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People finder websites, or People Search Engines just like a social media application, are meant to connect you with others. You can know them before, or they might be someone new to you. However, the primary purpose of a people searches website is to find out if you need to get in contact with the person or not.

For example, you require a roommate to share the rent, and you need to know about the person before you allow them space. Now, if you do not have enough knowledge of that individual, then maybe things will mess up for you, too. But with the help of a people search engine, one thing that you will make sure of is that the person is trustworthy.

So, the question arises how these sites are different from the usual social media applications? People searching sites will help you find social profiles and let you know if the person has any criminal or arrest records. In other words, these search engines can help you find email addresses and phone numbers so that you can contact someone hard to find. Moving on, we will look at some of the best people search sites. So, let's begin.

List of People Search Engines

1. BeenVerified

The first people search website which is on our list is BeenVerified. One of the websites best known for its simplicity and features. It stands out because of its easy-to-tackle tabs and the expected results shown to the users. BeenVerified can help you in searching the names, email addresses, phone numbers, and locations.

BeenVerified sets apart because of the extra details such as social media accounts, professional background, address history, pictures, friends, and general information. However, such information is for free on the website. But if you want a full report on someone's background, like criminal records, court records, and more, you will have to get a membership ($39.99 for one month).

Features

  • Combines social graph and public record
  • Authentic information
  • Offers criminal record
  • Affordable service
  • App available for smartphones
  • US-centric

2. Spokeo

Spokeo People Search Engine

Spokeo, a US-only people lookup website, works well searching details from white page listings, public records, and social networks. People are explored using a name, email address, phone details, or location. It happens because Spokeo has claimed to uses deep web technology to get results that usually search engines miss out on.

The results are driven from more than 60 social networks, online profiles, dating site profiles, but it works only in the US. So, it can be used outside the US, but its results are US-based. It simply means that you will not find any of your friends if they don't live in the US. However, if any of your relatives live there, you will find them.

The service also has a paid subscription, starting at $4.95/month.

Features

  • Best for connecting with people
  • US-based searches
  • Basic results for free
  • Easy to use

3. PeopleFinder

PeopleFinder

PeopleFinder has indexed millions of data available publicly into its system, which helps in finding an individual. Furthermore, it uses Intelius' backend service for details of that particular person. It is a great platform to reconnect with the people with whom we have lost contact.

The best part of PeopleFinder is the free address of the person you are searching for. However, many other search engines fail to provide that. Also, on submission of only $2.95, you can search for the complete report of that person, which includes financial information, relatives, phone numbers, court records, and much more.

Features

  • Best for free users
  • Recent address available for primary users
  • Quite affordable
  • Intelius-backed service
  • Check criminal and social records
  • Search results can take considerable time

4. Whitepages

Finding a person on the internet is a hectic task, and gathering information about them is more like searching hundreds of diaries and notebooks. While a people search website like Whitepages makes your job relatively more manageable. It's an excellent tool for users who want to get more than just social or professional information. If you want a full background report, you will have to obtain a premium subscription, starting at $19.95/month.

Whitepages bring you detailed information about a person based on contact, addresses, properties, court records, criminal records, liens, and judgments. In addition, it offers details around family members & associates, current contact details, etc. You will find a person here just by entering their name/location/phone number/ address. It is a great tool for instant results.

Features

  • Best for hiring employees
  • Accurate contact information
  • Basic info for free users
  • Global search available

5. Instant Checkmate

Instant Checkmate People Search Engine compressed

Instant Checkmate brings you data from public profiles, federal data sources, and state & country data sources. It uses advanced technology for finding these sources. A clear report is then presented after searching the person. The report shows all the data as simply as possible.

One thing you should note before buying the subscription starting at $19.99 that Instant Checkmate is a US-only people lookup engine. It is used as a public record research service and provides the required details like any other people's search engines.

Features

  • Search through publicly available data
  • Best for criminal and background checks
  • Advanced search filters
  • Access property data

6. Intelius

Intelius People Search Engine

People finder and searcher Intelius is another search engine that gives us the data for people search details, email lookup, social network search, property records, background check, criminal records, or reverse lookup.

However, the problem with Intelius is that it is not free, and the results are only for the US. There are two different ways to subscribe to the engine. One is just for the people search report. While people search report plus (includes email search & social network) and background report, starting at $29.95/month.

But you can avail of a discount of 50% for the first month which brings your fee to $15.95 for one month.

Features

  • Reconnect with old friends
  • Review property data
  • Exhaustive criminal and court records
  • Best for background checks
  • Myriad of social tools
  • US-only
  • Pretty expensive

7. Truthfinder

Truthfinder

Comparable to the known people search engine Pipl, we have Truthfinder. The main difference between the two is that Truthfinder only works in the US alone. In contrast, the Pipl works across the globe. You can search for an individual's police records, check court records, photos from social media, contact information, and much more.

Truthfinder is more like a background check besides being a people connector. If you are searching for employees or a college mate to share your room, Truthfinder is a better option than Pipl. Truthfinder uses Federal, State, and County data sources to gather information.

For free users, you can only see basic information like age and possible location. In addition, the search takes considerable time to show the results. But Truthfinder has some great tools like reverse phone, address lookup, family tree, and dark web scan.

Features

  • Best for background checks
  • Accurate US-only results
  • A vast database of criminal and court orders
  • Multiple tools, including reverse phone
  • Basic information for free users
  • Takes considerable time to show results.

8. PeekYou

PeekYou people search engine

After testing this search engine, it was seen that the results were not as they were expected. However, they were not bad either. PeekYou provides details about a person based on their social media accounts, web profiles, email addresses, contact details, and other public records.

It has a patented technology that helps it bring data from 60 websites, news sources, homepages, blog platforms, and several other sources. You can search for people using names, location, web-username, or phone reverse search with that much information.

PeekYou works best for US residents, and it can be used for the global search as well. So, if you are getting all the details for free, you do not have a right to complain.

Features

  • Proprietary algorithm to offer accurate results
  • Fast People Search
  • Phone reverse search
  • Global search available
  • No sign-up required

9. Pipl

Pipl People Search Engine

Pipl, probably the best people search engine, is here. Pipl is the exclusive engine that provides the data for a global audience. It quickly gets you professional, social, and contact information. On Pipl, you can find people using their name, email, username, or phone number.

