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If your website is not receiving enough organic traffic, launching a Google search campaign can give you more visits. Google Ads are commonly the first links listed in the search results. It can be tricky trying to understand how Google’s algorithm ranks ads, but luckily there are experts who have spent years studying this very topic.  

Google Ads can be in Display, Video, or Shopping formats as well. Depending on your business, one campaign may be a better fit than another. Search tends to be the most successful because people are using searching on computers and phones more than ever. If you perfect your search campaign, you’ll receive higher traffic and more customers!

Read on to learn tried-and-true tips to improve your Google search campaigns.  

Research Keywords First 

First off, you need to do the legwork and research your keywords before you even start a new Google Ads account. Along with your website’s quality score, the bids on your keywords determine where Google will rank your advertisement in the search results. Bidding on the best keywords for your business will lead to a higher Clickthrough Rate (CTR) and conversion rate.   

This is why extensively researching your keywords is crucial to a successful search campaign. You can create a broad and generic list of keywords based on your brand, but using research tools will help refine the list to be more specific.

Below are three tools experts use to determine which keywords work best:

  • Google’s Keyword Planner: This is a free tool that comes with your Google Ads account. The Keyword Planner displays the average number of times a term is searched every month. It also shows the competition level for each term, which helps you gauge whether to bid high or low. It’s best to bid on a relevant search term with a low competition level and a high average search. This can be a cheap keyword that will generate clicks and conversions. 
  • Google Trends: Another free tool, Google Trends can help you decide which keywords will perform better than others. You can see the popularity of a search term over time and by subregion. Google Trends also provides popular related topics and queries, which can give you some more ideas. If you’re stuck between two keywords and don’t know which to bid higher on, Google Trends also has an option to compare search terms.   
  • 3rd Party Tools: These are mostly used for SEO, but 3rd Party Tools can be valuable towards a search campaign. These tools expose the keywords your competitors are bidding on. This can help you decide how much to bid on and what keywords to use or not use. Spyfu and Ahrefs are reliable and expert-trusted options.  

Adapt Quickly 

There is no sure-fire way of predicting the traffic levels of your keywords before you launch. Google provides traffic estimates, but estimations aren’t always right. When you first launch your new Google Ads campaign, trust your research and be ready to adapt quickly.  

In the beginning, monitor your campaigns hourly. Tracking your CTR, conversion rate, and additional metrics will help you determine which keywords and ads are working well. You also need to monitor new campaigns to ensure you’re within your budget and the money is allocated properly.  

Create a Sensible Account Structure 

Account structure refers to how campaigns and keywords are grouped. If the structure of your account doesn’t make sense for your business, your search campaign will get messy very fast.  

To make account structures easier to understand, think of them as umbrellas. First is your Google Ads account, where you may have multiple campaigns (Search, Display, Shopping, etc.). Within each search campaign, you should have multiple ad groups. And lastly, an ad group consists of a keyword list and your ads.

Ad groups create the connection between keywords and ads. The ads in one ad group are of similar themes, so the same keywords are related to them. This organizes ideas and can help you see which ads and keywords perform better than others.  

Once you determine the best account structure for your business, don’t think of it as set-in-stone. Over time, different keywords may have higher conversion rates or a higher volume of traffic than others. Leaving room for your campaigns to grow as you receive more traffic allows you to add in keywords. 

 The last step is to write your ad copy, which I’ll talk more about below.  

Carefully Craft Headlines and Descriptions 

Your ad copy is the headline and description people read when they see your advertisement. You can have all the right keywords and bids, but if your headline is sloppy, people won’t click on it.  

To create a great headline, you need to think about the customer’s intent:

  • What are they searching for? 
  • Why are they clicking on your ad? 

The answers to these questions can help you write your headlines and descriptions.  

You also want to stand out from similar ads. If you run a cleaning service, your ad can blend in with all the other local cleaning services. Figure out what distinguishes your business from similar ones, and find a way to include it into your ad copy.  

If your ad receives more clicks, the chance of a conversion occurring is higher. Even better, if you have a high CTR, you will have a lower Cost per Click (CPC) and a higher quality score. Google ranks ads with higher quality scores above others, which will lead to more clicks and conversions. If you craft a great headline, everything else can improve along with it.   

Test different headlines and descriptions to see which works best for your audience. Sometimes the headline should be creative and attention-grabbing, while other times a more straightforward and informative ad copy is better. You won’t know unless you monitor your ads and adapt along the way.  

Read Through Search Terms Frequently 

Search terms are the words people type directly into the Google Search bar. When you first create your keyword list, you may be unsure which should be Exact, Broad, and Phrase match types. If you monitor search terms that lead to clicks on your ads, you can improve your keyword list and consequently increase your clicks. 

If you notice a specific search term is high in volume and causes a high conversion rate, you may want to make it an exact match type keyword. Sometimes, you may not think of search terms relevant to your ad until you start reading through a search term list. Checking the search terms often can help you refine your keyword list and rank your ads higher. 

Alternatively, if there are search terms you do not want to show up for, you can add these in as negative keywords. Once a search term is added as a negative keyword, your ad will no longer show for this term.

Final Thoughts 

Understanding Google’s algorithm and figuring out how to improve your ads’ performance can be confusing, but hopefully, these expert tips can help lead you in the right direction. A Google AdWords Consultant can help get your search campaign started or fix a messy campaign. If you’re creating a search campaign on your own, just be sure to do your research first and be prepared to monitor data and adapt along the way!  

[Source: This article was published in smallbiztrends.com By Lior Krolewicz - Uploaded by the Association Member: Rene Meyer]
Categorized in Search Techniques

People finder websites, just like a social media application, are meant to connect you with others. You can know them before, or they might be someone new to you. However, the primary purpose of a people searches engine is to find out if you need to get in contact with the person or not.

