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Google Search Console is changing how Core Web Vitals are measured and reported on, which is likely to be a positive thing for site owners.

Going forward, the metrics defining the boundaries for largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS) are now defined as = (less than or equal to).

Previously the boundaries for each of the Core Web Vitals were defined as (less than).

That meant the Google Search Console report would only show a “good” rating if measurements were under the ideal thresholds.

Site owners can now achieve a “good” rating if measurements meet the ideal thresholds.

For example, an ideal measurement for LCP was previously defined as less than 2.5 seconds. If LCP was recorded at exactly 2.5 seconds then the site owner would see a “needs improvement” rating in Search Console.

That is no longer the case. Now that same site will receive a “good” rating.

Google’s changelog notes site owners will likely see positive changes as a result of this update: “Therefore you might see a change in statuses (for the better) in this report.”

To refresh everyone’s understanding of what it takes to meet Google’s Core Web Vitals thresholds, refer to the updated verbiage below:

  • Largest Contentful Paint: The time it takes for a page’s main content to load. An ideal LCP measurement is less than or equal to 2.5 seconds.
  • First Input Delay: The time it takes for a page to become interactive. An ideal measurement is less than or equal to 100 ms.
  • Cumulative Layout Shift: The amount of unexpected layout shift of visual page content. An ideal measurement is less than or equal to 0.1.

Now would be a good time to review the Core Web Vitals report in Search Console to see where your site stands.

The rollout of Core Web Vitals as a ranking factor is still months away, but it’s never to early to start preparing.

Core Web Vitals will become ranking signals in May 2021. Google’s John Mueller has hinted at the fact that thresholds for all three Core Web Vitals may need to be met in order to benefit from the ranking boost. To optimize for all three rather than one or two.

Sites that meet the threshold for all three Core Web Vitals may also receive a special badge in Google search results, communicating to searchers that the site provides an optimal user experience.

Whether Google will go through with rolling out a badge in search results is undetermined at this point. But it’s 100% confirmed Core Web Vitals will be ranking factors.

Expect more information from Google as we get closer to May.

[Source: This article was published in searchenginejournal.com By Matt Southern - Uploaded by the Association Member: Jason bourne] 

Categorized in Search Engine

Did you know Google doesn't show everything? These alternative search engines help search the internet in a way Google won't.

Google is synonymous with searching the web, but did you know there's a lot that Google isn't showing you? Here are some alternative search engines to search the internet in a way Google won't.

There is nothing wrong with Google Search when it comes to finding web pages. But Google can't search within your computer and cloud accounts to find a file. Google also restricts itself to the language you've set. And why are we helping a corporation get bigger by handing over data in exchange for them earning ad revenue?

Break the habit and try one of these search engines instead.

1. Command E (Windows, macOS): Lightning Fast Search for Local Files and Online Apps

Command E might finally replace Everything and Spotlight as the fastest way to find any file on your computer. Available for both Windows and macOS, this universal search bar is lightning fast and hooks into oft-used cloud services.

Currently, Command E connects to accounts on Google Suite, Github, Slack, Salesforce, Jira, Zendesk, Notion, Hubspot, Asana, Figma, Evernote, Dropbox, Trello, and other popular online productivity suites. Once you've authorized access, give it a few minutes to index, and then fire up the console by pressing Command+E or Ctrl+E.

The console enables instant universal search across all accounts. Type a few characters and you'll start seeing results, changing on the fly as you type. It's super-fast, and a treat for keyboard warriors. All your data's file indexes are stored in an encrypted database on your computer, to quell privacy concerns. Try it out, you'll fall in love.

For download links to the Command E apps for Windows and macOS, you'll need to register on their website, which triggers the auto-download.

2. Million Short (Web): Search the Less Popular Results

google alternative search engine million short

Do your Google search results look a little too similar each time, as if the same websites keep showing up? Search engines prioritize big and popular sites. While that often gives good results, it also hides the serendipitous finds of gems in the deep recesses of the internet. Million Short wants to help you search these overlooked websites.

The idea of Million Short is to search by eliminating top sites. When you search any keyword, you have the option to remove the top 100, 1000, 10,000, 100K, or one million websites from the results. This will show you results that you wouldn't easily find on Google or other big search engines.

Million Short provides further filters to only show or fully remove e-commerce and live chat sites. You can also filter results by date and location. It's a fantastic way to find unique search results that others won't come across, which is especially useful when you're researching for an assignment or trying to make an impression with trivia.

3. Hopely (Web): Help Charities by Searching the Web

google alternative search engine hopely

Hopely is on a mission to help the world using an activity we all do every day: search the internet. The idea is so simple. Every search you do results in ad revenue for Hopely. The organization will keep half of that revenue, and donate the other half to charity. Can you imagine Google or Microsoft Bing promising that?

On the main page, you can choose which charity causes you'd like to support. The main organizations are Bread for the World, Doctors Without Borders, and the World Wildlife Fund. You can pick all three, or only the one you want to donate to.

The search results are not too different from what you'd get on Google or other pages. You can even sort results by images, videos, news, and maps. Hopely doesn't have additional filters though, like date, video length, type of site, image resolution and other options that you'd get on Google.

Still, for a basic regular search engine, Hopely does the job well enough to consider switching to it and helping the world. It's an excellent Google search alternative that feeds real people rather than large corporations. On the rare occasion that Hopely doesn't give you what you want, you can always Google it instead.

4. Sourceful (Web): Search and Discover Public Google Docs, Sheets, Slides

google alternative search engine sourceful

Google Docs gives you the option to make any Doc, Sheet, or Slide into a publicly viewable file on the internet. Sourceful finds these files and indexes them to make a library of public documents, which anyone can search.

You can refine the search by document, spreadsheet, or slideshow, and further sort results by Hot, Best, or New. There are a few popular search results already available to browse. For example, click "coronavirus" to find publicly available files about it, like trackers and statistics, toolkits and checklists, advisories and presentations, and more.

Sourceful users can also refine the description of each file, and add tags to make it easier to search. You can also comment on the results to start a discussion.

If you have an interesting file to share, whether your own or someone else's, add it to Sourceful.

5. 2Lingual (Web): Search in Two Languages Simultaneously

google alternative search engine 2lingual

The world speaks way more languages than English alone, and so does the internet. But when you Google search for an English keyword, you don't see pages in Spanish, Russian, Arabic, Hindi, and several other languages. 2Lingual is here to fix that, by searching in two languages simultaneously.

Powered by Google, you can select from a range of languages from Arabic to Vietnamese. The results appear side-by-side in two panes, which lets you see the difference between simple English results and how much more there is to the subject.

In most cases, you'll need to know how to read the second language as well. But if you're searching something regional, you could turn on "automatic query translation" and try to parse the results. You'll probably get better local insights that way.

