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Surely it often happens to you that in your searches on Google you do not find results as useful as you expected. So today I bring you something that I think you will like. These are advanced search operators that will make your life easier when it comes to finding valuable resources.

The Internet has exponentially multiplied the information that we can access with a single click. Thanks to the processing of large volumes of data (Big Data), we can obtain an instant response to a complex query in search engines such as Google. We can even find what we need without having to navigate through different websites.

 

However, the Google BERT algorithm has improved the accuracy of search results.  A large amount of accessible content bombards us and sometimes makes it difficult to find valuable information. We live in the age of information or “infoxication”.

But do not despair, the method that I show you today will help you to carry out your searches effectively. Eliminating all the noise to get to the content you really want. What you are going to learn is how to get better-filtered results using tools at your fingertips, such as Google’s advanced search operators.

How To Do advanced searches on Google

An advanced search utility is available on Google. This search is carried out from a small, very easy to use form where you can fill in various search fields to specify what you want to find.  In this article, I will show you the most popular and basic search commands. If you want to learn more, you can check this list of Google search operators (50+ operators) prepared by Olga Zarzeczna.

The basic Google operators

I assume that you are already familiar with some of the main search operators, also called commands or footprints, that can be used in Google. For example, the exact match operator, enclosed in quotation marks (” “). This operator offers you precision by returning the results that contain the exact phrase.

But I bet you didn’t know these others: Asterisk operator.

This operator is very useful when you do not remember or do not know part of the search terms. So that you understand it better, it is a wild card. Maybe you are looking for an expression that you only remember part of. Well, you could add the Asterisk in the part that you don’t remember. You can also combine it with quotation marks to further narrow the search.

Search word exclusion

If you add the symbol “-” in front of a specific word in your search, you can exclude that keyword from the results that are presented to you.

Search by number range

Google gives you the option to search for a range of numbers. This is done by writing the lower and upper values ​​and adding a colon between them. This operator is especially useful when looking for price ranges.

Boolean operators

Also known as logical operators, Boolean operators are commands based on Boolean algebra. They allow you to logically connect the concepts or groups of terms that you are looking for to expand, limit or define your searches quickly. As well as being very simple, they will notably improve the efficiency of your searches.

AND operator

It is a presence operator. Finds results that include all of the search terms that have been specified regardless of their relative position and order. The greater the number of terms joined by the operator, the fewer the results and the more accurate will be your query to Google.

OR operator

It is useful for indicating associations between words or synonyms in your search. We can say that it is used to make several queries in the same search since you will obtain results that respond to the term or group of terms that is on one side of the OR as well as the one that is on the other side.

NOT operator

It is also known as an exclusion operator. Finds results that do not contain the term written after the operator. For example, if you query SEO NOT sem, the result will only return the contents where SEO appears but not sem.

Site: operator

With this operator, searches are limited to that particular website or domain. It is very good to search for a specific topic indexed by Google within a specific website.

Inanchor operator

This operator is key if you want, it will help you find links to resources of interest. When you use it, Google will return the search results that contain the keywords as text in a link. It is also very useful for SEO because you can find websites where you are already linking to a specific type of resource like the one you have on your blog. So you can get them to link you easily.

Filetype operator

This command will be useful to you to find documentation according to the type of file: pdf, docx, xlx, ppt, etc. All you have to do is do a normal search and add the filetype operator “filetype” at the end.

 [Source: This article was published in southfloridareporter.com By Mark Jonson - Uploaded by the Association Member: Joshua Simon]
Categorized in Search Engine

As you scroll through the local listings in Google Maps, Google may show you web results at the bottom.

Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing a new section, “Web Results”.  We, at Search Engine Land, were able to replicate this.

Where to see it. Go to a business listing in Google Maps and scroll past the business information and towards the bottom, you will see “Web Results.”

What it looks like. Here is a screenshot from my business listing:

google-local-web-results-listing-800x533.jpg

Web results in local. Google tends to try to keep local search and web search results separate but there has been overlapping before. Google did show web site mentions in the local results before. Google also leverages algorithms used in web searches for local searches, such as neutral matching and others.

Why we care. If potential customers scroll down your local listing in Google Maps and the web results do not look appropriate for your business, that can end up being a turn off for those customers. Do your best to make sure those web results are accurate, the snippets and content in the results look good, just in case someone does scroll down to look at them.

