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Searching online has many educational benefits. For instance, one study found students who used advanced online search strategies also had higher grades at university.

But spending more time online does not guarantee better online skills. Instead, a student’s ability to successfully search online increases with guidance and explicit instruction.

Young people tend to assume they are already competent searchers. Their teachers and parents often assume this too. This assumption, and the misguided belief that searching always results in learning, means much classroom practice focuses on searching to learn, rarely on learning to search.

Many teachers don’t explictly teach students how to search online. Instead, students often teach themselves and are reluctant to ask for assistance. This does not result in students obtaining the skills they need.

 

For six years, I studied how young Australians use search engines. Both school students and home-schoolers (the nation’s fastest-growing educational cohort) showed some traits of online searching that aren’t beneficial. For instance, both groups spent greater time on irrelevant websites than relevant ones and regularly quit searches before finding their desired information.

Here are three things young people should keep in mind to get the full benefits of searching online.

1. Search for more than just isolated facts

Young people should explore, synthesise and question information on the internet, rather than just locating one thing and moving on.

Search engines offer endless educational opportunities but many students typically only search for isolated facts. This means they are no better off than they were 40 years ago with a print encyclopedia.

It’s important for searchers to use different keywords and queries, multiple sites and search tabs (such as news and images).

Part of my (as yet unpublished) PhD research involved observing young people and their parents using a search engine for 20 minutes. In one (typical) observation, a home-school family type “How many endangered Sumatran Tigers are there” into Google. They enter a single website where they read a single sentence.

The parent writes this “answer” down and they begin the next (unrelated) topic – growing seeds.

The student could have learned much more had they also searched for

  • where Sumatra is
  • why the tigers are endangered
  • how people can help them.

I searched Google using the keywords “Sumatran tigers” in quotation marks instead. The returned results offered me the ability to view National Geographic footage of the tigers and to chat live with an expert from the World Wide Fund for Nature (WWF) about them.

Clicking the “news” tab with this same query provided current media stories, including on two tigers coming to an Australian wildlife park and on the effect of palm oil on the species. Small changes to search techniques can make a big difference to the educational benefits made available online.

More can be learnt about Sumatran tigers with better search techniques. Source: Shutterstock

2. Slow down

All too often we presume search can be a fast process. The home-school families in my study spent 90 seconds or less, on average, viewing each website and searched a new topic every four minutes.

Searching so quickly can mean students don’t write effective search queries or get the information they need. They may also not have enough time to consider search results and evaluate websites for accuracy and relevance.

 

My research confirmed young searchers frequently click on only the most prominent links and first websites returned, possibly trying to save time. This is problematic given the commercial environment where such positions can be bought and given children tend to take the accuracy of everything online for granted.

Fast search is not always problematic. Quickly locating facts means students can spend time on more challenging educational follow-up tasks – like analysing or categorising the facts. But this is only true if they first persist until they find the right information.

3. You’re in charge of the search, not Google

Young searchers frequently rely on search tools like Google’s “Did you mean” function.

While students feel confident as searchers, my PhD research found they were more confident in Google itself. One Year Eight student explained: “I’m used to Google making the changes to look for me”.

Such attitudes can mean students dismiss relevant keywords by automatically agreeing with the (sometimes incorrect) auto-correct or going on irrelevant tangents unknowingly.

Teaching students to choose websites based on domain name extensions can also help ensure they are in charge, not the search engine. The easily purchasable “.com”, for example, denotes a commercial site while information on websites with a “.gov”(government) or “.edu” (education) domain name extension better assure quality information.

Search engines have great potential to provide new educational benefits, but we should be cautious of presuming this potential is actually a guarantee.

[Source: This article was published in studyinternational.com By The Conversation - Uploaded by the Association Member: Bridget Miller]

Categorized in Search Techniques

Sourcing great candidates is half the battle of recruiting. In order to hire the best person for the job, you need to identify, interview and pique the interest of the right people. It’s no easy feat, either — recruiters spend 13 hours on average sourcing candidates for a single role.

Using Boolean search in recruitment can to save time and improve the quality of your candidate pool, ultimately increasing the quality of your next hire. In this article, we’ll cover 11 essential Boolean search operators and five tips to success.