Protect Your Privacy While Searching

Google and Bing are the leading search engines in the world, but both are notorious for how little they value your privacy. They track all your searches, use it to feed advertising, and you're never in control of where your data might finally end up.

There are a few other choices for search that protect their users. DuckDuckGo is the most famous name among them, with plenty of integrations across platforms. But you might want to also check out some of the other best privacy focused search engines if you're ready to dump Google for good.

[Source: This article was published in muo.com By Mihir Patkar - Uploaded by the Association Member: Paul L.]
Categorized in Search Engine

has become a platform for most people to find answers to their everyday queries. Whenever one needs or wants to know something, they google. However, many of the times, one does not get specific or relevant answers to the queries.

Nevertheless, this problem can be sorted by conducting some smart Google search tips. Here are a few of them:

1. Search using Google Scholar

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If you are into academic research, you need to go to Google Scholar and enter your queries in the search tab so that you find more scholarly and reliable sources of information.

2. Search using ‘+’ sign

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When one uses the ‘+’ sign (plus sign) before the keyword, this indicator firmly directs Google that s/he requires that keyword in every search result.

3. Search using ‘-‘ sign

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The use of ‘-‘ sign (minus) with some words commands Google that it is not required in the search results. For example, if one wants to search for the recipe of gluten-free bread, they can type ‘bread recipe-gluten’.

4. Search using quotation marks

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By the use of quotation marks (”  “), one directs Google to find the webpages which have those words written with quotation marks in the exact order of words and spelling of the words. One can use this tip while searching for books, lyrics of the songs, writers, etc.

5. Search using file type

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If one is looking for a particular file type, be it pdf or Word or PowerPoint or Excel, one can simply type ‘filetype:’ and mention the file type and search for the results. By being specific about the file type, you can find about 10 times fewer search results.

6. Search using an asterisk

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While searching, if one is confused about the spelling or does not know the particular word in a phrase or partly remembers something, one can use ‘*’  (asterisk sign) instead of that word. This way, Google will try to find that word and shows the search results accordingly.

7. Search using specific websites

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Some of the information one looks for can be found on a particular website only. For example, one has to go the official website of Nepal Rastra Bank to know the official forex rate in Nepal. In such case or in the case where one wants to find out about that word/phrase on one specific website, one can type ‘site:sitename.com’ along with the keyword.

8. Search using specific tabs

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There lie eight tabs (All, Images, News, Videos, Maps, More, Settings, and Tools) just below the Google search bar. One can narrow down their search result by using these tools. For example, if you are searching for some image, click on the ‘Images’ tab.

[Source: This article was published in english.onlinekhabar.com By Chaim Gartenberg - Uploaded by the Association Member: Dana W. Jimenez]
Categorized in Search Engine

Google detailed a host of new improvements at its “Search On” event that it will make to its foundational Google search service in the coming weeks and months. The changes are largely focused on using new AI and machine learning techniques to provide better search results for users. Chief among them: a new spell checking tool that Google promises will help identify even the most poorly spelled queries.

According to Prabhakar Raghavan, Google’s head of search, 15 percent of Google search queries each day are ones that Google has never seen before, meaning the company has to constantly work to improve its results.

Screenshot 1

Part of that is because of poorly spelled queries. According to Cathy Edwards, VP engineering at Google, 1 in 10 search queries on Google are misspelled. Google has long tried to help with its “did you mean” feature that suggests proper spellings. By the end of the month, it’ll be rolling out a massive update to that feature, which uses a new spelling algorithm powered by a neural net with 680 million parameters. It runs in under three milliseconds after each search, and the company promises it’ll offer even better suggestions for misspelled words.

Another new change: Google search can now index individual passages from webpages, instead of just the whole webpage. For example, if users search for the phrase “how can I determine if my house windows are UV glass,” the new algorithm can find a single paragraph on a DIY forum to find an answer. According to Edwards, when the algorithm starts to roll out next month, it’ll improve 7 percent of queries across all languages.

Screenshot 3

Google is also using AI to divide broader searches into subtopics to help provide better results (say, helping find home exercise equipment designed for smaller apartments versus just providing general workout gear information).

Screenshot 4

Lastly, the company is also starting to use computer vision and speech recognition to automatically tag and divide videos into parts, an automated version of the existing chapter tools it already provides. Cooking videos, for example, or sports games can be parsed and automatically divided into chapters (something Google already offers to creators to do by hand), which can then be surfaced in search. It’s a similar effort to the company’s existing work in surfacing specific podcast episodes in search, instead of just showing the general feed.

[Source: This article was published in theverge.com By Chaim Gartenberg - Uploaded by the Association Member: Logan Hochstetler]
Categorized in Search Engine

Most of us use Google every day, but many have likely only scratched the surface of the search engine's power. Here's how to get better results from a Google search.

A product so ubiquitous that it spawned its own verb. Google accounts for 86 percent of the world's web searches, and thanks to the proliferation of smartphones, anyone can search for anything from anywhere—all you need is an internet connection. That means Google serves several billion searches a day.

It's easy to take for granted what a modern web search can do for you, but it's truly amazing how seamless Google has made the internet. Google can tell you the weather, translate languages, define words, give you directions, and do so much more. When was the last time you argued with friends over something and didn't check Google for the answer?

Even if you use Google multiple times a day, there's probably a lot you don't know about the search engine. If you've ever struggled to get the results you want, or just want to know a few inside tricks, the tips below will improve your Googling skills.

Google's search algorithm is remarkably adept at returning the information you are looking for—even when you aren't exactly sure yourself. But for those times when Google doesn't seem to be giving you exactly what you need, there are a few ways you can refine your search results.

Exclude terms with a minus (-) symbol: Want to exclude certain terms from your search results? Use the minus symbol to exclude all the terms you don't want, e.g. best apps -android for results that omit roundups of top Android apps.

Use quotations to search for the exact order: If you search for Patrick Stewart young, you will get results that have all those words, but not necessarily in the order you search. By adding quotations and searching "Patrick Stewart young" you will get only results that include all those words in that order.

Find one result or the other: If you're looking for results that are about one topic or another, but nothing else, use the OR modifier to get more accurate results. For example, searching apple microsoft will surface results relating to either term, but searching "apple OR microsoft" provides you with separate links about Apple and links about Microsoft.

Search operators change where Google searches. Instead of crawling the web at large, you'll find results from specific websites, web headings, and file types.

Search titles only: Use the search intitle: to look for words in the webpage title. For example Microsoft Bing intitle:bad will only return results about Microsoft Bing that have "bad" in the title. Conversely, allintitle: will only return links with multiple words in the title, i.e. allintitle: Google is faster than Bing.