 [Source: This article was published in searchengineland.com By Barry Schwartz - Uploaded by the Association Member: Patrick Moore]

Categorized in Search Engine

All web browsers include a default search engine and a set of search engines that is supported by default. You search when you type anything in the address bar that is not an address and will always use the default search engine for that.

Browsers include options to change the default search engine so that another one is used whenever you type in the address bar, but what if you want to use different search engines based on your queries? You could open the homepages of non-default search engines and start searches from there, but there is an easier option, and it is included in all Chromium-based web browsers including Google Chrome, Microsoft Edge, Vivaldi, Opera, or Brave.

All of these browsers support the ancient keywords feature. Basically, what it does is associate a shortcut with a search engine URL to run searches using that shortcut.

Some browsers map single-letter shortcuts to search engines e.g. Vivaldi does that.  Using Vivaldi, you can use the sequence B-Key, then Tab-key, to run searches using Bing, or D-Key then Tab-key, to use DuckDuckGo.

Google Chrome, Microsoft Edge, and Brave support keywords as well, but the companies have set the keywords to the domain name. That's a nuisance, as you need to type Bing.com then Tab-key to run a search from Bing, or ecosia.org then Tab-key to use that search engine.

chrome keywords search

Users who would like to make use of the keywords feature in Chromium-based browsers may run into the following two primary issues:

  1. How to add search engines that are not integrated with the web browser by default.
  2. How to make sure that "sane" keywords are linked to search engines to speed up the process.

Adding search engines to Chrome and other Chromium-based browsers

chrome search engines

Chrome and other Chromium-based browsers pick up search engines automatically. The best option is to visit the search engine's homepage, e.g. Startpage, and run a single search. It should be added to the browser's selection of search engines automatically at that point.

 

Load chrome://settings/search engines (note that the address may be different depending on the browser) to verify that the search engine is available. You may use the search on the page to find a search engine quickly if lots are listed on the page.

To get to the page manually, select Menu > Settings > Manage Search Engines (or Search Engines).

Customizing keyword shortcuts for search engines

edit-search-engine-chrome.png

The browser lists the keywords on the search engine management page. You change them with a click on the three dots that are displayed at the rightmost location of the search engine's line on the page and selecting "Edit" from the menu that opens.

change-keyword.png

You may then change the keyword (and other parameters). The new keyword is displayed directly in the listing, and you may use it directly in the address bar without a restart.

Just type the new keyword followed by a tap on the Tab-key, a search term, and Enter-key to run a search using the associated search engine.

Now You: do you use keywords in your browser? (via Deskmodder)

 [Source: This article was published in ghacks.net By Martin Brinkmann - Uploaded by the Association Member: Issac Avila] 
Categorized in Search Engine

The European Union and the United States want to introduce tighter rules for tech giants like Google. Search engine rivals are ready to step up as efforts are made to create a fairer competitive environment.

Is it right that one company should dominate the internet the way Google does? One person who feels things should be different is Gabriel Weinberg, the 41-year-old CEO of DuckDuckGo, a search engine that claims to protect the user's private sphere and not collect huge amounts of personal data like Google.

Under fair conditions, "Google's market share would immediately drop by 20 percentage points," Weinberg told DW. He says that his powerful competitor has, for example, making it unnecessarily difficult to use other search engines on Android smartphones. "In fact, it takes 15 different clicks to make DuckDuckGo the default on Android devices," he says.

Weinberg is of the view that everyone should be able to decide more easily which search engine they use. "We're asking to be on the same level playing field," he says, and not for any special concessions.

37086693_401.jpg

Markus Beckedahl is an internet activist and journalist

For some time now, Weinberg has not been alone with his demands in the US. Politicians are coming over to his side. Criticism of the market power possessed by Google, Facebook, Amazon, and Apple is no longer muted background noise, but rather a siren of protest. Several US states have sued Google and accused its parent company, Alphabet, of using unfair practices to defend its monopoly on online searches and advertising. Facebook is also facing litigation.

EU plans tough measures

While such legal action has been taken in a somewhat piecemeal fashion in the US, the European Union is planning large-scale measures that will revamp the digital world. The European Commission wants to ensure fair competition with a digital services law and a digital market law. Those who violate the intended legislation could face penalties of up to 6% of their annual global revenue.

