The iPhone 7 has one major feature that Apple is still keeping secret. And so does the iPhone 6s and iPhone 6. According to new findings, Apple happy just making its own CPU for the iPhone — one that has no rival in the smartphone market for the time being — but it has also quietly been working on its own mobile GPU customizations. Unlike A series chips, Apple has not acknowledged its effort with graphics chips at all. But the company has been gradually moving from licensing PowerVR graphics to making its own.

The new graphics processor first shipped with the A8 chip, Real World Technologies’ David Kanter says. The A9 and A10 Fusion chips then received upgraded versions of Apple’s GPU chips...

Kanter said in his analysis that a modern GPU has three major components: “The first is the fixed-function graphics hardware, which is responsible for tasks like processing API commands, triangle rasterization, and raster output. The second is the shader core, which is the heart of the GPU and executes programmable shaders (e.g., vertex, geometry, pixel, and compute shaders). Last, the graphics driver is the software that runs on the CPU and ties everything together, coordinating the activities of the GPU. The driver transforms graphics applications written in the Metal or OpenGL ES APIs into a series of commands for the fixed-function hardware and programmable shaders that execute on the shader cores.”


Imagination Technologies, which makes the PowerVR chips Apple uses in its iOS devices, provided Apple the fixed-function graphics hardware, the shader cores and the drivers for previous-generation iPhones. But Apple has created its own shader cores and its own driver and compiler in recent years. The company has never documented the changes, but Kanter compared available information from WWDC 2016 sessions to basic PowerVR manuals and discovered that shader cores in Apple’s GPU are different from the ones in the PowerVR line.

On of the themes of Apple’s iPhone 7 keynote was increased performance and power efficiency for a variety of components, including the CPU and GPU in its new smartphones.


Apple was once rumored to be considering an acquisition of Imagination Technologies, but the iPhone maker denied those claims. The company did hire at least two dozen employees from the British company, including former COO John Metcalf, as MacRumors reminds us. Furthermore, Apple has hired engineers from AMD, Google, Intel and Nvidia, creating its own GPU design and graphics driver teams.


However, Apple is not ready to give its GPU a formal name. And Apple has special terms for all the iPhone bits and pieces it wants to talk about. The iPhone 7’s CPU is called A10 Fusion, while Metal is the name of the new graphics framework Apple introduced with iOS 8. The iPhone 7’s GPU might be called the G9, a name that appeared briefly in GFXBench tests for the phone before being removed.

The advantages are clear to Kanter. “The most obvious benefit is that Apple’s GPU is better (i.e., faster and more efficient) than the mobile competition, which includes GPUs licensed from ARM or Imagination, as well as proprietary designs from Qualcomm. Superior performance directly translates into a better user experience and battery life for gaming, as well as for imaging and machine learning applications,” he wrote.

Going forward, Apple will likely improve the performance and efficiency of its iPhone and iPad GPUs in a way rivals can’t imitate.

Source : bgr

Categorized in Internet Technology

Life is hard enough without having to factor in modern technology. The iPhone 6 and 6 Plus are two of the most lauded and intuitive smartphones to ever hit the consumer market. The phones are lined with an impressive set of hardware and integrated with Apple’s robust ecosystem of apps. 

Nonetheless, the aptly-titled Tips app directly built into iOS 9 doesn’t cover all bases, especially considering just how vast and varied the innate features baked into Apple’s latest mobile can be. Most of us need a little extra help to get the most out of the $750 megaphone, whether you’re simply trying to traverse the device’s expanded real estate or capture slow-motion video of your dog drooling on the sofa.

Below are 30 of our favorite tips and tricks for the iPhone 6.

10 great iPhone 6 tips

How to capture multiple photos simultaneously

Burst Photos

You no longer need to repeatedly press the shutter icon in the Camera app in order to take multiple photos. By holding down the icon or one of the volume keys, you’ll enable the iPhone’s Burst Mode and take a series of photos. A picture is taken every half second or so, and this will continue until the shutter icon or volume key is released.

How to duplicate images and video

Duplicate Images and Videos

Before you decide to edit an image or video, you should save a copy of the original. To do so, head to the Photos app and select the image or video you wish to duplicate. Tap the share icon in the bottom-left corner and select Duplicate from the resulting list of options.

How to add custom vibrations

Custom Vibrations

While you could use the vibration options that come with your iPhone, it’s far easier to tell who’s calling or texting if you create your own personal vibrations. Head to Settings, then Sounds, and select Ringtone, Text Tone, or whatever notification you want to outfit with a custom vibration. Then, tap Vibration at the top of the screen, which will take you to a menu that hasCreate New Vibration near the bottom. Tap that, and begin tapping out your own vibration patterns.

How to activate and schedule Night Shift

Night Shift

First introduced with iOS 9.3, Night Shift will help you get a better night’s sleep by changing your display colors. It uses your iPhone’s clock and geolocation to determine when it’s sunset in your area, and will change the colors to the warmer end of the spectrum come sundown. To enable the feature, go to Settings and Display & Brightness. Next, select Night Shift and schedule an activation time for the feature, as well your desired color temperature.

How to add password protection to Notes

Notes Password Protection

Another new feature with iOS 9.3 is the ability to add passwords to important or private notes. You can create a password for these by going to the Notes section housed under Settings, selecting Password, and typing in a password of your own choosing.


Keep in mind that you must enable the password lock in the Notes app, and that it only works with notes stored on the iPhone 6. Once done, select the note and press the share icon in the upper-right corner to lock the note.

How to reach the top of the screen using one hand

Using one hand to reach screen iPhone

Apple has always wanted consumers to use the iPhone with a single hand hand — hence, the iPhone 6’s new Reachability feature. Simply double-touch the Home button to shift the screen down closer to your thumb, and once you make your selection, it will conveniently slide back up to its natural position. No second hand required.

How to opt out of group iMessages

Leaving an iMessage conversation thread

Certainly a long-sought feature, iPhone 6 users can now opt out of iMessage threads. To do so, launch the Messages app as you would normally, and choose the group thread you’d like to opt out of. Afterward, tap Details in the upper-right corner, and select the Leave this conversation option at the bottom of the menu. It’s a really nice feature, but sadly, it only allows you to leave conversations when everyone included on the thread utilizes iMessage. If you’ve got a friend who texts via SMS — ahem, Android users — the feature won’t do you any good.

How to create a medical ID

Medical ID iPhone

When Apple issued iOS 8, the company added the highly-rumored Health app to its arsenal. The somewhat complicated app provides a quick means for charting various metrics regarding your health and physical activity, along with a way for others to to access a wealth of information vital to your health in case of an emergency. You can create a Medical ID that’s accessible via the Emergency function located on your device’s lock screen.


To create a Medical ID, launch the Health app as you would normally, and select the Medical ID tab in the lower-right corner. Afterward, enter any information you want accessible through the lock screen — i.e. allergies, medications, blood type, emergency contact numbers — and click Done in the upper-right corner before enabling the function at the top of the app window. 

How to capture smoother video

Recording at 60 FPS settings

The iPhone 6 has stellar video recording capabilities, especially when you enable 60 FPS. The feature essentially doubles the amount of frames per second when recording, taking iPhone 6 videos from 30 to 60 frames per second. To enable said feature, tap the Photos and Camera option within the main Settings, and toggle Record video at 60 FPS to on.

How to capture slow-motion video

Slo-mo recording on iPhone

Unlike previous iPhone models, the iPhone 6 is capable of capturing slow-motion videos, which are great for recording action videos. To enable the feature, launch the Camera app as you would normally, and select SLO-MO from the sliding wheel at the bottom of the screen. Then, choose between 120 and 240 frames per second.

How to capture photos using the volume keys

Apple iPhone 6 Plus review

Snapping photos using the volume button is as easy as it sounds. With the Camera app open, simply press either the volume up or down button housed on the left-hand side of the smartphone. The process even works when using a pair of headphones featuring an inline remote and volume keys.

