DuckDuckGo launched Tuesday what CEO Gabriel Weinberg called in his blog SpreadPrivacy.com “fully revamped versions of our browser extension and mobile app” designed to block third-party trackers and to make the service easier to use on smartphones.

The updates offer “built-in tracker network blocking, smarter encryption, and, of course, private search” in Android, Chrome, Firefox, iOS, and Safari “with just one download,” Weinberg writes. DuckDuckGo promises not to store or sell user data, unlike Google and other marketing-advertising-data collection search engines and social media sites. Ads for companies like Expedia that pop up on its search and affiliate pages aren’t targeted to individual readers, the company says.

Search volume rose for the 10-year-old, Paoli-based internet search site last year before the mobile upgrades were announced. Still, DuckDuckGo, which employs 45, many of whom work remotely and through the GitHub software development platform, remains a very small fraction of the global search market, which is attractive to advertisers and other behavioral trackers who pay big bucks to know where our eyes go.

DuckDuckGo says it logged more than 16 million queries a day as of the past month, up from 12 million a year earlier. The engine’s share of the U.S. laptop/desktop search market rose to 0.25 percent in December, up from 0.16 percent a year earlier, according to NetMarketShare.com. (Google as of December held more than 70 percent of the laptop/desktop search market, China-based Baidu 15 percent, Microsoft’s Bing 8 percent, Verizon’s Yahoo 5 percent, Russia-based Yandex 1 percent, and Ask.com had slightly more than DuckDuck Go. Dogpile, AOL, and all others were smaller.)

But, despite European Commission for Competition chairman Margarethe Vesteger’s admission to Wired Magazine that she uses DuckDuckGo instead of Google on her own mobile phone to avoid snooping, its share of the mobile market has lagged, rising only to 0.09 percent from 0.06 percent last year. Weinberg hopes to capture more with the new tools.

DuckDuckGo is also rating websites, with school-style “Privacy Grades” from A to F. (Philly.com got a C grade on my DuckDuckGo phone extension; according to its tools, Amazon, Facebook, and Google were all “trying to track me” around the site; they were absent from several other news sites I checked using the app.)

Weinberg writes that DuckDuckGo is more private than Google’s “Incognito” option and simpler than other search services. “Google trackers [are] now lurking behind 76% of pages, Facebook’s trackers on 24% of pages, and countless others soaking up your personal information to follow you with ads around the web, or worse,” Weinberg added. “Our privacy protection will block all the hidden trackers we can find, exposing the major advertising networks tracking you over time, so that you can track who’s trying to track you.”

Source: This article was published philly.com By Joseph N. DiStefano,

Categorized in Search Engine
  • Fireball steals sensitive user data and manipulates regular surfing data
  • CERT-In has issued its latest advisory to Internet users
  • It said the virus can be detected by majority of anti-virus solution

Cyber-security sleuths have alerted Internet users against the destructive activity of a browser-attacking virus- 'Fireball'- that steals sensitive user data and manipulates regular surfing activity.

The malware has been spreading across the globe and possesses over two dozen aliases and spreads by bundling and "without the user's consent".

"It has been reported that a malware named as 'Fireball' targeting browsers is spreading worldwide.

"It has the ability to collect user information, manipulate web-traffic to generate ad-revenue, malware dropping and executing malicious code on the infected machines," the Computer Emergency Response Team of India (CERT-In) said in its latest advisory to Internet users.

The CERT-In is the nodal agency to combat hacking, phishing and to fortify security-related defences of the Indian Internet domain.

The agency said the malware or the virus can be "detected by majority of the anti-virus solutions" and it has advised Internet users to install updated anti-virus solutions to protect their computers from this infection.

It said the virus, 'Fireball', "currently installs plug-ins and additional configurations to boost its advertisements but it could be used as distributor for any additional malware in future."

"It is reported that the malware 'Fireball' is used by one of the largest marketing agency to manipulate the victims' browsers and changes their default search engines and home pages into fake search engines.

"It also re-directs the queries to either yahoo.com or Google.com. The fake search engines also collects the users' private information," the advisory said.

'Fireball', it said, is capable of acting as a browser-hijacker, manipulating web traffic to generate ad-revenue, capable of downloading further malware, capable of executing any malicious code on the victim machine and collects user information and steals credentials from the victim machine.

The CERT-In has also suggested some counter-measures: "Do not click on banners or pop-up or ads notifications, do not visit untrusted websites and do not download or open attachment in emails received from untrusted sources or unexpectedly received from trusted users."

It said a user, in order to exercise caution after logging-in the system, should check for default setting of web browsers, such as homepage, search engine, browser extensions and plug-ins installed, and if something is found unknown, then it should be deleted.

Source: This article was published gadgets.ndtv

Categorized in Internet Privacy

In recent years search engines have been optimized around users needs and their search experience. Google has evolved in rewarding content that is valuable and relevant to readers.

Modern-day SEO is all about user intent, and you can improve your online presence by focusing on several key psychological principles to entice your readers, rank well in the search rankings and ultimately, help grow your business.

Let’s take a look at some ways you can understand your audience and the steps needed to create content that gets found in Google.