For example, you require a roommate to share the rent, and you need to know about the person before you allow them space. Now, if you do not have enough knowledge of that individual, then maybe things will mess up for you, too. But with the help of a people search engine, one thing that you will make sure of is that the person is trustworthy.

So, the question arises how these sites are different from the usual social media applications? A people search engine will help you find social profiles and let you know if the person has any criminal or arrest records. In other words, these search engines can help you find email addresses and phone numbers so that you can contact someone hard to find. Moving on, we will look at some of the best people search engines. So, let's begin.

List of People Search Engines

1. BeenVerified

Been verified

The first people search website which is on our list is BeenVerified. One of the websites best known for its simplicity and features. It stands out because of its easy-to-tackle tabs and the expected results shown to the users. BeenVerified can help you in searching the names, email addresses, phone numbers, and location.

BeenVerified sets apart because of the extra details such as social media accounts, professional background, address history, pictures, friends and general information. However, such information is for free on the website. But if you want a full report on someone's background, like criminal records, court records, and more, you will have to get a membership ($39.99 for one month).

Features

  • Combines social graph and public record
  • Authentic information
  • Offers criminal record
  • Affordable service
  • App available for smartphones
  • US-centric

2. Spokeo

Spokeo People Search Engine

Spokeo, a US-only people search website, works well searching details from white page listings, public records, and social networks. People are explored using a name, email address, phone details or location. It happens because Spokeo has claimed to uses deep web technology to get results that usually search engines miss out on.

The results are driven from more than 60 social networks, online profiles, dating site profiles, but it works only in the US. So, it can be used outside the US, but its results are US-based. It simply means that you will not find any of your friends if they don't live in the US. However, if any of your relatives live there, you will find them.

The service also has a paid subscription, starting at $4.95/month.

Features

  • Best for connecting with people
  • US-based searches
  • Basic results for free
  • Easy to use

3. PeopleFinder

PeopleFinder

PeopleFinder has indexed millions of data available publicly into its system, which helps in finding an individual. Furthermore, it uses Intelius' backend service for details of that particular person. It is a great platform to reconnect with the people with whom we have lost contact.

The best part of PeopleFinder is the free address of the person you are searching for. However, many other search engines fail to provide that. Also, on submission of only $2.95, you can search for the complete report of that person, which includes financial information, relatives, phone numbers, court records, and much more.

Features

  • Best for free users
  • Recent address available for primary users
  • Quite affordable
  • Intelius-backed service
  • Check criminal and social records
  • Search results can take considerable time

4. Whitepages

Whitepages People Search Engine

Finding a person on the internet is a hectic task, and gathering information about them is more like searching hundreds of diaries and notebooks. While a people search engine like Whitepages makes your job relatively more manageable. It's an excellent tool for users who want to get more than just social or professional information. If you want a full background report, you will have to obtain a premium subscription, starting at $19.95/month.

Whitepages bring you detailed information about a person based on contact, addresses, properties, court records, criminal records, liens, and judgments. In addition, it offers details around family members & associates, current contact details, etc. You will find a person here just by entering their name/location/phone number/ address. It is a great tool for instant results.

Features

  • Best for hiring employees
  • Accurate contact information
  • Basic info for free users
  • Global search available

5. Instant Checkmate

Instant Checkmate People Search Engine compressed

Instant Checkmate brings you data from public profiles, federal data sources, and state & country data sources. It uses advanced technology for finding these sources. A clear report is then presented after searching the person. The report shows all the data as simply as possible.

One thing you should note before buying the subscription starting at $19.99 that Instant Checkmate is a US-only people search engine. It is used as a public record research service and provides the required details like any other people's search engines.

Features

  • Search through publicly available data
  • Best for criminal and background checks
  • Advanced search filters
  • Access property data

6. Intelius

Intelius People Search Engine

People finder and searcher Intelius is another search engine that gives us the data for people search details, email lookup, social network search, property records, background check, criminal records, or reverse lookup.

However, the problem with Intelius is that it is not free, and the results are only for the US. There are two different ways to subscribe to the engine. One is just for the people search report. While people search report plus (includes email search & social network) and background report, starting at $29.95/month.

But you can avail of a discount of 50% for the first month which brings your fee to $15.95 for one month.

Features

  • Reconnect with old friends
  • Review property data
  • Exhaustive criminal and court records
  • Best for background checks
  • Myriad of social tools
  • US-only
  • Pretty expensive

7. Truthfinder

Truthfinder

Comparable to the known people search engine Pipl, we have Truthfinder. The main difference between the two is that Truthfinder only works in the US alone. In contrast, the Pipl works across the globe. You can search for an individual's police records, check court records, photos from social media, contact information, and much more.

Truthfinder is more like a background check besides being a people connector. If you are searching for employees or a college mate to share your room, Truthfinder is a better option than Pipl. Truthfinder uses Federal, State, and County data sources to gather information.

For free users, you can only see basic information like age and possible location. In addition, the search takes considerable time to show the results. But Truthfinder has some great tools like reverse phone, address lookup, family tree, and dark web scan.

Features

  • Best for background checks
  • Accurate US-only results
  • A vast database of criminal and court orders
  • Multiple tools, including reverse phone
  • Basic information for free users
  • Takes considerable time to show results.

8. PeekYou

PeekYou people search engine

After testing this search engine, it was seen that the results were not as they were expected. However, they were not bad either. PeekYou provides details about a person based on their social media accounts, web profiles, email addresses, contact details, and other public records.

It has a patented technology that helps it bring data from 60 websites, news sources, homepages, blog platforms, and several other sources. You can search for people using names, location, web-username, or phone reverse search with that much information.

PeekYou works best for US residents, and it can be used for the global search as well. So, if you are getting all the details for free, you do not have a right to complain.