 

Partly in view of the severe penalties, internet activist Markus Beckedahl is sure that "the biggest lobbying battle of the digital world" is about to start. Beckedahl has been observing the behavior of tech giants for nearly 20 years at netzpolitik.org. He says that after such a long period of lax regulation, authorities must now set up a regulatory framework that prevents the big corporations "from extending their power further from their dominant market position."

Asymmetries of power

According to the proposal by the European Commission, platforms will no longer be allowed to prioritize their own content and products over those of other providers. They will have to make their advertising and their recommendation algorithms more transparent so that is possible to trace what is shown to whom when. The EU is even considering breaking up corporations if they don't stick to the EU rules.

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The market share of total US digital ad spending

One effective weapon could also be so-called interoperability. This means that big corporations would have to open up their systems. For example, a WhatsApp message could also be sent to Telegram. "This could lead to more competition on the messenger service market," Beckedahl told DW.

Researchers and authorities are also to be given better access to data from Amazon, Google, and Co. "At the moment, there is a huge asymmetry of power. Platforms have all this data; their research departments can access it in real-time, while regulatory authorities stand there helplessly," Beckedahl said.

But the Commission's initiative is coming almost too late. In addition to commanding the search engine market, Google is also the market leader for user-generated videos via YouTube. Amazon is building up its dominance in the cloud sector (AWS — Amazon Web Services) alongside its mail-order business. And Facebook is dominating social networks with its own platform and Instagram, as well as the messenger market with WhatsApp.

Gabriel Weinberg from DuckDuckGo is also watching developments in Europe. His company is one of the founding members of Global Privacy Control, an alliance that works on protecting private data. He has been working on his search engine for almost 13 years and now has 150 people working with him.

He feels the collection of personal data is "at the center of most of the things that are wrong with the internet." Although his search engine also earns money with advertising, the adverts that are shown are based on the search context, not the user profile as with Google, he says. Weinberg believes that this also improves the quality of the search results and that his company wants all results to be the same everywhere in the world and not to be dependent on personal user data.

Weinberg says that his search engine currently receives 2 billion requests per month and is growing fast, but the market share for DuckDuckGo searches is still minuscule compared with its competitors. DuckDuckGo's market share could be more like 10% if it were made easier to make it the default on devices, he says.

From Europe to the US?

Markus Beckedahl from netzpolitik.org says that the US government is still not interested in taking tough action on its tech giants. "Those are the companies they use to dominate the world," he says. However, he feels that stricter regulation in the EU could become a model and increase the calls for comparable measures in the US. He cites the example of the EU's General Data Protection Regulation. "Europe set digital standards here," he says.

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DuckDuckGo's CEO says if his company were to be taken over, it wouldn't be by Google

But he believes that regulation alone will not automatically improve everything — and that consumer action is necessary. "With every click, with every search request, Google gets better," he says.

Weinberg hopes that competition will become fairer. He is already seeing interest in greater protection for the private sphere. And there have even been occasional rumors of takeover bids for his search engine. He declines to comment on them. But he does say that if a takeover did occur, it would certainly not be by Google.

 [Source: This article was published in dw.com By Barry McMahon - Uploaded by the Association Member: Clara Johnson]
Categorized in Search Engine

Ecosia does more than an average search engine. With each click, you can plant a tree and save Earth. Here are the reasons to start using it today.

Although Ecosia is not one of the oldest search engines on the internet, it’s certainly old enough to persist and improve. This Berlin-based search engine has even made a name for itself in recent years.

Sure, Google is considered the top-dog among web browsers, but it doesn’t do everything, nor does it protect your privacy. On the contrary, Ecosia offers several things that no other browser has.

It might be time to switch to Ecosia, especially if you care about the environment. Here are ten reasons why you should use Ecosia rather than putting more money in Google’s wallet:

1. Ecosia Plants Trees as You Surf the Internet

Like other search engines, Ecosia generates revenue from the clicks on advertisements that appear beside and above the search results. Each search query also has a fixed rate.

What makes Ecosia different from Google, Bing, and DuckDuckGo is that Ecosia uses 80 percent of its revenue to plant trees.

One of the goals of this not-for-profit search engine is to fight climate change. That is why for every 45 searches that you do in Ecosia, they will plant a tree where people need them most.