Customer Personas Should Direct SEO

Online marketers love to get into the heads of their customers. We do this with A/B testing, analytics, and other methods to understand what our audience does when they consume our content. One tool to understand the mind of your target audience is to build customer personas.

You can use customer personas as a sort of blueprint to help articulate details about your audience. Customer personas assist you in identifying areas that you can fill with quality content aimed at addressing and solving their problems.

You can start the process of building customer personas by talking to people you have done business with in the past, or individuals who represent your ideal client.

Some questions you can ask to get more information about how your products and services can solve their problems include:

  • What are their pain points?
  • What products or services have they used in the past?
  • Why do they continue to use those goods and services, or why did they cease using them?
  • What types of solutions will they not use?

Customer personas help you align your content with the qualities of your readers.

For example, your content will look, read, and position itself differently depending on if your target audience is a middle-aged man or a pre-teen female. You need to create content with specific qualities based on your audience if you want that content to resonate and lead to online conversions and sales.

Today’s search engines work to connect relevant content with searchers based on the questions in each search query. While search engines in the past were pretty clunky, modern-day search engines are powered by behavioral learning algorithms and LSI keywords to increase the quality and relevancy of search results.

Each time someone searches for something on Google, searchers are asking a question. You can optimize content for your users once you understand that they are asking questions when they visit Google.

Questions reflect the intent of your users, so you should create content that addresses the core questions of your customers.

Position your content around the needs of your audience from your customer personas. How you do this will look different based on your business and industry, but here are a few examples to get you started:

  • “Restaurant near me” means “I am hungry, don’t want to cook, and want to eat somewhere now.”
  • “Best barber for men” means “I am a man and what is the most trusted barber for me?”
  • “U.S. presidential information” means “I am interested in U.S. politics and what is some information about President nominees?”

The purpose behind a search will vary from person to person even when the same search query is used. This is why you should produce specific content for specific personas. Once you figure out what your customers are after, you can create engaging content that drives them towards a conversion.

User Intent and Keyword Research

If your business wants to grow its online presence and attract new customers, then you need to focus on the intent and needs of your users. The way user intent translates to the digital marketing world is through keywords and search terms used by users who are looking for a particular product or service.

Every search query put into Google is a question.

People go to Google to ask specific issues with the goal of finding specific answers. Through various algorithm changes, Google has shown that their primary interest is to deliver relevant content to users. For Google, this ensures people keep coming back to their service, and their end-users build brand loyalty with Google’s product suite.

Although keyword research remains an essential component of semantic SEO, your business needs to change the way it conducts and implements keywords.

Creating content around keywords will bring your content closer to user intent and its variations. Here are a few points to consider when creating more user-focused keywords for your business content.

Semantic SEO and Search Engines

Semantic search is the newest focus by Google and other search engines that focus on how each word is situated in a search query and the relationship between those words.

Integrating semantic search terms enriches your content and makes your online content more readable for your readers. This approach also helps prevent repeating keywords too many times, and it improves how search engines read your content in several ways, including:

  • Introduces various sets of keywords that are directly related to your original set of keywords.
  • An active secondary set of keywords helps build rich context for search engines to understand your content and deliver better results to your customers.

By focusing on what each user types into the search bar, Google can understand what the user is looking for on a deeper level compared to only looking at keywords. In a sense, semantic SEO takes the entire search query into account and uses past searches by the user and similar searches to intelligently find the meaning and intent of the user’s expectations.

How to Perform Semantic SEO Keyword Research

As your business builds content around semantic keywords, you will want to begin by looking at your customer personas and your target audience. Since semantic SEO is meant to deliver more relevant content to your audience, you need to work on the requirements and desires of your audience.

Once you identify the problems and questions your customers are looking for through Google search queries, you will be able to build valuable content. However, there is some research needed to ensure you create your content efficiently.

Before writing a single blog post or putting together a stellar infographic, you will want to create a simple spreadsheet outlining the topics, concepts, and keywords to cover. Here is an example of the spreadsheet your business can make in about 10 minutes to save you a lot of time and money.

Let’s take a look at the exact steps and tools your business can use to create the above spreadsheet. As you see, the spreadsheet covers essential elements of semantic SEO keywords, including:

  • Topic
  • Concepts
  • Keywords


1. Topic

Begin thinking about your content based on your user personas. Figure out what your readers are looking for and how you can tie those searches back to your business. You can start this step by looking through real-world questions your customers are asking. Some places to consider include:

  • Your customer service records and calls
  • Reddit
  • Quora


Once you know what your customers are searching for, you will be able to identify the base topics to cover. For this example, I will use the search topic of “Semantic Search” since that is what I am writing about right now.

2. Concepts

The next step is to identify your core set of ideas based around your core topics. These concepts will be the root of all keywords and will be the base of your content.

As you begin to think about what your customers are asking for the topics listed above, you will be able to find key points to create content around. These concepts should be connected to the problems (or questions) your customers ask and connect them back to your business.

SEMRush is the primary tool I use for this stage of semantic SEO keyword research. The free version works fine for me, and here is a screenshot of findings with notes on the important elements to pay attention to.