For some time, Pipl was used for free, but that's not the case now. Also, the company has targeted professional users mainly. The website also shows that it should not be used for personal or non-commercial uses.

The service allows a subscription of $298 per month for an annual subscription. It also gives a $198/month/user plan that supports up to 5 users and a $148/month/user supporting 10 users.

The best part is Pipl gives you an unlimited number of searches.

Features

  • Accurate information
  • Free search for 5 days
  • Social media linking
  • Minimal information required
  • Available worldwide

10. Us Search

US Search

With a simple User Interface, this search engine stands out in its performance. You can get your desired results in just a few seconds. All you have to do is enter the first and last name, and you will get results. If you want, you can provide additional information to filter the results much faster to give you the results you need.

With that free search, US Search gives you a chance to search for the paid search option, too. Being one of the oldest people search engines, US Search has a vast amount of data.

Features

  • Affordable service
  • Pretty fast
  • Best for US-based searches
  • Oldest database
  • Automatic filter

All in all, People Search Engines can be very handy for gathering micro details about anyone. These details are significant before hiring a new employee, renting out our space, or working on a delicate project. One thing is accepted everywhere: a People Search Engine can provide you with great details than any other social media. With time, the significance of People Search Engine has increased, and seeing that Association of Internet Research Specialists has compiled a list of Specialized Search Engines. This list includes a database of People Search Engines besides the top 10 mentioned Search Engines. Do have a look.

Alternative Best People Finder Search Engines

Apart from the above-mentioned people search engines, there are a number of other useful tools created with a hyper-focus on finding solely people-related information, which is described below.

Linkedin

Search LinkedIn for professional networks that other individuals are a part of. You may learn a lot about how others are connected to a business if you create your own account and add your business profile to it.

LinkedIn is a people search service where you can find out where someone works, who they work with, their previous roles, current or former bosses, any recommendations they've had, and much more. There are a few filtering options, and if you have a Sales Navigator or Recruiter account, you have even more.

You might not be able to read everything that someone has supplied in their LinkedIn profile depending on their privacy settings. Furthermore, if you're a registered user, the fact that you glanced at someone's profile will almost always be made public.

Zabasearch: Popular Name Searches

Zabasearch is a free people search engine that combs through publicly available public documents and information, such as court records and phone directories.

You may look up someone by their phone number or name. The name, phone number, age, and address of the person are frequently among the free results returned by this persons search engine. If you go to Intellius through the links on the person's page, you can get more detailed reports.

Facebook

With hundreds of millions of people using Facebook on a regular basis, it makes sense to use the Facebook search feature as an exceptionally handy way to find individuals online.

You can conduct a name search that includes the person's city, school, and/or job title. You can look for people you went to high school and college with, as well as work colleagues, primary school buddies, non-profit organizations, and friends of friends, on the social media site.

A Facebook search can also help you identify people in specific geographic places in your local area who you may not know, as well as any type of association, club, or group.

Others, on the other hand, choose not make their Facebook profiles private and only share information with those in their immediate circle of friends and family. When a profile is set to public, anyone who stumbles across it has instant access to the person's postings, images, check-in statuses, and other personal information.

TruePeopleSearch

TruePeopleSearch.com is a website that allows you to search for persons by name, phone number, or address. It's one of the greatest people search engines because the free results are far more detailed than those on other sites.

The person's current address, wireless and/or landline phone numbers, age, prior towns where he or she lived, relatives, email addresses, associated names, and prospective associates are just a few instances of the free information you can find here.

TruePeopleSearch will offer an age filter if there are a lot of entries, which you can use to limit down the results. If you wish to pay for more information, there is a link on each person's page that will lead you to a different website where you can purchase the entire report.

Background Checks.org

Broadly speaking, a background check is a way of investigating someone’s character, background, and past, using public data sources and reports. Most background checks are generated automatically from data repositories maintained by private companies and state and federal governments.

Typically, the information included on a background check will include the person’s: Age, Aliases, Date of Birth, Relatives, crimes committed, arrests, marriage and divorce records (depending on the state), bankruptcies, civil records and judgments, traffic tickets, social media information, and online presence.

People Search Engines: How to use them?

People searching sites or People lookup are widely popular today as they help in finding the whereabouts of a person. It is similar to using a web search engine, so instead of adding the search term, you need to add the name or other vital details about the person.

10 Best People Finder Services for People Search

Top Related Keywords: people search engines, people search, people finder, people search sites, people search websites, people searching sites, best people search, people lookup, free people search, fast people search

Categorized in Search Engine

Google Search dominates global search with a market share of approximately 90%. However, alternative search engines offer many benefits, such as enhanced privacy, niche content and users, and new growth areas.

Here is a list of alternative search engines. There are engines for media-specific searches, community-powered platforms, social search, encrypted search, and more.

Search Engine Alternatives to Google

Bing is the second largest search engine in the U.S. A recent upgrade of enhanced shopping features, including proactive price comparisons and a shop-the-look deals hub, has made Bing even more useful for consumers. Bing offers search for web pages, images, video, shopping, maps, and news. Brands can advertise through the Microsoft adCenter.

Bing

Yahoo! Search is the third largest search engine in the U.S. The search is powered by Bing, and advertising is via the Microsoft adCenter. In addition to search, Yahoo! offers editorial content, including news, finance, and sports.

Yandex is a Russia-based search engine platform that uses machine-learning in nearly all its services, including search-result rankings and serving online ads. Recent platform improvements include video timestamp responses to search queries, detailed quick answers to a greater number of queries, improved object recognition in real-time, and the ability to view a summary of customer feedback. Brands can serve ads through Yandex.Direct.

Amazon is the world’s largest search engine for eCommerce products. A9, Amazon’s algorithm, runs the engine. Text, price, availability, selection, and sales history determine whether or not a product appears in a customer’s search results.

