Source: This article was Published irishtechnews.ie By Sujain Thomas - Contributed by Member: Carol R. Venuti

Well, Google does not know you personally, so there is no reason to hate you. If you are writing and still not getting that first ranking on the page of the search engine, it means something is not right from your side.  First of all, let’s just get some ideas straight. How do you think search engine ranking is effective a web page? Being in the few lines of code will not always determine whether the page is capable enough to be placed on the first page of the search engine. Search engines are always on the lookout for signals to rank any page. So, it is easier for you to tweak an article and give those signals to search engines for enjoying a huge round of traffic.

Starting with the primary point:

To get that huge round of audience, you need to start with keyword research. It is one such topic which every blogger might have covered at least once. They need to work on that from the very first day of their blogging life. Every SEO blog or blogger might have used Google Keyword Planner for sure. You might have heard of it, because if you haven’t then you are missing out on a lot of things for your massive business growth.

More on Google Keyword Planner:

There are so many types of keyword research tools available in the market but Google Keyword Planner is at the top of the list. It is also one of the major keyword spy tool names you will come across recently. Google Keyword Planner is an official item from Google, offering you a traffic estimation of targeted keywords. It further helps users to find some of the related and relevant KWs for matching your niche. There are some important points you need to know about Google Keyword Planner before you can actually start using it.

  • For using this Google Keyword Planner tool, you need to register your name with Google and have an AdWords account. The tool is free of cost and you don’t have to spend a single penny on using this item. You have every right to create an AdWords tool using some simple steps and get to use it immediately.
  • If you want, you can clearly search for the current Google AdWords coupons, which will help you to create one free account for your own use. It will help you to use the Google Keyword Planner tool on an immediate count for sure.
  • The main target of this tool is towards AdWords advertisers. On the other hand, it is able to provide some amazing deals of information when it is time to find the right keyword for the blog and the relevant articles to your business.

Log online and get a clear idea on how the homepage of this tool from Google looks like. You just have to enter the target keyword in the given search bar and start your search results quite immediately.  Later, you can add filters if you want to.

Published in Online Research

Publishers and webmasters might not like this new feature Google is testing.

Google has started testing and potentially rolling out a new feature in search that shows a carousel with a list of answers directly within the search results snippets. It shows the main search result snippet, and below it, it shows a carousel of answers picked from the content on the page the snippet is linking to.

This comes in handy with forum-related threads where someone asks a question and multiple people give their answers. In addition, Google is labeling which answer is the “best” and shows that answer first in the search results.

Here is a picture from @glenngabe:

google-best-answer-boxes-mobile-1512475494 google - AOFIRS

google-best-answer-boxes-desktop-1512475494 google - AOFIRS

I suspect Google is picking the best answer from a label in the thread itself.

Of course, this can be a concern for those who run answer sites. Instead of a searcher clicking from Google’s search results to an answer site webpage, the searcher can quickly see a snippet or the full answer in these answer carousels.

 Source: This article was published searchengineland.com By Barry Schwartz

Published in Search Engine

“Search is not just about answering your questions -- it’s also about discovery,” writes Google product manager Michael Galvez.

Google has announced three new search updates around featured snippets, knowledge panel information and suggestions for related topics.

According to a post on Google’s The Keyword blog, a selection of featured snippets will now include more images and related search suggestions within the box displaying the featured snippet content.

It is also expanding the information displayed in the Knowledge Panel to include related content.

“For example, while looking at the Knowledge Panel about skiing, you’ll see related searches for sports such as snowboarding directly inside the result,” writes Google product manager, Michael Galvez.

google-knowledge-panel-update-december-2017 google - AOFIRS

Google says the expansion of related topics has not only been updated within knowledge panel information, but at the top of search results as well.

Related...

Using an example of searches for the famed soccer players Neymar and Messi, Google says searchers will see suggestions for related topics, “… to discover other athletes during your search session.”

SessionMania_Neymar_and_Messi_dmfwsuM.width-1000-376x600 google - AOFIRS

In addition to these confirmed updates, it appears Google is also testing a new feature that displays a carousel with a list of answers directly within the search results snippet, as we reported earlier today.

