The French data protection authority said it has fined Google (GOOGL.O) 100,000 euros ($111,720) for not scrubbing web search results widely enough in response to a European privacy ruling.

The only way for Google to uphold the Europeans' right to privacy was by delisting inaccurate results popping up under name searches across all its websites, the Commission Nationale de l'Informatique et des Libertes (CNIL) said in a statement on Thursday.

In May 2014 the European Court of Justice ruled that people could ask search engines, such as Google and Microsoft's Bing (MSFT.O), to remove inadequate or irrelevant information from web results appearing under searches for people's names - dubbed the "right to be forgotten".


The U.S. Internet giant has been at odds with European Union data protection authorities over the territorial scope of the ruling.

Google complied, but it only scrubbed results across its European websites such as Google.de in Germany and Google.fr in France on the grounds that to do otherwise would have a chilling effect on the free flow of information.

In May last year the CNIL ordered Google to expand its application of the ruling to all its domains, including Google.com, because of the ease of switching from a European domain to Google.com.

"Contrary to Google's statements, applying delisting to all of the extensions does not curtail freedom of expression insofar as it does not entail any deletion of content from the Internet," the CNIL said.

A spokesman for Google, now a unit of holding company Alphabet Inc, said the company had worked hard to implement the "right to be forgotten ruling thoughtfully and comprehensively in Europe."

"But as a matter of principle, we disagree with the CNIL’s assertion that it has the authority to control the content that people can access outside France, and we plan to appeal their ruling," Al Verney, Google's spokesman, said.

The company did try to assuage the regulator's concerns in February by delisting search results across all its websites - including Google.com - when accessed from the country where the request came from.

That meant that if a German resident asks Google to de-list a link popping up under searches for his or her name, the link will not be visible on any version of Google's website, including Google.com, when the search engine is accessed from Germany.

But the CNIL rejected that approach, saying that a person's right to privacy could not depend on the "geographic origin of those viewing the search results."

"Only delisting on all of the search engine's extensions, regardless of the extension used or the geographic origin of the person performing the search, can effectively uphold this right," it said.

($1 = 0.8951 euros)

Source:  http://www.reuters.com/article/us-google-france-privacy-idUSKCN0WQ1WX


Categorized in Search Engine

Department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Wanamaker’s conundrum vexes marketers to this day. With the exception of direct marketing, the relationship between message and consumer behavior is still maddeningly elusive.

A big problem is that conventional research tools are ill-suited to assess the impact of marketing investment on behavior, mainly because it’s nearly impossible to track all the steps from the moment someone sees an ad to the moment when they make a purchase. As a result, market researchers have had to settle for metrics like awareness and attitudes – essentially asking actual and potential customers about how they feel about a given product or advertisement–which aren’t necessarily predictive of behavior. Just because someone thinks a BMW is the best car out there doesn’t mean she’s going to buy one. On the flip side, just because someone has a low opinion of his home insurance company doesn’t mean he’s going to make the effort to switch.

While I can’t solve Wanamaker’s conundrum, I can help you make smarter decisions about how to spend your precious research dollars. Start by asking yourself the following five questions:

1. Can the question you are asking be answered by a given research methodology? Most marketers conduct research with the intent of evaluating whether or not their campaign will “work.” Often that means measuring how much of what people saw they actually understood or could recall. What they’d really like to know is whether messaging and media will translate into action–not at all the same thing.

2. Just because you can research it, is it worth finding out? It might be nice to know that the number of people who think of your financial services company as “intelligent” has increased 8.7% year over year. Then again, what if there’s no measurable link between perception of intelligence and the decision to invest in a variable annuity? When it comes to your research budget, “nice to know” is not enough.

3. Is qualitative research yielding actionable insight? Qualitative research methods such as focus groups are best suited to generating interesting ideas, not hard conclusions. A show of hands of, say, eight people around a table has a precise statistical value: zero. And yet, by the time the focus-group moderator (who, after all, wants to be hired for future projects) submits his report, there is ample talk of “most people say this” or “few people feel that.” More noise.