They only work with tree-planting partners who use various trees that are native to the area to create a biodiverse forest. Ecosia also ensures that the site is protected after the trees are planted, unlike other organizations.

2. You Can Reduce Your Digital Carbon Footprint

Data centers use a lot of energy to send you results. The carbon footprint generated and released into the atmosphere is usually around 0.2 grams of carbon per search query.

Internet Live Stats reported that Google processes over 1.2 trillion searches per year, which would result in 240 billion grams of carbon a year.

You can fight against the climate crisis by reducing your digital carbon footprint with Ecosia. They built their own solar plants in Germany to power their servers using 100% renewable energy so that every search will be carbon-free.

Moreover, each tree that they plant from your 45 search queries will remove 50 kilograms of carbon in the atmosphere in its whole lifetime. It means that each search would have a carbon footprint of negative 1.1 kilograms.

3. It’s Completely Free and Offers the Same Browsing Experience

Like other search engines, Ecosia is free. It also works the same way, so you won’t have a hard time using it. They partnered with Microsoft’s search engine Bing so you’ll see the same reliable results, images, news, and maps.

The only difference is that Ecosia puts a green leaf or fossil fuel icon beside some of the websites in the search results to help you make better decisions. The former symbol signifies that the website or organization is planet-friendly, while the latter would mean that they are one of the world’s biggest polluters.

4. Ecosia Is Available on Mobile Devices

This browser extension has also made its way to mobile devices, as more people are making the switch to greener internet usage. Ecosia even became a default search option for iOS phones.

Apple users alone generated enough ad revenue to plant over seven million trees in 2020. Meanwhile, Ecosia recorded over five million downloads on Google Play Store.

It has several nifty features on the mobile app, such as Safe Browsing, Quick Search, Adblock, Autofill, Add Cards, and Save Passwords. Like other mobile web browsers, it has tabs, incognito mode, bookmarks, history, downloads, and more. Results also load faster than other mobile search engines.

5. Ecosia Is a Privacy-Friendly Search Engine

Unlike Google, which collects your data and uses it in more ways than you can imagine, Ecosia is a privacy-friendly search engine. They don’t store your searches for more than a week, nor do they create personal profiles based on your data.

While Ecosia uses a tracking tool to collect a small amount of data to optimize their services, they don’t use any external or third parties. This way, they can prevent others from accessing your searches and using the data. But if you don’t want to be tracked by Ecosia, you can use their “Do Not Track” feature.

6. They Won’t Sell Your Data to Advertisers

Each of your search queries in Ecosia is securely encrypted to protect you from potential eavesdroppers. Ecosia ensures that nobody between you, them, and services directly involved can spy on your searches.

Also, you can rest easy that the little data they collect to improve their services won’t be sold to any advertisers.

7. Transparent Financial Reports

Ecosia knows that transparency is essential to earn your trust, so they publish their monthly financial reports in full online. Since they pledged 80 percent of their profit to plant trees, they also make sure to be transparent with the budgeting.

 

The report shows how much they spend on their tree planting project, so you can check whether they fulfilled their promise. You can also see how much money Ecosia generated from your searches and how much they used for marketing and employee salaries.

8. You Can Create Sustainable Jobs

As you continue to use Ecosia and help them earn more profit, you’ll also help Ecosia support more tree planting projects in different countries. This would create more sustainable jobs, which would employ people and help them earn income.

In one of their tree-planting projects in Madagascar, Ecosia hired 160 full-time employees to plant mangroves on the island. They also employed firefighters in Brazil to protect existing forest patches.

9. Help Protect Endangered Animal Habitats

With the money that Ecosia makes from your search queries, they can restore forest corridors in Uganda, replace trees that have been illegally cut on Sumatra, and connect existing forest patches in Madagascar.

These areas are home to endangered animals such as chimpanzees, orangutans, lemurs, and more. Planting more trees would support these animals and provide them with shelter and a source of food and water.

10. They Gamified Searching, Which Makes it Fun

Ecosia gamified their web browser by adding a search counter on the top right of their display. That way, you can track your impact and see how many trees you’ve planted.

This feature makes internet browsing amusing and even teases your gamer instincts to push the numbers as high as possible. It’s fun to watch it go up and can even be addicting.