Features

  • Proprietary algorithm to offer accurate results
  • Phone reverse search
  • Global search available
  • No sign-up required

9. Pipl

Pipl People Search Engine

Pipl, probably the best people search engine, is here. Pipl is the exclusive engine that provides the data for a global audience. It quickly gets you professional, social, and contact information. On Pipl, you can find people using their name, email, username, or phone number.

For some time, Pipl was used for free, but that's not the case now. Also, the company has targeted professional users mainly. The website also shows that it should not be used for personal or non-commercial uses.

The service allows a subscription of $298 per month for an annual subscription. It also gives a $198/month/user plan that supports up to 5 users and a $148/month/user supporting 10 users.

The best part is Pipl gives you an unlimited number of searches.

Features

  • Accurate information
  • Free search for 5 days
  • Social media linking
  • Minimal information required
  • Available worldwide

10. Us Search

US Search

With a simple User Interface, this search engine stands out in its performance. You can get your desired results in just a few seconds. All you have to do is enter the first and last name, and you will get results. If you want, you can provide additional information to filter the results much faster to give you the results you need.

With that free search, US Search gives you a chance to search for the paid search option, too. Being one of the oldest people search engines, US Search has a vast amount of data.

Features

  • Affordable service
  • Pretty fast
  • Best for US-based searches
  • Oldest database
  • Automatic filter

All in all, People Search Engines can be very handy for gathering micro details about anyone. These details are significant before hiring a new employee, renting out our space, or working on a delicate project. One thing is accepted everywhere: a People Search Engine can provide you with great details than any other social media. With time, significance of People Search Engine has increase, and seeing that Association of Internet Research Specialist have compiled a list of Specialized Search Engines. This list includes a database of People Search Engines besides the top 10 mentioned Search Engines. Do have a look.

Categorized in Search Engine

In the technology world, one of the major talking points centers on the challenges regarding consumer data privacy. There is no coherent approach, however, and many people have strong, and differing, opinions about privacy.
The consumer privacy debate pervades most things businesses and consumers do (even if many consumers are unaware). Taking 2021, this is seen with Apple's new strong stance on data privacy and how it’s impacting advertising, with the California Consumer Protection Act, and how Internet cookies are being phased out, people.

Many people remain unclear as to what they can do to ensure their data stays private. To gain some tips on what can be considered, Digital Journal caught up with Don Vaughn, Invisibly’s Head of Product.

Vaughn provides Digital Journal readers with the following suggestions for consumers that want to keep their data private.

Get a virtual private network (VPN)

A virtual private network provides a strong degree of privacy, anonymity, and security for people by creating a private network connection. Vaughn recommends: "People and companies can spy on what websites you’re visiting, where you are located, and your computer’s identification number. You can stop them by using a virtual private network) which protects your information and makes it look like you’re browsing using a computer somewhere else. "

Use a private search engine

Vaughn points out: "Google makes money by tracking you, collecting as much information as possible on you, and then sells your attention using adverts based on that." Instead a private search engine and be used, and Vaughn recommends using DuckDuckGo."
With such systems, there is very little risk that your searches will be leaked to anyone because most private search engines do not track any information that can link a user to their search terms.

Tune-up your privacy settings

Looking at this often neglected area, Vaughn proposes: "We leave a data trail about us every time we use social media. Most companies let us choose what should or should not be shared and others even let us choose what data should be deleted." To counter this, it is important that users manage their privacy settings for each social media site they use.

Have a Backup ”Public” Email or Unsubscribe From Unwanted Emails

Vaughn's communications tip runs: "When you provide your email address to a company, many times you end up being bombarded with marketing emails and spam. While many services offer an opt-out checkbox for marketing emails, it's easy to forget to do this every time we enter our email online." It is important to unsubscribe from these services.
Expanding upon this, Vaughn notes: "If you use a bulk unsubscribe email service, make sure you are using a safe service. Some free services could collect and sell your data. If you are willing to pay for such a service, as an example, Clean Email is safe and does not sell their user’s data."
Check Permissions
Vaughn's final tip goes: "Most apps and browser extensions have a list of permissions that you sign off on when you start using that service. Sometimes, permissions are required for a service to work. By double-checking the permissions an app has access to, you could be stopping an app from accessing certain data it doesn’t have to access."

[Source: This article was published in digitaljournal.com By Tim Sandle - Uploaded by the Association Member: David J. Redcliff]  

Categorized in Internet Privacy

Most web browsers access your geographic location via your IP address to serve local search results. Your browser may also have permission to use your device’s built-in camera and microphone. It’s certainly convenient, but it’s a huge security risk.

Here is a list of browser security settings you need to check now.

Browser cookies, extensions, and software bugs can slow your internet connection speeds to a crawl. Use these proven tricks to speed up Chrome, Firefox, Safari, and Edge.

A browser is your gateway to the web and the cybercriminals looking to take advantage of you. If you’re ready to make a move to a more privacy-focused browser or see if yours makes my list, keep reading.

Best overall browser for privacy: Brave

If you’re fed up with trackers, ads, and data-hungry bits of code that follow you across the internet, Brave is the browser for you. Brave’s servers don’t see or store your browsing data, so it stays private until you delete it. That means your info is never packaged up and sold to advertisers.

The browser’s default settings block harmful junk like malware, phishing, and malicious advertising and plug-ins that could harm your computer.

Advertising and trackers are blocked by default. Because of all it stops, Brave says it is three times faster than Chrome overall and loads major sites up to six times faster than its competitors. 

Brave is free to use, but you can turn on Brave Rewards to give back to the sites you visit most.  Once enabled,  "privacy-respecting" ads will show to support the content you see. Your browsing history remains private.

What about user experience? It runs on the Chromium source code, which powers Google Chrome, so it will likely feel familiar.

Download Brave for free here. It’s also available as an app on Apple and Android devices.