4. Why research when you can track instead? If John Wanamaker could have lunch with someone from our time, Sandeep Dadlani from Infosys would be near the top of his list. Dadlani is the head of the Americas business of Infosys, an information-technology services firm headquartered in Bangalore, India. Dadlani says he aims to make his customers “real-world aware.” To do that, his consultants will wire, say, a grocery store with an  invisible wireless sensor network and smart applications that run on them, allowing managers to track traffic in various parts of the store. Are shoppers stopping by an in-store display for a cough syrup? How long? Is the shelf in-stock at that moment? Are they evaluating the offer? How many of them convert and buy? The network also is designed to allow shoppers to sign up to use their mobile phones to browse the store for items in their shopping lists, recipes, coupons,etc. based on their interests and locations in the store.

Source: http://www.forbes.com/sites/marcbabej/2014/07/10/four-ways-to-make-market-research-pay/#1908cb734393


Categorized in Market Research

The information super highway that we simply refer to as the ‘internet’ is estimated to contain at least 4.41 billion documents. As large as it may be, the number of people who seek out this information is also massive. Google statistics indicate that there are, “over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”

No doubt, finding what you want in this vast pool of information would be like finding a needle in a haystack. Search engines, which are the programs designed to search and retrieve documents from the internet, act as the gateway to exploring the online material. However, a search tool by itself may not ensure finding precise information. It is a combination of two elements; a search tool plus learning appropriate search techniques that will eventually ensure a successful online search.

What is a Search?

What do we mean by a search? As a source defines, a search is “the organized pursuit of information.” In an online platform, this refers to finding information you need on the internet. Internet searching is an iterative process where a person would repeatedly refine their search until they hit on the exact information they require or locate answers to their questions. A key problem that many people encounter when carrying out an online search is that their search either returns too many or too few records. While it can be very time-consuming to go through hundreds of sources, it could also be frustrating to receive limited results that do not fulfil your information requirement. In this aspect, careful construction of search strings (what you type into the search box) becomes necessary. Planning your search with appropriate search techniques, allows you to refine your search and receive what you want while saving both your time and effort.

Basic Search vs. Advanced Search

A basic search starts with a simple query. Simply by typing a single word or a phrase that we commonly refer to as ‘keywords’, a person carry out a basic search. This kind of search usually does not require any particular skill other than identifying few keywords related to what you are looking for and then typing it into the search box. This could lead to several results although the chances of what you want to find may depend on various factors. If it is a simple information requirement, one may be able to extract such information quickly by going through few results. On the contrary, if the information need is more significant where a person requires solid facts about a topic, there is a chance that the person could get lost in this vast pool of information. In this sense, searching the internet may require a person to take a step further in mastering advanced online search techniques.

Advanced search on the internet utilizes more sophisticated search techniques of online information to increase the chances of finding out what you want. These type of search techniques are useful particularly when carrying out a search using a search engine, database or a library catalogue. Using advanced search techniques allows you to either narrow or expand your search based on certain principles. In this way, a person can find what they want easily with less effort. Most search engines also offer several advanced search features for its users. It is worth exploring these features prior to embarking on learning advanced search techniques.

Techniques of Advanced Searching

USING KEYWORDS: This is the simplest way to search the internet. Identifying correct keywords for the topic is the backbone of every search. No matter which search technique you use, if the keywords identified are not related to the subject of concern, that search would retrieve irrelevant records. Identifying keywords may require you to run a quick search to see what’s available on the topic and make a list of them. Dictionaries, Thesauri’s, journal articles or any other material related to the subject can be useful in identifying possible search terms. Moreover, capital sensitivity should be considered when typing keywords into a search box. As some search engines are capital sensitive, it may return documents that have capitalized words only, leaving the documents that have uncapitalized words, narrowing the number of search results returned. It is always desirable to keep your search terms uncapitalized if you want to receive results from either form.