How to identify which apps are draining your battery

Battery Usage

The iPhone 6 battery is certainly better than past models, but that doesn’t mean you shouldn’t keep an eye on which apps are draining your battery. To discover which are the most intensive, select General from within the main Settings panel. Afterward, select Usage followed by Battery Usage on the resulting page to see the list of culprits.

How to instantly send voice messages

Text message exchange

Sending long-winded texts can be difficult, but fortunately, iOS allows you to send voice messages with ease. To record your message, tap and hold the microphone icon to the right of the text field when viewing a thread. Then, when finished recording, simply swipe up to send your message or slide right to cancel.

How to listen and respond to Audio messages like you would a phone call

Raise phone to listen setting

Love sending audio messages, but hate listening to them alongside everyone in your vicinity? Enabling the Raise to Listen feature allows you to listen and reply to audio recordings like you would a normal phone call. To do so, select Messages within the main Settings panel, and toggle Raise to Listen to on.

How to change Siri’s pronunciat

Pronounce Siri

Siri isn’t always the sharpest tool in the shed, at least when it comes to pronouncing more obscure names and words. That’s why Apple included a way to change how Siri pronounces specified terms. To do so, simply say “That’s not how you pronounce that” after Siri mispronounces a name or term. Afterward, Siri will ask you for the correct pronunciation and you’ll be given a list of viable pronunciation options to choose from.

How to look at another message when composing an email

Reference Image

Few people know you can quickly reference another message when composing a reply or an entirely new email. Simply swipe down on the title bar, directly between the Cancel and Send options, when composing your message to access your inbox or the email you’re replying to. Then, just tap New Message at the bottom of the screen to return to your message.

How to define a word

Define Photo

Knowing the correct definition of a word is crucial in many scenarios, after all, it’s how we properly communicate with one another. When using apps such as Safari and Mail, you merely need to press and hold a word before selecting Define from the resulting options menu to view a dictionary definition of your desired word.


How to undo your last action with gestures

Shake Undo

Some tips might seem a bit frivolous on first glance, sure, but it doesn’t mean they’re not convenient. If you shake your iPhone after typing an error in Safari or Mail, for instance, you’ll bring up an option to Undo your last action. Just tap the Undo button when prompted, or simply hit Cancel if activated in error.

How to selectively clear your browsing history


Clear browsing history on iphone

If you use Safari and iOS 8, you can now clear selective items from your browsing history without a trace. To do so, launch the Safari app as you would normally, and tap the book icon located at the bottom of the window before selecting the History option. Afterward, swipe left to delete individual sites or tap Clear in the bottom-right corner to erase history within one of four resulting time frames.

How to enable DuckDuckGo to ensure privacy when browsing

DuckDuckGo Search Engine default

Simply put, DuckDuckGo is a Web browser designed for safe broswing. Enabling the browser allows you to search the Web without having your IP address stored, thus preventing third-parties from collecting your information and giving you greater anonymity than what’s offered by default. To use the feature, select Safari within the main Settings panel, tap Search Engine at the top, and choose DuckDuckGo from the list of available search engines.

How to use multitasking

iPhone multitasking options

Multitasking is one of the iPhone’s flagship features — and why wouldn’t it be? The function allows apps to perform certain tasks in the background while you’re using other apps or not using your device. To cycle between various background apps, double-click the Home button and swipe left or right before tapping your desired app. Doing so will also bring a list of your most recent contacts, along with a list of those you’ve favorited. You can also close apps here.

How to identify a song

Siri Shazam

Thanks to Siri’s recent integration with Shazam, it’s become easier than ever to name a piece of music that’s playing around you. To identify the particular song playing in your vicinity — whether on the radio or in a TV advertisement, for instance — just ask Siri “what song is playing?” or “name that tune?” Siri will then name the song and artist after listening for a brief moment.

How to toggle predictive text on and off

Predictive Text

Predictive text can be either a help or a hindrance depending on how you like to respond. To turn the pivotal feature on or off, begin by touching and holding the smiley face or globe button while viewing the keyboard. Afterward, just tap Predictive or swipe above the option to toggle it on or off. 

How to share your location

Location sharing on iPhone

Telling someone you’re by the large pine tree adjacent to the park only gets you so far. With iOS 8 and the iPhone 6, you can quickly share your exact location via iMessages

To do so, tap Details in the upper-right corner when viewing a message thread and select the Send My Current Location option from the resulting list of options. Once done, your recipient will receive a map with your GPS location conveniently pinpointed on it.

How to use Siri without pressing the Home button

Siri Hey

Although iPhone users can’t talk to Siri hands-free all of the time, you can access voice commands without touching your phone whenever your device is charging. If you want to enable the feature, select General within the main Settings panel, tap Siri, and toggle Allow “Hey Siri” to on. Afterward, just say, “hey Siri,” when your device is charging to access the feature.

How to find out when a message was sent

iOS iMessage Time Stamp

Sometimes it helps to know when someone texted you or sent you a video message. In order to find this out, open the conversation with your contact or contacts, and swipe from right to left to view a time stamp on the right-hand side of the screen. 


How to schedule Do Not Disturb

Do Not Disturb

Instead of turning Do Not Disturb on when you want to silence calls and alerts, you can set a schedule for it in a very similar way to how you schedule Night Shift. To do so, go to Settings > Do Not Disturb and toggle Scheduled. Tap the From and To times beneath it to set your quiet hours.

How to set an alphanumeric passcode

iOS Alphanumeric Passcode

You can set a simple, four-digit passcode to add some extra security to your iPhone, but if you want to add even more protection without using your fingerprint, you can set a longer alphanumeric code, which uses numbers and letters. To set one up, go to Settings > Touch ID & Passcode > Change Passcode/Turn Passcode On. When given the option to set a new passcode, tap Passcode Options and one of the choices will be to create a Custom Alphanumeric Code. 

How to delete in the Calculator app 

iPhone Calculator app

If you type out the wrong number while trying to do some quick calculations, you don’t need to clear the entire calculator and start over. Instead, you can delete your typos by swiping left or right on the number in the black area at the top. For each swipe, you’ll delete a single digit from the end of the number.

How to find words and phrases in a web page (Safari)

iOS Safari Word Search

If you’re looking for specific words or phrases while viewing a web page, tap the URL/search bar at the top of the screen and type the word or phrase. Don’t tap “Go,” but instead, swipe to the bottom of the screen to find the On This Page section and tap the “Find ‘__'” option. You’ll be returned to the web page with all the search results highlighted.

Source : digitaltrends.com

Categorized in Market Research

Credit where credit is due: Apple’s A-series chipsets are pretty impressive. Despite only recently stepping up to the quad-core table, Apple’s processors have traditionally stood their ground very well against the likes of hexa-core and octa-core SoCs from the likes of Qualcomm, Samsung and MediaTek. So how does Apple do it?

The Linley Group set out to find out just that. The chip research group tasked teardown experts Chipworks with disassembling the A10 Fusion chip and explaining the secret sauce that makes Apple processors so formidable.

The iPhone 7 outscores even some low-end PCs.

According to Linley Gwennap, the director of The Linley Group, “Apple’s investment in custom CPU design continues to pay off, as the new iPhone 7 delivers better performance than any other flagship smartphone and outscores even some low-end PCs.”

According to Gwennap’s research, the Apple A10 used in the iPhone 7 is notably faster than the Samsung Exynos 8890, the Qualcomm Snapdragon 820 and the Huawei Kirin 955.

The A10 delivers “nearly identical performance” to Intel’s Skylake processors.

Furthermore, Gwennap notes, “Apple’s new CPU actually compares better against Intel’s mainstream x86 cores,” claiming that the A10 delivers “nearly identical performance” to Intel’s Skylake processors, primarily due to its high performance Hurricane architecture.

Gwennap even forecasts an ominous future for Intel: “Apple’s CPU prowess is beginning to rival Intel’s. In fact, the new Hurricane could easily support products such as the MacBook Air that today use lower-speed Intel chips.”


The A10’s Hurricane cores do all the heavy lifting while the Zephyr (which translates to “light breeze”) cores perform energy efficient tasks, following ARM’s big.LITTLE architecture. Hurricane reportedly delivers 35% better performance over the Twister cores found in the A9, “boosting both the clock speed and the per-clock performance”. Meanwhile, the Zephyr cores reduce battery consumption.