Best browser for customizable privacy: Firefox

Mozilla’s Firefox bills itself as a fast browser that “doesn’t sell you out.” Detecting a theme here? Firefox collects very little data, and you don’t even need to give your email address to download it.

It also blocks trackers by default, so you don't have any settings to change.

The customization features make Firefox stand out. You can use global protection levels, such as "Strict" or "Standard" or go the custom route. You can choose precisely which trackers and scripts Firefox blocks to get the experience you want.

When it comes to privacy, it’s got many bells and whistles: a built-in password manager, breached website alerts, Private Browsing mode, and secure form autofill.

Firefox is compatible with Windows, Mac, and Linux, and smartphones to make it easy to sync across all your devices. Take Firefox for a test drive on your computer by clicking here. Or click to download it for Apple or Android.

Best browser for maximum security: Tor

If you’re super security-focused, you probably already use a virtual private network or VPN. Want even more anonymity? Turn to Tor. This name started as an acronym for "The Onion Router," and it's popular among computer-savvy circles.

Tor runs your connection through multiple servers across the globe before you reach your destination. Your data is encrypted between each “node,” adding layers of protection – hence the onion logo.

Tor has been used for illegal activity online, but the software itself is perfectly legal and shouldn’t pose any problems. It’s often the route into the Dark Web.

Tor runs on a modified version of the Firefox browser. You can download Tor here.

Best browser for privacy on Mac: Safari

Many people use the browser that came with their computer as a matter of convenience. If you've got a Mac, this is a good thing. Safari blocks cross-site tracking that lets you enjoy the sites you use most without worrying about being followed.

Safari uses Google as its default search browser, which blocks malicious websites and protects you from malware and phishing scams. It blocks pop-ups, too.

Safari’s built-in password manager (Keychain) lets you know if a site you saved was involved in a data breach and helps you change your password. Download Safari here, directly from Apple.

Alternative option: Microsoft Edge

Microsoft said so long to Internet Explorer, and the new Edge is a robust browser with lots of built-in privacy features. It, too, runs on Chromium and feels a lot like Google Chrome.

Edge offers protection from trackers and blocks ad providers from monitoring your activity and learning more about you.

Choose the level of restriction you prefer from three settings, and you can decide which sites to block or not on a case-by-case basis. Want to know what Edge is blocking for a particular site? Click the lock icon to the left of the URL, then click Trackers for a list.

Edge’s built-in Password Monitor will alert you if you visit a compromised website and prompt you to change your password to a stronger one. You can make your own or use a suggested password.

[Source: This article was published in usatoday.com By Kim Komando - Uploaded by the Association Member: Issac Avila] 
Categorized in Search Engine

By now, you’re probably familiar with common advice surrounding online passwords. Don’t use a sequence of numbers. Don’t use your name. Don’t reuse the same password for all of your accounts.

And yet, despite the stress on such tips by experts year after year, most people ignore them.

Some 81% of hacking-related data breaches stem from poor password security, according to Verizon’s 2017 data breach investigations report. And with the rise of remote work and learning in the wake of the pandemic, it’s a bad habit that needs to be squashed. That starts by knowing what not to do.

ID Agent, a dark web monitoring company owned by IT software company Kaseya, says it identified the most common stolen passwords found on the dark web in 2020 based on a scan of nearly 3 million passwords.

What’s the dark web, you ask? The dark web is a part of the deep web, an area of the internet that doesn’t get indexed and cannot be found by a search engine.

“The dark web can only be accessed through a specific browser that provides anonymity to its users,” said Mike Puglia, chief strategy officer for Kaseya. “Though not all content on the dark web is malicious, cybercriminals use the dark web for various illegal purposes, including the sale of stolen credentials.”

20 Most Common Passwords Found On The Dark Web

Based on the top 250 passwords they discovered on the dark web, ID Agent said the most common categories used to generate those passwords include sequential strings of numbers, names, sports references, famous people or characters, and more.

Fifty-nine percent of Americans use a person’s name or birthday in their passwords, while 33% include a pet’s name and 22% use their own name, the company said. The average user also reused their bad password 14 times.

Here’s a look at the top 20 passwords found on the dark web in 2020:

  1. 123456
  2. password
  3. 12345678
  4. 12341234
  5. 1asdasdasdasd
  6. Qwerty123
  7. Password1
  8. 123456789
  9. Qwerty1
  10. :12345678secret
  11. Abc123
  12. 111111
  13. stratfor
  14. lemonfish
  15. sunshine
  16. 123123123
  17. 1234567890
  18. Password123
  19. 123123
  20. 1234567

The analysis also identified the most common words used within various categories of passwords. For instance, it found that “maggie” was the most common name among the top 250 passwords on the dark web. Sports lovers like to include the word “baseball” most often in their passwords. “Newyork” was found the most often among cities that were used, and “cookie” was the most common food word.

How To Avoid Having Your Password Hacked

Worried your password is too similar to some of those mentioned above? In order to protect yourself against identity theft, data breaches, and other fraud, it’s crucial to create passwords that can’t be guessed by cybercriminals. Here are a few ways to do that.

Don’t use names.

It might seem a bit obvious, but putting your name ― or the name of a close family member ― in your password makes it much easier for hackers to guess. In fact, at least 92 of the top 250 most common passwords found by ID agents were first names or variations of first names. Instead, come up with a nonsensical phrase that only you would know.

Mix up your numbers.

Notice how many of the top passwords found on the dark web were some variation of “123?” Thirty-five of the top 250 most common passwords, including 12 of the top 20, contained sequential numbers. Don’t make it that easy for hackers. “Individuals should create passwords that include a combination of numbers, symbols, uppercase and lowercase letters that are non-sequential,” Puglia said.

Create a unique password for every account.

