During a live-streamed event today, Google detailed the ways it’s using AI techniques — specifically a machine learning algorithm called multitask unified model (MUM) — to enhance web search experiences across different languages and devices. Beginning early next year, Google Lens, the company’s image recognition technology, will gain the ability to find objects like apparel based on photos and high-level descriptions. Around the same time, Google Search users will begin seeing an AI-curated list of things they should know about certain topics, like acrylic paint materials. They’ll also see suggestions to refine or broaden searches based on the topic in question, as well as related topics in videos discovered through Search.

The upgrades are the fruit of a multiyear effort at Google to improve Search and Lens’ understanding of how language relates to visuals from the web. According to Google VP of Search Pandu Nayak, MUM, which Google detailed at a developer conference last June, could help better connect users to businesses by surfacing products and reviews and improving “all kinds” of language understanding, whether at the customer service level or in a research setting.

“The power of MUM is its ability to understand information on a broad level. It’s intrinsically multimodal — that is, it can handle text, images, and videos all at the same time,” Nayak told VentureBeat in a phone interview. “It holds out the promise that we can ask very complex queries and break them down into a set of simpler components, where you can get results for the different, simpler queries and then stitch them together to understand what you really want.”

MUM

Google conducts a lot of tests in Search to fine-tune the results that users ultimately see. In 2020 — a year in which the company launched more than 3,600 new features — it conducted over 17,500 traffic experiments and more than 383,600 quality audits, Nayak says.

Still, given the complex nature of language, issues crop up. For example, a search for “Is sole good for kids” several years ago — “sole” referring to the fish, in this case — turned up web pages comparing kids’ shoes.

In 2019, Google set out to tackle the language ambiguity problem with a technology called Bidirectional Encoder Representations from Transformers, or BERT. Building on the company’s research into the Transformer model architecture, BERT forces models to consider the context of a word by looking at the words that come before and after it.

Dating back to 2017, Transformer has become the architecture of choice for natural language tasks, demonstrating an aptitude for summarizing documents, translating between languages, and analyzing biological sequences. According to Google, BERT helped Search better understand 10% of queries in the U.S. in English — particularly longer, more conversational searches where prepositions like “for” and “to” matter a lot to the meaning.

For instance, Google’s previous search algorithm wouldn’t understand that “2019 brazil traveler to usa need a visa” is about a Brazilian traveling to the U.S. and not the other way around. With BERT, which realizes the importance of the word “to” in context, Google Search provides more relevant results for the query.

“BERT started getting at some of the subtlety and nuance in language, which was pretty exciting, because language filled with nuance and subtlety,” Nayak said.

But BERT has its limitations, which is why researchers at Google’s AI division developed a successor in MUM. MUM is about 1,000 times larger than BERT and trained on a dataset of documents from the web, with content like explicit, hateful, abusive and misinformative images and text filtered out. It’s able to answer queries in 75 languages including questions like “I want to hike to Mount Fuji next fall — what should I do to prepare?” and realize that that “prepare” could encompass things like fitness training as well as weather.

MUM can also lean on context and more in imagery and dialogue turns. Given a photo of hiking boots and asked “Can I use this to hike Mount Fuji?” MUM can comprehend the content of the image and the intent behind the query, letting the questioner know that hiking boots would be appropriate and pointing them toward a lesson in a Mount Fuji blog.

MUM, which can transfer knowledge between languages and doesn’t need to be explicitly taught how to complete specific tasks, helped Google engineers to identify more than 800 COVID-19 name variations in over 50 languages. With only a few examples of official vaccine names, MUM was able to find interlingual variations in seconds compared with the weeks it might take a human team.

“MUM gives you generalization from languages with a lot of data to languages like Hindi and so forth, with little data in the corpus,” Nayak explained.

Multimodal search

After internal pilots in 2020 to see the types of queries that MUM might be able to solve, Google says it’s expanding MUM to other corners of Search.

Soon, MUM will allow users to take a picture of an object with Lens — for example, a shirt — and search the web for another object — e.g., socks — with a similar pattern. MUM will also enable Lens to identify an object unfamiliar to a searcher, like a bike’s rear sprockets, and return search results according to a query. For example, given a picture of sprockets and the query, “How do I fix this thing,” MUM will show instructions about how to repair bike sprockets.