It might be easy to ignore all this as typical Apple-focused grandiloquence, but Gwennap has data to back up the claims. Chipworks pulled apart the A10 chip, exposing its dual Hurricane and dual Zephyr cores and found some interesting things that set the A10 apart from the competition.

The A10's Hurricane cores are about twice the size of other high-end mobile CPUs.

The biggest revelation was just how huge the Hurricane cores are. At 4.18 mm2 they’re “about twice the size of other high-end mobile CPUs”. Even the smaller Zephyr cores are much larger than their low-power counterparts – “nearly twice as large as Cortex-A53”. But does size really matter?


In this case, it does. According to Gwennap’s research, “die size is an important metric, since it drives both cost and power”. And herein lies the crux of the argument. Despite their gargantuan size, Apple cores are not necessarily more powerful than other chipsets per square meter. But Apple chips “make up for it in efficiency per clock cycle, thanks to a better “instruction per clock” rate”.

Apple’s advantage is its ability to spend money.

There’s a lot of technical stuff going on in the analysis I won’t bore you with, but Gwennap essentially boils it all down to something we all already know:

“Apple’s advantage is its ability to spend money. Die area is expensive for a processor built in leading-edge 16nm FinFET technology….Because Apple sells phones, not chips, adding a few dollars of die cost is of little importance if the resulting high performance enables it to sell more $600 products.”

Whether you believe throwing money at performance is the right move compared to keeping costs down and optimizing everything instead (remember, Apple chipsets don’t always have the best performance per square meter), Apple has at least demonstrated its approach makes a lot of money in the end.

Who do you think makes the best chipsets? Is speed or stability more important to you?

Source : tabtimes.com

“Do I buy the iPhone 7 or iPhone 7 Plus?”

For millions of Apple fans, this will be their biggest (and most expensive) tech decision of the year. But it appears opinion is changing. For the first time iPhone 7 Plus demand has exceeded iPhone 7 demand, so are people making the right choice or should they ignore the new iPhones altogether?

Let’s find out…

Note: My thanks to Three UK for the supply of the iPhone 7 and iPhone 7 Plus samples used in this review.

Design & Size – New Durability, Ageing Design

Looking at the iPhone 7 and iPhone 7 Plus what strikes you? Here’s a hint:

  • iPhone 6 – 138.1 x 67 x 6.9 mm (5.44 x 2.64 x 0.27in) and 129g (4.55 oz)
  • iPhone 6S – 138.3 x 67.1 x 7.1 mm (5.44 x 2.64 x 0.28 in) and 143 g (5.04 oz)
  • iPhone 7 – 138.3 x 67.1 x 7.1 mm (5.44 x 2.64 x 0.28 in) and 138 g (4.87 oz)
  • iPhone 6 Plus – 158.1 x 77.8 x 7.1 mm (6.22 x 3.06 x 0.28 in) and 172 g (6.07 oz)
  • iPhone 6S Plus: 158.2 x 77.9 x 7.3 mm (6.23 x 3.07 x 0.29 in) and 192 g (6.77 oz)
  • iPhone 7 Plus – 158.2 x 77.9 x 7.3 mm (6.23 x 3.07 x 0.29 in) and 188 g (6.63 oz)

Yes, this is the third generation of iPhones where Apple has made virtually no major external design changes. But look at little closer and there are some pleasant and important surprises in both the new models.

For starters the iPhone 7 and iPhone 7 Plus are the toughest iPhones Apple has ever made. They add IP67 dust and water resistance to the tough Series 7000 aluminium chassis introduced last year and both easily survive being fully submerged in water or taken into the shower (more handy than you might think). Other phones have done this for some time, but its an important catch up and Apple has done it well.

Both the iPhone 7 (pictured) and iPhone 7 Plus are certified to withstand will submersion in water. Image credit: Gordon Kelly

Both the iPhone 7 (pictured) and iPhone 7 Plus are certified to withstand will submersion in water. Image credit: Gordon Kelly

Also adding durability is the move to a fixed, capacitive touch home ‘surface’. The old moving home button on previous iPhones was one of the parts most prone to failure (Apple developed Assistive Touch to aid broken handsets out of warranty) and the good news is its capacitive replacement feels great.

An enlarged ‘taptic’ motor successfully simulates the feeling of a press (with three options of vibration intensity). I’ve seen some reports saying it feels unnatural, it doesn’t and you’ll soon forget you ever used anything else. Interestingly, that’s also only half the story.

The other half is Apple has opened up the taptic engine to app developers so they can program it to enable custom vibrations. This could be a gimmick, but the quality of app developers is so high these days that I suspect something fun, clever or even educational may eventually come out of it.

The taptic fixed home buttons quickly feel natural. Image credit: Gordon Kelly

The taptic fixed home buttons quickly feel natural. Image credit: Gordon Kelly

More superficially, Apple has also removed the antenna lines from the backs of both phones which gives them a cleaner look and offered new Black and Jett Black colour options while retiring Space Grey. My advice on Jett Black:Do Not Buy It. In hand it actually feels nicest of all the finishes due to a surprisingly sticky texture that provides grip, but it is both a fingerprint and scratch magnet (something Apple even admits).

As such my experience of my iPhone 7 Plus jett black review sample was that, even handling very carefully, I quickly picked up a multitude of scratches that would break the heart of anyone who spent a lot of money on it (jett black is only available on 128GB and 256GB models). You can put it in a case, but that destroys the point of this head turning finish in the first place. So stick to the other colours or accept the consequences.

The jet black iPhone 7 Plus is a fingerprint magnet and quickly picks up scratches. Image credit: Gordon Kelly

The jet black iPhone 7 Plus is a fingerprint magnet and quickly picks up scratches. Image credit: Gordon Kelly

And this brings me to my other design related complaint: these phones are starting to look old. Yes they are as well put together as every previous iPhone (despite doubts surrounding the sapphire components) and yes they are somewhat iconic. But there’s also a lack of progression here. Slimmer bezels are needed for more compact designs, they could be more ergonomic in hand like the Galaxy S7 and Galaxy S7 Edge and it all whiffs – rightly or wrongly – of stagnation.

We know big changes are coming in 2017 but until then these new iPhones are not head turners and the iPhone 7 Plus remains far more cumbersome than its needs to be for a 5.5-inch device.

Winner: iPhone 7 – the iPhone 7 Plus is simply far too big for a smartphone with a 5.5-inch display. The 5.5-inch Galaxy S7 Edge is a fraction of the size

Goodbye Headphone Jack, Hello Apple Profits

And yet the controversy of Apple continuing to stick with an ageing design is nothing compared to the controversy over the one big external change it has made: the removal of the 3.5mm headphone jack.

The move has been coming (I predicted it 2 1/2 years ago), but does it really do anything to devalue either the iPhone 7 or iPhone 7 Plus on a technical level? Well yes and no.

The headphone jack is missing from both the iPhone 7 and iPhone 7 Plus. Image credit: Gordon Kelly

 The headphone jack is missing from both the iPhone 7 and iPhone 7 Plus. Image credit: Gordon Kelly

Before we get into this though, what we must do is cut through the disingenuous message Apple is pushing behind its removal: that it is old technology with inferior audio quality and needs to be removed to enable water resistance.

Firstly yes, the headphone jack is old technology (the phono connector is it based on is over 100 years old) but that only means it is ubiquitous and it isn’t remotely close to hitting the limitations of its audio potential. Why? Because just like Lightning, the headphone jack is capable of reproducing 32 bit audio which contains frequencies even dogs cannot hear.

Companies like LG are taking advantage of this as well as the new V20 comes with a 32 bit DAC. What’s inside the iPhone 7 and iPhone 7 Plus? The same as previous iPhones: a 16 bit DAC. So you can see the quality limitations argument falls through completely.