3. Keywords

Finally, you will build a list of keywords related to the core concepts and topics that your customers are searching for. These keywords, phrases, and search terms should be relevant to your main topic and supporting ideas.

These keywords should be unique from your concepts and main issue but connect based on how the words and ideas work together. The best free tool I use for this stage of semantic SEO keyword research is LSIGraph.com. Below is a screenshot of some keywords I chose based on my research of LSIGraph.com


Since your business is working to acquire market share and retain your customers, you need to make sure that all your content is relevant to your readers and easily found in search engines.

Semantic SEO keyword research makes it possible for you to save time and money when creating content. The future of SEO strategies need to focus on the intent of users and the quality of your content.

You can use the above tools and processes to deliver the content your customers are looking for so you can drive more traffic and close more sales through your online business!

Author: Chris Giarratana
Source: https://www.searchenginejournal.com/user-intent-future-seo/184217


Categorized in Search Engine

To put it bluntly: There’s an art to Internet lurking. It goes beyond a simple Google search or typing a name into Facebook. A master Internet lurker knows how to find intel on those hard to find unicorns who don’t have social media accounts, or have them so secured, it’s impossible to find any trace of their existence. However, if you use a little ingenuity and know your Internet it’s possible to dig up something. Think you’re good at lurking? Check out these seven signs you should probably be working for the CIA.

1. You understand that just looking for Facebook, Instagram, and Twitter accounts is for amateurs.


2. It’s a no brainer to never look at their LinkedIn profile or Snapchat…there will be notification.


3. You always search for an online portfolio or website for photos and links that are buried in the world wide web.


4. You don’t just search their name, but their friend’s names. You then scour their profiles for photos, check ins, hangs etc. with your subject’s name tagged.


5. You figure out the kind of things they like and Google search their name, plus keywords that might turn something up.


6. No one ever thinks to lurk YouTube, but you do.


7. You can find virtually ANYONE in under 15 minutes.

Categorized in Online Research

India 2nd in seeking user information after the US with 6,324 such requests to Facebook alone in H1 2016

During the first half of calendar year 2016, social networking site Facebook removed access to 2,034 pieces of content based on requests by the Indian government and other agencies. This was starkly lower than the 14,971 content restricted during the six-month ago period, and 15,155 in the year-ago period.

To justify content restrictions, Facebook has said: “We restricted access to content in India in response to legal requests from law enforcement agencies and the India Computer Emergency Response Team (CERT-In) within the Ministry of Communications and Information Technology. The majority of content restricted was alleged to violate local laws against anti-religious speech and hate speech.”

The Section 79 (3)(b) of the Information Technology Act, 2000, requires all stakeholders to take down or block access to content when demanded by the government.

However, in March 2015, the SC laid down the interpretation of the aforementioned section: “Section 79 is valid subject to Section 79 (3) (b) being read down to mean that an intermediary upon receiving actual knowledge from a court order or on being notified by the appropriate government or its agency that unlawful acts relatable to Article 19 (2) are going to be committed then fails to expeditiously remove or disable access to such material.”

Facebook also said that following the court order, it ceased acting on legal requests to remove access to content unless received by way of a binding court order and/or a notification by an authorised agency which conformed to the constitutional safeguards as directed by the SC.

However, India still requests major technology companies such as Facebook, Twitter, Google, and Apple for data
about certain users.

In the January-June period of 2016, Facebook received 6,324 requests from India about its users, and in 53.59 per cent of the cases, the social networking company yielded with some data. This is higher as compared with 5,561 in the second half of 2015, and 5,115 requests in the first half of 2015. According to the latest available data, India was the second in requests that went to Facebook, behind the US with 23,854 requests and closely followed by the UK with 5,469 requests.

Most major technology companies have been making this data public under their ‘transparency reports’ periodically after, in 2013, Edward Snowden leaked files revealing global mass surveillance being conducted by governments through these websites.

So, why do governments seek information about the internet users?

Facebook has said: “As part of official investigations, government officials sometimes request data about people who use Facebook. The vast majority of these requests relate to criminal cases, such as robberies or kidnappings. In many cases, the government is requesting basic subscriber information, such as name and length of service. Requests may also ask for IP address logs or account content.”

The company has also said that it checks for the legal sufficiency in every request, and often shares only “basic subscriber information”. Sometimes, these firms also receive fake court orders. Google has claimed it received four fake court orders from India in 2012 alone.
“From time to time, we receive falsified court orders. We do examine the legitimacy of the documents that we receive, and if we determine that a court order is false, we will not comply with it,” Google said.

Similarly, in case certain content posted on websites such as Facebook, Twitter and Google is in contravention of the local laws, the governments send requests to these firms asking them to restrict such content.

For instance, the global content restriction requests spiked during the first half of 2016, compared with the second half of 2015 due to one such reason. Chris Sonderby, Facebook’s deputy general counsel, said: “As for content restriction requests, the number of items restricted for violating local law decreased 83 per cent from 55,827 to 9,663. Last cycle’s figures had been elevated primarily by French content restrictions of a single image from the November 13, 2015, terrorist attacks.”