Save the Earth While Searching the Web

Like any other web browsers, you can search for keywords and keyphrases in Ecosia. But there is more to it than just surfing the web since you can save the Earth and support good causes with each click.

Use Ecosia and make it your default search engine now so you can contribute to a greener Earth.

[Source: This article was published in makeuseof.com By Emma Collins - Uploaded by the Association Member: Issac Avila]
Categorized in Search Engine

Google is testing a search results page that allows users to click and view images from the web pages. Could impact click through rates.

Google is testing a new kind of search engine results pages (SERPs) that contain interactive elements that hide and reveal images. The test features a discrete icon that when clicks reveals images that are featured on the web page.

A feature like this could impact click-through rates by giving sites with descriptive images a chance to influence users to click to their website.

Google hasn’t provided documentation for this new feature because it appears to be a test at this point.

It may be that the test helps Google understand if users interact with the icon and if it helps users understand whether the content on the website is relevant to them.

The usefulness of this kind of SERP feature may depend on the ability of publishers to select images that can help users determine what the content is about.

Google Tests Interactive Search Results

The test involves adding a small icon representative of a picture into the search result.

Screenshot Closeup of an Interactive Icon in the Search Results

Screenshot of clickable icon that reveals an image when clicked

The icon, when clicked reveals images that are from the site.

Screenshot of an Interactive Google Search Result

Interactive Google search results pages

Presumably, the images will help users determine if the website is relevant.

Google Tests on Live Searches

Google tests new features on a small percentage of total users. Google also uses a control group at the same time in order to compare what users clicked on during the same time period and presumably for the same queries.

In general, the purpose of a control group is to help researchers understand what users without a feature would do under similar circumstances as users with a new feature enabled.

 

With a control group, the researchers are able to measure things like user satisfaction.

Google has published a How Search Works article about their live testing in which Google shares that they conduct over 17,000 live experiments every year.

According to Google:

“…we conduct live traffic experiments to see how real people interact with a feature, before launching it to everyone. We enable the feature in question to just a small percentage of people, usually starting at 0.1%.

After we collect enough data, we compare the experiment group to a control group that did not have the feature enabled.

We look at a very long list of metrics, such as what people click on, how many queries were done, were queries abandoned, how long did it take for people to click on a result, and so on.

We use these results to measure whether engagement with the new feature is positive, to ensure that the changes we make are increasing the relevance and usefulness of our results for everyone.”

Multiple Images in SERPs

The new feature allows multiple images to be activated in the SERPs.

Here’s a screenshot of the images of one search result activated:

images in serps

And this is a screenshot of three images activated in a single search engine results page:

three images activated in s

If this kind of feature rolls out to all users then it may be useful to have images that accurately depict what the topic of the page is about. Publishers should already be using images that precisely communicate the topic of the article.

This experiment provides insight into how an image can help communicate what a page of content is about.

[Source: This article was published in searchenginejournal.com By Roger Montti- Uploaded by the Association Member: Grace Irwin]
Categorized in Search Engine

Ecosia is a search engine that promotes privacy first and plants trees around the world, and with Mondays updates, it is now available as a default search engine setting on iOS, iPadOS, and macOS.

Ecosia uses their income from search ads to fund planting trees around the world in harsh environments. The search engine doesn't track users, encrypts searches, and anonymizes data within a week of it being created.

The ad revenue generated from Apple users alone have planted over seven million trees in 2020, and now you can do more by making it the default search engine. The website shows over 115 million trees have been planted as a result of search revenue so far.

Users can customize what data is gathered by using the Safari browser extension or altering settings on the website, which creates a cookie to store those settings. Ecosia uses keyword searches rather than building user-data profiles and hyper-targeting. The company also makes its earnings reports public to show exactly where finances are being distributed.

Browsers that can be set to default in Safari settings:

  • Google
  • Yahoo
  • Bing
  • DuckDuckGo
  • Ecosia

When a default search engine is set, it will replace Google everywhere web search occurs on the device within the OS except when using Siri. Spotlight search will pull data from everywhere on the device or use the default search engine to surface web results. When asking Siri for information it will search Google using a random identifier so Google doesn't know its you.

Set Ecosia as your default browser on iOS and iPadOS by navigating to Settings, scroll to Safari, and select Search Engine. On macOS set the default search engine from Safari settings.