The headphone jack has not been replaced by dual speakers on the bottom. One is the mic, the second speaker is an amplified earpiece speaker at the top of both phones. Image credit: Gordon Kelly

The headphone jack has not been replaced by dual speakers on the bottom. One is the mic, the second speaker is an amplified earpiece speaker at the top of both phones. Image credit: Gordon Kelly

And when it comes to water resistance, Samsung has already set the precedent: the headphone jack remains in the Galaxy S7, Galaxy S7 Edge and Galaxy Note 7 (when not exploding) and all three phones are rated at IP68 – a level above the jackless iPhone 7 and iPhone 7 Plus.

Of course there’s the counter argument: So what, just use wireless or just use the bundled adapter?

Well for starters wireless headphones are more expensive, Bluetooth is lower bitrate (destroying the quality argument yet again) and it’s another thing to charge. Meanwhile the bundled adapter is a) an inconvenience many will forget or lose – especially as you have to keep taking it off to use your headphones with other audio sources like laptops.

And b) Apple’s bundled adapter contains its own DAC (yes 16 bit and lower quality) than the one in the iPhone so all 3.5mm headphones are receiving slightly truncated audio – great if you have already invested a lot in a premium pair.

The iPhone 7 and iPhone 7 Plus bundled 3.5mm headphone jack adapter - get used to carrying it around. Image credit: Gordon Kelly

The iPhone 7 and iPhone 7 Plus bundled 3.5mm headphone jack adapter – get used to carrying it around. Image credit: Gordon Kelly



To move beyond this you’ll need to wait for third parties to make adapters with higher quality DACs (potentially 32 bit making 3.5mm headphones superior again to Lightning headphones that use the 16 bit DAC through the phone) which will be expensive. Or buy new 3.5mm headphones with the DAC built in, which also raises costs.

So what happens if you give in and buy a new pair of Lightning headphones? (since the EarPods Apple bundles are rubbish) – surely you then win, right? Wrong. You’ll also need adapters, just the opposite way round when using them with all your other devices. Meanwhile if you want to experience full 32 bit audio then you’ll still need to buy Lightning headphones with an expensive DAC in them to bypass the 16 bit DAC in the iPhone 7 and iPhone 7 Plus.

Meanwhile there’s an additional question for Lightning jack headphones of reliability. This is because as an all digital connection, Lightning is controlled by software so bugs in iOS updates can cause audio output to crash, or glitch (and that’s already happening).

Both the iPhone 7 and iPhone 7 Plus now have amplified earpieces which act as second external speakers. Image credit: Gordon Kelly

Both the iPhone 7 and iPhone 7 Plus now have amplified earpieces which act as second external speakers. Image credit: Gordon Kelly

Yes, it’s a mess and the only company to profit from this situation is Apple who will now charging Lightning licensing fees to millions of headphone companies, which they will in turn pass onto you.

So while in the next few sections you’ll learn about many great new aspects to the iPhone 7 and iPhone 7 Plus and strong reasons to upgrade, right now draw a line through the headphone jack excuses and don’t swallow Apple’s claim that removing the headphone jack was about “courage” and “old technology”. It’s a self serving move which is an indulgent step backwards.

More to the point, what would have shown real courage if Apple is insisting on an ‘all digital’ future (overrated given our ears only hear sound frequencies which are analogue) would be switching the iPhone to USB Type-C. This offers the same all digital functionality, support for 32 bit audio and a universal fast charging standard powerful enough to work on phones, tablets and even laptops.

Winner – Both lose

Displays – Ageing Tech Pushed To A New High

And now we come to an interesting contradiction. The iPhone 7 and iPhone 7 Plus ditch the headphone jack because it is ‘old’ technology, despite being nowhere near its technical limitations. But Apple has stuck with LCD in its displays despite it being an ‘old’ technology which is clearly reaching its technological limitations.

And yet what the company has achieved here is a revelation:

  • iPhone 7 – 4.7-inch LED-backlit IPS LCD, 1334 x 750 pixels (326 ppi), 65.6% screen-to-body ratio
  • iPhone 7 Plus – 5.5-inch LED-backlit IPS LCD, 1920 x 1080 pixels (401 ppi), 67.7% screen-to-body ratio

Look at the specs and you see the same 750p and 1080p resolutions and LCD panels which lag behind the 2K OLED panels of Apple’s competitors. But what the specs don’t reveal is Apple has pushed LCD to its very limit to hit new highs these panels have never reached before.

Both iPhone 7 and iPhone 7 Plus displays are bright, vivid and very color accurate pushing LCD to its limits. Image credit: Gordon Kelly

Both iPhone 7 and iPhone 7 Plus displays are bright, vivid and very color accurate pushing LCD to its limits. Image credit: Gordon Kelly

The key to it in this generation is Apple’s adoption of a wide (P3) color gamut and much improved colour management with 25% greater brightness thrown in for good measure. The end result is the iPhone 7 and iPhone 7 Plus have the most accurate color reproduction I’ve ever seen. True, they don’t ‘pop’ like OLED screens but they are more natural and seeing the 750p panel on the iPhone 7 in particular perform like this is remarkable.


That said, put side-by-side with the very best OLED displays and you will see the constraints of LCD, which is why Apple is hotly tipped to finally move to OLED with the 10th anniversary iPhone in 2017.

But back in the here and now which new iPhone is better? Easily the iPhone 7 Plus. It’s 1080p panel can match everything the iPhone 7’s 750p panel achieves, but it is also sharper thanks to the significantly higher pixel density.

iPhone 7 and iPhone 7 Plus screens deal with reflections well like the Galaxy S7 Edge (middle). Image credit: Gordon Kelly

iPhone 7 and iPhone 7 Plus screens deal with reflections well like the Galaxy S7 Edge (middle). Image credit: Gordon Kelly

As for the iPhone’s other major display technology – 3D Touch, there isn’t really much to say. There’s no noticeable improvement compared to the iPhone 6S and iPhone 6S Plus and it is still a guessing game as to what elements of the UI support it. The potential for 3D Touch to be a game changer remains, but iOS needs to work out a way of making it more intuitive and less about guesswork.

Winner: iPhone 7 Plus – both phones have surprisingly great LCD displays, but 1080p should be the absolute minimum resolution in a smartphone in 2016.

Performance – Two Rocket Ships

Much as Apple deserves plaudits for eeking out the very best from LCD, it arguably deserves even more credit for the remarkable performance of the iPhone 7 and iPhone 7 Plus:

  • iPhone 7 and iPhone 7 Plus – Apple A10 Fusion chipset: Quad Core CPU, 2GB of RAM
  • iPhone 7 Plus – Apple A10 Fusion chipset: Quad Core CPU, 3GB of RAM

There are two takeaways from these specs. Firstly that this is the first time Apple has put quad core processors into its iPhones and secondly that the iPhone 7 Plus has 50% more RAM than the iPhone 7 for the first time.

So how does this pan out? On paper the improvements are impressive. Apple claims a 40% increase in CPU performance over the iPhone 6S and iPhone 6S Plus and a 50% boost to graphics. Given the 2016 models still fly, the iPhone 7 and iPhone 7 Plus are rocket ships.

Performance upgrades in the last two years are significant and the iPhone 7 Plus has extra RAM compared to the iPhone 7. Image credit: Apple

Performance upgrades in the last two years are significant and the iPhone 7 Plus has extra RAM compared to the iPhone 7. Image credit: Apple

In fact in conjunction with iOS 10, the two phones deliver a level of speed and smoothness (a combination which should never be taken for granted, Samsung) that is unparalleled and I suspect even 2017’s Android flagships will struggle to live with them. Quite simply, nothing slows the iPhone 7 and iPhone 7 Plus and I can’t imagine anything doing so for a few years. Apple is so far ahead of the curve here it is arguably overpowering its handsets at this point.

So why does the iPhone 7 Plus have 3GB of RAM? Primarily this is to aid the image processing of its new dual camera (more next) rather than general system performance, but you will find background apps stay in memory slightly longer before they reload and it helps drive the extra pixels in the iPhone 7 Plus display.

As these iPhones age more differences may start to show – especially if iOS 11 can take full advantage of the extra RAM – but right now it’s no big deal.