Boolean search is a query methodology that is used to broaden, narrow or refine search results. It was invented by George Boole, an English mathematician and author of The Mathematical Analysis of Logic (1847) and it has significantly influenced the evolution of the search-engine giant, Google. 

In recruitment, Boolean search helps to quickly and effectively locate ideal candidates for open roles. Similar to an “Advanced Search” function, Boolean search operators — words and symbols — allow you to include, exclude and tag specific keywords to carefully refine your search results. Ultimately, the goal of using Boolean search in recruitment is to hone in on broad topics — such as job titles or requirements — to identify a desirable, niche candidate pool. 

Ultimately, the goal of using Boolean search in recruitment is to hone in on broad topics — such as job titles or requirements — to identify a desirable, niche candidate pool.

Using Boolean search operators to create a complex search string, recruiters can locate a range of relevant candidates. In doing so, you minimize sourcing needs and improve the efficiency of your recruitment process

ADVANTAGES OF BOOLEAN SEARCH IN RECRUITMENT

We understand that as a tech recruiter in a highly competitive industry, your bandwidth is already at or quickly approaching capacity. So before you dedicate the time to learning new sourcing techniques, let’s review some of the advantages of Boolean search in recruitment.

  • Faster. It’s estimated that recruiters can identify 20-60 well-suited candidates for a given role per hour
  • Cost-effective. Job boards are great for networking, but they don’t always cater to a specific field or industry and can cost a pretty penny. This means recruiters have to individually sift through unqualified or irrelevant resumes to find the right candidates. Boolean search makes it easier to hone in on a specific set of candidates without having to pay a monthly subscription fee. 
  • More control. With a conceivably unlimited number of Boolean search string possibilities, recruiters can carefully customize how they source candidates and control the results.
  • Active recruiting method. While you can’t necessarily get away from posting job openings, it is somewhat of a passive recruitment tactic. You’re assuming that the right candidate will come to you, which is ideal, but less attainable for young companies just getting started. Boolean search allows recruiters to actively source candidates without draining their resources.

6 BASIC BOOLEAN SEARCH OPERATORS RECRUITERS SHOULD KNOW

To start creating complex Boolean search strings to improve your sourcing tactics, there are six essential operators you need to know. These can be used as many times as necessary in a search string and should be written in all-caps. Otherwise, they will be interpreted as part of your search string keywords, not as a Boolean search operator.

OPERATOR #1: AND

boolean-search-in-recruitment-and-operator
Image via Built In

Functionality: Includes multiple criteria in search results

When to Use It: Use the AND operator to narrow search results based on multiple requirements. 

Explanation: If you’re looking to hire a new software engineer, you’d use the AND operator to search for software AND engineer. The results you receive will include both “software” and “engineer.”  

Boolean Search Example

  • software AND engineer
boolean-search-in-recruitment-example01
Boolean Search Example: AND operator

OPERATOR #2: OR

boolean-search-in-recruitment-or-operator
Image via Built In

Functionality: Includes one or more criteria in search results

When to Use It: Use the OR operator to expand your search results. 

Explanation: Your developer role is still vacant. You’re familiar with the software engineer vs. developer debate, so you broaden your search results by using the OR operator to search for engineer OR developer. This will generate a results list that includes either “engineer” or “developer.”

Boolean Search Example

  • engineer OR developer
boolean-search-in-recruitment-example02
Boolean Search Example: OR operator

OPERATOR #3: NOT OR (-)

boolean-search-in-recruitment-not-operator
Image via Built In

Functionality: Excludes unwanted criteria from search results 

When to Use It: Use the NOT or (-) operator to narrow your search results by omitting unwanted criteria.

Explanation: Perhaps one of the most common and practical uses of Boolean search in recruitment is including the NOT operator to eliminate job postings; you’re looking for candidates to fill open roles, not a job seeker looking for a new position. To eliminate job postings and descriptions from your search results, include one or more of the following operators in your search string:

  • NOT job; -job
  • NOT jobs; -jobs
  • NOT hire; -hire
  • NOT hiring; -hiring

Use the (-) operator when searching on Google or LinkedIn, removing a space between the minus symbol and the keyword. 

Boolean Search Example

  • software engineer NOT job
  • software engineer -job
boolean-search-in-recruitment-example03
Boolean Search Example: NOT / - operator

When searching in Google using this Boolean search string, you may notice a jobs widget. Scroll past the widget to find the results that match your Boolean search criteria.