If you reuse the same password for every account, you make it that much easier for criminals to hit the jackpot if they figure out what it is. According to Puglia, about 39% of people say most of their passwords across both their work and home applications are identical. If you can’t think of that many unique passwords, password generators can help with that. Google Chrome has the function built in, or you can try tools such as passwordgenerators.net or LastPass.

Use a password manager.

Puglia said that the average U.S. adult has between 90 and 135 different applications that require a set of credentials. Clearly, no one could memorize that many. “The best way to keep track of numerous passwords is to use a secure password manager,” he said. These tools prevent you from storing passwords on your phone or tablet, a common habit that makes it easier for cybercriminals to get their hands on your credentials. Some options include LastPass, Keeper Security, or 1Password.

[Source: This article was published in huffpost.com By Casey Bond - Uploaded by the Association Member: Clara Johnson]

Categorized in Deep Web

Google Search Console is changing how Core Web Vitals are measured and reported on, which is likely to be a positive thing for site owners.

Going forward, the metrics defining the boundaries for largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS) are now defined as = (less than or equal to).

Previously the boundaries for each of the Core Web Vitals were defined as (less than).

That meant the Google Search Console report would only show a “good” rating if measurements were under the ideal thresholds.

Site owners can now achieve a “good” rating if measurements meet the ideal thresholds.

For example, an ideal measurement for LCP was previously defined as less than 2.5 seconds. If LCP was recorded at exactly 2.5 seconds then the site owner would see a “needs improvement” rating in Search Console.

That is no longer the case. Now that same site will receive a “good” rating.

Google’s changelog notes site owners will likely see positive changes as a result of this update: “Therefore you might see a change in statuses (for the better) in this report.”

To refresh everyone’s understanding of what it takes to meet Google’s Core Web Vitals thresholds, refer to the updated verbiage below:

  • Largest Contentful Paint: The time it takes for a page’s main content to load. An ideal LCP measurement is less than or equal to 2.5 seconds.
  • First Input Delay: The time it takes for a page to become interactive. An ideal measurement is less than or equal to 100 ms.
  • Cumulative Layout Shift: The amount of unexpected layout shift of visual page content. An ideal measurement is less than or equal to 0.1.

Now would be a good time to review the Core Web Vitals report in Search Console to see where your site stands.

The rollout of Core Web Vitals as a ranking factor is still months away, but it’s never to early to start preparing.

Core Web Vitals will become ranking signals in May 2021. Google’s John Mueller has hinted at the fact that thresholds for all three Core Web Vitals may need to be met in order to benefit from the ranking boost. To optimize for all three rather than one or two.

Sites that meet the threshold for all three Core Web Vitals may also receive a special badge in Google search results, communicating to searchers that the site provides an optimal user experience.

Whether Google will go through with rolling out a badge in search results is undetermined at this point. But it’s 100% confirmed Core Web Vitals will be ranking factors.

Expect more information from Google as we get closer to May.

[Source: This article was published in searchenginejournal.com By Matt Southern - Uploaded by the Association Member: Jason bourne] 

Categorized in Search Engine

People search websites are used by people all around the world who want to check the details of any relative person. The prime reason to search for people using any search engine is to get prolonged data about their personal life, their jobs, identity, and background history.

These people finder services simply ask you for your target's name, phone number, or email address to find his information regarding any matter. These applications provide the data as they are linked with different national and international databases. These databases show the public records, criminal history, and national registration of individuals.

This review will list 10 best people search websites that provide authentic and factual data of the target person without him knowing.

  • Instant Checkmate - Well-featured Service providing Distinctive People's Information

  • CocoFinder - Huge Database providing in-depth Person's Data

  • TruthFinder - Multiple People Search Options with Accuracy

  • Intelius - Affordable and Accurate People Connector

Part 1: Instant Checkmate

Instant Checkmate is a people-finder website that uses any name, phone number, email address, or home address of any person to provide his data. However, the application takes a lot of time while displaying the results and shows many warnings. The data displayed through people's search has a long list. View this Instant Checkmate review post to get more about it. 

It shows the birthday of the target, including the day, date, and year with accuracy. If the target has any crime registered on his name, the search engine would also show it. The Instant Checkmate can also be used to find lost friends and family members that only require you to enter the name of the target. The locations of the target and his living area are also visible to the user.

checkmate

The past and current living places with accurate addresses are also shown by the application. If the target has any court record, arrest history, or crimes registered on him, the application would also show it.

You can enter any email address and find out the details of the sender. If he is a scammer or has any association with a fake organization, the user would get instant details about his business. Hence, the application can save people from getting bullied or scammed.

Connect with People through Instant Checkmate!

Part 2: CocoFinder

CocoFinder provides the details of target by people search, reverse phone lookup, and white pages. The reverse phone lookup of the target requires a target's phone number and exhibits the required information. It can provide financial dues, loans, court proceedings, credit/debit card details, and job information of the target.

Cocofinder

The application shows the social media applications such as Facebook, Instagram, Twitter, and LinkedIn accounts of the target. It displays the alternative phone numbers and email addresses of the target as well. If he has any business associated with his phone number, CocoFinder would also show the business details by its reverse phone lookup service.

The white pages resemble the phonebook of old times where phone numbers of people, along with their names and address, were written. The white pages require you to type the name, and it will automatically show the number of that person.

The application shows the identity of the target just like providing a complete background check, such as his complete name, phone numbers, relatives, families, and employment history. Moreover, every information available on target's social media accounts are also accessible through CocoFinder. If he has written his schools, college, university, then the user will also get to know about them.

With the help of CocoFinder, you can easily see the whole biography of the target by just typing his name or phone number in the search bar.

Run the People Search Service of CocoFinder Now

Part 3: TruthFinder

TruthFinder is an application used by investigators or organizations to reveal the truth about any person. This truth can be associated with their identity or business matters. The application requires you to enter the phone number of the target with accuracy. Then, the application would show the business information of the target, such as the nature and the date of the beginning of a business.