DuckDuckGo is a search engine dedicated to safeguarding user privacy. It delivers the same search results to every user. Its mobile browser and desktop extension come with private search and seamless protection from trackers for all users.

duckduckgo

CC Search accesses more than 300 million free images from open APIs and the Common Crawl dataset, aggregating results across multiple public repositories into a single catalog. A planned expansion will add texts, audio, and images. Creative Commons, the nonprofit behind CC Search, is the maker of CC licenses, which facilitates creators sharing their work online.

AOL Search offers results from web, image, video, shopping, and local content. Organic listings primarily come from Google, though additional results appear as well. Sponsored links appear from the Google Ads program. Users can set SafeSearch to avoid explicit content in results.

Gibiru is an uncensored private search engine. Find sites that have been shadow-banned or blocked from mainstream search engines and browse anonymously. The Gibiru Wormhole acts like a browser but automatically blocks history, cookies, and malware from being saved in your browser.

Swisscows is a “family-friendly” search engine that excludes pornography and violent content from its results. It does not collect or track data and, to ensure privacy and security, does not work with cloud or third-party servers.

Swisscows

Ecosia is a socially-responsible search engine, using the profit made from advertising to plant trees. Ecosia does not sell data to advertisers and has no third-party trackers.

Mojeek, based in the U.K., provides a global alternative search engine. It does not track users nor retrieve results from another engine. Mojeek has its own searchable index of web pages and its own ranking algorithm according to what it considers the highest quality and most relevant.

Searx is a free metasearch engine that aggregates results from more than 70 search services. Users are neither tracked nor profiled. Searx can also be used over Tor for anonymity.

Qwant, an E.U.-based search engine, does not track user devices. User queries are encrypted and confidential. Qwant unites all search results from the web onto a single page, including news, social networks, images, videos, and shopping.

Qwant

Facebook Search includes people, posts, photos, videos, places, Pages, groups, apps, links, events, and more — all on Facebook. Results are based on your Facebook activity, shared content, and community content.

Twitter is a microblogging platform. Search for real-time news, trends, and content from industry leaders and influencers.

Neeva is an ad-free, private, and customizable search engine founded by two ex-VPs of Google. Choose retailers and news sources you want to see results from. Discover products aggregated in one place and easily read through reviews from reputable sites and verified customers.

WolframAlpha is a resource for obtaining knowledge and answers, driving computations based on a collection of built-in data, algorithms, and methods. Its mission is to collect and curate all objective data, implement every known method and algorithm, and make it possible to compute whatever can be computed about anything.

Brave Search offers a new way to get relevant results with a community-powered index, while guaranteeing privacy. Brave Search is built on top of an independent index, and doesn’t track users, searches, or clicks.

Brave 1

OneSearch has enhanced privacy features, such as encrypted search terms and search-history links that expire after one hour. OneSearch doesn’t use cookies to identify users or track their online behavior uniquely. OneSearch doesn’t share users’ personal data with advertisers, doesn’t allow ad retargeting, and doesn’t support behavioral retargeting of users.

Wiki.com lets you search Wikipedia, independent wikis, and encyclopedias. Find content from collaborative community-led wikis.

LinkedIn, the professional networking platform, searches for jobs, professional contacts, or new skills to learn.

YouTube Search lets users search through the site’s massive video content (over 500 hours uploaded every minute). Results are prioritized by relevance, engagement, and quality.

The Internet Archive is a resource of internet sites and other digital artifacts. It works with 750-plus libraries and partners through its Archive-It program to identify important web pages. It provides 25-plus years of web history accessible through its Wayback Machine search engine.

[Source: This article was published in practicalecommerce.com By Sig Ueland - Uploaded by the Association Member: Deborah Tannen]
Categorized in Search Engine

A major amount of data remains inaccessible as it resides in the invisible internet which is further divided into parts of deep web, and dark web.

You probably never realised this. There is only a fraction of the internet that we can access from Google and Microsoft’s search platforms as well as other platforms including Amazon. A major part of the internet remains undercover. The content present on the internet that cannot be accessed through usual search engines like Google or Bing is known as the invisible internet. You may immediately associate that with all things anti-social, but that isn’t true. A major amount of data remains inaccessible as it resides in the invisible internet which is further divided into parts of deep web and dark web.

The deep web can be described as that part of the internet that requires an accreditation to access. It consists of library databases, email inboxes, personal records which includes financial, academic, health, and legal data, cloud storage drives, company intranets and much more. Meanwhile, to access the dark web one needs to use a dedicated browser like Tor to see the content. The dark web is more secretive than the regular web which makes up a fertile ground for illegal activities to flourish such as drug selling, human trafficking, and weapon sales. Considering the intricacies of the invisible web, it is quite understandable that one requires a different method to access the data present in these areas of the internet.

The WWW Virtual Library: One of the oldest catalogs on the web, this website was started by Tim Berners-Lee who also created the World Wide Web, back in 1991. It is a high-quality index of deep web content across dozens of categories as it is compiled by a group of volunteers who include the links by hand.

USA.gov: This is a portal that will provide you with access to all the public material you need on every federal agency and state, local, or tribal government. One can also find information about government jobs, loans, grants, taxes, and much more through this search engine.

notEvil Dark Web:  For those looking for access to the dark web this search engine may come in handy. The search engine has a .onion domain name, hence one cannot access it through a regular web browser. To access the contents of the dark web, one needs to use a browser such as Tor and paste hss3uro2hsxfogfq.onion into the address bar. The website comes with a database of more than 32 million dark websites.

The Wayback Machine: This search engine has access to more than 361 billion web pages on its servers, which allows users to search for content that is no longer available on the visible web.

Pipl:  This can grant you access to searchable databases, member directories, court records, and other deep internet search content to offer you a detailed picture of a person.

[Source: This article was published in news18.com - Uploaded by the Association Member: Edna Thomas] 
Categorized in Deep Web

Is FLoC switching from cohorts to topics?

With the rollout of FLoC delayed until 2023, there may be an indication that Google is adjusting how the privacy-focused ad-targeting system may work.

“A lead engineer helping guide Google’s Privacy Sandbox development has revealed signs of what may be next for the firm’s most advanced cookieless ad targeting method. The potential update of the Federated Learning of Cohorts targeting technique detailed at a recent engineering research event would involve assigning topic categories to websites and people rather than assigning opaque numerical cohort IDs to them,” wrote Kate Kaye with Digiday.