OPERATOR #4: BRACKETS ()

Functionality: Group search phrases and prioritize operators 

When to Use It: Use the brackets operator to include multiple operators without changing the search query. 

Explanation: Brackets maintain groupings and indicate priority. Let’s say we’re looking for either a software engineer or developer. Since engineers specialize in various disciplines — chemical, mechanical, biomechanical, etc. — and developers are often associated with construction, it’s important we include software in our search string. 

Without the brackets operator, the search string would look like this: software AND engineer OR developer NOT jobs. In this example, the search engine does not know which search to prioritize. Including brackets around engineer OR developer signals to the search engine to perform the engineer OR developer query first, then eliminate all results that do not include “software,” and all results relating to job, jobs, hire or hiring.

Boolean Search Example

  • software AND (engineer OR developer) -job -jobs -hire -hiring
boolean-search-in-recruitment-example04
Boolean Search Example: Brackets () operator

OPERATOR #5: QUOTATIONS “”

Functionality: Search for exact phrase

When to Use It: Use the quotations operator when you want results that include an exact phrase. 

Explanation: This is probably the search operator you’re most familiar with. We often use it when we’ve lost track of the source for a quote we like or when we need to find the name of a song we only remember a line or two of. 

However, when performing a Boolean search in recruitment, only use the quotations operator when you are confident in the exact phrase you’re looking for. Otherwise, you’ll unintentionally exclude a large pool of viable results. 

Boolean Search Example

Your team has decided that they are looking for a software engineer, not developer. To refine your search results, update your search query to the following: 

  • “software engineer” -job -jobs -hire -hiring
boolean-search-in-recruitment-example05
Boolean Search Example: Quotations "" operator

OPERATOR #6: ASTERISK *

Functionality: Search for variations of a root word

When to Use It: Use the asterisk operator to broaden your search results when you know there are multiple variations of a root word.

Example: To vastly expand your search results for a manager, searching for manag* will pull results like: manager, managed, managing, manages, management, managerial, etc.

Pay careful attention to where you truncate the root word as including an extra letter will modify your results. For example, searching for manage* will eliminate managing from the original list.  

Boolean Search Example

  • software AND (engineer OR developer) -job -jobs -hire -hiring AND manag*

boolean-search-in-recruitment-example06
Boolean Search Example: Asterisk * operator

SAMPLE STRING: BOOLEAN SEARCH IN RECRUITMENT

Now, let’s put these six operators to use and work backward to decode this search string.

  • software AND (engineer OR developer) -job -jobs -hire -hiring AND manag* AND (“Ruby on Rails” OR Ruby)
sample-string-boolean-search-in-recruitment
Sample String: Boolean Search in Recruitment

Our first two operators — software AND (engineer OR developer) — describe the role we’re looking for: a software engineer or software developer. We want individuals who meet this main requirement and who: 

  • Have management experience, but do not necessarily have “manager” in their title: AND manag*
  • Have experience working with Ruby languages: (“Ruby on Rails” OR Ruby)

We also want to eliminate all job postings for similar roles: -job -jobs -hire -hiring

boolean-search-in-recruitment-basic-operators
Image via Built In

5 ADVANCED BOOLEAN SEARCH OPERATORS

Once you feel confident in your ability to perform recruitment searches using the six basic Boolean operators, expand your skills using the following five advanced search functions. Note that unless the operator is shown in all-caps, it does not need to be capitalized in your search string.

ADVANCED OPERATOR #1: TILDE ~

Functionality: Search for synonyms of a word

When to Use It: Use the tilde (~) operator to expand your search results when including criteria that may be described in multiple ways.

Explanation: When sourcing candidates, you’re interested in resumes, not job descriptions. However, you don’t necessarily want to exclude candidates who have a CV or curriculum vitae. Add the tilde operator to your search string to include all three application documents within your search results.

Boolean Search Example

  • software AND (engineer OR developer) AND ~resume -job -jobs -hire -hiring AND manag* AND (“Ruby on Rails” OR Ruby)

boolean-search-in-recruitment-example07
Boolean Search Example: Tilde ~ operator

Just by adding the tilde (~) operator, we already see more applicable, candidate-driven results.