Elsewhere Apple has upgraded the 4G modem on both phones from 300Mbit to 450Mbit (not that you’ll notice in real life) and Touch ID is just as fast and reliable (but no more so) compared to last year’s models, despite the switch to the capacitive home button.

Winner: iPhone 7 Plus – both new iPhones fly, but in terms of long term future proofing the extra RAM of the Plus gives it a very slight advantage

Apple promises game changing cameras in the iPhone 7 and (in particular) the dual camera iPhone 7 Plus, but do they deliver? Image credit: Gordon Kelly

Apple promises game changing cameras in the iPhone 7 and (in particular) the dual camera iPhone 7 Plus, but do they deliver? Image credit: Gordon Kelly

Cameras – Are Two Better Than One?

The missing headphone jack may be the biggest talking point of the iPhone 7 and iPhone 7 Plus, but coming a close second is their cameras as Apple tries to reclaim the smartphone camera crown it lost to Samsung in recent years.

And it is here where the iPhone 7 Plus steps into the limelight:

  • iPhone 7 – Rear: 12 megapixel wide angle sensor, f/1.8 aperture, Focus Pixels, Optical Image Stabilisation, quad-LED (dual tone) flash, 4K video recording. Front: 7MP sensor, f/2.2 aperture, 1080p recording
  • iPhone 7 Plus – Rear: Dual 12MP wide angle and telephoto sensors (f/1.8, 28mm & f/2.8, 56mm), Focus Pixels, OIS (2x optical zoom – wide angle only), quad-LED (dual tone) flash, 4K video recording. Front: 7MP sensor, f/2.2 aperture, 1080p recording

There are a raft of changes to both iPhones here: a larger f/1.8 aperture (to let in more light), optical image stabilisation (to reduce hand shake) on both models for the first time, a quad LED flash (two sets of warm and cool light LEDs now), a higher resolution front facing camera and an all new 6-element rear lens which replaces the 5-element lens in the iPhone 6S and iPhone 6S Plus.

A composite picture showing the iPhone 7 (left) vs iPhone 7 Plus (right) and Galaxy S7 (bottom). Image credit: Gordon Kelly

A composite picture showing the iPhone 7 (left) vs iPhone 7 Plus (right) and Galaxy S7 (bottom). Image credit: Gordon Kelly

Then, of course, there is the biggest selling point of the iPhone 7 Plus: its dual rear camera. One is a standard wide angle lens identical to the iPhone 7 and the second is a telephoto lens fixed at 2x magnification to deliver a kind of optical zoom.

So do they come together and once again proclaim Apple as the new camera king? No, but the gap has closed.

The big win for Apple compared to last year is color accuracy and low light. The former is the best I’ve seen on a smartphone camera and it makes great use of the wide color support in both iPhones’ displays. In particular the shots of flowers are dead on with what my eye saw in real life. As for low light, iPhones had been struggling in this area for some time and the iPhone 7 and iPhone 7 Plus right a lot of wrongs.

Composite photo: iPhone 7 (left), iPhone 7 Plus (right) and the 2x telephoto lens of the iPhone 7 Plus in full crop beneath. Image credit: Gordon Kelly

Composite photo: iPhone 7 (left), iPhone 7 Plus (right) and the 2x telephoto lens of the iPhone 7 Plus in full crop beneath. Image credit: Gordon Kelly

But they aren’t the best in either category.

Firstly in good shooting conditions you will notice in the shot of the garden path that the Galaxy S7 still captures more detail. True there is some oversharpening here (a Samsung image processing trait), but it is clearly crisper. Meanwhile the Galaxy S7 colors – while less accurate (which will annoy some) – are richer and it makes for a more satisfying shot with the iPhone 7 looking washed out by comparison.

Composite photo - garden path. Galaxy S7 (left) vs iPhone 7 Plus (right) is a clear win for Samsung with a richer, more detailed photo. Image credit: Gordon Kelly

Composite photo – garden path. Galaxy S7 (left) vs iPhone 7 Plus (right) is a clear win for Samsung with a richer, more detailed photo. Image credit: Gordon Kelly

Then there’s low light and here the differences between undoubtedly the best iPhone in low light and the best low light smartphones (the Galaxy S7 range, Note 7 and Nexus 6P) become more apparent. For example, in the shot of the street you will see the Galaxy S7 photo inset into the iPhone 7 Plus photo and the S7 is clearly crisper and less blown out.

Composite photo - low light street. Galaxy S7 photo (inset) is a lot more detailed than the iPhone 7 Plus performance in the same scene. Image credit: Gordon Kelly

Composite photo – low light street. Galaxy S7 photo (inset) is a lot more detailed than the iPhone 7 Plus performance in the same scene. Image credit: Gordon Kelly

It is a similar story in the low light shot of the church where the iPhone 7 and iPhone 7 Plus produce strong images, but you only notice the detail they are missing when the Galaxy S7 image is cropped onto the far right illustrating additional detail around the hotel sign. The Nexus 6P achieves a similar head-to-head victory.

Composite photo - in isolation the iPhone 7 (left) and iPhone 7 Plus (middle) look good, but the Galaxy S7 (right) brings an extra level of clarity and detail in low light. Image credit: Gordon Kelly

Composite photo – in isolation the iPhone 7 (left) and iPhone 7 Plus (middle) look good, but the Galaxy S7 (right) brings an extra level of clarity and detail in low light. Image credit: Gordon Kelly

And what about the iPhone 7 dual camera – compared to the iPhone 7 how much difference does it make? Not as much as you might think. In good light you’ll see from the second version of the flower shot the extra level of zoom the telephoto provides compared to the wide angle, but the original photo wasn’t lacking in detail in the first place and the full resolution crops on both are fairly close.

iPhone 7 Plus images showing the 2x telephoto camera (left) and its zoom proportional to the standard wide angle camera (right). Image credit: Gordon Kelly

iPhone 7 Plus images showing the 2x telephoto camera (left) and its zoom proportional to the standard wide angle camera (right). Image credit: Gordon Kelly

Meanwhile the dual camera doesn’t really help in low light. This is because the telephoto camera has a small f/2.8 aperture which struggles to take in enough light and it lacks OIS to stabilize it for longer exposures.


And this is where the smart tech behind Apple’s dual camera system tries to ride to the rescue. What happens behind the scenes when you take a 2x telephoto shot is the iPhone 7 actually snaps photos with both the telephoto and the wide angle cameras. It then automatically selects which is best and – guess what? – in low light EXIF data reveals most of the time you’re just getting the wide angle camera’s photo with a digital zoom.

That’s right: in low light you might as well just buy an iPhone 7 and digitally zoom in – or take the standard shot and crop it, like everyone has been doing for years.

iPhone 7 Plus shooting in 2x chose to use the wide angle camera with digital zoom here, instead of the telephoto lens with struggles in low light. Image credit: Gordon Kelly

iPhone 7 Plus shooting in 2x chose to use the wide angle camera with digital zoom here, instead of the telephoto lens with struggles in low light. Image credit: Gordon Kelly

Consequently right now the iPhone 7 Plus dual camera feels like something of a novelty rather than a game changer. The telephoto camera is fractionally more detailed in good light than the wide angle with digital zoom, but the reverse is true in low light because – quite frankly – the specifications on the telephone lens make for the worst camera Apple has put on an iPhone in several years.

So where do the iPhone 7 and iPhone 7 Plus fit into the wider smartphone competition?

In short, they are very good. But neither phone can topple Samsung’s Galaxy S7 / S7 Edge (which are due an upgrade in February) and in low light they also lag behind Google’s Nexus 6P and 5X (which are due their annual upgrade in October). I stress again, this doesn’t mean the iPhone 7 and iPhone 7 Plus are bad, they are excellent cameras, but they are not the photographic game changers Apple is marketing.