PHRASE SEARCHING: This allows you to use a phrase as your search term. It looks for words together as a group rather than seeking individual words separately. This type of searching is carried out through use of quotation marks or speech marks. Phrase searching becomes necessary in instances where two words put together makes more sense than searching each word individually. The following example shows that when taken individually the terms may denote different meanings, retrieving completely irrelevant results.


“distance learning” 

“drug addiction”

PROXIMITY SEARCHING: This allows you to search for words within close proximity or within a certain distance of another. W and N are the symbols used in proximity searches. W represent the word “within” while N represents the word “Near”. A proximity operator is composed by using a symbol (W or N) and adding a number in front of it (to specify the number of words).

Search using proximity operators

Near Operator (N) – N5 indicates that the search has to be within five words of one another, regardless of the order in which they appear.

Within Operator (W) – W5 indicate that the search has to find words if they are within five words of one another, in the order in which you entered them.

BOOLEAN SEARCHING: Boolean operators are used for linking or combining search terms. In this way, a search engine, a database or a catalogue will know what you are looking for while making your search fast and efficient.

The most common Boolean operators include AND, OR and NOT.

AND – This Boolean operator is used to narrow a search by retrieving documents that contain all your keywords. When you use AND between your keywords, it will return records that have all the keywords you type, be it two, three or more.


Literacy AND Africa

Literary AND children AND Africa

OR – This Boolean operator is used if you want to find either of the keywords in your search term. This is useful particularly when your search term has synonyms. When you use OR in between the search terms, it will retrieve documents that have either of the terms, obtaining more results. More than two words can be joined together using OR.


Sleep disorder OR insomnia

dogs or cats

NOT – This eliminates the documents containing a particular term. Note that some databases expect the word AND to be added in front of the NOT, so you may need to refer to individual help section in databases, catalogues, etc.


Cats NOT leopards

Pets NOT dogs

NESTING OR NESTED SEARCHES: This is when we combine several search techniques such as Boolean operators, phrase searching, truncation, synonyms, wildcards to create more complex search strategies.  Each part of the research topic is considered separately when formulating a nesting search. This is considered as a complex search technique and it is advisable to use it only if you know how to use it correctly. Wrong usage can lead to loosing relevant search results.


The use of multimedia technologies in higher education

A search for this topic is as follows:

"multimedia technolog*" AND ("higher education" OR universit*)

TRUNCATION: Truncation symbol (*) allows you to search for a range of words within the same root in a search engine or a database. Using truncation, a search can be designed to retrieve a range of words that has the same word stem.


Child* - Child, Children, Childhood

Bank* - Bank, Banking, Bankrupt

Teen* - Teen, Teens, Teenager

WILDCARDS: Wildcard symbols, usually a question mark (?) or an asterisk (*), can vary from one database to another. This allows you to substitute a character as a stand-in for any word or letter in a keyword.


Transfer?able     - would retrieve transferable and transferrable

Wom?n                - would retrieve woman and women

Globali?ation      -would retrieve globalisation and globalization


The search techniques that you should use to search for online information very much depends on the type of material you require. If you are conducting serious research for an academic paper, thesis, etc., you may need to consider advanced search techniques that are listed above. On the contrary, if you require to conduct a quick search to find out information on a general topic, typing few keywords into a search box would do the job.  The bottom line is that there is no fixed way to conduct an effective internet search. If you type a few keywords and find what you want, then your search is successful. If not, you can keep refining your search until you hit the jackpot although it may be time consuming. Advanced search techniques becomes useful particularly when you have to carry out a specific search with less time and effort. Yet, advanced search technique itself will not ensure finding precise, authoritative information on a given topic. Careful evaluation of Internet resources using your critical thinking and common sense will also play a significant role in this regard. 