ADVANCED OPERATOR #2: NEAR

Functionality: Search for two words that appear within 1-10 words of each other in results

When to Use It: Use the NEAR operator to include a broader topic in your search results without unfavorably limiting them to an exact phrase. 

Explanation: If you want your software engineer candidates to have experience in web development, use the NEAR operator to include results that discuss web development and are not limited to “web development” exactly. 

 

As we discussed earlier, “develop” has many variations. To include results such as “web developer” or “developed multiple web pages,” use the asterisk operator on develop*. Include brackets to ensure the NEAR operator is interpreted properly.

Boolean Search Example

  • software AND (engineer OR developer) AND ~resume -job -jobs -hire -hiring AND manag* AND (“Ruby on Rails” OR Ruby) AND (web NEAR develop*)

boolean-search-in-recruitment-example08
Boolean Search Example: NEAR operator

ADVANCED OPERATOR #3: FILETYPE:

Functionality: Search for results in specific file formats

When to Use It: Use the filetype: operator when searching your ATS or the web for resume or CV documents.

Explanation: Include a filetype: operator in your search string to limit results to only those with a specified file attachment that contains the other operator criteria. Since resumes can be linked online in various formats, we’ll also use the OR operator to avoid excluding other qualified resumes that may be in a different file type.

Boolean Search Example

  • software AND (engineer OR developer) AND ~resume (filetype:pdf OR filetype:doc OR filetype:txt OR filetype:docx) -job -jobs -hire -hiring AND manag* AND (“Ruby on Rails” OR Ruby) AND (web NEAR develop*) 
boolean-search-in-recruitment-example09
Boolean Search Example: filetype: operator

ADVANCED OPERATOR #4: URL: AND SITE:

Functionality: Search for results within a specific website

When to Use It: Use either the URL: or site: operator to narrow your search results to websites that are home to your target candidates, such as social media platforms or networking sites. Do not include a space between the operator and domain, as in: site:google.com.

Explanation: Since you’re looking for a software engineer, you can narrow your search results to only resumes from known developer websites, such as GitHub.com. 

When sourcing across the entire internet, you’re sure to find candidates who meet your stated criteria. However, when searching a specific website, you will likely need to pare down your search string to just the basics to start. Then, add operators back on one at a time in order of priority to whittle down your list of results.

Boolean Search Example

  • site:github.com software AND (engineer OR developer) AND ~resume -job -jobs -hire -hiring
boolean-search-in-recruitment-example10
Boolean Search Example: site: operator

ADVANCED OPERATOR #5: INTITLE: / INTEXT: / INURL:

Functionality: Search for results with keywords within the title (intitle:) or body text (intext:) of a web page, or within the URL (inurl:).

When to Use It: As an alternative to the filetype: operator, use the intitle: or intext: operators to search for resume pages or links within a website, or use the inurl: operator to find a relevant URL. 

Explanation: Often, job seekers create online portfolios with links to all their work and application documents. While there is usually the opportunity to download a file, resumes and CVs are often uploaded as a web page with “resume” or “CV” in the title. 

Using the intext: operator performs the same function as intitle:, but within the body text of a web page, just as the inurl: operator searches within the URL. 

Boolean Search Example

  • site:github.com (inurl:resume OR inurl:CV) software AND (engineer OR developer) -job -jobs -hire -hiring
boolean-search-in-recruitment-example11
Boolean Search Example: inurl: operator

As you can see from the photo above, our most refined search string has yielded only resume results that meet our specified criteria. Now, we can evaluate each resume with confidence, knowing that these candidates will be relevant to our search.

boolean-search-in-recruitment-advanced-operators
Image via Shutterstock

5 TIPS FOR USING BOOLEAN SEARCH IN RECRUITMENT

Creating and testing new search strings is key to hone your skills and make the most of Boolean search techniques in recruitment. As you familiarize yourself with the operators we’ve discussed, use the following five tips to improve your results.

1. USE CANDIDATE PERSONAS

Creating a custom candidate persona for every open role gives you the information you need to recruit the right people. Work with hiring managers to distinguish job must-haves from nice-to-haves. Doing so will help you refine your Boolean search strings and accurately narrow your results. 

2. REGULARLY MODIFY YOUR SEARCH STRING

Know that the more operators you add to your search string, the narrower your results become. While complex search strings will quickly help you identify your ideal candidate, you may unintentionally eliminate qualified individuals from your talent pool. Cut or add operators as needed to adjust your search results.