It’s a similar story with the selfie camera. Shots are a little more detailed with the step up from 5MP to 7MP, but they retain the same f/2.2 aperture which means they still struggle in low light like last year’s models when competitors are pushing f/1.8 and f/1.7 front facing cameras.

iPhone 7 (pictured) and iPhone 7 Plus selfie photos are improved, but still become grainy and a little washed out in low light. Image credit: Gordon Kelly

iPhone 7 (pictured) and iPhone 7 Plus selfie photos are improved, but still become grainy and a little washed out in anything but idea lighting. Image credit: Gordon Kelly

On the plus side, video fans will be happy. Adding OIS to both the iPhone 7 and iPhone 7 Plus wide angle cameras means you get far smoother 4K recording on the smaller model than the iPhone 6S offered last year and Apple’s slow mo and timelapse modes still return some of the best results in the smartphone sector.

Meanwhile I hope there’s still room for improvement on the cameras of both new iPhones. This is because Apple admitted new software for them (complete with a bokeh – background blur – enhanced portrait mode) was not ready for launch. That should soon change as the functionality (and hopefully a few more image processing tweaks) are being fitting into iOS 10.1 which just entered beta testing.


Winner: iPhone 7 Plus – but the dual camera system is not a major advantage over the iPhone 7. At least not yet…

Battery Life And Charging – Minimal Upgrades, Major Differentiators

So while the dual camera system is not the big differentiator between the iPhone 7 and the iPhone 7 Plus many expected, what does remain heavily in the latter’s favour is battery life.

iPhone 7 Vs iPhone 7 Plus battery life is a clear with for the larger iPhone. Image credit: Gordon Kelly

iPhone 7 Vs iPhone 7 Plus battery life is a clear with for the larger iPhone. Image credit: Apple

These official figures come down to a substantial difference in the two phones’ battery capacities. The iPhone 7 Plus has a 2900 mAh battery while the iPhone 7 is almost 1,000 mAh smaller at 1960 mAh. The larger display and higher resolution of the Plus do eat up some of the advantage, but it still lasts substantially longer.

So whereas the iPhone 7 is running low at the end of the day following moderate usage, the iPhone 7 Plus still tends to be going strong and may even get you through a second day. With heavy usage you’ll also definitely be topping up the iPhone 7, but the iPhone 7 Plus is very unlikely to let you down before bedtime.

And yet the good news for iPhone 7 users is the gap has closed. This is because the iPhone 7 received a proportionately bigger battery upgrade than the iPhone 7 Plus this year (245 mAh vs 150 mAh) and so the 4.7-incher does have more staying power than the disappointing iPhone 6S. It is no stamina king and the iPhone 7 Plus, Galaxy S7 and Galaxy S7 Edge (in particular) all have it beat, but I still welcome the improvement.

What is less desirable though is Apple’s decision to keep ignoring both native fast charging and wireless charging.

The iPhone 7 and iPhone 7 Plus have removed the antenna bands from the back, but there's still no support for wireless charging. Image credit: Gordon Kelly

The iPhone 7 and iPhone 7 Plus have removed the antenna bands from the back, but there’s still no support for wireless charging. Image credit: Gordon Kelly

The former leaves me incredulous as Apple still refuses to supply a range of smartphones starting at $650 with the fast charging plug it ships with all iPads (which can cut charge times by almost 50%). While no wireless charging is disappointing firstly because many rivals have had it for years and secondly because the removal of the headphone jack was the perfect moment to give customers an alternative charging method so they could easily use wired headphones and charge their phones without needing a $50 accessory.

Apple must do better here, and at least the rumors suggest that in 2017 it will…

Winner: iPhone 7 Plus – far longer lasting, but the lack of slow charging and wireless charging on both phones makes topping up battery life more arduous than it should be.

Storage And Price – Apple Steps Up

So Apple’s charging technology may remain behind the curve, but it has at least stepped up to the competition (and actually stepped ahead) when it comes to native storage.

  • iPhone 7 – 32GB ($649), 128GB ($749), 256GB ($849)
  • iPhone 7 Plus – 32GB ($769), 128GB ($869), 256GB ($969)

Yes, it is finally goodbye to the worthless 16GB model and Apple has doubled storage at every price point to keep the upsell appealing to customers. It’s a great move. No there still isn’t microSD, but Apple will never adopt it so if that is a deal breaker for you then please move on.

Don't bother looking for microSD slots on the iPhone 7 and iPhone 7 Plus, Apple is not interested in expandable storage. Image credit: Gordon Kelly

Don’t bother looking for microSD slots on the iPhone 7 and iPhone 7 Plus, Apple is not interested in expandable storage. Image credit: Gordon Kelly

As for the pricing itself, in the US the iPhone 7 Plus has received a minor $20 price bump across the range while the iPhone 7 is unchanged. That isn’t the case in many other countries though, most notably in the UK and India where models received eye watering increases of 15-29%.

Interestingly, however, the other big factor to consider is Apple’s generosity with the iPhone 6S and iPhone 6S Plus lines. These now come in two tiers: 32GB and 128GB for $100 less than the equivalent iPhone 7 models. Given than means you can get a 128GB iPhone 6S Plus for the same price as a 32GB iPhone 7 Plus and the 6S retains the headphone jack, it will be a tempting proposition for many.

Winner: iPhone 7 Plus – its extras are worth the additional $120 (especially when spread out over a two year contract) but only just.

Bottom Line

2016 sees Apple at its most boring and yet also its most provocative.

Of course ‘Boring’ in the context of the iPhone 7 and iPhone 7 Plus is not necessarily a bad thing. Three generations of the same design is getting a little old, but these are superfast, beautifully made devices that make the very best of their LCD displays and they are the longest lasting iPhones yet. The cameras are also a modest step up from the iPhone 6S and iPhone 6S Plus, even if they don’t reclaim top dog status from Samsung.

The iPhone 7 and iPhone 7 Plus are fine handsets in their own right, but not must have upgrades for iPhone 6 and iPhone 6S owners. Image credit: Gordon Kelly

The iPhone 7 and iPhone 7 Plus are fine handsets in their own right, but not must have upgrades for iPhone 6 and iPhone 6S owners. Image credit: Gordon Kelly

Less welcome is the ‘provocation’. Rivals have managed to increase battery life (the Galaxy S7 had a 450 mAh jump from the Galaxy S6) and add water resistance without losing the headphone jack and you’re being pushed into an era where you will have to pay more for decent headphones due to their need for an integrated DAC and/or Lightning licensing.

Meanwhile the dual camera on the iPhone 7 Plus isn’t the game changer many expected with low light shots in particular typically ditching the telephoto lens due to its small aperture and omitted OIS in favour of just digitally zooming into images from the wide angle camera. That’s not a revolution and Apple has cut corners with the telephoto camera which iOS 10 updates will do well to conceal. Dual cameras are the future of smartphone photography, but the two cameras need to be more evenly balanced if they are to fulfil their potential. 

So which new iPhone would I recommend you buy? Customers are right: it is the iPhone 7 Plus, but only by a whisker. The sharper display and longer battery life are tangible differences while the extra RAM should give it more longevity and the dual camera has advantages – even if they aren’t as great as expected.

All in all, I would suggest iPhone 6S and iPhone 6S Plus owners skip the new iPhones and I think that’s also true for iPhone 6 and iPhone 6 Plus owners. There’s simply not enough here to warrant the substantial cost of an upgrade, even if both the iPhone 7 and iPhone 7 Plus are impressive in isolation.

Besides major changes are coming to the iPhone range next year and you’ll want to be free to upgrade then. In the meantime the iPhone 7 and iPhone 7 Plus find Apple at its ‘Most Apple’ in all the very best and very worst interpretations this phrase can mean.

Source : forbes

Categorized in Internet Technology

Every iPhone 7 is the same, right? Wrong

Shaking customers’ belief that the only difference between iPhone 7 models is their storage capacity is a new video from tech’s most popular YouTuber Lewis Hilsenteger aka Unbox Therapy – and it shows 32GB iPhone 7 owners are getting a very raw deal indeed. 

In the video Hilsenteger reveals the entry level 32GB iPhone 7 delivers dramatically worse performance than both the 128GB and 256GB models – and his test results are so significant they may change your purchase plans or even motivate you to exchange your 32GB model.

Here’s the recap: both app benchmarking and straight data transfers show the 32GB model of the iPhone 7 has been equipped with storage which is far slower than the more expensive models.