Search File Types: If you're looking for a specific kind of file on the internet, use filetype: to search only for uploaded files that match your query. For example, use filetype:pdf to find a PDF or filetype:doc to locate a Microsoft Office document. You can find a comprehensive list of (occasionally obscure) searchable file types here.

For a comprehensive set of search modifiers and qualifiers, check out this guide.

Learn Google's Search Operators

Learn Google's Search Operators.png

Search operators change where Google searches. Instead of crawling the web at large, you'll find results from specific websites, web headings, and file types.

A single website: If you want results from one specific website, use site: followed directly by the site URL you wish to use. You must include the site's domain, e.g. Google Photos tips site:pcmag.com, and not Google Photos tips site:pcmag.

Search titles only: Use the search intitle: to look for words in the webpage title. For example Microsoft Bing intitle:bad will only return results about Microsoft Bing that have "bad" in the title. Conversely, allintitle: will only return links with multiple words in the title, i.e. allintitle: Google is faster than Bing.

Search text only: intext: or allintext: allows you to only search in the text of a site, as opposed to the title and URL, which the search algorithm usually takes into consideration.

Search File Types: If you're looking for a specific kind of file on the internet, use filetype: to search only for uploaded files that match your query. For example, use filetype:pdf to find a PDF or filetype:doc to locate a Microsoft Office document. You can find a comprehensive list of (occasionally obscure) searchable file types here.

Search Related Websites: Search for similar websites by using the related: qualifier to show related results. Searching related:amazon.com brings up results including Walmart and Overstock. Searching related:google.com shows Yahoo and Bing.

For a comprehensive set of search modifiers and qualifiers, check out this guide.

Set Google Search Result Time Restraints

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Looking for only the latest news about a subject or trying to find information relevant to a specific time frame? Use Google's search tools on desktop and mobile to filter your search results. After you conduct a search, click Tools on the top right and select Any time to open a drop-down menu to narrow results to hours, week, months, or a custom date range.

Perform an Advanced Google Image Search

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Google supports "backward" image searches on most browsers. This function allows you to upload an image file and find information on that image. For example, if you uploaded a picture of the Eiffel Tower, Google will recognize it and give you information on the Paris monument. It also works with faces, and can direct you to websites where the image appears, identify a work of art, or show you images that are "visually similar."

Go to Google Images, where you can drag and drop an image into the image search bar, or click the camera icon to upload an image or enter an image's URL. (Here's how to do a reverse image search on your phone.)

Do Math in Your Google Search Box

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Whether you want to figure out a tip on a meal, or create a complex geographical rendering, Google search has you covered.

You can do basic calculations directly in the search bar. For example, searching 34+7 will prompt a calculator below the bar with the correct answer already filled in. You can also search 3 times 7 or 20% of $67.42 and receive the answer.

Super math nerds can create interactive 3D virtual objects (on desktop browsers that support WebGL) by plugging in an equation that uses "x" and "y" as free variables. Or plug in different numbers along with some cos(x)s, sin(y)s, and tan(x)s and see what renders.

If these more advanced math functions are something you can use for your everyday activities, Google has an in-depth, mathlete-level explainer here.

Use Google Search as a Converter

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Google will help you convert just about anything. You can search 38 Celsius in Fahrenheit, 10 ounces in pounds, and even 17.5 millimeters in light years. Not only will Google provide you with the answer, it will also provide an interactive conversion calculator for further converting.

Additionally, you can find up-to-date currency conversion rates with just a few keystrokes without needing to know the official currency symbol ($, €, etc.) or ISO designator (i.e. USD for the US dollar or GBP for the British pound). Google's algorithm is able to discern sentence-style queries to provide an answer, interactive chart, and a calculator for further conversions.

For example, a search for 38 dollars in Iceland returns the answer that (as of Sept. 11, 2020) $38 was equal to 5,176.36 Icelandic króna. You can even search 1 bitcoin in dollars to find out it is worth $10,312.20.

Define Words in Google Search

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Ask Google search to define unfamiliar words (or two-word phrases) just by typing the word and define/definition. This will prompt Google to return a card with the definition, pronunciation, and—when available—a detailed etymology. Sometimes Google will define the word inside the autocomplete box before you press Search.

Track Packages in Google Search

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Google Voice Search

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To search by voice in your desktop browser, click the little microphone in the search box. This feature works much better on mobile devices, where the "OK, Google" trigger is more intuitive. If you ask basic questions, Google Assistant will even answer for you. This function is only supported in the Chrome browser at this time.

Search for the Time

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Calculating time difference is hard, so why not let Google do the work for you? Type time [any location], which could be the name of a country, city or (if it's in the US) a ZIP code, to return a card with the up-to-date local time of your search. It beats having to manually figure out how many hours ahead or behind you are.

Search for Sunrise and Sunset

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Want to know when the sun will rise or set in your neck of the woods? Search sunrise or sunset. You can also search for the sunrise/set times for other locations, as well.

Search for the Weather

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You can find out the weather in your area by simply searching weather—Google Autocomplete will even give you today's current forecast as you type. Conduct a search and Google will present an interactive card with weather information courtesy of The Weather Channel.

By default, a search for weather will prompt an info card for the location of your IP address. However, you can also search weather [any location] to get the weather report for just about anywhere in the world, e.g. weather Toledo, OH or weather Kabul Afghanistan.

Real-Time Stock Quotes

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Type in any publicly traded company's ticker symbol and Google will present real-time price information on that company, e.g. GOOG (for Alphabet), AAPL (for Apple), or AMZN (for Amazon). Most of the larger exchanges are in real time, though Google offers a comprehensive disclaimer for which exchanges are on a delay.

Check Flight Times

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People may be flying less these days, but if you're headed to the airport or picking up a loved one, type in a flight number and Google will return a card with up-to-date times and terminal/gate information. If you're looking to book a flight, check out Google Flights to find the cheapest flights online.

Find Local Attractions

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If you're thinking about taking a trip, Google can help you find some interesting sights to see. Google any city or country you're thinking about visiting, and Google should include a series of Top Sights cards near the top of the search results. If you're searching for a city, click "More things to do." If you're searching for a country, click the travel guide button that Google provides.

You will be taken to Google's travel page for that city or country, allowing you to see places to visit, popular food to try, suggested trips, and relevant travel articles. Additional tabs allow you to see flights, hotels, and rentals.

Shop With Google

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If you hate shopping and searching through several different websites to find what you need, use Google instead. Type in your search and click the Shopping tab to find images of what you want from different stores across the internet. Filter results further, if necessary, and when you're ready to make a purchase, click a listing to be taken directly to the store's webpage.

Track Google Results With Google Trends

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Ever wonder what other people are searching for? Google Trends allows anyone to see trending Google results and compare search terms. While it's primarily used by professionals, it can also be fun to see what topics are the most popular in your area. View search data, compare trending topics, view visualization maps, explore trending topics, review results from past years, and subscribe to specific search results.