3. RECORD SUCCESSFUL SEARCH STRINGS

As you continue to use Boolean search methods, make note of search strings you use most frequently and that yield high-quality results. Keep these strings on hand to save time on future searches. 

4. KEEP A LIST OF SPELLING VARIATIONS

The more results you review, the more readily you’ll recognize spelling variations in your keywords. For example, candidates may write “Power Point” instead of “PowerPoint.” Keep track of spelling variations you notice and use the OR operator to include all known variations within your results. 

5. BE AWARE OF FALSE POSITIVES

False positives — results that look accurate but aren’t — are common in Boolean search. No matter how specific and complex your search string is, an irrelevant result may find its way into the mix. Carefully consult each result and verify it meets your requirements.

Using Boolean search in recruitment is a low-cost, highly effective approach to sourcing candidates. The more experience you have crafting Boolean search strings the better your results will be. Minimizing your time spent sourcing candidates can drastically cut down on your cost-per-hire and reduce the cost-of-vacancy for open positions, so it’s worth your time to master Boolean search methods.

 [Source: This article was published in builtin.co By Kate Heinz - Uploaded by the Association Member: Jay Harris]

Categorized in Search Techniques

Google has launched a new update in its Search Term report data explanations. Users are reporting that they are witnessing some not clear warning in their accounts alert section. If you click on the option of Learn More then you will be redirected on a Google support article about Search Terms. The article about search terms was present there for a long time. Although, users are now reporting that they are also witnessing a warning which is placed underneath the article. There is no explanation on the warning by the concerned authorities of Google. They also have launched a special statement but it is unclear as to why the warning is appearing.

 

As per the statement made by Google, they have updated their privacy and maintain changes in their Search Term reports. The statement clearly stated that the Search Term Report will only include terms that a significant number of users searched for. Although, the statement does not shed any light on the warning which has been witnessed by the users. The statement launched by the concerned authorities also said that they are always investing in new and effective ways to share insights on topics. In this statement, it is clearly said that Google takes care of the advertisers so that they can make crucial business decisions.

Paid search managers are not taking the decision very sportingly. Managers will now have fewer controls over their accounts and very less relative information from Google. Some of the researchers also shared that people were getting money on clicks for a query totally irrelevant from the webpage. Many of the managers have also stated that this change is inevitable. They just have to adapt their website according to the new rules. Last week also some managers were reportedly facing issues in the Ad creative section.

[Source: This article was published in flipweb.org By Abhishek - Uploaded by the Association Member: Dana W. Jimenez]

Categorized in Search Engine

Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff.

Stock photos have become a homestead of content creation, but finding the right image can be a hassle — and sometimes a legal liability.

Well, you’ll be delighted to know Google has updated Image Search to make it easier to discover free-to-use images — and how to license the ones you can’t use for free.

Here’s how to take advantage of the new changes:

  • Search for the image you want as you normally would, then head to the Images section.
  • Click on “Tools” to expand the filter menu.
  • Under “Usage Rights,” you’ll find the option to sort images by their license — Creative Commons or commercial use.
  • That’s it.

Final_1800sq_Licensable_SRP_and_Viewer_sha.max-1000x1000.png

One nifty addition is that Google now surfaces information on how you can obtain the rights for a licensed image directly in the description.

If you don’t tick off any of the “Usage Rights” options, Google will simply show all images that fit your search criteria. Images that lack licensing data will be marked with a warning, noting “images may be subject to copyright.”

It’s worth noting Google only highlights licensing details for images if a creator or a publisher has already provided this information, so your best bet to avoid unknowingly using a copyrighted pic is to filter out photos lacking this information.

If you can’t find the right image on Google, you can always try trawling through copyrights-free stock photo sites. We’ve put together a shortlist of some of our favorite options here. Those won’t match the sheer volume and diversity of choice Google offers, but the quality tends to be consistently higher.

 

[Source: This article was published in thenextweb.com By MIX - Uploaded by the Association Member: Martin Grossner]

Categorized in Search Engine

A recent research paper has reaffirmed that our internet history can be reliably used to identify us. The research was conducted by Sarah Bird, Ilana Segall, and Martin Lopatka from Mozilla and is titled: Replication: Why We Still Can’t Browse in Peace:On the Uniqueness and Reidentifiability of Web Browsing Histories. The paper was released at the Symposium on Usable Privacy and Security and is a continuation of a 2012 paper which highlighted the same reidentifiability problem.