The software is interlinked with public search engines, and hence, it never fails to display information of the target from a 15 years old data record. If the target has any criminal history, the application will show the crime he committed and the punishment given to him.

truthfinder

It has an easy-to-use interface that shows the menu in sequential form so anybody can go through the software and learn the functioning. When you enter the name of the target person, it will show the full report of that person regarding his name, address, social accounts, business, and educational details. For more details, you can check this review post. 

The background check is also available on TruthFinder that reveals the background history of the target involving his criminal record, felonies, registration on the dark web, and court proceedings. The data displayed has a sequential manner and complete and accurate details.

Part 4: Intelius

With Intelius, you can check the details of the target, such as his background, friends, relatives, age, date of birth, and complete name of the target. Intelius displays the complete report of the person, including his identity information.

One can also search the details of the property he wants to buy by entering the complete address of the property in Intelius's search bar. The home address lookup exhibits the details of tenants living there, such as their names, phone numbers, sex-offending history, and employment details. Hence, the user can find out information about past and current tenants by entering their address.

intelius

This is also a way to find people's information. You can enter their home address if you don't have access to their name or phone number. The property details of the target property include home value, sales history, selling value, latitudes, and neighborhood history. Read the Intelius review post to know more about it. 

If you have any email address that sends you emails regarding job opportunities or claims that you have won any prize or lottery. You want to check the credibility of that mail. The email address lookup lets the user enter a certain email and shows the credibility of the sender and his complete identity.

The application has a handy dashboard that displays the revealed information with accuracy.

Do Accurate Person Search from Intelius Website. 

Part 5: AnyWho

AnyWho provides services by requiring the target's name, phone numbers, and business. The application has a yellow pages service. This service requires the business name or category and location of the situated business. After the user enters the name of the business, the application starts searching for the business details in the database and search engines.

You can find video profiles and online reservations, basic details and maps, and coupons. The people search service requires the user to enter the first name, last name, and state where the relative person lives in.

Anywho

The application helps to find the location of people. Through this service, you can get to know where the target lives and his social media accounts. Social media accounts can help to know a lot about the target, such as his photos, videos, friends, and job places throughout his life. If he has any felonies, bankruptcies, lawsuits registered, they would also be visible.

Part 6: Pipl

Pipl is especially used by customers to check the credibility of any business organization. They let you add the details of any business and find the background of the business and people that work in the company. It is basically used to prevent e-commerce fraud and theft. One can check the business and the reliability before any agreement or deal.

pipl

Furthermore, it has a loan verification policy. By this policy, one can enter the details of the person who wants the loan. The application would check his identity, his job details, and financial status. After this, the software would confirm if the relative person is worthy of a loan or not.

It is mainly used-up to confirm credibility and check the resources. The application also tends to reveal the complete identity, phone number, email address, and social media handles of the target person. One can gather, connect people and relatives by using this application. It provides social, professional, and personal information.

Part 7: ZabaSearch

ZabaSearch has white pages that require the user to enter the name and state of the target person. The application would show his background information and employment details. Moreover, one can also check the information of the target person by adding his phone number in the search bar.

The advanced search helps you to know the name, address, and social media handles of a specific person. It also accesses the age and alternative phone numbers of people. One can emphasize finding the factual data of his employees, spouses, or anyone by entering his name or phone number.

Zaba

If you upgrade the search by adding the background check in the ZabaSearch, you will get the background history such as marriages, divorce records, harassment cases, and court proceedings. The background check service identifies the complete background of the target and publishes the report within a few minutes.

To get started, you only need to enter the name or phone number of the target and hit the 'Search' button.

Part 8: BlackBookOnline

BlackBookOnline offers an asset locator that requires people to enter any name, and it would access the assets registered on his name. The bank locator service allows you to enter any credit card number or any other account number and displays the bank name.

The death record service helps people to know who died and has a public record. This application lets people confirm the death of their old friend or relative. The criminal record of BlackBookOnline requires the user to enter any name in order to exhibit the crime details of that person.

It is also an essential application in finding the marriage record, divorces, off-springs, spouses, and siblings of the target person. If the relative person has any registration on dating websites, the software would also show it.

The motorcycle service helps people to enter the number of any motorcycle, and the application would access and show the owner of the vehicle. This helps to control theft and misplacement of vehicles.

Part 9: That'sThem

That'sThem offers reverse phone lookup, IP search, address search, and VIN search to the user interface. The address lookup service asks the user to enter the complete address of any property, and it would display the owner of that property. The application also shows the household contact information, selling value, worth, and area of the home.

The VIN search is a service that provides information about any vehicle, such as a car, motorcycle, or van. It only requires you to enter the number written on the nameplate of the vehicle. The application would start searching its manufacturing year, company name, and the owner of the vehicle.

The IP search finds the geographical details about any IP address. The user has to enter the IP address, and the search will begin. It provides the most accurate and factual IP data available.

The reverse email search requires the email of the target to carry the search. The results of the search would show the name, number, address, and social media profiles of the email sender.

Part 10: Zlookup

Zlookup is a reverse phone lookup application mainly built to access people through their phone numbers. It requires people to enter the phone number of the target person and carries the search within a few seconds. The application is linked with huge databases that spy on the oldest information with accuracy.

Zlookup is especially interlinked with every country in the world. You need to select a particular country where you want to run the reverse phone lookup. The application has the authority to show identity through the phone number. The identity includes the name and age of the person, his education, workplaces, and social accounts.

If he has any fraud case registered in his name or has gone through any punishment, the application displays its details. This helps people to know about the history of suspicious people by entering their phone numbers. By the Zlookup, one can know who called them and who keeps on calling them with different numbers.