Play Games in Google Search

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Google has a host of built-in games and tools you can access by Googling them, including Pac-Man, tic tac toe, Solitaire, Minesweeper, and Snake. Search flip a coin and Google will do it for you; same thing with a die or spinner. Google also has a built-in calculator, metronome, breathing exercise, and a color picker that provides the Hex Code and Decimal Code for any shade.

Filter Explicit Content

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Have a kid using the computer? Protect them from explicit content with Google's SafeSearch feature. By opening Settings and selecting Turn on SafeSearch, you can filter out any explicit links, images, or video that may be deemed inappropriate for an all-ages audience. While Google admits it is not a 100 percent fix, it's a good start. (For a more robust solution, check out our picks for the Best Parental Control Software.)

Let Google Search for You

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With Google Alerts, you can create custom alerts that will notify you any time a new page is published containing your selected keywords. Create an Alert by first selecting an email address where these results will be sent, then add topics to track. Type in what you're looking for and Google will show you what the alert will look like with existing stories already indexed by the search engine. Choose how often you receive an update, the sources included, and a few other limitations.

I'm Feeling Something Else

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Remember Google's "I'm Feeling Lucky" button? Type in a search term and click I'm Feeling Lucky to be immediately taken to the first search result. It's a good way to save time when you know exactly what you're looking for. However, Google has added a new wrinkle that can help you find something else.

Before you type anything into Google, hover over the I'm Feeling Lucky button and the wording will change. It may change to "I'm Feeling Adventurous," which will provide you with a coin to flip. "I'm Feeling Hungry" will Google nearby restaurants. "I'm Feeling Trendy" will show you recent Google trends. Every day there are new suggestions with different results.

Google Search Easter Eggs

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As we've detailed in the past, Google's engineers apparently have a lot of extra time on their hands with which to implement all manner of Easter eggs and April Fool's pranks. And why should Google's main raison d'etre be left out of the fun? Here are just a few cool Easter Eggs you can uncover through search.

  • "askew" will tilt your screen 
  •  Festivus" adds a Festivus pole to the left side of the screen
  • "do a barrel roll" or "z or r twice" will cause the screen to do a 360
  • "Google in 1998" will make the page appear as Google did in 1998
 [Source: This article was published in pcmag.com By Jason Cohen- Uploaded by the Association Member: Jennifer Levin]
Categorized in Search Engine

The Financial Times says Apple has likely been working for some time on its own search engine in a bid to steal quota from Google, which in many countries has market shares of over 90%, giving it an alternative as its arrangements with the Mountain View company to make its search engine the default option on Apple devices comes under antitrust scrutiny, and backed by the idea of a search option that respects user privacy.

The latest version of the iPhone operating system, iOS 14, displays its own search results by linking directly to web pages when the user types in queries. Add to the equation the hiring, two years ago, of Google’s executive John Giannandrea, and heavy activity recently of the company’s search agent, Applebot, so it could be the rumors, in the midst of an extremely secretive company like Apple, could be well-founded.

Apple has long been committed to privacy as a fundamental human right and as one its products’ differential value. On numerous occasions, CEO Tim Cook has declared his commitment to privacy, attacking what he calls “the industrial data complex”, without specifically mentioning companies such as Google, Facebook and other data brokers, and placing provocative advertisements at industry conventions such as the Las Vegas CES, as well as going so far as to challenge the FBI itself by refusing to provide a back door to obtain information from its devices when investigating terrorism and other major crimes.

What chance would an Apple search engine have in an environment monopolized by Google? Creating a search engine is an extremely complex task: in addition to generating a huge database with an updated copy of all the pages to be indexed, something Google has been constantly innovating for more than 20 years, it is necessary to create an algorithm that develops the concept of relevance. In this case, Google has already been moving away for some time from its original algorithms — which above all, valued social components such as inbound links — to criteria based on the quality of information and the use of machine learning to try to understand what users are really looking for, but undoubtedly has also travelled more road and accumulated data than anyone in the industry.

On the other hand, and in spite of Google’s efforts to offer greater transparency, many people are suspicious of the amount of information the company has about them as a result not only of the use of its search tools, but of others, such as its email, documents, maps, etc.

In previous attempts to compete with Google products, Apple has experienced difficult moments, for example, the disastrous launch of Apple Maps, which led to the departure from the company of one of its vice presidents, Scott Forstall. After that episode, the company’s mapping product was significantly improved with successive redesigns, and it has positioned itself as the third most used mapping application after Google Maps and Waze. However, we should remember that we are talking about a product conditioned by the use of Apple devices, which in many countries is relatively limited, something that would not necessarily be the case with a search engine.

A search engine that respects user privacy could be attractive to a significant part of the market. However, we are talking about deeply rooted use that depends fundamentally on the quality of the results obtained with its use. It could be argued that Google is capable of providing users with better results precisely because of the information it has about us, which wouldn’t apply to Apple. And although the rise of Google in the late 1990s clearly demonstrated the scarce value of loyalty in this area, there is no doubt that it would be difficult to beat the incumbent precisely in the area that it considers the most strategic and definitive.

That said, were Apple to launch its own search engine and take on a giant like Google, there would be huge interest in watching the ensuing fight.

[Source: This article was published in forbes.com By Enrique Dans - Uploaded by the Association Member: Anthony Frank]

Categorized in Search Engine

Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff.

Stock photos have become a homestead of content creation, but finding the right image can be a hassle — and sometimes a legal liability.

Well, you’ll be delighted to know Google has updated Image Search to make it easier to discover free-to-use images — and how to license the ones you can’t use for free.

Here’s how to take advantage of the new changes:

  • Search for the image you want as you normally would, then head to the Images section.
  • Click on “Tools” to expand the filter menu.
  • Under “Usage Rights,” you’ll find the option to sort images by their license — Creative Commons or commercial use.
  • That’s it.

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One nifty addition is that Google now surfaces information on how you can obtain the rights for a licensed image directly in the description.

If you don’t tick off any of the “Usage Rights” options, Google will simply show all images that fit your search criteria. Images that lack licensing data will be marked with a warning, noting “images may be subject to copyright.”

It’s worth noting Google only highlights licensing details for images if a creator or a publisher has already provided this information, so your best bet to avoid unknowingly using a copyrighted pic is to filter out photos lacking this information.

If you can’t find the right image on Google, you can always try trawling through copyrights-free stock photo sites. We’ve put together a shortlist of some of our favorite options here. Those won’t match the sheer volume and diversity of choice Google offers, but the quality tends to be consistently higher.