Just your internet history can be used to reidentify you on the internet

Using data from 52,000 consenting Firefox users, the researchers were able to identify 48,919 distinct browsing profiles which had 99% uniqueness.

This is especially concerning because internet history is routinely sold by your internet service provider (ISP) and mobile data provider to third party advertising and marketing firms which are demonstrably able to tie a list of sites back to an individual they already have a profile on – even if the ISP claims to be “anonymizing” the data being sold. This is legally sanctioned activity ever since 2017 when Congress voted to get rid of broadband privacy and allow the monetization of this type of data collection.

This type of “history based profiling” is undoubtedly being used to build ad profiles on internet users around the world. Previous studies have shown that an IP address usually stays static for about a month – which the researchers noted “is more than enough time to build reidentifiable browsing profiles.”

It isn’t just our ISPs and mobile data providers that are siphoning up browsing history and using it for fingerprinting purposes, though. The authors noted in the abstract:

“[…] we observe numerous third parties pervasive enough to gather web histories sufficient to leverage browsing history as an identifier.”

These third parties include obvious players with a lot of insight into internet traffic such as Facebook and Google. All hope is not lost, though. In their user-facing recommendations section, the researchers commented:

“Until the state of the web has improved, the onus of ensuring privacy often falls on the user.”

Reidentification is a provable, real problem on the internet that internet users need to prepare for. It’s unfortunate that the internet infrastructure isn’t set up to respect privacy, and it’s unclear if it ever will be.

[Source: This article was published in privateinternetaccess.com By Caleb Chen - Uploaded by the Association Member: Jasper Solander]

Categorized in Internet Privacy

WhatsApp recently added a 'Search the Web' feature that can be used to check the veracity of information shared via the instant messaging platform.

users can now search the veracity of forwarded messages using a new 'Search the web' feature. When users receive a message they can forward it to up to five chats at a time. When a message has been forwarded more than five times from its original sender, or through a chain of over five chats, then WhatsApp will label it with a double arrow icon. WhatsApp messages labeled with double arrows can only be forwarded to one person at a time. The double arrow label lets you know the message did not come from a close contact. These restrictions on forwarded messages or forward limits are an effort to preserve WhatsApp’s intent to keep conversation intimate and private, as well as to drastically reduce the rate at which fake news spreads.

Everyone has received a forwarded message that makes outlandish claims. Those messages are received a lot more now because of the global health crisis, and at at time when the world is heavily relying on instant messaging apps to keep in touch with loved ones, as well as their doctors, teachers, employers, and so on. Useful information can be forwarded via WhatsApp, but so can a lot of misinformation as well.

WhatsApp recently debuted a simple method to check the veracity of messages labeled with double arrows. The feature is called 'Search the Web' and results in messages appearing with a magnifying glass icon next to them. When recipients of the message tap on the magnifying glass, they are able to send the message to their web browser and search for related news sources and information. The messages uploaded to the browser through this feature will never be seen by WhatsApp as all messages in the app are end-to-end encrypted. Users will then be able to debunk myths and fake news on their own by reading related information online.

How To Use WhatsApp’s ‘Search The Web’ Feature

'Search the web’ is only available in the following territories: Brazil, Italy, Ireland, Mexico, Spain, the UK, and the US. Once a user has made sure that the feature is available where they are, they need to make sure they have the latest version of WhatsApp for iOS or Android. The feature can only be tested if a WhatsApp user receives a message labeled with a double arrow icon. A search on their browser will be initiated when they tap on the magnifying glass that is displayed next to the message. In April, WhatsApp's efforts to limit the spread of misinformation had seen a 25 percent drop in forwarded messages globally, which is a clear sign that the steps it has taken thus far are working successfully to curb the spread of fake news.