Categorized in Search Techniques

Netiquette vs Internet Ethics

Every society has an etiquette code that governs acceptable behavior. The behavior that is considered courteous and polite in society is the cornerstone of etiquette. Though it is a new idea, ‘netiquette' is very similar to etiquettes. In the same way that ‘etiquette' addresses acceptable behavior in general, ‘netiquette' addresses acceptable behavior on digital media and the internet.

In today's world, the widespread and expanded usage of the internet has had both positive and harmful implications for individuals and societies. The easy availability of information, as well as the ease and speed with which it may be transmitted, has expanded the range of possibilities, necessitating the establishment of a set of norms for online behavior. This emphasizes the importance of having a regulatory body or set of norms in place to advise users and discipline them when necessary.

Because there is no single authority that owns the internet, the question of who will define and enforce "netiquette" to regulate online behavior arises. Various organizations have issued standards regarding ethical internet behavior, particularly when undertaking research. The Computer Ethics Institute, for example, created the "Ten Commandmentsof ComputerEthics" in 1992. This is not, however, the only institution that has attempted to regulate internet activity. On the Internet, there is also a set of acceptable behavior, an informal code of conduct that most internet users follow. Those who do not adhere to these guidelines are rejected or chastised by other users.

Some of the most common violations of this informal code of conduct are practices such as spamming, flaming, pretending to be someone else, and often, using capitalization in mass emails with the purpose of harassing the recipient. Spamming is when a standardized commercial email is sent to hundreds of people at a time, often flooding their inboxes with emails they don’t want. Flaming is the unnecessary use of abusive or hostile language. It is often a personal attack in an aggressive tone. Pretending to be someone else behind the curtain of anonymity that internet offers is another such offense.

In addition to the foregoing, Internet research ethics governs online activities. When conducting research online, most internet researchers, both professionals and amateurs, are worried about internet research ethics. They deal with issues such as anonymity, erroneous information, data privacy, and informed consent, especially in relation to research participants, and they apply ethical methods for gathering research data with total transparency.

Spamming, flaming, pretending to be someone else, and, most commonly, employing capitalization in mass emails with the intent of tormenting the recipient are some of the most common infractions of this informal rule of conduct. Spamming occurs when a standardized commercial email is sent to hundreds of people at once, frequently overflowing their inboxes with unwanted messages. Flaming is the use of harsh or aggressive language without cause. It's usually a personal attack delivered in an angry tone. Another such violation is pretending to be someone else behind the veil of anonymity provided by the internet.

In the end, the internet was created to make life easier and to accelerate the movement of information and media. However, as the internet's use has grown, it has become vital for someone to monitor individual conduct online in order to maintain safe internet use. Whether it's for general use or study, the internet poses a number of risks to individuals who utilize it. As a result, it is these principles that assure online safety. In general, users do this on their own, but institutions may get involved if a potential treatment impacts a significant number of people or is a concern of national security.

10 Basic Rules of Netiquette or Internet Etiquette

Know Your Manners When Using Technology

The rules of etiquette are just as important in cyberspace as they are in the real world—and the evidence of poor netiquette can stick around to haunt you for much longer. Follow these basic rules of netiquette to avoid damaging your online and offline relationships.

Make Real People a Priority

Nothing is more irritating than trying to have a conversation with someone who is engrossed in their phone or computer. If someone is in the room with you, stop what you are doing and look at them. Don't answer your cell phone unless it is to tell the person on the other end that you will call them right back. 

If you are expecting an important call or email, let the person with you know upfront, and apologize for taking the call.

This is doubly true if the person you are with is your date, partner, or child. Constantly checking your email, voicemail, or Facebook while you are with them gives them the message that you don't care about them. And it is extremely annoying to be with someone who is having a conversation that you are not part of.

This is also true of public places, such as restaurants, public transit, stores, elevators, and libraries. Avoid taking phone calls and having conversations in these shared spaces.

Use Respectful Language

Name-calling, cursing, expressing deliberately offensive opinions—if you wouldn't do it to the face of anyone who might conceivably see what you write, don't write it. This goes for any social media site, forum, chat room, or email message, even if you think it can't be traced back to you. It can.