The processes of responding to government requests for user data also vary from country to country. In the US, where the highest number of requests were received by most platforms during January-June 2016 — 23,854 to Facebook, 2,520 to Twitter, 1,363 to Apple — several legal processes are used at the federal, state, and local levels with most common ones being search warrants and subpoenas.

“Outside the US, we ask the request to be properly issued, for example, through a mutual legal assistance treaty or a form of international process known as a letter rogatory, except in the case of certain emergencies,” professional networking platform LinkedIn said.

But, what are considered as emergencies?

“In rare circumstances involving imminent serious bodily harm or death, we will consider responding to an emergency request for data. These requests must be submitted using the Emergency Disclosure Request Form included in LinkedIn’s Law Enforcement Data Request … and must signed under penalty of perjury by a law enforcement agent,” LinkedIn said. Apart from these corporate giants, there are other independent organisations as well that release regular reports and databases about requests made by governments for user information and content removal from websites.

A website called Lumen publishes requests and notices sent, by various stakeholders to companies, including those with claims of copyrighted content.

While some of the technology companies have a policy to notify the users about their information being shared with the government, exceptions to these policies also remain.

“Twitter’s policy is to notify users of requests for their account information, which includes a copy of the request, prior to disclosure unless we are prohibited from doing so. Exceptions to prior notice may include exigent or counterproductive circumstances (e.g., emergencies regarding imminent threat to life; child sexual exploitation; terrorism). We may also provide post-notice to affected users when prior notice is prohibited,” micro-blogging website Twitter has said.

Author: Pranav Mukul
Source: http://indianexpress.com/article/technology/tech-news-technology/online-surveillance-seeking-user-info-a-rising-global-phenomenon-4451087

Categorized in Others

Facebook is the principal digital public square of today. Well, it's the principal digital public square for those of a certain age (i.e. post-college, the young'nsaren't into it). But Zuck & Co's site is still an extremely integral virtual venue and will continue to be for some time.

While Facebook's business model has evolved away from just Facebook.com to include its mobile incarnation and other associated apps, the old familiar website is still the preferred venue for many. And why not? Facebook.com one of the most advanced public-facing websites out there. 

Facebook is a magnet for some of the top engineering talent in the world, so it stands to reason that the company would boast one of the world's most complex and multi-faceted websites. It rivals many standalone software apps with the sheer amount of personalization, tweaks, and tinkering available to visitors.

In fact, there are so many things you can do on Facebook.com that you probably don't know about them all.

And we're not even talking about the third-party Facebook apps or browser add-ons, we're talking about all the official, baked-in, easily accessible functions that are just a few clicks away. As you'll see in our slideshow, there are even some functions that appear to be leftovers from bygone eras that we're not even sure Facebook still knows are there. Take a look and awaken your inner power user social super star.

1-The Facebook Inbox You Didn't Even Know You Had
If you've been a Facebook user for a while, then you probably have a folder full of unread messages that you didn't even know you had: the "Message Requests" folder (formerly, the "Other" folder.) This is where Facebook sends all the messages from people you're not currently friends with. It could be filled with old high school flings reaching out or a bunch of Nigerian spammers, who knows?! Only one way to find out!

To review these messages, click the "messages" icon at the top of your homescreen (or the "Messages" link in the left field). By default, you'll find yourself in the "Recent" tab of your inbox. Directly to the right, you'll find the "Message Request" tab. After you click this, you may see a link that says "See filtered requests." Click that and then you'll see all sorts of messages from strangers on the Internet. Have fun with that!

In 2012, Facebook experimented with allowing members to pay to reach the inboxes of non-friends. Fees started at $1 and went all the way up to $100 for Zuck himself, but the option to do this appears to be limited.

2-See Who's Snooping In Your Account
Want to know if someone is logged into your Facebook account without your permission? First, go to your settings page. Under the Security folder, you'll see the link "Where You're Logged In." Here you will find all your active Facebook log-ins from desktop or mobile. It will (usually) provide data on the location, browser, and device. If something seems fishy, you also have the ability to "end activity" from individual or all devices.

This also comes in handy if you logged in to your friend's computer or on some public laptop, but forgot to log out.

3-There Are Lots of Secret Emoji on FB
Emoji. They take away some of the horrible pain of writing in plain language. Facebook will render all the usual face emoticons into pictorial representations: :) :D ^_^ . You know the ones. But there's also a whole bunch that you may not even be using.

(y) = thumbs-up 'like' symbol
(^^^) = a great white shark
:|] = a robot
:poop: = well, you know
<(") = a penguin

You can use these in wall posts, chats, and comments, but they don't always seem to render in mobile. You can find a full run-down of Facebook emoticons here.

4-Transfer Files Over Facebook Messenger
If you open a Facebook Messenger window, there's a little gear icon in the top right corner of the window. One of the options is "Add Files...", which will allow you to upload files directly from your computer to transfer over. The receiver can just click on the included link and download them from there.

5-Make Facebook Upside Down or in Pirate Speak
Remember 10 years ago, when pirates were all the rage for a minute? Well, at one point the Facebook engineers got swept up in this ironic buccaneer frenzy and programmed a peculiar Easter egg that allows you to translate your Facebook interface into Pirate or Upsidedown speak.