In response to the COVID-19 pandemic, earlier this year, WhatsApp introduced a new WhatsApp hub which encouraged its users to trust only reputable sources, like the World Health Organization or the health ministry in a user's locality; and, to stop the spread of rumors by fact-checking information before forwarding a link/message. At the time, the concern was that WhatsApp was not doing enough to combat the spread of misinformation on its instant messaging platform. Now, finally, myths, misinformation, and fake news can be busted at the tap of a button. Most people don't want to be the source of fake news and in some countries, it is a punishable offense. By using 'Search the web' users can be more prudent about the messages they share with their contacts thus preserving WhatsApp's desire to stop the viral spread of misinformation.

[Source: This article was published in screenrant.com By BASEGO SEGAETSHO - Uploaded by the Association Member: Alex Gray]

Categorized in Internet Search

Having a website has long been thought of as the key to doing business with the world. But most businesses aren’t global – they’re local – so ranking on page one of Google globally isn’t nearly as valuable as having a strong strategy for local search engine optimization (SEO).

Local SEO is a catch-all for various digital practices designed to help your website rank higher in local searches, which increases your chances of being found by internet users more likely to actually patronize your business. Here are a few simple ways to instantly improve your company’s local search visibility:

Google My Business
Google is the search giant, and Google My Business (GMB) is its most powerful local tool. To start, log into (or create) your free Google account, visit GMB, add all of your locations, verify them and share photos. GMB also allows for customer reviews, so ask for them! This will help build your reputation and, in the eyes of Google’s algorithm, your chances of being listed higher in local search results for relevant terms.

Localize Your Website
Simple things like adding your city and state to the title of your website pages can make an impact. Instead of just “Tom’s Flower Shop,” titling your site something like “Tom’s Flower Shop | Florist in Miami, FL” helps search engines locate you. Then, go through your whole site and see where you can add localization language. There are probably dozens of opportunities to mention the city and neighborhoods you serve.

Get into Local Directories
Google actually refers to Yelp and other localized directories to assess how important your business is to the local area. Ask your web firm to research which online business directories are popular with local users and make sure your business info is listed completely and accurately on all of those websites.

Get Local on Social
Creating and maintaining social media pages can help localize your business, but you need to go beyond that and engage locals online. People talk about business, new developments and products on Twitter, Instagram, Facebook and more, and these social mentions are picked up by Google. If a lot of people talk about your business and/or link to your website, search engines will assume that you are relevant.

This is just an intro to the practice of local SEO. If you’re struggling to get on people’s radar, get in touch with Brand Poets. We can point you in the right direction.

[Source: This article was published in communitynewspapers.com By Tana Llinas- Uploaded by the Association Member: Anthony Frank]

Categorized in Search Engine

As Web Stories become more popular, Google now supports labeling them as such in Google Search Console and its testing tools.

Google announced that its testing tools and the Google Search Console Performance report will recognize if your AMP document is a Web Story.

Google said, “In our testing tools and Performance report we’ll use the term Web Story to identify this format.”

What is a Web Story? In its developer document, Google said that “a Web Story is a visual storytelling format in Google Search results that immerses the user in a tap-through full-screen experience. Web Stories can also appear in Google Images, Discover, and the Google app. This guide explains how Web Stories appear on Google, and how to enable a Web Story on Google.”

What a Web Story looks like. They come in many variations and Google is testing multiple layouts. They can show in web search, Google Discover, Google Images and many other places. Here is one example of what it looks like.

web-stories-single-result.png

Testing tools. The AMP testing tool and the other testing tools will now label these as a “Web Story.” Here is a screen shot from the AMP testing tool that shows a “valid web story”:

google-amp-test-web-story-555x600.jpg

Performance report. In Google Search Console, the Performance report, Google will also show how much of that traffic is from a Web Story. So you can filter it out even more:

Screenshot 4

Why we care. Google is now giving SEOs and site owners even more refined breakdowns of how a Web Story published on your site can send you traffic from Google Search and Google Discover. Google will also properly document in its testing tools if it is a Web Story, how those web stories previews may show up in search and more ways to debug your web stories.

[Source: This article was published in searchengineland.com By Barry Schwartz - Uploaded by the Association Member: Jasper Solander] 

Categorized in Search Engine

Microsoft Word will have a new search experience offering more tools, such as questions, understanding in-text errors, and synonyms.

Microsoft says it wants users of Microsoft Word to have a more robust search experience when using the Office application. Specifically, a major overhaul of the app’s integrated search tool is in the works. Microsoft plans to draw more parallels with its web search experience.