And it's not just what you say, but how you say it. Either take the trouble to use the shift key for capital letters, or write in all lower case, but don't use caps lock. Text in all caps is generally perceived as yelling. Please don't forget to say please and thank you as appropriate.

Share With Discretion

Avoid sending naked sext pictures, drunk pictures, drug use pictures or unedited home video. If you would have a problem with your boss, your parents, or your kids seeing it now, or at any point in the future, don't post it online.

The same goes for phone conversations in public places. Just because you can't see the person you are talking to doesn't mean everyone around you can't see and hear you.

Don't Exclude Others

If you have an in-joke to share with one other person, or a small number of people in a larger online group, send them a private message. Don't make everyone else feel left out by posting an obscure comment to your Facebook status, forum, or Instagram story. 

The same goes for laughing at texted or emailed jokes when you are in the presence of others. If you don't want to share the joke, save it for later.

Choose Friends Wisely

It is insulting to be dropped from someone's friend list on a social media site. So, think about it before sending a friend request or accepting an invitation. If you don't want to be in touch with someone, don't add them in the first place. 

If you want to stay in touch with a colleague for professional reasons, tell them you only use Facebook for close personal friendships. Then join LinkedIn or another professional networking site for more distant contacts.

The obvious exception to this is if you "friend" someone while you are getting along, and then you have a disagreement. Then, by all means, unfriend them if the relationship is beyond repair. But don't torture them with on-again-off-again friending. 

Don't Email Large Files

You might think that sequence of nature pictures with inspirational statements is wonderfully moving. It might even give you a sense of serenity. But that is the last thing it will give the person you email it to if it crashes their server, or depletes their inbox quota. Post large files to your own space and send people a link. Don't attach it to an email.

And if you reply to a message, delete all but the most recent correspondence from the sender, otherwise, the message gets really, really long. One of you will be upset if you have to print it out one day, and the whole conversation uses up 20 pages.

Respect People's Privacy

Don't forward information sent to you without checking with the original sender first. Use BCC (blind carbon copy) rather than CC (carbon copy) if you are sending something out to more than one person. You might think that we are all friends online, but your friends may not want their names and or email addresses publicized to people they do not even know.

The same goes for uploading photos or videos that include other people to public space or sending them out to your own contacts. And remember, if you tag people on Facebook, others can access pictures of those people, unless they have adjusted their privacy settings.

Finally, don't sign up for newsletters and other communications using someone else's email address. 

Fact Check Before Reposting

That cure for cancer might sound pretty impressive, but it will just cause upset if it is a hoax. And urban myths add to the noise of the internet and waste people's time. If you aren't sure of the facts, email it to someone who does know or can find out. Or do a search on Google or snopes.com.

Don't forget that many viruses are circulated via chain letters and invitations to send some seemingly pertinent piece of information to ten of your friends, or everyone in your address book. So don't be naive. Forwarding that message will not bring you good luck, just bad karma. 

Respond to Emails Promptly

By all means, ignore and delete spam, unsolicited messages, and crazy stuff. But if you have given someone your email address or if you are in a position where people could reasonably be expected to contact you by email and your email address is public, have the courtesy to reply to their message within a few days. If it is going to take longer to reply, email them and tell them that. 

Don't simply ignore a question because you don't want to give the answer. Write back saying that it is a difficult question and they might be better off seeking the information elsewhere.

Update Online Information

Don't leave inaccurate information online just because you can't be bothered to update your website. If you are going to be unavailable, for example, don't leave your hours of operation online indicating you will be available. If you can't keep your website up to date, take it down. 

A Word From Verywell

It is easy to lose your sense of what is going on around you when you are using technology, but engaging directly with others is more important than ever. Don't forget the positive impact you can make by putting down your phone and having a real, face-to-face conversation.

Souce: https://www.verywellmind.com/ten-rules-of-netiquette-22285

Categorized in Internet Ethics

I’m going to let you in on a little secret: good things come to those who are well prepared.

