The new Personal tab will show search results from one’s Google accounts.

Aiming to help people find what they are looking for, Google has added a “Personal” tab in search results to show content from private sources like Gmail account and Google Photos library.

“Similar to the Images, News and Maps tabs, the Personal tab narrows down search query and shows results from your Google accounts instead,” technology website theverge.com reported.

The “Personal” tab can be found behind the “More” menu and will surface results like Gmail messages and calendar events from users signed-in accounts. For photo searches, users can either immediately open an image result or click through to do a deeper search in Google Photos. In March, Google introduced shortcuts on the Google Search app for Android, iOS and Google.com on the mobile web that gives users the ability to explore deeper within topics they care about.

With shortcuts right on the home screen, users now have access to in-depth experiences across sports, eat and drink, entertainment and weather sections. Android users will find other useful shortcuts too like translate, nearby attractions, flights, hotels, internet speed test, currency converter and more. 

Source: This article was published bgr.in By IANS

Categorized in Search Engine

You can now compare one search phrase to another in the Google Search Analytics report within the Google Search Console.

Google has quietly added a new option within the Search Analytics report, within the Google Search Console, to compare one query against the next. This feature was first spotted by @Jonny_J_.

Categorized in Search Engine

The Google app has been updated with a number of small features as of late, including Notifications for Doodles and the ability to take screenshots using Assistant. As part of the latest beta build, the Android app now allows users to manually set Search region.

In version 6.11.13 released this morning, there is a new setting under Search called ‘Search region.’ Instead of just a list of languages, users can now manually select country-specific regions for Google Search, like Google.co.uk for the United Kingdom and Google.fr for France.

By default, ‘Current Region’ is selected automatically, though all regions that Google has a specific domain for are also available. Usually, region is set via your IP address, with users being able to change it manually by going to a different URL in a browser.

The company notes that “Google Search is customized for many countries and regions around the world.” As such, results looked up with a different region selected might vary from ones you’re familiar with.

In quick testing, selecting a different region will not alter location-based searches, like ‘coffee shops near me.’ Changing the search region does not appear to disable Google Assistant on the Pixel, which is still governed by language.

Google notes that some quick answers, like cards for sports teams, might not be available in all regions.

Author: Abner Li
Source: https://9to5google.com/2017/01/16/google-app-beta-search-region-setting

Categorized in Search Engine

The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors.

Google is integrating Store Visits data into more AdWords reporting ahead of the holiday shopping surge. The search giant also shared findings on mobile search trends and store traffic patterns from Black Friday weekend last year.

The Distance report, located under the Dimensions tab, shows store visits based on how far away someone was from a store location (as indicated by an advertiser’s location extensions) when they performed a search and clicked on an ad.

With store visits data available in the geographic and user location reports (located from the Settings tab > Locations tab > “View location reports”), advertisers can see what areas are driving the highest volume of store visits. Advertisers can drill down to the postal code level within these reports.

Having visibility into this data helps further close the online-to-offline loop and can be used to inform location targeting and bid adjustments for areas that are driving store visits.

Retailers with enough ad clicks and in-store traffic volume will see store visits data in Search campaign reports now, and it will be available for Shopping campaigns soon.

According to Google, on Thanksgiving Day last year, 59 percent of mobile shopping searches occurred before 6 p.m., when many stores opened their doors and in-store foot traffic started to pick up. On Black Friday, in-store foot traffic peaked between noon and 4 p.m. See the infographic below for more insights on Black Friday shopping.


Auhor:  Ginny Marvin

Source:  http://searchengineland.com/

Categorized in Search Engine

The ads, which are also being tested on desktop, feature service area maps.

Google’s home services ads are finally showing on mobile. The ads for local service providers such as locksmiths, plumbers, handymen and, more recently, HVAC services and electricians, had been briefly spotted last month on mobile, but they now appear to be prevalent across the California markets where the program is active.

The mobile ad format features a swipeable carousel of listings that feature a map of the service area where the advertiser operates. Here are examples on iOS (left) and Android.



Because the businesses typically cover the entire metro area, the maps are identical in most of the ads. An exception, shown in the screen shot on the right below, is somewhat confusing. The same area is covered by both advertisers, but it is just slightly different; however, it’s not clear what the differences are without having to click through on both.

Google appears to be testing the service area format on desktop as well. Below is a comparison of two formats seen today. The first is the format that has been running for some time, which includes thumbnail head shots of the service providers. The result for “San Diego plumber” shows the service area format. The map reflects the service area covered when you hover over each ad.


Standard format featuring pictures of the service providers



Service area format being tested

The other update is the inclusion of a “Google guaranteed” tag in each the ads. Spotted by The SEM Post, the verification tells consumers, “This pro is backed by the Google guarantee, which means they’re licensed, insured and pre-screened. Any job you book with them is guaranteed to be done right or your money back.” To participate in the Home Services Ads program, advertisers must go through a background check and verification process.

Author:  Ginny Marvin

Source:  http://searchengineland.com/

Categorized in News & Politics

On Friday, Google security team announced that they finished implementing HSTS support for all the company's products running on the google.com domain.

The move comes after months of testing to make sure the feature covered all the services, including APIs, not just the main Web interfaces.

HSTS stands for HTTP Strict Transport Security and is a Web security protocol supported by all of today's browsers and Web servers.

HSTS protects HTTPS against several SSL attacks

The technology allows webmasters to protect their service and their users against HTTPS downgrades, man-in-the-middle attacks, and cookie hijacking for HTTPS connections.

The protocol prevents users from going back to an HTTP connection when accessing Google over HTTPS, and forcibly redirects them to HTTPS connections when possible.

The technology is widely regarded as the best way to protect HTTPS connections against the most common attacks on SSL but has not been widely adopted.

95% of HTTPS websites still don't use HSTS

A study from Netcraft conducted last March showed that 95% of all servers running HTTPS either fail to set up HSTS or come with configuration errors. As such, Google's team has spent a great amount of time testing.

"Ordinarily, implementing HSTS is a relatively basic process," Google's Jay Brown, Sr. Technical Program Manager, explained on Friday. "However, due to Google's particular complexities, we needed to do some extra prep work that most other domains wouldn't have needed to do. For example, we had to address mixed content, bad HREFs, redirects to HTTP, and other issues like updating legacy services which could cause problems for users as they try to access our core domain."

During HSTS tests, Brown says that the team managed to break Google's famous Santa Tracker last December. The problem was fixed, but this only comes to show the wide spectrum of products the engineers had to ensure were working properly after HSTS deployment.


Categorized in Search Engine


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