Does this sound appealing to you for some reason? Go to General Account Settings > Language, and you can change your settings to either "English (Pirate)" or "English (Upside Down)." Think that's a whimsical little feature that you will never ever get sick of?! You're wrong. It's actually quite annoying.

6-Create a Customizable Supersized Post
Sometimes you want to share something that is worth more than a few sentences or a single image. If you don't have your own blog you can take advantage of a Facebook "Note." This is a personal blog post that lives inside the Facebook ecosystem. Here you can share paragraphs of text and multiple images (no HTML coding knowledge required).

Just head on over to facebook.com/notes where you'll find notes from people you follow. If you want to add your own, just click the "+ Write a Note" link in the top-right corner. Spill your thoughts out using the easy post editor, add a cover image if you want, and share just like you would a regular Facebook post. If you can't finish your note in one sitting you can just save it and publish later.

7-Detail Your Facebook Romance
If you want to see the detailed Internet history of you and your significant other, go to www.facebook.com/us, and you will see the complete Facebook history with whomever you are listed as in a relationship with ("us," get it?). If you're not listed as being in a relationship, it will just go to your regular page because Facebook thinks that you are just in love with yourself.

8-Save Posts for Later
Did you ever want to read a link that a friend shared on Facebook, but didn't have the time at that particular moment? Then, when you finally do have a moment, you either forgot about it, or it has been buried under so much other junk that it's not even worth searching for? We've all been there. That's why you should get acquainted with Facebook's "Save for Later" function.

If there's anything you want to save for later, click the little arrow in the top-right of any post. Then click the Save link button from the pull-down. This will send the link to your Saved folder. "Where's your Saved folder," you ask? Good question! You actually won't see it until you save something for the first time. Then you will see a little "saved" ribbon in your left-hand favorites bar. Click that and you will find all your favorite stories. It also works with any video your friends posted.

At F8 2016, Facebook announced it is extending "Save for Later" to the Web, so you can save things to Facebook even when you're not on Facebook.com, a shot at services like Pocket and Instapaper. Facebook's first two partners are Overstock and Product Hunt, but any site can add the functionality, so look for it to expand over time.

9-Download a Copy of All Your Facebooking
Want your own personal copy of everything you've ever shared on Facebook? I'm talking, ev-er-y-thing: Every post, every image, every video, every message, and chat conversation (not to mention all the settings you probably don't even think about)? You can do that!

Just go to Settings > General and click on the link "Download a copy of your Facebook data" at the bottom and follow the directions from there.

This feature lets you take a trip down memory lane, or just save your info should you ever decide to delete your FB account. However it is probably most useful to those in the legal profession as it can capture your Facebooking at a particular moment (social media posts can trigger lawsuits, after all).

10-Choose Who Controls Your Account After You Croak
Everyone on Facebook will die. One day. This may be true for other social networks as well, but you can definitely be assured that everyone you are friends with on Facebook will perish from this Earth. (Or, you know, unless the Singluarity comes to pass.) In anticipation of this unavoidable truth, Facebook has created a way to name a legacy contact who will manage your account after you are gone.

Your legacy contact will have the ability to write a pinned post for your profile, respond to new friend requests (e.g. friends or family who weren't on Facebook at the time of your demise), or update your profile and cover photo (do you really want your final image to be you in your ironic SpongeBob Halloween costume?) They won't have access to all your messages unless you proactively decide to give them access.

To assign a legacy contact, go to Settings > Security > Legacy Contact tab and choose one of your Facebook friends to handle your digital affairs. You will also have the opportunity to choose that your account is deleted after you die.

11-Add Some Extra Security
It's a good idea to throw in some additional layers of security on your Facebook account. No, you shouldn't be worried that someone will break into your account and start "liking" BuzzFeed articles like crazy. But you should be concerned that someone could get in and use the information they find to steal your identity.

Here are two smart things you can do to protect yourself:

1) Create a log-in approval. This setting will only allow your Facebook account to be opened on a new browser after you enter a special code sent to your phone. To enable it, go to Settings > Security > Login Approvals. You'll be sent a test code to verify your device's authenticity.

2) Create some Trusted Contacts. Trusted Contacts are Facebook friends (you'll need to choose between three and five) who can securely help you regain access to your account—for example if you forget your password or lose your mobile device—OR a nefarious person breaks in and decides to lock YOU out. To enable this function, just go to Settings > Security > Trusted Contacts. And remember, you can always change your contacts later.

12-Mute Facebook Live Notifications
You may have seen a bunch of "live videos" popping up in your Facebook feed recently (we here at PCMag have certainly embraced them). Unfortunately, for now you are only able to broadcast live video through a mobile device (if you want to try it on your device, click the little person icon surrounded by a couple of halos at the bottom of a post).

You may have also noticed that you will sometimes receive a notification that a person or brand you follow is broadcasting live (it appears that Facebook will sometimes set this notification on by default). To turn these possibly unwanted notifications off, click the little inverted arrow next to the notification in the notification pull-down and choose "Turn off notifications about live videos from... ". OR, click through to the actual video and you will have the ability to toggle live video notifications on/off in the top-right corner of the video.