“Search is not just about answering your questions — it’s also about discovery,” writes Galvez, who goes on to say the updates are meant to help searches further explore the topics they are researching.

 Source: This article was published searchengineland.com By Amy Gesenhues

Published in Search Engine

Mozilla rolled out a major update to its Firefox web browser on Tuesday with a bevy of new features, and one old frenemy: Google.

In a blog post, Mozilla said Firefox’s default search engine will be Google in the U.S., Canada, Hong Kong and Taiwan. The agreement recalls a similar, older deal that was scuttled when Firefox and Google’s Chrome web browser became bitter rivals. Three years ago, Mozilla switched from Google to Yahoo as the default Firefox search provider in the U.S. after Yahoo agreed to pay more than $300 million a year over five years — more than Google was willing to pay.

The new Firefox deal could boost Google’s already massive share of the web-search market. When people use Firefox, Google’s search box will be on the launch page, prompting users to type in valuable queries that Google can sell ads against. But the agreement also adds another payment that Alphabet’s Google must make to partners that send online traffic to its search engine, a worrisome cost for shareholders.

 

 

It’s unclear how much Google paid to reclaim this prized digital spot. A Google spokeswoman confirmed the deal but declined to comment further, and Mozilla didn’t disclose financial details.

As Google’s ad sales keep rising, so too has the amount it must dole out to browsers, mobile device makers and other distribution channels to ensure that Google’s search, video service and digital ads are seen. Those sums, called Traffic Acquisition Costs or TAC, rose to $5.5 billion during the third quarter, or 23 percent of ad revenue.

Last quarter, the increase in TAC was primarily due to “changes in partner agreements,” Google Chief Financial Officer Ruth Porat said on the earnings call. She declined to disclose specific partners. A lot of these payments go to Apple, which runs Google search as the default on its Safari browser. In September, Apple added Google search as the default provider for questions people ask Apple’s voice-based assistant Siri, replacing Microsoft’s Bing. In the third quarter, the TAC Google paid to distribution partners, like Apple, jumped 54 percent to $2.4 billion.

Google is likely paying Mozilla less than Apple for search rights. In 2014, Yahoo’s then-Chief Executive Officer, Marissa Mayer, lobbied heavily for the Firefox deal by agreeing to pay $375 million a year, according to regulatory filings. Google paid $1 billion to Apple in 2014 to keep its search bar on iPhones, according to court records.

Firefox once commanded roughly a fourth of the web browser market, but its share has slid in recent years. It now controls 6 percent of the global market, according to research firm Statcounter. Apple’s Safari holds 15 percent followed by Alibaba’s UC Browser with 8 percent. Google’s Chrome browser has 55 percent of the market.

Source: This article was published siliconvalley.com By Mark Bergen

Published in Search Engine

Searchers and businesses can now search on desktop to add questions and answers to the new Google Q&A feature.

Google shared that the local Question & Answer feature that rolled out back in August is now available on desktop search.

Google said they are “expanding Questions & Answers on Google My Business.” This enables both searchers and business owners to ask and answer questions from their desktop, on mobile search or on Android Google Maps.

Screenshot 4

google-qa-desktop google - AOFIRS

When you click on the questions, it brings up an overlay to scroll through them all:

google-qa-expand google - AOFIRS

Google has been testing this on desktop for a few months, and now it is officially live. Although some local cards will not see these sections because of spam and moderation issues.

 Source: This article was published searchengineland.com By Barry Schwartz

Published in Search Engine

Company says change is meant to provide more descriptive snippets.

Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query.

A Google spokesperson told us:

We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.

Here is a screen shot highlighting the description snippet of a Google search result:

google-snippet google - AOFIRS

Over the past week or so, many have been noticing that the snippets were longer than what’s typically been shown.

Related...

RankRanger has been tracking these as well, and according to its tools, the snippet length has grown from 160 characters to almost 230 characters on average. Here is the growth chart:

google-snippet-report2-800x480 google - AOFIRS

Some webmasters and SEOs may consider updating their meta descriptions, but I don’t believe Google would recommend doing so. The snippets are more often dynamically generated based on the user query and content found in both the meta description and the content visible on the page. If Google is going to go with a longer snippet, it likely will pull that content from the page.