Conclusion

The article concludes a list of 10 best websites to find people that are used to provide factual information on the target. The search is carried when the user enters any data such as name, phone number, or email address. These applications find out data with accuracy. The information includes the criminal background, information about vehicles, death records, and IP address.

This is an important and vital way to find people through their names or phone number. This secures people from getting scammed by fake people. If you are being disgusted by calls and messages, the people finder sites allow you to enter the phone number and get to know the name and address of the caller.

[Source: This article was published in techtimes.com By Staff Reporter - Uploaded by the Association Member: Alex Gray]
Categorized in Search Engine

With Google threatening to pull out of Australia, the founder of a search engine that plants trees when people search believes his platform can help fill this potential void as an ethical alternative.

Ecosia is a search engine based in Germany that uses ad revenue from searches to fund reforestation projects around the world.

The social business was founded by Christian Kroll in 2009 and has so far helped plant more than 119 million trees.

Kroll told Pro Bono News he first became interested in social business models when he was travelling through Nepal and tried starting a search engine that would finance development projects. 

While this was unsuccessful, he said he learnt a lot and it helped renew his focus on using tech for good. 

“After Nepal I travelled through South America, where I saw the devastation caused by massive deforestation and learnt the critical role of trees in reducing carbon, combating hunger and poverty, and restoring biodiversity,” Kroll said.

“When I returned to Berlin in 2009, I started Ecosia with my sister and a couple of friends. We knew from the start that we wanted to put our profits into ecological conservation projects and tree-planting was a natural choice.” 

Today, Ecosia – which uses Bing’s search technology – has around 15 million active users.

In Australia, it makes up just 0.22 per cent of the search engine market.

Google meanwhile holds more than 94 per cent of the market share.

But with the company threatening to pull out of the Australian market due to proposed media bargaining code laws, Kroll believes Ecosia could help fill the search engine void.

“Ecosia already has a strong base in Australia – we’re seeing over 7 million searches made on Ecosia by Australians each month, and users is up 30 per cent year-on-year,” he said.

“[But] there’s still plenty of room to grow. If a large number of [internet] users switched over, it would make a huge difference to the number of trees we’d be able to plant.

“It’s now in the hands of ordinary Australians who can help plant change through their everyday internet searches.”    

Ecosia was the first German company to become a B Corporation and has consistently been rated among the top-performing B Corps in the world.

Kroll said meeting the highest standards of verified social impact performance was incredibly important given Ecosia’s mission to centre people before profit.

He said transparency was central to this, noting that Ecosia has been publishing its financial reports since 2014 to keep it accountable to users.

“Social impact is a thread that runs through everything we do,” he said.

“Whether it’s releasing a new product, considering green investments, or sharing content on our platforms, we aim to cultivate a more environmentally, economically, and socially sustainable world.” 

Ecosia funded the planting of 26,000 trees in the Byron Bay region last year with local partner ReForest Now and has just signed a contract to double this figure.

Kroll said Ecosia was more than 350 per cent renewable in 2020, producing enough renewable energy through the seven solar power plants it has built to power its searches and help to push dirty energy out of the grid.

He also said the company has strong privacy protections.

“We’re privacy-friendly, searches are never stored permanently, no personal profiles are created based on search history, and all searches are securely encrypted and anonymised within days,” he said. 

“Ecosia also never uses external tracking tools and never sells data to advertisers.

“Hopefully that’s enough to convince all Australians to use Ecosia and help us to regenerate the planet.”

[Source: This article was published in probonoaustralia.com.au By Luke Michael - Uploaded by the Association Member: David J. Redcliff]
Categorized in Search Engine

This may form part of the social media guidelines currently underway by the IT Ministry and could be out soon.

Social media platforms such as Facebook, WhatsApp, Instagram, Twitter, and TikTok may have to scramble for developing an account identity-verification option to check "fake news, malicious content, misinformation, racial slurs, gender abuse that may have an impact on the individual and society as a whole." This may form part of the social media guidelines currently underway by the IT Ministry and could be out soon. "The work is in progress, we have sent it to the Law Ministry for vetting," said a source.

The IT Ministry is learned to have finalized the social media guidelines to check misinformation, malicious info, and gender-biased views and have sent them to the Law Ministry for vetting it where account holder verification could be made mandatory.

The new draft personal data protection Bill has proposed social media intermediaries to enable "voluntary verification" of user accounts. The method for this, as suggested in the bill, is that these verified users should be given a demonstrable and visible mark of verification which is akin to biometric or physical identification which is publicly visible to all users.

If this is implemented, then this verification system would be different from the existing verified accounts category on platforms such as Instagram and Twitter.

The security check user account verification will be developed by the social media company.

Another major change that may come up is in the definition of the "significant data fiduciary" based on the volume of personal data they possess because there is a feeling that big or small, any incorrect or fake information through even a small social media platform has the potential to multiply the fake news irrespective of the volume of personal data it holds.

Therefore, there may be another layer included for those social media companies who don't have volumes of personal data, but they can affect the democratic nature of the country.

Under Section 26 of the 2019 Bill, certain thresholds in terms of volume of personal data processed, the sensitivity of personal data processed, risk of harm, etc are specified, upon satisfaction of which, the Data Protection Authority may notify a data fiduciary as a "significant data fiduciary" (social media companies).

This provision in the data privacy Bill is only applicable to "significant" social media platforms. The significant status of a company is determined by the Central government on the basis of the number of users and the potential impact that these companies can have on Indian democracy and the country's security and general harmony. But this may change, said sources.

A social media intermediary has been defined as a body that primarily or solely enables online interaction between two or more users and allows them to create, upload, share, disseminate, modify or access information using its services.

Earlier, there was a proposal to link social media accounts with Aadhaar to trail the real source of fake news, but the nodal agency for UIDAI shot down the proposal, saying Aadhaar is meant for the distribution of government welfare benefits not catching culprits which is a policing job.