Search-On-MUM-x-Lens-Shirt-Example google search console - AOFIRS

“MUM can understand that what you’re looking for are techniques for fixing and what that mechanism is,” Nayak said. “This is the kind of thing that the multimodel Lens promises, and we expect to launch this sometime hopefully early next year.”

As an aside, Google unveiled “Lens mode” for iOS for users in the U.S., which adds a new button in the Google app to make all images on a webpage searchable through Lens. Also new is Lens in Chrome, available in the coming months globally, which will allow users to select images, video, and text on a website with Lens to see search results in the same tab without leaving the page that they’re on.

Search-On-Related-Topics-in-Videos google search console - AOFIRS

In Search, MUM will power three new features: Things to Know, Refine & Broaden, and Related Topics in Videos. Things to Know takes a broad query, like “acrylic paintings,” and spotlights web resources like step-by-step instructions and painting styles. Refine & Broaden finds narrower or general topics related to a query, like “styles of painting” or “famous painters.” As for Related Topics in Videos, it picks out subjects in videos, like “acrylic painting materials” and “acrylic techniques,” based on the audio, text, and visual content of those videos.

“MUM has a whole series of specific applications,” Nayak said, “and they’re beginning to impact on many of our products.”

Potential biases

A growing body of research shows that multimodal models are susceptible to the same types of biases as language and computer vision models. The diversity of questions and concepts involved in tasks like visual question answering — as well as the lack of high-quality data — often prevent models from learning to “reason,” leading them to make educated guesses by relying on dataset statistics. For example, in one study involving 7 multimodal models and 3 bias-reduction techniques, the coauthors found that the models failed to address questions involving infrequent concepts, suggesting that there’s work to be done in this area.

Google has had its fair share of issues with algorithmic bias —, particularly in the computer vision domain. Back in 2015, a software engineer pointed out that the image recognition algorithms in Google Photos were labeling his Black friends as “gorillas.” Three years later, Google hadn’t moved beyond a piecemeal fix that simply blocked image category searches for “gorilla,” “chimp,” “chimpanzee,” and “monkey” rather than reengineering the algorithm. More recently, researchers showed that Google Cloud Vision, Google’s computer vision service, automatically labeled an image of a dark-skinned person holding a thermometer “gun” while labeling a similar image with a light-skinned person “electronic device.”

Search-On-MUM-x-Lens-Bike-Example google search console - AOFIRS

“[Multimodal] models, which are trained at scale, resulting in emergent capabilities, making it difficult to understand what their biases and failure modes are. Yet the commercial incentives are for this technology to be deployed to society at large,” Percy Liang, Stanford HAI faculty and computer science professor, told VentureBeat in a recent email.

No doubt looking to avoid generating a string of negative publicity, Google claims that it took pains to mitigate biases in MUM — mainly by training the model on “high quality” data and having humans evaluate MUM’s search results. “We use [an] evaluation process to look for problems with bias in any set of applications that we launch,” Nayak said. “When we launch things that are potentially risky, we go the extra mile to be extra cautious.”

[Source: This article was published in venturebeat.com By Kyle Wiggers - Uploaded by the Association Member: Joshua Simon]
Published in Search Engine

Search Console Insights uses both Search Console and Google Analytics data in one view

After being under the radar for a couple of months, Google has confirmed the new Google Search Console Insights. Search Console Insights is a new view of your data specifically “tailored for content creators and publishers,” Google said. It can help content creators understand how audiences discover their site’s content and what resonates with their audiences.

Search Console Insights uses both Search Console and Google Analytics data in one view. Google announced the beta today on Twitter, saying, “Today we’re starting to roll out a new experience to beta testers: Search Console Insights. It’s a way to provide content creators with the data they need to make informed decisions and improve their content.”

Access Search Console Insights. If you’re participating in the closed beta, you can access Google Search Console Insights for some of the profiles you manage in Google Search Console at https://search.google.com/search-console/insights/about. There, you can learn more about this reporting tool and click on Open Search Console Insights to potentially access the report.

What it looks like. Here is a screenshot provided by Google:

 

I uploaded a full-sized, but blurred out, screenshot over here.