Source: This article was published searchengineland.com By Barry Schwartz

Published in Search Engine

Google says it aims to open up more data to show what's being searched around the world.

Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News and Image searches, along with Google Shopping.

“We’re opening up more data to show what people in the world are looking for, as they’re looking for it,” writes Google on its The Keyword blog.

To see trends filtered by the specific search trends, first choose the search term you want to research. For example, if want to see search trends for Rihanna on YouTube, select Rihanna the singer on the Trends search bar.

Rihanna-trends-search1 google - AOFIRS

From there, you can select to see search trends for “Rihanna” on Image search, News search, Google Shopping and YouTube search from the drop-down menu under Web Search.

Rihanna-trends-search2 google - AOFIRS

Within each of the search trend filters, there is data for “Interest over time” and “Interest by region,” as well as a list of “Related topics” and “Related queries.

Source: This article was published searchengineland.com By Amy Gesenhues

Published in Search Engine

Journalists frequently contact us looking for research on a specific topic. While we have published a number of resources on how to understand an academic study and how to pick a good one — and why using social science research enriches journalism and public debate — we have little on the mechanics of how to search. This tip sheet will briefly discuss the resources we use.

Google Scholar

Let’s say we’re looking for papers on the opioid crisis. We often start with Google Scholar, a free service from Google that searches scholarly articles, books and documents rather than the entire web: scholar.google.com.

But a search for the keyword “opioids” returns almost half a million results, some from the 1980s. Let’s narrow down our search. On the left, you see options “anytime” (the default), “since 2013,” “since 2016,” etc. Try “since 2017” and the results are now about 17,000. You can also insert a custom range to search for specific years. And you can include patents or citations, if you like (unchecking these will slightly decrease the number of results).

Still too many results. To narrow the search further, try any trick you’d use with Google. (Here are some tipsfrom MIT on how to supercharge your Google searches.) Let’s look for papers on opioids published in 2015 that look at race and exclude fentanyl (Google: “opioids +race -fentanyl”). Now we’re down to 2,750 results. Better.

img class="aligncenter wp-image-54961" src="https://journalistsresource.org/wp-content/uploads/2017/10/Screen-Shot-2017-10-12-at-4.16.05-PM-1024x651.png?x20117" alt="" width="720" height="458" srcset="https://journalistsresource.org/wp-content/uploads/2017/10/Screen-Shot-2017-10-12-at-4.16.05-PM-1024x651.png 1024w, /

Unless you tell Google to “sort by date,” the search engine will generally weight the papers that have been cited most often so you will see them first.

Try different keywords. If you’re looking for a paper that studies existing research, include the term “meta-analysis.” Try searching by the author’s name, if you know it, or title of the paper. Look at the endnotes in papers you like for other papers. And look at the papers that cited the paper you like; they’ll probably be useful for your project.

Paywalls

If you locate a study and it’s behind a paywall, try these steps:

  • Click on “all versions.” Some may be available for free. (Though check the date, as this may include earlier drafts of a paper.)
  • Reach out to the journal and the scholar. (The scholar’s email is often on the abstract page. Also, scholars generally have an easy-to-find webpage.) One is likely to give you a free copy of the paper, especially if you are a member of the press.
  • In regular Google, search for the study by title and you might find a free version.

More tips on using Google Scholar from MIT and Google.

Other databases

  • PubMed Central at the National Library of Medicine: If you are working on a topic that has a relationship to health, try this database run by the National Institutes of Health. This free site hosts articles or abstracts and links to free versions of a paper if they are available. Often Google Scholar will point you here.
  • If you have online access to a university library or a local library, try that.
  • Directory of Open Access Journals.
  • Digital Public Library of America.
  • Subscription services include org and Web of Science.

For more on efforts to make scholarly research open and accessible for all, check out SPARC, a coalition of university libraries.

Related...

Citations as a measure of impact

How do you know if a paper is impactful? Some scholars use the number of times the paper has been cited by other scholars. But that can be problematic: Some papers cite papers that are flawed simply to debunk them. Some topics will be cited more often than others. And new research, even if it’s high-quality, may not be cited yet.

The impact factor measures how frequently a journal, not a paper, is cited.

This guide from the University of Illinois, Chicago, has more on metrics.

What else?