This may be a response to evidence that the previous method of FLoC (which did not pass muster with GDPR) might enable fingerprinting, which means bad actors could still track individuals — something FLoC is expressly created to prohibit. “Topics have a number of advantages over cohorts. Users can see what’s being said about them and understand it,” said Josh Karlin, a tech lead manager of Google’s Privacy Sandbox team in its Chrome browser division at an Internet Engineering Task Force meeting. 

“We are always exploring options for how to make the Privacy Sandbox proposals more private while still supporting the free and open web. Nothing has been decided yet,” a Google spokesperson told Search Engine Land.

Why we care. While Google is buying itself more time (testing for the latest version of FLoC ended July 13 and it’s taking feedback from the advertiser community into consideration too), this pivot could potentially be better for everyone involved. “Adopting a topic-based approach could give advertisers, ad-tech firms, website publishers, and people a clearer understanding of how ads are targeted through the technique,” said Kaye. 


The SEO Periodic Table: HTML success factors

These elements encompass the HTML tags you should use to send clues to search engines about your content and enable that content to render quickly. Are you describing movie showtimes? Do you have ratings and reviews on your e-commerce pages? What’s the headline of the article you’ve published? In every case, there’s a way to communicate this with HTML. 

Search engines look for familiar formatting elements like Titles (Tt) and Headings (Hd) to determine what your page’s content is about, figuring that these cues to human readers will work just as well for them. But search engines also utilize particular fields like Schema (Sc) markup and Meta Descriptions (Ds) as clues to the meaning and purpose of the page.

 As Google has removed the AMP requirement, we’ve gotten rid of that element and added two new ones: Image ALT (ALT) and Content Shift (CLS). ALT text for images improves accessibility and image SEO. Screen readers use ALT text to help those with visual disabilities understand the images on the page. ALT text for images can also help with image search — surfacing your site in image search results. Content Shift (CLS) focuses on the elements of visual stability. 

Cumulative Layout Shift, which is part of the Core Web Vitals and overall page experience update, refers to unexpected changes in a page’s layout as it loads — it’s annoying for users at a minimum and can cause real damage depending on the severity of the shift and content of the page.

Read more about the HTML success factors or download the whole SEO Periodic Table.


Search Shorts: Get more GMB photos, remote working SEOs and automation advice

Google My Business ‘Photo Updates’: A new way to get customer pics. Another solid local SEO piece by one of our faves, Claire Carlile. “It is now possible to add a photo update without leaving a review if you click… on ‘Add a photo update.’”

Remote forever? Kelvin Newman asked his SEO and digital marketing Twitter followers if they were back in the office yet. Over 60% said no (with 19% saying they’d always been remote). Many replies and QTs expect that trend to stay for a while. 

“Definitely don’t do this.” That’s what Kenny Hyder said in response to a Google Ads tweet about Smart Bidding. Just another case of ads automation vs. ads consultant.


What We’re Reading: Reddit’s new round of funding will go toward driving new users and expanding advertiser options

Reddit announced that it raised $140 million in venture capital which increased the company’s valuation from $6 billion to $10 billion. While initially not planned, the fresh capital gives Reddit more time to figure out how to IPO eventually.

“The company makes most of its money selling advertising, which appears in the feeds of users who browse the many ‘subreddits,’ or topic-focused forums, across the site,” said Mike Issac for The New York Times. But this also means “Reddit must compete against digital advertising giants like Google, Facebook, and Amazon, as well as other ad-based social networking sites, including Twitter, Snap, and Pinterest.”

But the company has been steadily improving its metrics, according to the NYT article: 

  • Reddit surpassed $100 million in revenue in a single quarter for the first time this year, up 192 percent over the same period in 2020.
  • More than 50 million people now visit Reddit daily.
  • The site has more than 100,000 active subreddits.

The company has also been working on moderating subs recently, as well, including banning ‘The_Donald’ and other subreddits that degraded into forums of hate speech and violent conspiracy theories. Many of the other major players competing in the space (Facebook, Twitter) have been trying to do the same.

So what’s next for the cash? The latest round of money means that the forum/social media platform can figure out new ways to garner more users and continue to build its business, especially internationally. Plus they plan to explore more options for video ads and opening their system up to be easier for small businesses looking to take advantage of the niche and targeted advertising. 

[Source: This article was published in searchengineland.com By Carolyn Lyden - Uploaded by the Association Member: Daniel K. Henry] 
Categorized in Search Engine

Google is changing the way that minors experience the internet, including changes to ads, content & more. Here's what you need to know!

Google is making changes to create a safer space for kids and teens on the internet, with a list of new features and tools.

Over the past year, parents and kids alike were moving toward virtual workspaces, creating a heavier reliance on the internet in their everyday lives. As a result, parents, educators, policymakers and privacy experts have expressed concern about creating a safe environment for adolescents.

Advertising Changes

Google will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens. Ads will be blocked based on the age, gender, and interests of people under 18. These changes will begin to roll out globally over the coming months with the goal of ensuring that they are delivering age-appropriate experiences for ads.

Giving Minors Control Over their Digital Footprint

Google offers removal options for folks using Google Search but recognizes that children are at particular risk when it comes to controlling their imagery on the internet.

Google is planning to introduce a new policy that allows anyone under the age of 18, or their parent or guardian, to request the removal of their images from Google image results. Removing it from the SERP will not remove it from the web but will decrease exposure.

Improving the Web Experience for Kids & Teens

YouTube Upload Settings

The upload setting for teens on YouTube will default to the most private option. Google will also provide additional safeguards and education about commercial content.

As part of this change, YouTube will begin to remove overly commercial content – content that encourages kids to spend money, from YouTube Kids. YouTube gives the example of content that focuses on product packaging.

YouTube is also updating the disclosures that appear on supervised accounts and “made for kids” content to be very clear when a video contains paid promotions.

YouTube is also taking a break from bedtime reminders and autoplay for users under 18. An autoplay option will be added to YouTube Kids – though it will be turned off by default – to give parents the ability to decide what is right for their families.