So how does this translate into real life? A good example is Hilsenteger demonstrates copying a high definition movie to a 32GB iPhone 7 takes 40% longer than to a 256GB iPhone 7. Meanwhile benchmarking the two models shows the 32GB option (which managed 42.4 megabytes per second) is almost 9x slower than the 256GB model (341MB per second). 

I can add a further benchmark to this, having tested the 128GB iPhone 7 it delivers write speeds of 298MB/s – slightly slower than the 256GB option, but clearly emphasising a seismic gap to the 32GB cheapest model.

Interestingly Hilsenteger claims that the 32GB models of the $100 more expensive iPhone 7 Plus perform just as badly as the 32GB iPhone 7, but he doesn’t demonstrate this on video. I contacted Apple for a response to these revelations, but following a two day wait the company declined to issue a formal statement. I will update this post if that changes.

What To Think?

So how bad is this? In short, it’s not great.

On the one side there is a defence: solid state storage (which all smartphones use) operates with chips that run in parallel. Consequently the more chips (aka more memory) you add, the more chips can operate together and the faster they can go. Therefore there is no reason the 128GB and 256GB versions of the iPhone 7 should not be able to perform faster than the 32GB model.

And yet this isn’t a full defence, in fact it’s rather disingenuous. To use this argument ignores the fact that 42.4MB/s is not remotely near the limits of what 32GB solid state storage can achieve. Need an example? The 32GB Galaxy S7 Edge is benchmarked at 150MB/s while I benchmarked Google’s new 32GB Pixel XL which achieved a mouthwatering 301MB/s:

Google Pixel XL 32GB write speeds illustrate 32GB should not be a limiting factor on performance. Image credit: Gordon Kelly

Google Pixel XL 32GB write speeds illustrate 32GB should not be a limiting factor on performance. Image credit: Gordon Kelly

All of which causes cracks to appear. 42.4MB/s speeds will not make your iPhone 7 work at a snail’s pace, but this is a clear road bump waiting to happen when considering how future proof you want your shiny new iPhone 7 to be.

On top of this questions have to be asked about how Apple is marketing its 32GB, 128GB and 256GB iPhone 7 and iPhone 7 Plus. Its website does have a footnote beside the ‘Capacity’ listing for its models, but all the footnote says is:

“Available space is less and varies due to many factors. A standard configuration uses approximately 4GB to 6GB of space (including iOS and built-in apps) depending on the model and settings.”

Nowhere is there a hint that there is a major performance discrepancy between the models and when asking your customers to part with $649 (32GB iPhone 7), $749 (32GB iPhone 7 Plus) or sign a multi year binding carrier contract, they have the right to be very angry indeed.

Source : forbes

Categorized in Internet Technology

How many times have you seen posts on tech sites about “hidden iPhone features” and thought to yourself, these tricks aren’t really hidden at all. We’ve even had a few articles here on BGR with tips that were indeed unknown to most users, but the savvy iOS device owners out there were undoubtedly familiar with at least a few of them.

Well, in this piece we’re going to tell you about 25 hidden features that are really, truly hidden. As in, you could look through your iPhone from now until the end of time and you wouldn’t find any of these tricks unless you know what you’re looking for.

In the past, many of the hidden tips we’ve seen on sites and even covered here are simply things that are buried in the Settings app in places people normally wouldn’t look. These are great things to know — plenty of people would make their camera flash blink with incoming messages if they knew that they could, for example — but they’re not really “hidden” or “secret,” per se.

Each of the tips that follow below, however, are completely hidden. There is no indication that these functions exist in iOS, and we guarantee that most users don’t know about them. In fact, we also guarantee that even the savviest iPhone owners among you will find at least one or two things you didn’t already know. In fact, ran this list past a friend who works at Apple and there were a few things that even he didn’t know.




Redial: In the Phone app, press the green call button on the keypad screen to make the last dialed number appear.

Clear cache: Make your iPhone run faster by clearing out the cache in several of Apple’s apps using a secret trick. In the App Store, Podcasts, Music, Game Center, iMessage and Phone apps, tap on any single tab icon at the bottom of the screen 10 times in a row.

Make TouchID work faster: Save the same fingerprint multiple times as different entries and TouchID will work much faster. This is especially useful on older phones like the iPhone 6 and iPhone 5s.

Spotlight conversions: Remember when we told you how easy conversions are in our post on Google search tricks? It’s even easier for iPhone users — just open Spotlight and type something like “20 euros in GBP,” and it will instantly perform the conversion.

Spotlight math: Want to do a quick math problem? No need to open the Calculator app, just pull down to open Spotlight and type it right there.


Delete numbers in the Calculator: Speaking of the Calculator, you can delete single digits when you tap the wrong number by swiping left or right on the screen where the numbers appear.

Clear RAM to make your phone run faster: Hold down the power button until you see “Slide to power off,” then let go and hold down the home button until the screen goes blank and your home screen reappears.

Burst mode: Hold down the camera’s shutter button to shoot in burst mode.

Remote shutter: Use the volume up or down button on your headphones to snap a photo in the Camera app.

Turn the flashlight off: How many times have you turned your flashlight on and wished that you didn’t have to swipe open the Control Panel again to shut it off? We’ll save you a step: simply swipe up on the camera icon on your lock screen and the flashlight will turn off.

3D Touch while drawing: All of the drawing tools and the eraser are pressure sensitive in the Notes app.

Close multiple apps at once: Double-tap the home button to open the app switcher and you can use two, even three fingers to slide multiple apps closed with one swipe.

Recently closed tabs: Want to reread this article on your phone but you forgot what site you were reading it on in the first place? Simply tap and hold on the + symbol in Safari on the tab carousel view to open a screen that lists all of your recently closed tabs.

Desktop version of a site: We all know you can request the desktop version of a mobile site in Safari but it’s easier to do than you think. Just hold down the reload button in the URL bar.

Peek at tabs: Not sure you want to open that tab in the Safari tab carousel? A 3D Touch will let you Peek at it first.

Peek at bookmarks: Did you know you can use 3D Touch to Peek at bookmarks before you open them?

Edit reminders: 3D Touch an item in your Reminders app to edit the time or add a location.

View only unread emails: So you don’t practice “inbox zero” like I do but you only want to see unread emails in your inbox. Tap the Mailboxes link in the top right corner of the Mail app and then tap Edit. Tap the circle next to “Unread” and you’ll have a new folder that contains only your unread emails.

Save a draft with one swipe: In the Mail app, tap on the subject line and swipe down to the bottom of the screen to save a draft.

Quick Reply: When you get a notification at the top of the screen that you have a new iMessage or SMS, pull the notification downward to reply without leaving the screen you’re on.

Hidden level(s): Slide to the left in the Compass app open the level. Then place your phone flat with the screen facing away from the ground to reveal a bubble level.

Artist Peek: 3D Touch an artist in the Music app to Peek at their music.

Reenable Low Power Mode: When Low Power Mode automatically shuts off as you charge, you’ll get a notification on your lock screen that it has been disabled. Swipe left on that notification to turn it back on.

Find an iPhone’s owner: Did you find a lost iPhone in a bar? Simply ask Siri, “whose phone is this?” and it will show you so you can get in touch with him or her and return it.

Reachability: This is one of the new iPhones’ best features and there are still SO many people who don’t know about it. Double-touch (don’t tap, touch) on the home button and the entire screen will shift down so you can reach the top without shifting your grip.

Source : foxnews

Categorized in Internet Technology

Investors don't have much confidence in Apple Inc.'s AAPL future, at least according to UBS' Steven Milunovich.

In a report published Wednesday, Milunovich stated that "little optionality" is priced into Apple's stock. Specifically, his residual income model found that only 11 percent of Apple's market cap is attributable to profits beyond three years. In addition, Apple's current market cap implies "slight annual declines" in the size of the installed base and how much customers spent on Apple's product.

"If there is little beyond the iPhone, this cautious view should prove correct," the analyst wrote. "However, we believe Apple is preparing for the next era of personal technology - the Ambient Paradigm."