13-Don't Let Facebook Track Your Mobile Browsing
Here's one feature you unfortunately won't find anywhere in Facebook, and that's the problem. When Facebook announced it was going to give users more control over ads in order to make them more targeted, it didn't exactly publicize the fact that it would also start using your app- and Web-browsing history to show targeted ads from advertisers.

Unlike most Facebook privacy settings, you can't opt out of this kind of tracking. However, as our SecurityWatch blog points out, you can take steps to Web surf in private. You can opt out via a special third-party site courtesy of the Digital Advertising Alliance. (Remember to disable AdBlocker Plus or other similar software you may be running). Follow a simple set of directions, and make sure to click the box next to Facebook and you can go about your Internet business without third-party advertisers getting all up in your bizness.

14-Create an Interest List
There's a little-known Facebook function boringly called "interest lists." It's basically Facebook's version of Twitter lists (and should not to be confused with Facebook's "Friends lists"). Interest Lists are a curated collection of posts from websites, companies, or individuals that you follow in one streamlined feed (e.g. "indie hip-hop" or "local restaurants"). Interest lists may be kept private just for you or some friends, or can be made public for the world to follow.

To access interest lists, scroll down to the "Interests" link in the left column, hover over the header and click on "more." On the next page, click the "+Add Interests" button and you will have the option to search and follow other publicly available interest lists or create your own.

15-Curate Your News Feed
Your News Feed is your home on Facebook. And as your home, you should try your best to keep it clean, orderly, and free of distractions. You don't want to be inundated with posts from that one brand or friend you follow who just posts all. the. time.

One of the most direct ways to do this is by giving more voice to the things you want to see, while removing the stuff you don't want. The quickest way to access this feature is by clicking the three dots next to "News Feed" at the top of the left rail. Choose "Edit Preferences" from the pop-up screen, click "Prioritize who to see first," and choose the people, Pages, and brands you want to see more or less of in your News Feed.

You can also click "Unfollow people to hide their posts" to mute annoying posters (they won't know they've been muted). This feature is also accessible by clicking the little arrow in the top-right corner of a post and selecting "Unfollow [Friend]."

16-Mute Your Ex on Facebook
Breaking up is hard to do. But Facebook has made it slightly easier to deal with. Currently this feature is only available on mobile, but when you change your relationship status to "single," Facebook will automatically ask you if you want to see less of your significant other. If you want to see less of anyone, you can still do that by unfriending or muting them as detailed in the previous slide.

17-Want to See What Your Friends Are Up to Without You?
When you see a post that a friend posted on another friend's wall, you will have the ability to see a detailed history of their friendship. Just click the little arrow in the top right hand of that post and then click "More Options." There, you will see the "see friendship" option.

There is one other way to access this. If you type in the URL your Facebook page, which is probably something like www.facebook.com/[first name].[last name] and then directly followed by ?and= and followed by the name of the second person. So, if you wanted to see the detailed Facebook relationship of Texas Senator Ted Cruz and TV personality David Letterman, the link would be: www.facebook.com/DavidLetterman?and=TedCruz .

(As you see above, those two apparently haven't had much interaction.)

When playing with this URL trick, be sure to check the official URL of each person—Facebook can assign strange characters into their official URL (for example, it will add a number if there is someone else with the same name).

18-You Can Embed Public Content
Like other social media sites, Facebook allows you to embed publicly available content on your webpage. Just click the pull-down menu in the top right of the file and click "embed" to place the code wherever you'd like.

19-Edit Your Ad Preferences
Do you hate-follow any celebrities or personalities on Facebook? A while back, I gave former Alaska Governor Sarah Palin a follow. I was just curious more than anything. But then I noticed that the ads on Facebook feed began to ... change. Let's just say, I started getting ads for things I really wasn't all that interested in.

Facebook's business is built around providing marketers with detailed information on its users' interests, which Facebook's algorithms insinuate based on—among other things—celebrities and personalities they've actively followed. However, if you "like" something on Facebook that's a little out of your usual media diet, you also have the ability to keep your ad experience in check.

To curate your ads, go to Settings > Ads > click "edit" next to "Ads based on my preferences." Here, you will find all the topics that Facebook has determined is a "preference" of yours, conveniently separated into categories. You can delete an interest simply by hitting delete on the right of each interest. Or, if you're a weirdo who's really into their Facebook ads, you can even add new preferences.

20-Send Money Through Facebook
Do you have any old people near you right now? Ask them to tell you about "Western Union"—that's how people used to send money before the Internet.

In the digital age, there are lots of services that will allow you to transfer money from your computer or mobile device, including right through your Facebook account (as long as both the sender and recipient have a valid debit card). In addition (and probably of greater interest to Facebook), these payments will allow users to purchase products and make in-game purchases through Facebook.

While this feature is largely tied to Messenger, you can use it on regular Facebook as well. To set it up, go to Settings > Payments to enter a debit card. Once accepted, you can send (or request) funds to/from another user via Messenger.