Sure, good things also sometimes happen to people randomly, and that’s nice. But there’s nothing like the cool confidence of someone who really knows what he or she is doing.

The same thing holds true for your business. The secret to growing your business is being well prepared and armed with information on your industry and market which can begenerated by Internet research services.

It can be tedious and very time-consuming to sort through many research reports. To help consolidate all the data into a list of just the most important information, you can hire a virtual assistant.





Below are just a few ways a virtual assistant can help you prepare to grow your business!

Spy on the Competition

China Online Video

There’s nothing wrong with doing a little reconnaissance and checking out the competition. What are they doing that you aren’t doing? Does it look like those tactics are effective?

Are they offering exclusive Facebook offers and printable coupons? Have they begun writing eBooks and white papers? Do they have Google Ads in rotation?

While you don’t want to become a direct rip off of your competitors, you do want to beat them at their own game. Find out what they’re up to and do it better. And then do something they aren’t doing and do it so well that they can’t catch up!

Find and Qualify Potential Partners

man researching on the internet

I have personally hired our own internet research service to find potential partners for different aspects of our business.
It helped me answer:

Who are the blog writers in our space?
Which niche websites can we advertise on?
Where can I find affiliates to market our service?

These are all questions that are the root question a lot of clients hire our internet research service to answer and provide in an excel document.

Learn More About Your Target Market

online market research

When you started your business you likely did a lot of research on your target market. Has that market changed at all? Have buying behaviors and patterns evolved? If so, has your business also evolved to meet those new challenges?

Due to normal flux in pretty much every industry, there is a good chance your target market has changed at least a little bit.

For example, if you have a brick and mortar store, would it benefit you to open an online shop as well?

If you have an online shop would it benefit you to also sell your products through Amazon?

If you sell your products exclusively through Amazon would it benefit you to start an affiliate program or to open your own online store?

Gathering updated information through hiring an internet research service about the buying behaviors can really give your business a boost.

Gain the Advantage with Seasonal Trends


Does Black Friday seem to jump out of nowhere each year? Do you find yourself scrambling to put together Christmas and Fourth of July promotions?

If so, it would probably benefit your business greatly if you put together a seasonal calendar planned at least one year in advance. This will help you capitalize on high volume sales days with equally high quality promotions.

Before you start randomly throwing 20% offs and BOGOs at the calendar, do a little research and get strategic with your promotions.

What do your customers really want? Are they more swayed by free shipping than BOGO?

Should you stagger your sales to encourage them early on in the day? For example, on Black Friday some stores offer 80% off before 9am, 70% off before noon and then 50% off for the rest of the day. Could that type of strategy benefit you?

Research the type of offers that businesses you admire put out on big holidays. Consider if their strategy (or a modified version) might work better for you than a simple 20% off.

If you’re ready to answer some of the questions posed in this post, hire a virtual assistant for internet research services today.
She can help you get your business to the next level!


Categorized in Online Research

In this age of technology, the use of libraries for research purposes has become less frequent while the use of the internet for research has gained more recognition. Since it is,  easy to index and specialize your search on the internet, many people are concerned with the reliability of the content obtained online. Reliability of information is deemed crucial particularly with regard to scholarly and academic research. Hence, after trial and error there are certain steps that have been developed to help you verify the content you find on the internet.

There are certain standards that should be employed to screen the quality of information that you gather using the internet. This evaluation criterion should be applied especially if you are collecting information for an academic purpose. These include reliability, relevance, currency, and the value it adds for the reader. It is imperative for a professional researcher to develop the necessary evaluation skills to identify the trash from quality material. The following checklist would be helpful in this regard.