Here’s a useful source of new papers curated by Boston Globe columnist Kevin Lewis for National Affairs.

Another way to monitor journals for new research is to set up an RSS reader like Feedly. Most journals have a media page where you can sign up for press releases or newsletters featuring the latest research.

Source: This article was published journalistsresource.org By David Trilling

Published in How to

Apparently, the world’s leading search engine (by a very wide margin) feels that we aren’t capable of discerning the difference between news that is propaganda and news that is real.  Recent developments that received almost no coverage by the western media show us the lengths that Google is willing to go to in its efforts to protect us from Russian-sourced fake news.

Before we go any further in this posting, let’s look at a study from 2009 that looked at users online behaviour.  According to the study which looked at the internet behaviour of 109 subjects, 91 percent did not go past the first page of internet search engine results and 36 percent of subjects did not go beyond the first three search results.  This means that any external “adjustments” to search engine results could be used introduce a significant bias from the perspective of users.   

At the recent Halifax International Security Forum held in Halifax, Nova Scotia (Canada for those of you that aren’t familiar with Canadian geography), during a question and answer session, Alphabet’s (the parent company of Google) Executive Chairman, Eric Schmidt made some very interesting and telling comments.

The basic question asked of Dr. Schmidt at the beginning of his exchange with the moderator and various members of the audience was “What is Google doing to fight extremism and fake news“.

Here are excerpts from his responses to several questioners:

“Ten years ago, I thought that everyone would be able to deal with the internet because the internet, we all knew, was full of falsehoods as well as truths.  It’s been joked for years that the sewer part of the internet, crazy people, crazy ideas and so forth.  But the new data is that the other side, actors that trying to either to spread misinformation or worse, have figured out how to use that information for their own good whether it’s amplification around a message or repeating something a hundred times so that people actually believe even though it’s obviously false and that kind of thing.  My own view is that these patterns can be detected and that they can be taken down or de-prioritized.  One of the sort of problems in the industry is that we came from, shall we say, a more naive position, right, that illegal actors and that these actors would not be so active.  But now, faced with the data and what we’ve seen from Russia in 2016 and with other factors around the world, we have to act….

Related...

The most important thing, I think that we can do is to ensure that as the other side gets more automated, we also are more automated.   The way to think about it is that much of what Russia did was largely manual, literally troll farms as they’re called, of human beings in Moscow.  We know this because they were operating on Moscow time and were appearing to operate in Virginia and Ohio and Wyoming and so forth and you can imagine the next round of that will be much more automated.

We started with the general American view that bad speech will be replaced by good speech in a crowded network and the problem in the last year is that that may not be true in certain situations especially when you have a well-funded opponent who’s trying to actively spread this information.  So, I think everyone is sort of grappling with “Where is that line” (i.e. the line of censorship).    

I am strongly not in favour of censorship, I am very strongly in favour of ranking and that’s what we do…You would de-rank, that is lower rank, information that was repetitive, exploitive, false, likely to have been weaponized and so forth.”

It’s very difficult for us to ascertain truth.

Given that background on Dr. Schmidt’s preferred approach to fake news, the following comments are particularly telling.  When asked by a questioner if it was necessary for Google to monetarize “Russian propaganda outlets” such as Sputnik with Google Adsense, a function that provides Sputnik with income when a reader clicks on a Google Ad that is displayed on a webpage, Dr. Schmidt answered:

“So, we’re well aware of this one ande are working on detecting this kind of scenario you are describing and again, de-ranking those kinds of sites.  It’s basically RT and Sputnik are the two and there’s a whole bunch of coverage about what we’re doing there.  But we’re well aware of it and we’re trying to engineer the system to prevent it.  We don’t want to ban the sites, that’s not how we operate.”

Given that most users go no further than the first page of search engine results, one can see how easily Google could manipulate “the news” to nearly eliminating the Russian viewpoint.

With that, let’s look at how Google/Alphabet/Dr. Schmidt assisted financially during the latest election cycle:

Screen2BShot2B2017-11-212Bat2B7.28.152BPM-1 google - AOFIRS

Here are the top recipients:

Screen2BShot2B2017-11-212Bat2B7.29.022BPM-1 google - AOFIRS

Note that Hillary Clinton received $1.588 million compared to Donald Trump’s very meagre $22,564.  Perhaps at least some of Dr. Schmidt’s angst about Russia’s alleged involvement in the 2016 U.S. election is connected to the fact that his candidate of choice lost.