To use this feature on Facebook.com, just open a pop-over conversation with one of your contacts (accessible via either the "Chat" window in the bottom-right-hand of your screen or through the Messenger icon in the right side of the top rail). Next, just click the dollar sign at the bottom of the chat window to send/request funds. Cha-ching!

21-Birthday Cam (iOS Only)
One of my favorite Facebook features is the Birthday reminders—it's a nice way to keep in touch with people who you don't interact with on a daily basis. Recently, Facebook created a new feature (so far, it's only for the iOS app), in which users will be prompted to post a 15-second video on a friend's wall (as opposed to some generic birthday wishes).

When you visit a friend's profile on their birthday, you'll find a banner near the top giving you the option to create this video B-day wish. How sweet!

22-How to Upload '360' Pics and Vids
You've probably seen some immersive "360" photos (and some videos) popping up in your Facebook feed recently. On the desktop Web version, viewers can explore a field of vision in all directions using their mouse or keyboard. On mobile, users can pivot their device to look all around. But you also have the opportunity to upload your own 360 images and video.

While you can utilize the new breed of (often expensive) 360 cameras, you can also just use your smartphone to capture a panorama or "photosphere" and upload it to Facebook.

Immsersive videos are a bit more complicated and need some of that aforementioned high-end hardware, but if you happen to have some, here's how you would get started.
Let's Sum it Up
And to recap what you just learned, check out the video above.

Source : pcmag

Categorized in Internet Technology

User-generated content (UGC) is like gold hidden in the rubble. Its potential value is great, but you'll need to do a lot of navigating to unlock its true potential. Content marketers have already weighed in on the benefits that can be derived from UGC, and many brands have made the move to make it part of their content-marketing strategy.


The reason? Improved search-engine optimization wins UGC approval from marketers and brands alike. It also brings enlarged capabilities to win over millennials and unlocks an obvious source of promotional opportunity for businesses to tap into.

But, like every other form of marketing, user-generated content can be tricky if not handled well. This is why it's important to ensure content marketers implement best practices when using UGC as part of their overall strategy. Here they are:

1. Define the legal angles.

The legal aspect of user-generated content is not to be overlooked. Your company should consider issues such as copyrights, responsibility for stolen content and ownership of content. Bigger brands are quick to sort this out before launching their UGC campaigns because they have the advantage of a more powerful and well-sized legal team behind them.

Smaller businesses must invest to get it right from the very beginning, even though they’re exploring UGC to decrease their content-production costs. If yours is one of those small businesses, you need a well-defined legal document that your contributors can access.

This should spell out roles and responsibilities regarding the content they share. The agreement also must state the content’s ownership conditions, after you upload it on your servers.

"Clear up any doubts about what your user expectations should be," says Marc Smith, founder and CEO of Top 10 Digital Agencies. "Your users have an expectation of how their content may be used, and for what. Your intentions with the content may be different from theirs. It is the job of well-prepared terms and conditions to clear this up."

2. Optimize content for quality.

Regardless of what else is in the legal agreement, it’s your company’s responsibility to ensure that the quality of user-generated content meets your brand’s quality standards and satisfies your business needs.

For instance, most small businesses rely on search engines such as Google to attract customers. This means that the website hosting the UGC content must include material worthy of Google rankings.

"Google is increasingly toughening their stance on what the definition of high-quality content is," says Guy Sheetrit, founder of Over The Top SEO. "Your users may not be paying attention to the little details that will make their content stand out. You should wade in to improve the quality of the content from your users and make it more suitable for consumption on your website."

Sheetrit also cautions companies not to diminish the true value UGC contributes to the authenticity of your marketing efforts. "While your team works on improving the quality of your user-generated content, it's important to make sure their message is not lost,” he says. “This is the essence of using UGC to begin with.”

3. Portray your band with the best user content.

Not all content you receive deserves a spot in the limelight.

Whether the content you publish is user-generated or self-sourced, know that everything you publish affects customer perceptions of your brand. Unless you're Facebook or Instagram, you need filters between what users submit and what your audience sees.

"Bringing the best content in the glare of your audience has a double effect,” Smith says. “It encourages users to keep producing top-notch content, as they also aim to be noticed; and it also keeps your audience satisfied.”

As brands continue to benefit from UGC in advertising and awareness campaigns, the rules that guide the process will progressively be reshaped to define clear best practices. In the meantime, these strategies can help ensure you don’t go wrong in your push to connect with users and your broader market.

Source :  http://www.mysanantonio.com/

Categorized in Others

There are different types of search engines—in other words, Google GOOGL +0.81% isn’t always going to be the best choice. What if you want to find niche products or services, or it’s crucial that you get information in real-time? There are social search engines which only provide content that was provided specifically for them, and there are others that gather data from numerous sources which are designed to serve certain demographics.

As a business owner, you might want to tap into social search engines in order to get key information to customers. By immediately (and automatically) publishing content via RSS feeds, you might be able to reach more, better demographics than simply optimizing your SEO for the big boys like Bing and Yahoo YHOO -0.36%!

Consider these five leading social search engines that excel at tracking user information and make life easier.