What Search Console Insights tells you. Google said Search Console Insights can help content creators and publishers answer questions about their site’s content, such as:

  1. What are your best performing pieces of content?
  2. How are your new pieces of content performing?
  3. How do people discover your content across the web?
  4. What are your site’s top and trending queries on Google Search?
  5. What other sites and articles link to your site’s content and did you get any new links?

Can’t access Search Console Insights? If you do not have access to Google Search Console Insights, do not worry. It is still in beta and even though Google has publicly announced it, it is not yet available to everyone.

“It is a closed beta that is currently only available to a group of users that have already received an official email from us for a specific site. We hope to open it for more users and to allow the beta group users to add more sites to it over time — stay tuned for more news and updates about this in the future,” Google said.

Why we care. As we said before, “Having certain Google Analytics data in Search Console can offer a big convenience and also help you see your data in new ways.” This Search Console Insights dashboard gives you more views of your content performance since it now blends both Google Analytics and Google Search Console data into one.

[Source: This article was published in searchengineland.com By Barry Schwartz - Uploaded by the Association Member: Mercedes J. Steinman]

Published in Search Engine

 [Source: This article was Published in seroundtable.com By Barry Schwartz - Uploaded by the Association Member: David J. Redcliff]

Google is now sending out newish, not 100% new, alerts for changes in your top queries for your site. This is an email from Google Search Console that will show you either large increases or decreases in your ranking positions according to Google Search Console data.

The emails read with the subject line "change in top queries for your site." Then it says "Search Console has identified a recent change in the top queries leading to your site from Google Search. We thought that you might be interested to know these changes. Here is how some of your top queries performed in the week of." It then lists out the example queries and how it changed.

Here is a screenshot from Eli Schwartz on Twitter:

click for full size

This is not 100% new, Google sent out alerts via Search Console for changes in clicks and impressions. This is a variation of that.

Here are more screenshots of this:

euoSlqJs_normal google search console - AOFIRSDawn Anderson@dawnieando

           Is this new @rustybrick ?

View image on Twitter
                 ghzOyxEZ_normal google search console - AOFIRSSEO Alive@seo_alive

          Google Search Console ? podría estar probando el envío de informes sobre cambios en el rendimiento de las keywords más importantes.  

          En breve, publicaremos un artículo en el blog: https://seoalive.com/blog/ 

          cc. @rustybrick @googlewmc

View image on Twitter
TWRLSKOu_normal google search console - AOFIRSEli Schwartz
@5le

Google Search Console now has push emails about query performance. Is this new? cc: @rustybrick

View image on Twitter
 
Published in Search Engine

 Source: This article was Published seroundtable.com By Barry Schwartz - Contributed by Member: James Gill

Google announced that they will now begin automatically verifying some users in Google Search Console, which will open up access to Google Search Console to countless (I don't even know the figure, hundreds of thousands, millions?) of webmasters, site owners and more. In short, if you are a verified owner of a Google Analytics property, Google will automatically verify you for that same website in the Search Console.

This is very big news, probably not for most of you, since you all are on top of making sure the right people have access to Google Search Console. But this is very big news, in general, to get more people to access to Google Search Console. As I said at Search Engine Land "those with Google Search Console access will get emails and notifications of issues in their inboxes. These messages can include manual actions, hacks, WordPress and other CMS upgrade alerts, as well as other notifications - all aimed at helping you keep your website healthy, indexed and ranking." Yea, I quoted myself - sue me. But it is important, this opens up super important notifications and reports to many people who had no idea this tool existed.

Everyone knows about Google Analytics, it is a given. But Google Search Console - not so much. I know many SEOs who have been telling Google to auto-verify people this way and Google has finally done it. You no longer need to manually go and verify your site in Search Console, Google will do it automatically if you are the site owner in Google Analytics!

This is what it looks like when you get notified of being automatically verified. Sergei Ivanov posted on Twitter some screenshots.

This is the notification telling the site owner they are now verified because of the collaboration with Google Analytics:

google-search-console-with-google-analytics-verify-1535023699 google search console - AOFIRS

Here is the notification in Google Search Console of this:

google-search-console-with-google-analytics-verify-notice-1535023716 google search console - AOFIRS

 

Published in Search Engine

AOFIRS

World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.