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Location History Updates

Location history is off by default and children with supervised accounts don’t have the option to turn it on. This will soon be extended to all users under the age of 18 globally, meaning that location history will remain off for all adolescents.

Google Play Updates

Google is launching a new safety section, which will let parents know which apps follow the family policies. Apps will be required to disclose how they use the data they collect, making it easier for parents to decide if an app is right for their child before they download or use it.

Google Workspace for Education Changes

With children using the internet for schoolwork, there have been concerns about safeguarding that experience. Google has been working to improve administrators’ ability to tailor experiences for their users, such as restricting student activity on YouTube and enabling SafeSearch technology by default for all users.

Safe Search

Google has settings in place to help prevent folks from seeing mature content that they haven’t searched for. SafeSearch filters out explicit results when enabled and is already on by default for signed-in users under 13 who have accounts managed by Family Link. In the coming months, Google plans to extend this technology for users under 18.

Google Assistant Updates

Google is planning to introduce new default protections to prevent mature content from surfacing for a child.

[Source: This article was published in searchenginejournal.com By Amy Bishop - Uploaded by the Association Member: Daniel K. Henry]
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Categorized in Search Engine

Google holds over 92% market share in the search engine and also comes as a default option on Mac. However, if you find your Mac changing the search engine from Google to Yahoo, then that's a problem worth fixing. If your Mac is the affected one by the search engine change, read along to learn how to to change the search engine from Yahoo to Google on Mac.

Yahoo search results are mostly inferior to Google, and you would want to use Google to get things done. The main reason behind the search engine change is the browser hijacking code or extensions.

Browser hijackers are a threat to millions of users. Some browsers are more affected by them, while there are a few exceptions.

Those in a habit of downloading PUAs (Potentially Unwanted Applications) are more vulnerable to browser hijackers. We will explain how to change the search engine from Yahoo to Google on Safari and Google Chrome.

1. Change the default Search Engine in Safari

On paper, the Safari browser is more secure than Google Chrome or Microsoft Edge. You can easily change the search engine from Yahoo to Google from the browser. Here’s how.

Step 1: Open Safari browser on Mac.

Step 2: Click on the Safari name in the menu bar.

Step 3: Select the Preferences menu.

prefrence step3

Step 4: Go to Search > Search Engine and select Google from the drop-down menu.

2. Change the default Search Engine in Chrome

Those using Google Chrome as the default browser on Mac can change the search engine from the Settings menu. Follow the steps below to change the search engine from Yahoo to Google in Google Chrome.

Step 1: Open Google Chrome on Mac.

Step 2: Click on the three-dot menu at the top and go to Settings.

step 2

Step 3: Select the Search engine from the left sidebar and select Google from the main menu.

That's it. You have successfully changed the search engine from Yahoo to Google on Mac's Safari and Google Chrome browser.

On Google Chrome, if you are still facing search engine automatically switching from Google to Yahoo, try using other tricks below.

3. Disable Chrome Extensions

Apple verifies every Safari extension and distributes only valid extensions from the Mac App Store. That’s not the case with Google Chrome though.

Extensions play an important role in the Chrome ecosystem. However, not every extension is actively maintained and could be out of date. Some malicious extensions might take over your Chrome home page and change the search engine to Yahoo.

It can be difficult to pinpoint a single extension. You can disable all the Chrome extensions and move back to Google.

Step 1: Open Google Chrome and click on the three-dot menu at the top.

Step 2: Go to More Tools > Extensions.

More Tools

Step 3: From the Extension menu, click on the Remove button or disable the extension for Chrome.

4. Reset Chrome Settings

A wrong setting tweak in the Chrome browser may leave you with Yahoo search engine as the default option. Google Chrome offers a handy option to reset Chrome settings on the go. Here’s how to use it.

Step 1: Open Chrome and go to Settings.

Step 2: Select the Advanced option.

Step 3: Select Restore settings.

Step 4: Click on Restore settings to their original default option.

reset setting

Step 5: Press the Reset settings button to confirm your decision.

This will reset your startup page, new tab page, search engine, and pinned tabs. It will also disable all extensions and clear temporary data like cookies.

Your bookmarks, history, and saved passwords won’t be cleared.

Tips for Safe Browsing on Mac

Apple calls the Mac a potential threat to security due to its open nature. Unlike on iOS, anyone can go ahead and install apps from the web. This puts the user at risk of installing unverified apps from the web. Follow the tips below to make sure to create a safe environment on the Mac.

  • Try to verify if the app you want to download is available from the Mac App Store.
  • If the app isn’t available from the App Store, use the official website to download the app file.
  • If the website looks suspicious to you, scan the web address with VirusTotal and make sure it doesn’t contain any malicious files.
  • Try out CleanMyMac X that scans for corrupt files in the background, and removes them periodically.

Use Google On Mac

Using Yahoo as a search is surely a pain for Mac users. It is a headache, especially when you don’t know what’s going around and how the OS changes the search engine without your permission. By following the steps above, you can take care of those browser hijackers and go back to using Google as the main search engine on Mac.

[Source: This article was published in guidingtech.com By Parth Shah - Uploaded by the Association Member: Deborah Tannen]
Categorized in Search Engine

Google has become so synonymous with the search that the company’s name has found its way into the dictionary as a verb—and all those times you’ve asked Google something can reveal a lot about your life, from the medical conditions you’ve been worried about, to where you’ve been on your vacations.

With so much sensitive data involved, you want to make sure that your search history is safe from prying eyes. There are ways to make extra sure that no one else can get a glimpse at what you’ve been searching for, and to block Google itself from knowing anything about your online queries.

Put a password on your Google search history

Google Search Password Option

Use extra verification on computers that other people have easy access to. David Nield

Your Google account is protected both by a password and two-factor authentication if you’ve switched that on (we recommend you do). That should minimize the risk of anyone else being able to log into your Google account and take a peek at what you’ve been searching for.

However, if you’re on a computer where you’re regularly logged into Google, your browser has your password saved, and other people (maybe housemates or colleagues) are likely to be wandering past, you might feel like an additional layer of security is required.

That’s perhaps why Google has introduced an extra password step just for your search history. Even if someone makes it to your Google account page, they’ll need your password to enter the search history section.