IT Minister Ravi Shankar Prasad later said there is no proposal to link social media accounts of individuals to Aadhaar.

With the rise in fake news and hate speeches online, the need for verification of social media accounts has been felt for a while. This became even more pronounced following a series of lynching incidents over religious issues. Earlier this year, Facebook reported taking down 2.19 billion fake accounts in the first quarter of 2019, a significant hike from 1.2 bn accounts in Q4 of 2018.

[Source: This article was published in gadgets.ndtv.com  - Uploaded by the Association Member: James Gill]

Categorized in Internet Privacy

Sometime in late 2019, I became increasingly more concerned with personal privacy. I’ve never been the type of person to lean into sharing details with companies when I didn’t need to, but I became aware of the ways I was “leaking” data to companies. One of the easiest things I did to help curtail some of the data I was sharing was changing my default web search to DuckDuckGo, and after a year of using it, I wanted to share some of my thoughts on it.

Table of contents

  • Google is better, but I still use DuckDuckGo
  • DuckDuckGo is using Bing results with extra data added
  • Changing your default is easy
  • Google isn’t selling your data
  • Should Apple buy DuckDuckGo?
  • Wrap up on DuckDuckGo as my default search

Google is better, but I still use DuckDuckGo

One of the opinions I’ve heard from others about switching to DuckDuckGo is that they believe Google provides better search results. I agree with them, but that hasn’t changed my opinion. Google is the best search engine globally, and there is no changing that fact. Just because it’s the best doesn’t mean it’s good to use. Facebook is the best way to stay connected to people, but I still don’t want to use it.

If you want the best search results, then use Google. If you want excellent search results that aren’t used to target you with better ads, use DuckDuckGo. For me, I’ve decided that protecting my privacy is a worthy trade-off for slightly worse search results. I still generally find what I am looking for when searching.

DuckDuckGo is using Bing results with extra data added

DuckDuckGo isn’t crawling the web in the same way that Google crawls it. Yes, they do have some crawlers, but they use a host of data they pull together in such a way where you aren’t tracked by it. Some of the search results are pulled in from Bing, while others are populated from Apple Maps, Wikipedia, Wolfram Alpha, etc. It’s estimated that they use over 400 sources in total to populate their data. I personally like this approach of sourcing data from multiple places in order to provide better results.

I particularly like the integration with Apple Maps on iPhone as I can quickly search for a place and then launch the directions in Apple Maps. Google Search obviously integrates with Google Maps, and that’s yet another service I’ve chosen not to use.

Although DuckDuckGo has sponsored search results, they aren’t based on targeted data they know about you. On top of that, Google’s search results have, in my use, started showing increasingly more ads above the organic results, so it’s become even harder to use. DuckDuckGo lets me quickly find what I need.

Changing your default is easy

While Apple still ships Google as the default browser search engine, it’s straightforward to switch to DuckDuckGo as your default. On the Mac, there is a tab in your preferences for default search in Safari.

Changing your default is easy

On iOS, go to Setting > Safari > Search Engine, and you’ll see the option to switch to DuckDuckGo.

DuckDuckGo 1

Now, all of your Safari searches will be routed through DDG instead of Google. I have the DuckDuckGo homepage set as my default homepage on the Mac as it loads super fast with only a search window.

Google isn’t selling your data

A common misconception with Google (and Facebook) is that they collect all of this information and then “sell” it to other companies. The truth is your data is so valuable that they want to be the only ones that have it. They sell access to your data by letting companies advertise to use in a targeted way based on the data Google and Facebook knows about you. For some people, that’s a fair trade. They love Facebook and Google’s services enough that they’re willing to trade that data for access to free services.

I was willing to do that for a long time, but today, I am not. I’ve personally been off of Facebook since 2009 and Instagram from 2016. I use iCloud for my personal email. I’ve started using ‘Sign in with Apple’ whenever possible when signing up for new services. When I am on Wi-Fi networks that I don’t manage, I use a VPN service to protect my privacy. I want to use services that aren’t interesting in knowing who I am in order to better target me with ads.

Should Apple buy DuckDuckGo?

I’ve seen this comment floated around the tech community for years, and while it’s an excellent idea, I don’t think it’s needed. DuckDuckGo’s mission aligns nicely with Apple’s mission of protecting personal privacy. Apple should be making more aggressive moves to teach its users about your search history, though.

Apple’s problem is they make billions each year from Google from being the default search provider. I don’t think Apple should change the default, not for privacy reasons, but from a user experience reason. If Apple set DDG as the default search provider in iOS 15, it would create chaos for Apple Support as people would be confused about what was happening. What Apple should do is when Safari is launched for the first time, asking users which search engine they want to use. Under the icon for DDG, there should be a mention that they don’t track you, store identifiable information, etc. Doing this would undoubtedly cause many people to switch, but they would be choosing to change so they’d understand the experience.

Wrap up on DuckDuckGo as my default search

I didn’t think to write this article until recently as I’ve become so used to having DuckDuckGo as my provider that it stopped seeming different. In my head, I replaced one search engine for another. In reality, I traded a search engine that wants to know more about me to one that actively works to avoid knowing anything about me.

The older I get, the more I turn into Ron Swanson from Parks and Rec in terms of privacy. The right to privacy is something I place more importance on as the years go by. The more we rely on technology to power our lives, the easier it is for companies to think they have the right to know as much about us as possible. Changing your default search engine to DuckDuckGo is an easy first step to taking back your privacy. Give it a shot for 30 days to see how easy is it to take back a small part of your privacy.

 [Source: This article was published in 9to5mac.com By Bradley Chambers - Uploaded by the Association Member: Eric Beaudoin]
Categorized in Search Engine
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