[Source: This article was published in thenextweb.com By MIX - Uploaded by the Association Member: Martin Grossner]

Categorized in Search Engine

Google has made some new substantial changes to their How Google Search Works” search documents for website owners. And as always when Google makes changes to important documents with impact on SEO, such as How Search Works and the Quality Rater Guidelines, there are some key insights SEOs can gleam from the new changes Google has made.

Of particular note, Google detailing how it views a “document” as potentially comprising of more than one webpage, what Google considers primary and secondary crawls, as well as an update to their reference of “more than 200 ranking factors” which has been present in this document since 2013.

But here are the changes and what they mean for SEOs.

Contents [hide]

  • 1 Crawling
    • 1.1 Improving Your Crawling
  • 2 The Long Version
  • 3 Crawling
    • 3.1 How does Google find a page?
    • 3.2 Improving Your Crawling
  • 4 Indexing
    • 4.1 Improving your Indexing
      • 4.1.1 What is a document?
  • 5 Serving Results
  • 6 Final Thoughts
      • 6.0.1 Jennifer Slegg
      • 6.0.2 Latest posts by Jennifer Slegg (see all)

Crawling

Google has greatly expanded this section.

They made a slight change to wording, with “some pages are known because Google has already crawled them before” changed to “some pages are known because Google has already visited them before.”   This is a fairly minor change, primarily because Google decided to include an expanded section detailing what crawling actually is.

Google removed:

This process of discovery is called crawling.

The removal of the crawling definition was simply because it was redundant.  In Google’s expanded crawling section, they included a much more detailed definition and description of crawling instead.

The added definition:

Once Google discovers a page URL, it visits, or crawls, the page to find out what’s on it. Google renders the page and analyzes both the text and non-text content and overall visual layout to decide where it should appear in Search results. The better that Google can understand your site, the better we can match it to people who are looking for your content.

There is still a great debate on how much page layout is taken into account.  There was the page layout algo that was released many years, in order to penalize content that was pushed well below the fold in order to increase the odds a visitor might click on an advertisement that appeared above the fold instead.  But with more traffic moving to mobile, and the addition of mobile first indexing, the importance of above and below the fold for on page layout seemingly was less important.

When it comes to page layout and mobile first, Google says:

Don’t let ads harm your mobile page ranking. Follow the Better Ads Standard when displaying ads on mobile devices. For example, ads at the top of the page can take up too much room on a mobile device, which is a bad user experience.

But in How Google Search Works, Google is specifically calling attention to the “overall visual layout” with “where it should appear in Search results.”

It also brings attention to “non-text” content.  While the most obvious of this refers to image content, the referral to it is quite open ended.  Could this refer to OCR as well, which we know Google has been dabbling in?

Improving Your Crawling

Under the “to improve your site crawling” section, Google has expanded this section significantly as well.

Google has added this point:

Verify that Google can reach the pages on your site, and that they look correct. Google accesses the web as an anonymous user (a user with no passwords or information). Google should also be able to see all the images and other elements of the page to be able to understand it correctly. You can do a quick check by typing your page URL in the Mobile-Friendly test tool.

This is a good point – so many new site owners end up accidentally blocking Googlebot from crawling or not realizing their site is set to be only viewable by logged in users only.  This makes it clear that site owners should try viewing their site without also being logged into it, to see if there are any unexpected accessibility or other issues that aren’t note when logged in as an admin or high level user.

Also recommending site owners check their site via the Mobile-Friendly testing tool is good, since even seasoned SEOs use the tool to quickly see if there are Googlebot specific issues with how Google is able to see, render and crawl a specific webpage – or a competitor’s page.

Google expanded their specific note about submitting a single page to the index.

If you’ve created or updated a single page, you can submit an individual URL to Google. To tell Google about many new or updated pages at once, use a sitemap.

Previously, it just mentioned submitting changes to a single page using the submit URL tool.  This just adds clarification to those who are newer to SEO that they do not need to submit every single new or updated pages to Google individually, but that using sitemaps is the best way to do that.  There have definitely been new site owners who add each page to Google using that tool because they don’t realize sitemaps is a thing.  But part of this is that WordPress is such a prevalent way to create a new website, yet it does not have native support for sitemaps (yet), so site owners need to either install a specific sitemaps plugin or use one of the many SEO tool plugins that offer sitemaps as a feature.

This new change also highlights using the tool for creating pages as well, instead of just the previous reference of “changes to a single page.”

Google has also made a change to the section about “if you ask Google to crawl only one page” section as well.  They are now referencing what Google views as a “small site” – according to Google,  a smaller site is one with less than 1,000 pages.

Google also stresses the importance of a strong navigation structure, even for sites it considers “small.”  It says site owners of small sites can just submit their homepage to Google, “provided that Google can reach all your other pages by following a path of links that start from your homepage.”

With so many sites being on WordPress, it is less likely that there will be random orphaned pages that are not accessible by following links from the homepage  But depending on the specific WordPress theme used, sometimes there can be orphaned pages from pages being added but not manually added to the pages menu… in these cases, if a sitemap is used as well, those pages shouldn’t be missed even if not directly linked from the homepage.

In the “get your page linked to by another page” section, Google has added that links in “advertisements links that you pay for in other sites, links in comments, or other links that don’t follow the Google Webmaster Guidelines won’t be followed by Google.”  A small change, but Google is making it clear that it is a Google specific thing that these links won’t be followed, but they might be followed by other search engines.

But perhaps the most telling part of this is at the end of the crawling section, Google adds:

Google doesn’t accept payment to crawl a site more frequently, or rank it higher. If anyone tells you otherwise, they’re wrong.

It has long been an issue with scammy SEO companies to guarantee first positioning on Google, to increase rankings or requiring payment to submit a site to Google.  And with the ambiguous Google Partner badge for AdWords, many use the Google Partners badge to imply  they are certified by Google for SEO and organic ranking purposes.  That said, most of those who are reading the How Search Works probably are already aware of this.  But nice to see Google add this in writing again, for times when SEOs need to prove to clients that there is not a “pay to win” option, outside of AdWords, or simply to show someone who might be falling for some scammy SEO company’s claims of Google rankings.

The Long Version

Google then gets into what they call the “long version” of How Google Search Works, with more details on the above sections, covering more nuances that impact SEO.

Crawling

Google has changed how they refer to the “algorithmic process”.  Previously, it stated “Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often and how many pages to fetch from each site.”  Curiously, they removed the reference to “computer programs”, which provoked the question about which computer programs exactly Google was using.

The new updated version simply states:

Googlebot uses an algorithmic process to determine which sites to crawl, how often, and how many pages to fetch from each site.

Google also updated the wording for the crawl process, changing that it is “augmented with sitemap data” to “augmented by sitemap” data.

Google also made a change where it referenced that Googlebot “detects” links and changed it to “finds” links, as well as changes from Googlebot visiting “each of these websites” to the much more specific “page”.  This second change makes it more accurate since Google visiting a website won’t necessarily mean it crawls all links on all pages.  The change to “page” makes it more accurate and specific for webmasters.

