend. By choosing search network ads, you can secure some of the top positions for keywords related to your products and services. In turn, your company can realize significant ROI.

Facebook Ads

Facebook Ads are slightly different in that they are on a social platform, often when consumers are not actively looking to buy. More often than not, Facebook Ads are designed like other stories in the newsfeed, all to drive clicks. This means that your landing page is as important as your ad is in converting to leads and sales. However, sidebar display ads and carousel ads are available (and effective) on Facebook too.

Meet Customers Where They Are

While digital advertising costs money, there are other ways to find new customers online that only cost time. This often entails meeting customers where they already are online. This can be as simple as going to the sites that your customers already use and engaging with them as your brand or company.

 

However, it is important to note that to do this successfully, you actually have to post engaging content. Simply dropping your link or only promoting your product will not yield positive results.

Common places where you can do this is on Quora, forums like Reddit, and industry and related niche blogs. By posting content that is relatable and engaging you establish yourself as an expert in the field. This means customers will take you more seriously when you recommend a product or service that you offer if it is directly related to the topic at hand and could be beneficial for the user you are responding to. Again, it’s important to not simply drop links if you want to be seen as an expert in your industry.

Your Own Content

Creating your own content for prospective customers is another great way to get found online. You want the content to be engaging and helpful for customers. This could mean answering common questions in your industry, discussing popular topics in your niche, etc. There are several ways that you can create content that adds value to prospective customers.

Write a Blog

Writing a blog on your company website can help new customers find you, especially if you search engine optimization techniques when writing each article. This will help your brand get found for a wide variety of keywords. It also helps establish you as an authority in the field and develops trust with your reader.

In addition to writing your own blog, you can also opt to write guest blogs for other sites to further establish yourself as an expert in the field and to help get your name in front of a larger audience.

Email Newsletters

Start collecting emails from both existing and potential customers. This allows you to reach out to them directly. Create newsletters that provide them valuable information that can help them with problems they may be facing.

For example, if you are a lawn care agency you could focus your email newsletters on tips for raking leaves, reminders to clean their gutters, etc. Again, don’t always focus on pushing products, but instead, focus on providing potential customers with value.

Social Media Presence

There are approximately 3.5 billion social media users worldwide, spanning across several generations. Moreover, users spend an average of 3 hours on social media every day. Therefore, chances are that by maintaining a social media presence you’ll be able to reach your target market.

Use your social media to tell the story of your brand and how your brand can be the solution to the problem they are facing. Gain a following by posting content that is relatable and memorable. This will help you build brand awareness and will also help you start to develop a relationship with your potential customers.

Creativity is Key

Most of the world is online. While search engines are wildly popular for finding things, there are many different ways to reach your target market online. The key is, however, that you create content that provides value to your potential customers so that they begin to trust you enough to convert into sales.

 [Source: This article was published in customerthink.com By Margarita Hakobyan - Uploaded by the Association Member: Grace Irwin]

Categorized in Search Engine
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