1. Smashfuse:

This popular engine works by ditching those static websites and honing in on the most significant of social media sites. Of course,Twitter TWTR +0.11% and Facebook are aggregated here but you’ll also find information from Vimeo, Google+ and the scores of beloved social media platforms around the world you haven’t even heard of. Get instant access to the keywords which are trending right on the home page, or peruse them at your leisure, sorting by each platform.

2. SocialMention:

Part social media search and part analysis tool, this engine aggregates content that’s generated from users around the world, providing you with one user-friendly information feed. You can measure and track what’s being said about your company, you, or a product or topic everywhere online. It updates constantly so you have real-time information, and keeps track of over 100 social media platforms including the biggies like Facebook and YouTube, but also the underdogs. Plus, you can opt for regular monitoring and alerts.


Topsy is a social analytics tool as well as “social search engine,” indexing several hundred billion tweets. It’s unique because it’s one of the few real time sites that popped up during the hey day of 2008 through 2010 that still thrives and survives. Then, the big search engines were making use of real-time information for the first time, which was essentially dooming the smaller sites except for Topsy. It’s the ideal accoutrement to Twitter.

4.Social Searcher:

This fan favorite lets you search for content within social sites (in real time of course) while simultaneously dishing up comprehensive analytics and data. You don’t need to log into your other social media accounts in order to get information, alerts or send messages. Created in 2010, it’s available in dozens of languages, and you can sort information by likes or date.

There are many more social search engines that might be just what you need to quickly get your ducks in a row. Sometimes you need just the basics like Bing—but sometimes, you need a little something extra.

Source : http://www.forbes.com/

Categorized in Search Engine


Baidu mobile search monthly active users (MAUs) were 663 million for the month of March 2016, an increase of 9% year-over-year according to Baidu first quarter 2016 results.

Baidu mobile maps MAUs were 321 million for the month of March 2016, an increase of 19% YoY;
GMV for transaction services totaled 16 billion yuan ($2.5 billion) for Q1 2016, an increase of 268% YoY.

Baidu Wallet, Baidu’s payment product brand, reached activated accounts of 65 million at the end of March 2016, an increase of 152% YoY.

Baidu’s total revenues in Q1 2016 were 15.821 billion yuan ($2.454 billion), a 31.2% year-over-year increase, excluding Qunar in the first quarter of 2015. Mobile revenue represented 60% of total revenues for the first quarter of 2016, compared to 50% for the corresponding period in 2015.

Its operating profit in Q1 2016 was 2.211 billion yuan ($342.9 million), a 2.6% increase from the corresponding period in 2015. Transaction Services reduced non-GAAP operating margins by 25.7 percentage points and iQiyi further reduced non-GAAP operating margins by 8.7 percentage points for the first quarter of 2016.

Net income attributable to Baidu in Q1 2016 was RMB1.987 billion ($308.1 million), an 18.9% decrease YoY. Diluted earnings attributable to Baidu per ADS for Q1 2016 were 5.38 yuan ($0.84); non-GAAP net income attributable to Baidu in Q1 2016 was RMB2.359 billion ($365.8 million), a 13.9% decrease YoY.

Baidu currently expects to generate total revenues in an amount ranging from 20.110 billion yuan ($3.119 billion) to 20.580 billion yuan ($3.192 billion) for Q2 2016, representing a 21.3% to 24.2% year-over-year increase.

Source : https://www.chinainternetwatch.com


Categorized in Search Engine

Facebook’s advertising revenue skyrocketed to $6.2 billion, an amazing 63 percent increase compared to the same quarter last year, the companyreported today. Facebook’s total Q2 2016 revenue hit $6.44 billion.

Mobile was the biggest driver of Facebook’s advertising revenue, accounting for about 84 percent of that $6.2 billion. Last year, mobile ads accounted for 76 percent of its ad revenue.

Elsewhere, Facebook announced that it now has 1.7 billion monthly active users, an increase over 15 percent over last year. Mobile monthly active users reached 1.57 billion, up 20 percent year-over-year.

Daily active users also grew – to 1.13 billion, an increase of 17 percent. Mobile daily active users reached 1.03 billion, 22 percent higher than last year.

Facebook average revenue per user Q2 2016

Facebook is also making more revenue per user than at any point in its history. Worldwide in Q2, Facebook brought in $3.82 per user through adverting, a 38 percent increase over Q2 of 2015; in the U.S. and Canada, that amount was $13.74.

In the ultimate humblebrag, Facebook CEO Mark Zuckerberg called it a “good quarter.” Yeah. Actually, it was Facebook’s best quarter ever.

Zuckerberg also said he’s pleased with Facebook’s progress with video. However, the social network provided no specific numbers on video revenue.

On Facebook’s earning call, COO Sheryl Sandberg said advertiser demand is increasing all around, especially from brand marketers.

This is in stark comparison to just a day earlier when Twitter reported weak advertising demand, thanks to Facebook and growing social networks like Snapchat (which now has 150 million daily active users) and Instagram (which now has 500 million users).

Source : https://www.searchenginejournal.com/facebook-revenue-q2-2016/169443/

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