Previously it read:

As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl.

Now it reads:

When Googlebot visits a page it finds links on the page and adds them to its list of pages to crawl.

Google has added a new section about using Chrome to crawl:

During the crawl, Google renders the page using a recent version of Chrome. As part of the rendering process, it runs any page scripts it finds. If your site uses dynamically-generated content, be sure that you follow the JavaScript SEO basics.

By referencing a recent version of Chrome, this addition is clarifying the change from last year where Googlebot was finally upgraded to the latest version of Chromium for crawling, an update from Google only crawling with Chrome 41 for years.

Google also notes it runs “any page scripts it finds,” and advises site owners to be aware of possible crawl issues as a result of using dynamically-generated content with the use of JavaScript, specifying that site owners should ensure they follow their JavaScript SEO basics.

Google also details the primary and secondary crawls, something that has garnered much confusion since Google revealed primary and secondary crawls, but Google’s details in this How Google Search Works documents detail it differently than how some SEOs previously interpreted it.

Here is the entire new section for primary and secondary crawls:

Primary crawl / secondary crawl

Google uses two different crawlers for crawling websites: a mobile crawler and a desktop crawler. Each crawler type simulates a user visiting your page with a device of that type.

Google uses one crawler type (mobile or desktop) as the primary crawler for your site. All pages on your site that are crawled by Google are crawled using the primary crawler. The primary crawler for all new websites is the mobile crawler.

In addition, Google recrawls a few pages on your site with the other crawler type (mobile or desktop). This is called the secondary crawl, and is done to see how well your site works with the other device type.

In this section, Google refers to primary and secondary crawls as being specific to their two crawlers – the mobile crawler and the desktop crawler.  Many SEOs think of primary and secondary crawling in reference to Googlebot making two passes over a page, where javascript is rendered on the secondary crawl.  So while Google clarifies their use of desktop and mobile Googlebots, the use of language here does cause confusion for those who use this to refer to the primary and secondary crawls for javascript purposes.  So to be clear, Google’s reference to their primary and secondary crawl has nothing to do with javascript rendering, but only to how they use both mobile and desktop Googlebots to crawl and check a page.

What Google is clarifying in this specific reference to primary and secondary crawl is that Google is using two crawlers – both mobile and desktop versions of Googlebot – and will crawl sites using a combination of both.

Google did specifically state that new websites are crawled with the mobile crawler in their Mobile-First Indexing Best Practices” document, as of July 2019.  But this is the first time it has made an appearance in their How Google Search Works document.

Google does go into more detail about how it uses both the desktop and mobile Googlebots, particularly for sites that are currently considered mobile first by Google.  It wasn’t clear just how much Google was checking desktop versions of sites if they were mobile first, and there have been some who have tried to take advantage of this by presenting a spammier version to desktop users, or in some cases completely different content.  But Google is confirming it is still checking the alternate version of the page with their crawlers.

So sites that are mobile first will see some of their pages crawled with the desktop crawler.  However, it still isn’t clear how Google handles cases where they are vastly different, especially when done for spam reasons, as there doesn’t seem to be any penalty for doing so, aside from a possible spam manual action if it is checked or a spam report is submitted.  And this would have been a perfect opportunity to be clearer about how Google will handle pages with vastly different content depending on whether it is viewed on desktop or on mobile.  Even in the mobile friendly documents, Google only warns about ranking differences if content is on the desktop version of the page but is missing on the mobile version of the page.

How does Google find a page?

Google has removed this section entirely from the new version of the document.

Here is what was included in it:

How does Google find a page?

Google uses many techniques to find a page, including:

  • Following links from other sites or pages
  • Reading sitemaps

It isn’t clear why Google removed this specifically.  It is slightly redundant, but it was missing the submitting a URL option as well.

Improving Your Crawling

Google makes the use of hreflang a bit clearer, especially for those who might just be learning what hreflang is and how it works by providing a bit more detail.

Formerly it said “Use hreflang to point to alternate language pages.”  Now it states “Use hreflang to point to alternate versions of your page in other languages.”

Not a huge change, but a bit clearer.

Google has also added two new points, providing more detail about ensuring Googlebot is able to access all the content on the page, not just the content (words) specifically.

First, Google added:

Be sure that Google can access the key pages, and also the important resources (images, CSS files, scripts) needed to render the page properly.

So Google is stressing about ensuring Google can access all the important content.  And it is also specifically calling attention to other types of elements on the page that Google wants to also have access to in order to properly crawl the page, including images, CSS and scripts.  For those webmasters who went through the whole “mobile first indexing” launch, they are fairly familiar with issues surrounding blocking files, especially CSS and scripts, something that some CMS had blocked Googlebot from crawling by default.

But for newer site owners, they might not realize this was possible, or that they might be doing it.  It would have been nice to see Google add specific information on how those newer to SEO can check for this, particularly for those who also might not be clear on what exactly “rendering” means.

Google also added:

Confirm that Google can access and render your page properly by running the URL Inspection tool on the live page.

Here Google does add specific information about using the URL Inspection tool in order to see what site owners are blocking or content that is causing issues when Google tries to render it.  I think these last two new points could have been combined, and made slightly clearer for how site owners can use the tool to check for all these issues.

Indexing

Google has made significant changes to this section as well. And Google starts off with making major changes to the first paragraph.  Here is the original version:

Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such astags and alt attributes.

The updated version now reads:

Googlebot processes each page it crawls in order to understand the content of the page. This includes processing the textual content, key content tags and attributes, such astags and alt attributes, images, videos, and more.

Google no longer states it processes pages to “compile a massive index of all the words it sees and their location on each page.”  This was always a curious way for them to call attention to the fact they are simply indexing all words it comes across and their position on a page, when in reality it is a lot more complex than that.  So it definitely clears that up.

They have also added that they are processing “textual content” which is basically calling attention to the fact it indexes the words on the page, something that was assumed by everyone.  But it does differentiate between the new addition later in the paragraph regarding images, videos and more.

Previously, Google simply made reference to attributes such as title and alt tags and attributes.  But now it is getting more granular, specifically referring to “images, videos and more.”  However, this does mean Google is considering images, videos and “more” to understand the content on the page, which could affect rankings.

Improving your Indexing

Google changed “read our SEO guide for more tips” to “Read our basic SEO guide and advanced user guide for more tips.”

What is a document?

Google has added a massive section here called “What is a document?”  It talks specifically about how Google determines what is a document, but also includes details about how Google views multiple pages with identical content as a single document, even with different URLs, and how it determines canonicals.

First, here is the first part of this new section:

What is a “document”?