First you should be able to define the author who wrote on the subject. Check whether he is  identified on the website, and what are his credentials? Also, whether those credentials qualify him to comment on the subject. If it is part of a publication, it’s better if you evaluate the publication as well. That can be done by reviewing its overall professionalism, and the “About” section. A look at the URL can also provide you an idea about the credibility of the source the information is published in, and the nature of author’s affiliation. Some of the standard URLs includes;

  • com for commercially-sponsored sites
  • edu for educational institutes
  • gov for government websites
  • org for nonprofit organizations

Accuracy can be determined by looking for basic spelling and grammatical errors. If you find any such errors, chances that the content has not been reviewed by an editor are high. Also, the key is to look for cited sources. If it is based on primary research, see if the methodology is adequately explained? Or, are the resources cited correctly? If not, you should be critical with regard to the accuracy of the content, or the claims made.

Examining currency of the content is also essential to determine its validity for your task. Outdated information should be avoided, if there are more recent versions of a source. Particularly, in dealing with statistics, it is always best to use the most recent figures. Their currency can be maintained by checking the initial publishing date of the web page, and the date of last update. Also checking if the site is actively maintained and the comments of other visitors can help you determine its currency and impact.

As users are increasingly relying on the internet to gather information, the question of ‘validity’ of information becomes a very important concern. Therefore, is it crucial that you use the above criteria in eliminating most of the risks associated with information obtained from a website.

Categorized in Online Research

Sometimes performing a search at Google can be a frustrating experience. Sometimes you may be searching for the most up-to-date information about a particular subject only for some old, outdated resources to appear. Or perhaps you’re looking for a specifically-named product only for Google to show you unrelated results

Well, if you’ve ever had some frustrating experiences with performing searches on Google, this resource is for you. We’re making this article so you can share it with the search-challenged in your life: maybe it’s your Mom or Dad (or as I call my parents – my Mem Mem & Pep Pep). Perhaps a brother or sister. Every one of us has someone in our lives who seem to not really understand how to effectively search on search engines. Well, read on for 10 techniques to help you make the most out of searching on Google.

First of all…

What is an Advanced Google Search Operator?

A search operator is a way for the searcher to fine-tune their search query to try to get the most relevant results possible. Using a search operator can help you only see results with a certain word order that you specify, results during a certain date range, and more. Using search operators help you – the searcher – define what you wish to see in the search results.

Our Top 10 Advanced Google Search Techniques

Below are our favorite search operators to use to you get the most out of your search engine experience. Each one includes the exact operator and example of how to use it:

1.) “Negative Keyword”
Printer -cartridge will show results for the word printer but not the word cartridge.2.) “File Type”
Cancer research filetype:pdf will show only results that you can download as a PDF file.3.) “Synonyms Match”
~car will search for “car” and synonyms of “car”4.) “Phrase Match”
“keyword keyword”

“chocolate chip cookies” will not get results for someone who wrote “chocolate mint chip cookies”. Only those three words in that order.

5.) “OR”
The | symbol 
Jessica + Williams|Wiliams|William is a search for all of those possibilities (Jessica Williams OR Wiliams OR William)

6.) “Price Range”
bedding $100…$200 will show search results for bedding between $100 and $200 dollars

7.) “All in Text”
allintext: chicken cilantro lime recipe will show search results for recipes with these three ingredients


8.) “Search Within”
Animals site:www.facebook.com will show only animal related pages within Facebook.

9.) “Date Search”
Facebook daterange: 201108 will find only information and news from August 2011.

10.) “Fill in the Blank”
Obama signed the * bill this week will allow google to treat the star as a placeholder for any unknown term(s) and then find the best matches.

What do you think? Did we miss anything that you like to use? Please share below!

Source : http://www.add3.com/insights/advanced-google-search-tips/

Categorized in Search Techniques

On Jan. 1, a little-noticed, but important milestone in the history of the internet marks its 30th anniversary. It was on this date in 1983 that ARPANET (Advanced Research Projects Agency Network -- the world's first operational packet switching network and the progenitor of what was to become the global Internet) officially switched to using Transmission Control Protocol and Internet Protocol (TCP/IP). While this may not be the best known advancement in the development of the Internet, it is arguably one of the most significant, since it was this change in protocol that established the course of the Internet that is inexorably interwoven throughout our business and personal lives today.