Having spent some time in Russia, I found that there were no access problems to websites from around the world.   From my perspective, it certainly did not appear that the Russian government was doing anything to prevent its citizens from accessing all of the content that they wish to access from anywhere in the world.  What’s next? is Google going to write an algorithm that will prevent Russians Chinese and other people around the world from reading their own government’s “propaganda” that may be not particularly pro-Washington and, by doing so, force them to read the American version of the “truth”.

If you wish to watch the entire interaction with Dr. Schmidt, you can go to the link here.  His comments start at the 1 hour and six minute mark. 

I’ve said it before.  George Orwell was right, he was just a few decades ahead of his time.  Non-government actors in the United States, including Google, have learned an important lesson from the 2016 election and we can pretty much assure ourselves that the next election will see significant massaging when it comes to what we read and hear.  At least when it comes to Google, we know that they have our backs when it comes to fake news.

Source: This article was published oyetimes.com By Glen Asher

Published in How to

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!


Google’s Freshness, or “fresher results”, update – as the name suggests – was a significant ranking algorithm change, building on the Caffeine update, which rolled out in June 2010.

When Google announced an algorithm change on November 3, 2011, impacting ~35 percent of total searches (6-10 percent of search results to a noticeable degree), focusing on providing the user with ‘fresher, more recent search results‘, the SEO industry and content marketers alike stood up and took notice.

Where Does the Name Come From?

The freshness or ‘fresher results’ name for this algorithm update is directly taken from the official Google Inside Search blog announcement.

Google Freshness Update Nov 2011

Why Was the Freshness Update Launched?

It is predicted that more data will be created in 2017 than the previous 5,000 years of humanity, a trend which has been ongoing for a few years now, and one driving Google to act to cater for this availability and demand for up to date, fresh, new content.

When you combine this data and content growth, with the levels of new and unique queries Google handles, you begin to establish justification for identifying, handling, prioritizing and ranking fresh content within the Google search index.

According to a 2012 ReadWrite article, 16 to 20 percent of queries that get asked every day have never been asked before.

A key intention of this update is to provide greater emphasis on the importance of recentness of content specifically tied to areas like latest news, events, politics, celebrities, trends and more, specifically where the user is expected to want to know the most current information.

Someone searching for “Taylor Swift boyfriend” will likely want to know the current person she is dating, therefore content time/date stamped yesterday, with lots of social shares, engagement, and backlinks over the past few hours, will likely displace prior ranking content which has not been updated, or providing the same activity freshness signals.

Here are the results for this query as at the time of writing this article.

Tailor Swift SERPs Oct 2017

Who Was Impacted by Freshness Algorithm?

At a noticeable level, between 6 to 10 percent of search queries were impacted by the Freshness algorithm, but some degree of change was applied to a collective third (35 percent) of all searches.

One of the interesting aspects of the Freshness Algorithm update was the fact that many more sites appeared to have gained from the update, as opposed to having seen lost rankings or visibility from them. This is quite uncommon with most changes to the Google algorithm.

Looking specifically at the identified “winners” from the update, according to Searchmetrics:

Google prefers sites like news sites, broadcast sites, video portals and a lot Brand sites. This is also a type of sites which have regularly fresh content and a big brand with higher CTRs.

Industry Reaction to the Freshness Update

Due to the nature of the update being an overarching positive change; one rewarding content creators, fresh/relevant/latest news providers, and many bigger brands investing in content, the initial reaction was tied towards analysis of the change and the logical nature of the update.

The analysis of the change was associated with the expected “big” impact from the Google announcement of 35 percent of search results being affected, and the actual disproportionately small amount of negative impact being reported.

The Solution/Recovery Process

The Freshness update is one of my favorite Google algorithms as it makes perfect sense, and was impactful for changing SERPs for the better, in a logical, easy to understand, and practical way.

If you’re covering a topic area and the information you have is out of date, time-sensitive, hasn’t been refreshed or updated in some time, or is simply being surpassed by more engaging, fresh and new competing content, it is likely that you need to give that content/topic some more attention, both on page and off page.