Internally, Google represents the web as an (enormous) set of documents. Each document represents one or more web pages. These pages are either identical or very similar, but are essentially the same content, reachable by different URLs. The different URLs in a document can lead to exactly the same page (for instance, example.com/dresses/summer/1234 and example.com?product=1234 might show the same page), or the same page with small variations intended for users on different devices (for example, example.com/mypage for desktop users and m.example.com/mypage for mobile users).

Google chooses one of the URLs in a document and defines it as the document’s canonical URL. The document’s canonical URL is the one that Google crawls and indexes most often; the other URLs are considered duplicates or alternates, and may occasionally be crawled, or served according to the user request: for instance, if a document’s canonical URL is the mobile URL, Google will still probably serve the desktop (alternate) URL for users searching on desktop.

Most reports in Search Console attribute data to the document’s canonical URL. Some tools (such as the Inspect URL tool) support testing alternate URLs, but inspecting the canonical URL should provide information about the alternate URLs as well.

You can tell Google which URL you prefer to be canonical, but Google may choose a different canonical for various reasons.

So the tl:dr is that Google will view pages with identical  or near-identical content as the same document, regardless of how many of them there are.  For seasoned SEOs, we know this as internal duplicate content.

Google also states that when Google determines these duplicates, they may not be crawled as often.  This is important to note for site owners that are working to de-duplicate content which Google is considering duplicate.  So it would be more important to submit these URLs to be recrawled, or give those newly de-duplicated pages links from the homepage in order to ensure Google recrawls and indexed the new content, so Google de-dupes them properly.

It also brings up an important note about desktop versus mobile, that Google will still likely serve the desktop version of a page instead of the mobile version for desktop users, when a site has two different URLs for the same page where is designed for mobile users and the other for desktop.  While many websites have changed to serving the same URL and content for both using responsive design, some sites still run two completely different sites and URLs for desktop and mobile users.

Google also mentions that you can tell Google the URL you prefer Google to use as the canonical, but states they can chose a different URL “for various reasons.”  While Google doesn’t detail specifics about why Google might choose a different canonical than the one the site owner specifies, it is usually due to http vs https, if a page is included in a sitemap or not, page quality, if the pages appear to be completely different and should not be canonicalized, or due to significant incoming links to the non-canonical URL.

Google has also included definitions for many o the terms used by SEOs and in Google Search Console.

Document: A collection of similar pages. Has a canonical URL, and possibly alternate URLs, if your site has duplicate pages. URLs in the document can be from the same or different organization (the root domain, for example “google” in www.google.com). Google chooses the best URL to show in Search results according to the platform (mobile/desktop), user language‡ or location, and many other variables. Google discovers related pages on your site by organic crawling, or by site-implemented features such as redirects or tags. Related pages on other organizations can only be marked as alternates if explicitly coded by your site (through redirects or link tags).

Again, Google is talking about the fact a single document can encompass more than just a single URL, as Google will consider a single document to potentially have many duplicate or near duplicate pages as well as pages assigned via canonical.  Google makes specific mention about “alternates” that appear on other sites, that can only be considered alternates if the site owner specifically codes it.  And that Google will choose the best URL from within the collection of documents to show.

But it fails to mention that Google can consider pages duplicate on other sites and will not show those duplicates, even if they aren’t from the same sites, something that site owners see happen frequently when someone steals content and sometimes sees the stolen version ranking over the original.

There was a notation added for the above, dealing with hreflang.

Pages with the same content in different languages are stored in different documents that reference each other using hreflang tags; this is why it’s important to use hreflang tags for translated content.

Google shows that it doesn’t include identical content under the same “document” when it is simply in a different language, which is interesting.  But Google is tressing the importance of using hreflang in these cases.

URL: The URL used to reach a given piece of content on a site. The site might resolve different URLs to the same page.

Pretty self explanatory, although it does have reference to the fact different URLs can be resolved to the same page, presumably such as with redirects or alias.

Page: A given web page, reached by one or more URLs. There can be different versions of a page, depending on the user’s platform (mobile, desktop, tablet, and so on).

Also pretty self explanatory, bringing up the specifics that some site owners can be served different versions of the same page, such as if they try and view the same page on a mobile device versus a desktop computer.

Version: One variation of the page, typically categorized as “mobile,” “desktop,” and “AMP” (although AMP can itself have mobile and desktop versions). Each version can have a different URL (example.com vs m.example.com) or the same URL (if your site uses dynamic serving or responsive web design, the same URL can show different versions of the same page) depending on your site configuration. Language variations are not considered different versions, but different documents.

Simply clarifying with greater details the different versions of a page, and how Google typically categorizes them as “mobile,” “desktop,” and “AMP”.

Canonical page or URL: The URL that Google considers as most representative of the document. Google always crawls this URL; duplicate URLs in the document are occasionally crawled as well.

Google states here again that non-canonical pages are not crawled as often as the main canonical that a site owner assigns to a group of pages they want canonical.  Google does not include specific mention here that they sometimes chose a different page as the canonical one, even if there is a specific page designated as the canonical one.

Alternate/duplicate page or URL: The document URL that Google might occasionally crawl. Google also serves these URLs if they are appropriate to the user and request (for example, an alternate URL for desktop users will be served for desktop requests rather than a canonical mobile URL).

The key takeaway here is that Google “might” occasionally crawl the site’s duplicate or alternative page.  And here they stress that Google will serve these alternative URLs “if they are appropriate.”  It is unfortunate they don’t go into greater detail in why they might serve these pages instead of the canonical, outside of the mention of desktop versus mobile, as we have seen many cases where Google picks a different page to show other than the canonical for a myriad of reasons.

Google also fails to mention how this impacts duplicate content found on other sites, we we do know Google will crawl those less often as well.

Site: Usually used as a synonym for a website (a conceptually related set of web pages), but sometimes used as a synonym for a Search Console property, although a property can actually be defined as only part of a site. A site can span subdomains (and even domains, for properly linked AMP pages).

Interesting to note here what they consider a website – a conceptually related set of webpages – and how it related to the usage of a Google Search Console property, as “a property can actually be defined as only part of a site.”

Google does make mention that AMP, which technically appear on a different domain, are considered part of the main site.

Serving Results

Google has made a pretty interesting specific change here in regards to their ranking factors.  Previously, Google stated:

Relevancy is determined by over 200 factors, and we always work on improving our algorithm.

Google has now updated this “over 200 factors” with a less specific one.

Relevancy is determined by hundreds of factors, and we always work on improving our algorithm.

The 200 factors in the How Google Search Works dates back to 2013 when the document was launched, although then it also made reference to PageRank (“Relevancy is determined by over 200 factors, one of which is the PageRank for a given page”) which Google removed when they redesigned their document in 2018.