You can enable this by going to your Google account page, then clicking Data & personalization, Web & App Activity, Manage activity, and Manage my activity verification. Choose Require extra verification, then click Save.

Automatically delete your Google searches

Delete Google Search History

Google can clean up your search history after a set period of time. David Nield

Google will automatically clean up your search history if you want it to. Go to your Google account page, then click Data & personalization, Web & App Activity, and Auto-delete. On the next screen, you can delete search history data older than three months, 18 months, or 36 months.

If you choose Manage activity rather than Auto-delete, you can manually wipe everything you’ve ever searched for or just some of it. Use the search and filter options at the top to look for something specific, and either the Delete box at the top of the X buttons next to individual entries to erase what you want to erase.

Google has also added the option to delete just the last 15 minutes of your search history. For the time being, this is only available in the Google app for Android and iOS, though it should roll out to the web interface soon.

From inside the app, tap your profile picture (top right), then tap Delete last 15 min. You can also choose Search history instead, which gives you access to the screens we’ve already looked at. From here you can manually or automatically delete queries you’ve run through Google on the web.

Avoid Google entirely

Google Incognito Mode

Incognito mode keeps no record of your searches. David Nield

Another way to keep your Google search history private is not to allow Google to log it in the first place. If you open up an incognito or private window in your browser of choice before visiting Google and running your search, it won’t be recorded—as soon as you close the window, the browser (and Google) will forget the query ever happened.

In Google Chrome, for example, click the three dots in the top right-hand corner of the browser interface and choose New Incognito Window from the menu that appears. In Microsoft Edge, click the three dots (top right) then New InPrivate Window; in Firefox, click the three lines (top right), then New Private Window; and in Safari you can click File and New Private Window.

 

When you start off in an incognito or private browser window, you won’t be signed into any of your accounts, including your Google one. Make sure you don’t sign in to Google during the browsing session though—otherwise Google will log your search requests as normal, even if you’re using a private browsing mode.

You also have the option to run your web searches elsewhere: You can pick from Microsoft’s Bing or the privacy-focused DuckDuckGo, for instance. The developers behind the browser Brave have also launched a web search engine that you can try, which doesn’t track you or anything that you’re searching for.

Manage your browsing history and syncing

Clear Google Browsing Data

Your web browser has history clean-up options of its own. David Nield

If you use Chrome while signed in to your Google account, everything you search for on Google will be saved to the browser and your Google account. These lists of queries are one and the same, though the lists might be presented slightly differently. You can see your history in Chrome by clicking the three dots (top right) and then choosing History.

Having this setup also means you can delete your history from your browser as well as your Google account page on the web. From the History screen, you can select individual entries and then choose Delete, or click Clear browsing data for some more comprehensive options. Select Browsing history and the time period you want to cover, then select Clear data.

At the bottom of the dialog, you’ll see whether or not you’re signed into Google. If you want to clear the history in the local Chrome browser without affecting the history records in your Google account, you’ll need to sign out of Google first to break the sync—then repeat the steps that we’ve outlined above.

If you’re using a browser other than Chrome, you’ll have two separate search and browsing histories to think about: The one stored by Google and the one stored by your browser (unless you’re using private mode for all your searches). SafariEdge, and Firefox all have helpful options for clearing the history logged in your browser, across whatever time period you like, but you need to remember to run these wipes regularly.

[Source: This article was published in popsci.com By David Nield - Uploaded by the Association Member: Edna Thomas]

Categorized in Search Engine

Pro-privacy browser Brave, which has been testing its own brand search engine for several months — operating a waitlist where brave (ha!) early adopters could kick the tires of an upstart alternative in internet search — has now launched the tool, Brave Search, in global beta.

Users interested in checking out Brave’s non-tracking search engine, which is built on top of an independent index and touted as a privacy-safe alternative to surveillance tech products like Google search, will find it via Brave’s desktop and mobile browsers. It can also be reached from other browsers via search.brave.com — so doesn’t require switching to Brave’s browser to use.

Brave Search is being offered as one of the multiple search options that users of the company’s eponymous browser can pick from (including Google’s search engine). But Brave says it will make it the default search in its browser later this year.

As we reported back in March, the company acquired technology and developers who had previously worked on Cliqz, a European anti-tracking search-browser combo that closed down in May 2020 — building on a technology they’d started to develop, called Tailcat, to form the basis of the Brave-branded search engine.

The (now beta) search engine has been tested by more than 100,000 “early access users” at this point, per Brave. It’s made this video ad to tout its “all in one” alternative to Google search + Chrome.

The company recently passed 32 million monthly active users (up from 25 million back in March) for its wider suite of products — which, as well as its flagship pro-privacy browser, includes a newsreader Firewall+VPN service.

Brave also offers privacy-preserving Brave Ads for businesses wanting to reach its community of privacy-preferring users.

Growing public awareness of surveillance-based business models has been building momentum for pro-privacy consumer tech for a number of years. And several players which started out with a strong focus on one particular pro-privacy product (such as a browser, search engine, or email) have been expanding into a full suite of products — all under the same non-tracking umbrella.

As well as Brave, there’s the likes of DuckDuckGo — which offers non-tracking search but also a tracker blocker and an email inbox protector tool, among other products, and reckons it now has between 70 million-100 million users overall; and Proton, the maker of E2E-encrypted email service ProtonMail but also a cloud calendar and file storage as well as a VPN. The latter recently confirmed passing 50 million users globally.

There is also Apple itself too, of course — a Big Tech giant that competes with Google and the adtech complex by promising users a privacy premium to drive sales of its hardware and services. (At the start of this year Apple said there are now over 1 billion iOS users globally — and more than 1.65 billion Apple devices.)

Tl;dr: The market for privacy consumer tech is growing.

Still, even Apple doesn’t try to compete against Google search, which perhaps underlines the scale of the challenge involved in trying to poach users from the search behemoth. (Albeit, Apple extracts massive payments from Google to preload the latter’s search engine onto iOS devices — which does conflict with [and complicate] its wider, pro-privacy, pro-user promises while also adding a nice revenue boost for Apple… ).