The Internet has impacted all industries in ways we could not have imagined three decades ago. But nowhere has that impact been felt more so than in science research and academic publishing, especially during last 15 years of transition from hard copy to electronic files and the more recent emergence of networked science.

Since the very early days of the printing press, science has been dependent upon the publishing industry to advance knowledge. When Galileo's Discorsi e dimostrazioni matematiche, intorno a due nuove scienze(The Discourses and Mathematical Demonstrations Relating to Two New Sciences) was published by the House of Elsevier in 1638, it challenged the widely held beliefs of that time about the origins of the universe. Such thinking was held to be bordering on heresy by the religious institutions of the day, but the availability of the written word that could be easily transported and made available for others to study, propelled enlightenment and knowledge.

Collaboration between researchers in different countries, of the kind we take for granted today, would have been unheard of even as late as WWII. But the decline of the Cold War saw laboratory walls melt away, as a global economy and the rise of the multinational corporation, increased competition and the need to access the best scientific talent in order to build modern economies and address problems that are now global in nature. More than 35 percent of all research papers published today document active international collaboration, a 40 percent increase from 15 years ago and double since 1990. China dominates in cross-border collaborations; Japan and the E.U. are second and third.

In the first decade of the nascent Internet, little impact outside of the (then) narrow computing community was felt, but in 1992 the first digital versions of research papers became available to the science community via The University Loicensing Project (TULIP), a cooperative effort between Elsevier and eight U.S. universities (Carnegie Mellon, Cornell, Georgia Tech, University of California, University of Michigan, MIT, Virginia Tech, University of Washington). Now the publishing process no longer required a lengthy typesetting and production timeline to create a journal or paper -- content could be created in bytes and pixels and made available virtually.

Six years later (April 1998) the journal Computer Networks and ISDN Systems published a research paper by two computer scientists, Sergey Brin and Lawrence Page, titled: "The anatomy of a large-scale hypertextual Web search engine." Their resulting Google search engine launched in September of that year and revolutionized the knowledge transfer process.

By 2000, digital versions of more than 11 million research articles and the first e-books became available and by the end of the first decade of the new century, international sales growth for digital academic content surpassed hard copy. More than 1.5 million research papers are currently generated by over 200 countries and e-marketing of such content through the use of social networks now is the norm.

A more significant advancement in the past five years has been the emergence of "networked science" -- the concept that scientific content cannot, and should not, exist in a vacuum. Articles by different authors are now linked to banks of data sets, reference books, videos, presentations and audio tracks. Scientists and engineers representing a wide variety of cross-disciplines can debate research findings in online forums, and society will ultimately benefit from the resulting scientific discourse that will open up limitless new avenues for search and discovery.

Today, it is estimated that we create 2.5 quintillion bytes of data every day, much of which (90 percent) has been created in the last two years alone, according to IBM. The data comes from everywhere: satellites and sensors, social media, digital pictures and videos, transaction records, and cellphone GPS signals to name a few. This massive volume of information has given rise to the term Big Data and the basis of the New Research Economy as global spend for R&D reached $1 trillion in 2012, an increase of 45 percent since 2002.

As with any advancement, the assets provided by the Internet come with their own set of liabilities, and they are legion. Most notably are the increases in plagiarism, piracy of Intellectual Property, the debate over Open Access as well as how we manage and vet Big Data. Internet search engines can provide researchers with inexhaustible sources of information, but they cannot determine whether the content can be trusted. The peer review process which is at the very core of scientific publishing still works, and may never be more crucial than it is right now.

The emerging economies in China, India and Brazil, intensifying global competition as well as the need for the very best and most trusted scientific research to address the cross-border problems the world now faces, will continue to fuel the new research economy. The resulting mass of Big Data will grow exponentially. Science and the publishing industry will need each other even more so to help manage it. 

Written By:  Olivier Dumon



Categorized in Market Research
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