While Google doesn’t go into specifics on the number anymore, it can be assumed that a significant number of ranking factors have been added since 2013 when this was first claimed in this document.  But I am sure some SEOs will be disappointed we don’t get a brand new shiny number like “over 500” ranking factors that SEOs can obsess about.

Final Thoughts

There are some pretty significant changes made to this document that SEOs can get a bit of insight from.

Google’s description of what it considers a document and how it relates to other identical or near-identical pages on a site is interesting, as well as Google’s crawling behavior towards the pages within a document it considers as alternate pages.  While this behavior has often been noted, it is more concrete information on how site owners should handle these duplicate and near-duplicate pages, particularly when they are trying to un-duplicate those pages and see them crawled and indexed as their own document.

They added a lot of useful advice for newer site owners, which is particularly helpful with so many new websites coming online this year due to the global pandemic.  Things such as checking a site without being logged in, how to submit both pages and sites to Google, etc.

The mention of what Google considers a “small site” is interesting because it gives a more concrete reference point for how Google sees large versus small sites.  For some, a small site could mean under 30 pages and the idea of a site with millions of pages being unfathomable.  And the reinforcement of a strong navigation, even for “small sites” is useful for showing site owners and clients who might push for navigation that is more aesthetic than practical for both usability and SEO.

The primary and secondary crawl additions will probably cause some confusion for those who think of primary and secondary in terms of how Google processes scripts on a page when it crawls it.  But it is nice to have more concrete information on how and when Google will crawl using the alternate version of Googlebot for sites that are usually crawled with either the mobile Googlebot or the desktop one.

Lastly, the change from the “200 ranking factors” to a less specific, but presumably much higher number of ranking factors will disappoint some SEOs who liked having some kind of specific number of potential ranking factors to work out.

[Source: This article was published in thesempost.com By JENNIFER SLEGG - Uploaded by the Association Member: Barbara larson]

Categorized in Search Techniques

Internet marketing and advertising is becoming increasingly difficult and expensive, especially for small to mid-level businesses. Veteran SEO expert Tony Rockliff urges business owners to utilize the power of YouTube as a promising alternative to the otherwise slow, painful and expensive build of a Google SEO campaign.

CLEARWATER, Fla.Feb. 24, 2020 /PRNewswire-PRWeb/ -- In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50% of total global ad spend, an all-time record.(1) "A subset of internet advertising—search engine optimization (SEO) is now the major battleground in marketing today. SEO expert Tony Rockliff, founder and CEO of Tony Rockliff Productions, states as SEO "gets bigger, it gets tougher." For an increasing number of companies, especially SMBs, the smart move is to consider YouTube as an additional SEO powerhouse instead of the conventional reliance on Google. By using YouTube, business owners can combat the stiff competition for consumer attention and variating Google search algorithms.

Text Versus Video Content

According to a research study from Common Sense Media, more than twice as many young people watch videos every day as did four years ago, while the average time spent watching videos—primarily on YouTube—has roughly doubled, to an hour a day.(3) Video's popularity has exploded, while text takes a back seat. It is increasingly obvious in the industry that text-based content is saturated, and that if a company isn't willing to give it at least one year and invest considerable amounts, they shouldn't spend much time on traditional Google based SEO. (2)

The combination of the video-centricity of today's consumers coupled with the increasing expense and difficulty of attracting attention via text-based Google listings, Rockliff suggests, is what identifies YouTube an increasingly robust platform for video-savvy marketers.

How Businesses Can Adapt to YouTube

To capitalize on this opportunity, Rockliff urges marketers to research YouTube to qualify exactly what video content is needed, and which of this content will get the most responses from its viewers, or potential clients. He organizes the four major stages of YouTube optimization:

  • 1. Find out what is being searched for on YouTube in your area or niche that you can compete for.
  • 2. Create video content that answers what is being searched for, and also provides what YouTube is searching for, i.e. views per video, average time spent watching, engagement per video, and number of subscribers gained per video.
  • 3. Publish your videos properly and in an optimized manner.
  • 4. Promote your videos according to how and when YouTube wants to see them promoted.

Rockliff has been in search engine optimization since 1998 and online marketing since 1995. His online community membership site has grown to 1.3 million members and was receiving 1.5 billion hits per year before he sold it in 2002. Over the years, Rockliff has seen profound changes in both opportunity and approach of YouTube as a marketing strategy, and right now, YouTube represents a great prospect to get noticed and build a brand loyal following. This is especially useful for organizations that do not have an extensive marketing budget. "The key is to understand what you're selling and optimize all four major stages," Rockliff states.

Tony Rockliff will be speaking at the Podfest 2020 Multimedia Expo, March 6th-8th, at the Orlando World Center Marriott in Orlando, Florida. For more information, please see http://podfestexpo.com/speakers/

About Tony Rockliff Productions:

Tony Rockliff Productions was founded in 1995 by digital pioneer and trailblazer, Tony Rockliff. His video marketing company is based out of Clearwater, Florida, and brings over fifty years of audio/video marketing experience to the business. Remaining to be a top disruptor of the video marketing and media industry throughout his career, his world-renowned success is a product of his passion for storytelling through the art of video. Tony Rockliff Productions specializes in video and audio creation, producing music and videos, YouTube optimization, and building out-of-the-ordinary websites. Currently, Tony Rockliff Productions focuses on organic YouTube video marketing, a profitable niche of the industry that is host to 1.9 billion logged-in users per month. You can visit him here https://tonyrockliff.com/

  • 1. Handley, Lucy, "Global ad spend has slowed but 2020 looks set to be a bumper year," CNBC, October 24, 2019, cnbc.com/2019/10/24/global-ad-spend-has-slowed-but-2020-looks-set-to-be-a-bumper-year.html.
  • 2. Patel, Neil, "Everything I Taught You About SEO Was Wrong," neilpatel.com/blog.
  • 3. Siegel, Rachel, "Tweens, teens, and screens: The average time kids spend watching online videos has doubled in 4 years," Washington Post, October 29, 2019, washingtonpost.com/technology/2019/10/29/survey-average-time-young-people-spend-watching-videos-mostly-youtube-has-doubled-since/.

[Source: This article was published in finance.yahoo.com - Uploaded by the Association Member: Jasper Solander]

Categorized in Search Engine

Lizzi Harvey from Google created a single page to follow the major updates made to the Google Search Developer documentation. So now you can just scan this page over here and see what updates she and her teammates made to the Google Search Developer documentations online.

Lizzi announced this on Twitter saying "Do you often wish there was 1 page that you could check and see what's new in the search dev docs? Well, here it is, backdated to include things that happened this month."

Screenshot 6

Will there be a way to subscribe to these updates? RSS probably is not going to happen.

Screenshot 7

[Source: This article was published in seroundtable.com By CBarry Schwartz - Uploaded by the Association Member: David J. Redcliff]

Categorized in Search Engine
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