When people use Microsoft Word in the future, their searchers will be handled more like a typical search performed on a web browser. According to Microsoft, users will be able to surface search results when they make an in-text error, like a typo.

Word will help by searching other related items. This behavior is similar to web search engines and is not currently available on the app. Next, Microsoft Word search will also group together forms of words.

Improving Search

When users input a search term, the app will also find other words related to the search term. Synonyms will allow users to see more results, and it will also work for multi-word searches.

“We’re utilizing well-established web search technologies, such as query and document understanding, and adding deep learning based natural language models. This allows us to handle a much broader set of search queries beyond exact match,” Microsoft says.

Microsoft also wants Word’s upcoming search update to allow users to input questions as search terms.

“With the recent breakthroughs in deep learning techniques, you can now go beyond the common search term-based queries. The result is answers to your questions based on the document content. This opens a whole new way of finding knowledge. When you’re looking at a water quality report, you can answer questions like ‘where does the city water originate from? How to reduce the amount of lead in water?’” Microsoft explains.

At the moment, all the planned changes are named as “coming soon” with no word on a specific launch date.

 [Source: This article was published in winbuzzer.com By Luke Jones - Uploaded by the Association Member: James Gill] 

Categorized in Internet Search

If you want to know about the most used and trendy search techniques of this year, then you should simply start reading this content like a bookworm! We want our audience/readers to know that the world is changing, and digitizing every turning day and gone are the days where the search results depended on the conventional keywords. Now you can search with a lot of different options, and this is why it is important for you to go through today’s work!

Use specific terms that are also unique!

It is simply amazing how the world has changed. You can simply use specific terms and words to search for detailed results. The search features have increased so much that now you don’t even have to filter the search results. Rather, you just have to scroll down from the search results from top to bottom and get engaged with the one that suits you the most!

Search by keywords feature

The conventional search by keyword feature is the old one and is the most used one as well. People from all around the world/globe use this feature. It should be clear to you that this search feature is the one with the help of which you can easily get results of any kind. The keyword searching method, however, has very versatile results, and you have to filter what you want by yourself by using some other features. 

Search by image

The search image feature is the best one that you can find on the web these days, and this is because, with the help of this feature, you can easily find out all kinds of results related to an image without any filtering and specifications. One of the best image search google tool is provided by the famous site known as reverseimagesearch.org. The results that you can cater to reverse image search are mentioned below!

  • You can know about various shapes and sizes of the same image.
  • You can simply know about the ownership of an image, and you can also know about the copyrights of it.
  • You can find out image plagiarism with the help of this reverse photos feature.
  • You can make backlinks with the help of this search feature.
  • You can simply know about the similar images on the web and where the images are located online!
  • You can also unravel fake accounts with the help of this reverse search feature!

Search by music

You can also search for music these days. This is also one of the advanced features that you should know about in some detail. It should be evident to you that if you ever have to search for a music file or an audio track, then you can easily use this search by music feature and can get accurate results. You can also download audio files with the help of this search by music feature!

Search by video!

If you want to search a video or look for the content that is shown in the video, then you should simply use the search by video feature. The search by video feature by Google is one of the best ones that you can find on the web. You can get any kind of results relative to videos with the help of this search feature. From documentaries, music videos, movies, and much more content, you can easily find any kind of video today. This was not possible back in the days.

Search by location 

The search by location feature is also one of the newest features that you can find online. Now, as the name tells us, this search feature can help you search for places and addresses on the basis of location algorithms. You should simply know that whenever you are lost or want to find an address, then you can simply google or any other search engine’s location search feature. Nowadays, you can also simply find applications that can help you search by location. This search result will also tell you all about the location and its surroundings!

Search by font!

This search feature is also a new but unusual one for conventional web users. You can also simply search your results on the basis of font styles. You should know that not all fonts on the web are understandable plus old people have visionary problems. These issues make it difficult for the users to simply search by fonts that are simply suitable for your own self. 

There are many more search features, tools, and applications with the help of which you can do a lot of interesting web searches and can get amazingly accurate results. If you haven’t tried these search methods yet, then now is the chance for you to enjoy the new digital change in this regard!

 [Source: This article was published in haveeru.com.mv By Nathaniel Marrow - Uploaded by the Association Member: Eric Beaudoin]

Categorized in Search Techniques

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