An important part of the freshness update is that it is not just about refreshing content, but also tied to the frequency of content related to the topic.

For example; the expected frequency of content prominently ranking during a political campaign spanning weeks, would reflect the latest campaign changes rather than static (even day old) content, with since surpassed relevancy, accuracy, and associated user engagement and social sharing signals.

This update was building on Google’s established “query deserves freshness” (QDF) methodology:

THE QDF solution revolves around determining whether a topic is “hot.” If news sites or blog posts are actively writing about a topic, the model figures that it is one for which users are more likely to want current information. The model also examines Google’s own stream of billions of search queries, which Mr. Singhal believes is an even better monitor of global enthusiasm about a particular subject.

It also was made possible by Google’s Caffeine web search index update:

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.

Practical Tactics for Recovering from the Freshness Algorithm

Five of the best ways to recover from any lost ranking (or to take advantage of the new untapped opportunity) as a result of the Freshness Algorithm change include:

1. Revisit Existing Content

Look through year on year, or even previous period content performance. Identify pages/topics that previously drove volumes of impressions, traffic, and rankings to the website, and prioritize refreshing them.

You may find that time and date stamped content in blogs, news, and media sections, have seen significant data change/drops. If this is the case, consider the value of updating the historical content by citing new sources, updating statistics, including more current quotes, and adding terms reflecting latest search queries.

2. Socially Share & Amplify Content

Social signals, fresh link signals, and associated external interest/buzz surrounding your content can fuel ranking gains tied to QDF and previous algorithm updates like the Freshness update.

Don’t underestimate the value of successful social sharing and PR activities driving new content discovery, engagement, and interaction.

3. Reconsider Content Frequency

If your website covers industry change, key events, and any degree of breaking news/insight, you may need to think about the frequency that you are informing your audience, and adding content to your website.

People are digesting more content than ever before, and users demand the latest news as it happens – minor frequency changes can make a positive difference between being first to market, or being late to the party.

4. Take a Tiered Approach to Content Creation 

With voice, video, images, virtual reality, and a host of content types, plus common website inclusion approaches (blogs, news, media, content hubs, microsites, more), adding layers of content to your digital offering will enable broader visibility of the brand on key ranking areas, plus extra  leverage of the various search verticals at your disposal.

Whether these updates result in new landing pages or adding of depth and content value to existing URLs, will differ on intent, but either way, this will support many of the freshness points relating to recovery or gains tied to this update.

5. Add Evergreen Content Into Your Content Mix 

Evergreen content is the deeper content creation that has more redundancy to the test of time, and is able to perform month in and month out, contributing to search rankings and traffic over many months, even years. Typically evergreen content reflects:

  • Thorough topical research.
  • Unique insight.
  • Targeted application of expertise on a given topic.
  • Refined content that gets updated every few months when changes require modification.
  • Longer form content (often in the several thousands of works criteria).
  • Mixed content type inclusive.

You may see this as your hero content pieces, those warranting budget, promotion, and reinvestment of time and resource.

How Successful was the Freshness Algorithm Update?

Although the Freshness Algorithm change isn’t frequently mentioned in many industry topical conversations and often gets overshadowed by the likes of Penguin, Panda, Hummingbird, Mobile First, RankBrain, and others, to me, this reinforces the level of success it had.

When you look for time intent queries like [football results] you will notice that dominant sites are providing:

  • Live scores
  • In-game updates
  • Latest results
  • Interactive scoreboards
  • Current fixtures
  • Much more

These useful and changing (often changing by the hour) results reflect the practical benefits that this update has had to our search experience, and the opportunity this brings to value-based companies, able to act on the latest data.

Freshness Myths & Misconceptions

The biggest misconception related to this algorithm update was the anticipated negative impact tied to the scale of results (~35 percent) that would be applicable to Google Freshness.

As this was one of the more positive and practical algorithm changes, the freshness update has been overlooked by many, playing the role of unsung auditor of tired, unloved content needing to be improved, and of active content use able to satisfy searcher needs, and rank for more time-sensitive user intent.

Source: This article was published searchengineland.com By Lee Wilson

Published in Search Engine
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