DuckDuckGo has, by contrast, been at the non-tracking search coalface for years — and turning a profit since 2014. Though clearly not in the same profit league as Apple. But, more recently, it’s also taken in rare tranches of external funding as its investors spy growing opportunities for private search.

Other signs of expanding public appetite to protect people’s information from commercial snoopers include the surge of usage for E2E-encrypted alternatives to Facebook-owned WhatsApp — such as Signal — which saw a download spike earlier this year after the advertising giant announced unilateral changes to WhatsApp’s terms of service.

Credible players that have amassed a community of engaged users around a core user privacy promise are well-positioned to ride each new wave of privacy interest — and cross-sell a suite of consumer products where they’ve been able to expand their utility. Hence Brave believing the time is right for it to dabble in search.

Commenting in a statement, Brendan Eich, CEO, and co-founder of Brave said: “Brave Search is the industry’s most private search engine, as well as the only independent search engine, giving users the control and confidence they seek in alternatives to Big Tech. Unlike older search engines that track and profile users and newer search engines that are mostly skin on older engines and don’t have their own indexes, Brave Search offers a new way to get relevant results with a community-powered index, while guaranteeing privacy. Brave Search fills a clear void in the market today as millions of people have lost trust in the surveillance economy and actively seek solutions to be in control of their data.”

Brave touts its eponymous search offering as having a number of differentiating features versus rivals (including smaller rivals) — such as its own index, which it also says gives it independence from other search providers.

Why is having an independent index important? We put that question to Josep M. Pujol, chief of search at Brave, who told us: “There are plenty of incentives for censorship and biases, either by design, or what is even more difficult to combat, unintentional. The problem of search, and how people access the web, is that it is a mono-culture, and everybody knows that while it’s very efficient, it’s also very dangerous. A single disease can kill all the crops. The current landscape is not fail-tolerant, and this is something that even users are becoming aware of. We need more choices, not to replace Google or Bing, but to offer alternatives. More choices will entail more freedom and also get back to real competition, with checks and balances.

“Choice can only be achieved by being independent, as if we do not have our own index, then we are just a layer of paint on top of Google and Bing, unable to change much or anything in the results for users’ queries. Not having your own index, as with certain search engines, gives the impression of choice, but in reality, such engine ‘skins’ are the same players as the big two. Only by building our own index, which is a costly proposition, will we be in a position to offer true choice to the users for the benefit of all, whether they are Brave Search users or not.”

Although, for now, it’s worth noting that Brave is relying on some provision from other search providers — for specific queries and in areas like image search (where, for example, it says it’s currently fetching results from Microsoft-owned Bing) — to ensure its results achieve adequate relevancy.

Elsewhere it also says it’s relying upon anonymized contributions from the community to improve and refine results — and is seeking to live up to wider transparency claims vis-à-vis the search index (which it also claims has “no secret methods or algorithms to bias results”; and for which it will “soon” be offering community-curated open ranking models to ensure diversity and prevent algorithmic biases and outright censorship”).

In another transparency step, Brave is reporting the percentage of users’ queries that are independent by showing what it bills as “the industry’s first search independence metric” — meaning it displays the ratio of results coming exclusively from its own index.

“It is derived privately using the user’s browser as we do not build user profiles,” Brave notes in a press release. “Users can check this aggregate metric to verify the independence of their results and see how results are powered by our own index, or if third-parties are being used for long-tail results while we are still in the process of building our index.”

It adds that Brave Search will “typically be answering most queries, reflected by a high independence metric”. Although if you’re performing an image search, for example, you’ll see the independence metric take a hit (but Brave confirms this will not result in any tracking of users).

Transparency] is a key principle at Brave, and there will also be a global independence metric for Brave Search across all searches, which we will make publicly available to show how we are progressing towards complete independence,” it adds.

 

On the monetization side, Brave says it will “soon” be offering both a paid ad-free version of search in the future and an ad-supported free version — while still pledging “fully anonymous” search. Though it specifies that it won’t be flipping the ad switch during the early beta phase.

“We will offer options for both ad-free paid search and ad-supported free search later,” it notes. “When we are ready, we will explore bringing private ads with BAT revenue share to search, as we’ve done for Brave user ads.”

Users of the search engine who do not also use Brave’s own browser will be served contextual ads.

“In Brave Search via the browser, strong privacy guarantees for opt-in ads are a norm and a brand value that we uphold,” adds Pujol, confirming that users of its search and browser are likely to get the same type of ad targeting.

Asked about the pricing of the forthcoming ad-free version of the search engine he says: “Although we have not finalized the launch date or the price yet, our ad-free paid search will be affordable because we believe search, and access to information, should be available on fair terms for everyone.”

In an interesting recent development in Europe, Google — under pressure from antitrust regulators — has agreed to ditch a pay-to-play auction model for the choice screen it offers regional users of its Android platform, letting them pick a default search engine from a list with a number of rivals and its own brand Google search. The move should expand the number of alternative search engines to which Android users in Europe are exposed — and could help chip away at some of Google’s search market share.

Brave previously told us it would not participate in Google’s paid auction — but Pujol says that if the new model is “truly free to participate” it will likely take part in the future.

“Google and free-to-participate seem difficult to believe, given plenty of precedents but if this model is indeed truly free to participate, without contracts or nondisclosure agreements, then we would likely participate,” he says. “After all, Brave Search is open to everyone who would like to use it, and we are open and happy to put Brave Search on any platform.”

“We have localized browsers throughout the European market, so in addition to growth via the Brave browser growing, we intend to grow Brave Search’s usage by marketing our best-in-class privacy on all media that reach prospective users,” he adds.

[Source: This article was published in techcrunch.com By Natasha Lomas - Uploaded by the Association Member: Martin Grossner]
Categorized in Search Engine

Even just to remind the world there's life beyond Google and DuckDuckGo

Having rebelled against Google's web hegemony with a privacy-focused browser and a crypto token-based monetization system, Brave Software opened a second competitive front on Tuesday with the beta launch of Brave Search.

Brave has managed to attract more than 32 million monthly active users to its alternative browser that's similar to Google Chrome – is based on its open-source Chromium foundation – but is still distant enough on the privacy continuum to avoid being overshadowed.