Milunovich said ambience requires hardware, software and orchestration. As such, the analyst expects Apple Watch, AirPods and possibly other future wearables to evolve beyond current functionality and impact industries such as healthcare and education. In addition, Siri could also "play traffic cop," invoking services enabled by Apple opening up APIs and provide a "seamless user experience" across devices regardless if the consumer is sitting, walking, shopping or driving.


The analyst believes this "trusted, connected ecosystem could be the next scarcity."

Bottom line, Milunovich stated that Apple's future is difficult to predict and investors should think of Apple's evolution in paradigms. For instance, the "Computer Paradigm" (Mac) yielded to the Mobile Paradigm and the Apple Watch and AirPods can be viewed similarly.

"We call it the the Ambient (present on all sides) Paradigm," the analyst further stated. "It is Tim Cook's 'iOS everywhere.'"

Source : benzinga.com

Apple's next iPhones will come without the analog headphone jack that's been standard on iPhones and most other electronic devices for years.

Instead, the company is making iPhone owners listen with wireless Bluetooth headsets or with earphones that can plug into the phone's digital "Lightning" port, which has been used primarily for charging.

The new phones will ship Sept. 16, with orders to start Friday.

Another change is that phone is getting more storage — the starter model will have 32 gigabytes rather than 16, which is what it had before. 

The main iPhone is still priced at $650 US. The larger Plus model is increasing to $770 US, instead of $750 US.

Apple is doubling storage in higher-priced models, too — to 128 and 256 gigabytes.

Wireless earbuds to cost $160 US

The long-rumoured decision to ditch the 3.5-millimetre headphone jack could cause an outcry from consumers. Critics have already complained that their old headphones won't fit in the charging port without an adapter. There's also the dilemma of where to plug in a set of headphones if the charging port is already being used to plug in a power cord.

Apple will include a "dongle" or wireless adapter with the iPhone 7 to allow those with older headphones to attach them to the Lightning port.


The new phone will come with a free adapter for those who prefer analog headphones over the new wireless ones. (Beck Diefenbach/Reuters)

Apple marketing chief Philip W. Schiller says it comes down to "courage to move on to something new."

He said removing the port frees up space in the phone for a second speaker. He also said the Lightning port was designed years ago with digital audio in mind.

The new earbuds, called AirPods, will cost $160 US and will ship in late October.

Apple isn't the first to ditch the headphone jack. Motorola quietly did so a month ago with some models of the Moto Z.

'Some people are going to be upset'

"I'm a little bit more toward the side that it's a mistake," Bob O'Donnell, chief analyst at Technalysis Research, told CBC.

"People have invested a lot of money in headphones … and now to use them you're going to have to plug them into that little dongle that everybody's going to lose." 


"You do have the option of these wireless ear buds, but $160? And, oh by the way, they're tiny, so people are going to lose them. I'm not sure they look that great, but that's a judgment call that some other people might make, and it's not clear that they work with anything else," O'Donnell said.

"The bottom line is I have concerns, and I think some people are going to be upset about this lack of headphone issue," he said.


Apple CEO Tim Cook announced the new iPhone and Apple Smartwatch today in San Francisco. Among the biggest changes are that the devices will be water resistant and dust-proof. (Beck Diefenbach/Reuters)

Waterproof, dust protection

The iPhone is also getting an updated home button that will be more responsive to the touch and will come with water and dust protection.

Camera improvements include a new flash with four rather than two shades of colour to match ambient light.

The 7 and 7 Plus models have 12-megapixel shooting in the back, just like the iPhone 6s. But the new models have been upgraded to seven megapixels in the front, up from five megapixels on the iPhone 6s.

Plus, the larger iPhone 7 has a dual-lens system on the back, giving it optical zoom technology a little more like that found in stand-alone digital cameras.

A free software update later this year on the more expensive model will add a portrait mode that gives the image a reduced depth-of-field effect, with the background out of focus.

"The changes are incremental," said O'Donnell. "And the innovations are not that dramatic." He said people who already have smartphones may not say, "Oh, I've got to have this device now."


The iPhone 7 Plus features wide-angle and telephoto cameras in in the back. (Josh Edelson/AFP/Getty Images)

Also announced today at the Apple event in San Francisco is that the company's newest smartwatch will come with GPS tracking for more accurate workouts. Although the first Apple Watch can tap the GPS on a companion phone, that means carrying the phone with you as you hike or run. GPS isn't common in smartwatches, though the upcomingSamsung Gear S3 will also get GPS.

The previous Apple Watch model is resistant to splashes, but not extensive use in water.Apple says one of the engineering challenges has been sealing the speaker port, which needs air to work. The company said it designed the speaker to eject water after workouts. Fitbit has one swim-proof model and Garmin has a few, but the capability isn't common.

The original model is getting a price cut, to $269 US from $300 US, and will get a faster processor. The Series 2 Apple Watch will start at $369 US. The updates are coming Sept. 16. Existing watches can get new software on Sept. 13.


The popular game Pokemon Go, as well as GPS, will be available for the latest version of the company's smartwatch. (Beck Diefenbach/Reuters)

Upgrades to operating system

Those who aren't getting a new iPhone will still see improvements with a new mobile operating system called iOS 10. The software will add more intelligence to Apple services like Maps, Photos, the iPhone keyboard and Siri, the voice-activated digital assistant. There's a new Home app to control appliances.

In a big change for Apple, the company is also opening Siri and its iMessage service to work with apps created by independent developers. Siri will be able to send a message to a contact on LinkedIn, the professional social network being bought by Microsoft, or to a friend on WhatsApp, the Facebook-owned messaging service. Siri can also send money with the Square Cash service or search for pictures on Pinterest.

Apple is also allowing developers to build apps for iMessage, although the options so far appear to be mostly sending payments or ordering food. It's also adding bigger emoji and other visual effects for iMessage, including what it calls "Invisible Ink," which blurs an image in a message until a recipient swipes a finger across the screen.

Super Mario coming to iPhone

Earlier, CEO Tim Cook said the video game character Mario is coming to iPhones. Cook said the popular Japanese game had been missing until now.

Shigeru Miyamoto, described as the "Father of Mario" from Nintendo, said through a translator that Super Mario Run is designed to be played one-handed — while holding a handle on the subway, eating a hamburger or eating an apple.

Nintendo has long resisted bringing Mario to mobile phones, instead relying on the character to bolster demand for its own hand-held gaming systems.


Nintendo Creative Fellow Shigeru Miyamoto, known as the 'Father of Mario,' announced that the game Super Mario Run would be available on the new iPhone. (Beck Diefenbach/Reuters)

Apple also announced that the popular Pokemon Go game would be available on the latest version of the Apple Watch. 

Unlike Pokemon GoSuper Mario Run will not be a free-to-play app, though it will also include in-app purchases. It will be available on the App Store this holiday.

The event started with video showing TV host James Corden driving to the event and bantering with Cook about how he ought to wear a suit made of apples.​

Attempts at being inclusive

Apple made sure to include women and underrepresented minorities on stage — something that many tech companies, including Apple, have been criticized for missing at past events.

Sony, famously, held a PlayStation event in 2013 that did not have any women on stage. While the company was widely derided for this, others were quick to point out that other companies did the same, and that without many women and minorities in the companies' executive ranks, it can be difficult to represent them during big events.

For those keeping count, there were three women and four non-white people on stage at Apple's extravaganza on Wednesday. These included Mario creator Shigeru Miyamoto from Japan, who works for Nintendo and Trevor Edwards, the president of the Nike Brand, who also does not work for Apple. Many of the photos illustrating the iPhone 7's new souped-up camera featured minorities as well.

When it comes to workforce diversity, Apple is similar to other Silicon Valley companies. Thirty-two per cent of its employees are women and 22 per cent of U.S. employees are underrepresented minorities (this means black, Hispanic, Native American, Native Hawaiian, and other Pacific Islanders — groups that are traditionally underrepresented in tech).

Source : http://www.cbc.ca/news/technology/new-apple-iphone-1.3751354

Categorized in Internet Technology
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