"Brave Search is the industry’s most private search engine, as well as the only independent search engine, giving users the control and confidence they seek in alternatives to big tech,” said Brendan Eich, CEO, and co-founder of Brave, in a statement. 

"Unlike older search engines that track and profile users and newer search engines that are mostly a skin on older engines and don’t have their own indexes, Brave Search offers a new way to get relevant results with a community-powered index, while guaranteeing privacy."

Brave Search isn't intended to replace Google Search, at least at this point, but it does represent an attempt to convince internet users that search can function well without surrendering data.

Eich is throwing down the gauntlet not just to Google, but also to the likes of DuckDuckGo, another company that's made headway against the search giant by promoting privacy.

DuckDuckGo says it uses some 400 different sources to inform its search index, though its reliance on Microsoft Bing became evident when the disappearance of a politically sensitive image in Redmond's product earlier this month was reflected in DuckDuckGo and other alternative search engines.

Brave Search uses on its own community-generated index, based on the Tailcat search engine acquired from unsuccessful Chrome-challenger Cliqz. But it also provides a way to make queries through Google, Bing, and other search services in the form of a "Find elsewhere" section below its homegrown search results list.

In its current form, Brave Search works pretty well. The Register has not had the opportunity to test it thoroughly but we found it returned useful results for most queries we tried.

In one case where we felt motivated to take our query elsewhere, the Brave Search results page's "Find elsewhere" link presented the following prompt seeking permission to submit the keywords to Google: "For queries where Brave Search is not yet refined, your browser will anonymously check Google for the same query, mix the results for you and send the query data back to us so we can improve Brave Search for everyone."

Brave presents its independent index as a point of differentiation with DuckDuckGo, though it may not be 100 percent independent. The company explains that it relies on anonymized contributions from its community to improve its search results.

"However, there are types of queries, as well as certain areas such as image search, for which our results are not relevant enough yet, and in those cases, we are using APIs until we are able to expand our index," the company said in its Brave Search announcement. "The Brave Search independence metric is a progress bar, and our goal is to achieve greater independence and better quality without compromising the privacy of our users."

Get paid for watching ads soon

And to distinguish itself from Google Search, Brave claims to provide privacy and anonymity when searching, and transparency in how its search results are ranked. Presently, Brave offers a Transparency Report, though the page does not yet provide a way to review its "community-curated open ranking models" [PDF], said to be coming soon.

In time, however, the distance between the two companies may dwindle – Brave isn't currently serving ads in its search results but the plan is to offer both ad-free paid search and free ad-supported search that will include private ads that share revenue with ad viewers via Brave Attention Tokens (BAT).

Asked how Brave intends to deal with efforts to manipulate its search results – a persistent issue for Google – Josep Pujol, chief of Search at Brave, told The Register in an email that abuse hasn't been a problem yet.

"But we do expect bad actors to try to alter rankings, from SEO game players to censors," he said. "We do have some tech in the pipeline based on prior work at Cliqz to prevent data pollution [PDF]. Also, it is worth noting that Brave is already solving this kind of problem effectively in the form of anti-fraud for our private ad ecosystem."

Pujol, however, did acknowledge that Brave has to deal with index pollution, just like everyone else.

"We try to have the cleanest index possible, where only Web content that people engage with is indexed," he said. "However, objectionable content is also present in our index, including child sexual abuse material. For such problematic content, we scrub at query-time via filters, and we are working hard to strengthen them."

At this point, it's still too early to tell how Brave Search will be received, but Pujol promised there will be queries per month (QPM) statistics added to Brave's transparency page in the future.

"Right now we are in the first day of public beta and in heavy building mode, but we were pleased to see over 100,000 people join our waitlist for the preview release and testing phase leading up to the beta," he said. ®

[Source: This article was published in theregister.com By Thomas Claburn - Uploaded by the Association Member: Grace Irwin]
Categorized in Search Engine

Can a privacy-focused search engine survive on today's Internet? It appears that it can, as DuckDuckGo is looking to end the year 2021 with another record-breaking traffic increase.

I have followed the rise of DuckDuckGo since 2012 when I announced here on this site that it became my primary search engine. I had plenty of reasons for that, but privacy was the main one.

Then came PRISM, and DuckDuckGo's traffic started to rise a lot. Back in 2013, traffic rose to more than 2 million queries per day, a small number for search engine heavyweight Google Search, but an important milestone for the DuckDuckGo search engine.

In 2015, DuckDuckGo reported that it crossed the 10 million daily searches mark, and this year (2021), it managed to cross the 100 million searches mark for the first time.

duckduckgo-growth.jpg

If you look at the reported traffic figures for 2019 and 2020, you get about 15 billion queries in 2019 and 23.6 billion in 2020.

Here is the year-by-year listing from 2015 to 2020.

  • 2015 -- 3.1 billion
  • 2016 -- 4.0 billion
  • 2017 -- 5.9 billion
  • 2018 -- 9.2 billion
  • 2019 -- 15.0 billion
  • 2020 --23.6 billion

Now, in 2021, it looks as if the search engine will report another record year. It is mid-June right now, and traffic is already at 16.0 billion queries. With six months to go, it is very likely that the 30 billion marks will be crossed in the year, and that traffic will likely end between 32-34 billion queries in the year.

The search engine announced plans today to accelerate the growth further. The company plans to release its first desktop application, which it states can be used as a primary browser. DuckDuckGo did not reveal any details on its new browser project. It is likely that it will be based on Chromium, but there is also a chance that Firefox might be its base. If the former is true, it will be interesting to see how it fares against other privacy browsers such as Brave or Vivaldi. Brave, on the other hand, is testing its own search engine that is focused on privacy.

Additionally, it wants to add "new privacy protections" to its portfolio of features and tools, including a "cross-platform email privacy solution" and "app tracker blocking on Android devices" later this year to provide even more privacy services to its users (and new ones).

DuckDuckGo has been profitable since 2014 and generates a revenue of over $100 million US Dollars now.

Now You: which search engine do you use predominantly? 

[Source: This article was published in ghacks.net By Martin Brinkmann - Uploaded by the Association Member: Anthony Frank]
Categorized in Search Engine
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