Users who wish to set Ecosia as their default must update to iOS 14.3, iPadOS 14.3 or macOS 11.1 to do so.

Even as Apple adds competitors to Google to its platform, it appears as if Apple itself is preparing an in-house search engine. While web crawlers used by Apple could be related to bolstering Siri results, it could also indicate a larger project for Apple's search engine.

[Source: This article was published in appleinsider.com By Wesley Hilliard - Uploaded by the Association Member: Barbara larson]

Categorized in Search Engine

Google Chrome is known to be one of the mobile browsers that are most easily used. There are, however, a variety of elements that cannot be found or used quickly. Google’s web Chrome browser is testing a new feature. Shortly, the search engine giant is creating a Chrome Video Tutorials to help new users familiarise themselves with the app, how-to browser.

 

Google Tests Chrome Browser Video Tutorials for Android Mobile Users

According to a report from PhoneArena, Google Chrome users will watch a video tutorial to understand the browser’s functions. This functionality is designed into the app and is now being tested or stable on the mobile browser that can right now be enabled from the Google Play Store on the Android smartphone. It contains the Chrome Canary application and the Chrome Dev app that allows users to access features the company checks and later arrive on live builds. These guides are for new users who don’t know the app and its features. Chrome Android users will watch a video tutorial explaining the browser features on the app’s home page.

The video tutorial was first noticed through Chrome Story, a platform that tracks the development of Google Chrome. A new flag is found inside the Dev and Canary channels of the Google Chrome Android app in the Chrome Story report. The flag is known as #video tutorials. When the flag is set to ‘Enabled,’ a new card will be shown on a new Chrome tab page for videos below the site shortcuts. The card shows many videos, and tapping any will play the video for users. The option also asks you to use your chosen language before playing a video, as seen in a clip-on Chrome Story. On top of each video, there is also a sharing button that allows users to share videos with just one tap.

The report says that the videos used for Chrome Dev and Canary channels are videos from placeholders from Google, with tutorials on the main screen already accessible. However, titles in the complete list of videos found in Chrome Dev and Canary editions indicate that these videos’ completion includes topics such as “How to use Chrome.”

 [Source: This article was published in phoneworld.com.pk By Sehrish Kayani - Uploaded by the Association Member: Rene Meyer]

Categorized in Search Engine

The Financial Times says Apple has likely been working for some time on its own search engine in a bid to steal quota from Google, which in many countries has market shares of over 90%, giving it an alternative as its arrangements with the Mountain View company to make its search engine the default option on Apple devices comes under antitrust scrutiny, and backed by the idea of a search option that respects user privacy.

The latest version of the iPhone operating system, iOS 14, displays its own search results by linking directly to web pages when the user types in queries. Add to the equation the hiring, two years ago, of Google’s executive John Giannandrea, and heavy activity recently of the company’s search agent, Applebot, so it could be the rumors, in the midst of an extremely secretive company like Apple, could be well-founded.

Apple has long been committed to privacy as a fundamental human right and as one its products’ differential value. On numerous occasions, CEO Tim Cook has declared his commitment to privacy, attacking what he calls “the industrial data complex”, without specifically mentioning companies such as Google, Facebook and other data brokers, and placing provocative advertisements at industry conventions such as the Las Vegas CES, as well as going so far as to challenge the FBI itself by refusing to provide a back door to obtain information from its devices when investigating terrorism and other major crimes.

What chance would an Apple search engine have in an environment monopolized by Google? Creating a search engine is an extremely complex task: in addition to generating a huge database with an updated copy of all the pages to be indexed, something Google has been constantly innovating for more than 20 years, it is necessary to create an algorithm that develops the concept of relevance. In this case, Google has already been moving away for some time from its original algorithms — which above all, valued social components such as inbound links — to criteria based on the quality of information and the use of machine learning to try to understand what users are really looking for, but undoubtedly has also travelled more road and accumulated data than anyone in the industry.

On the other hand, and in spite of Google’s efforts to offer greater transparency, many people are suspicious of the amount of information the company has about them as a result not only of the use of its search tools, but of others, such as its email, documents, maps, etc.

 

In previous attempts to compete with Google products, Apple has experienced difficult moments, for example, the disastrous launch of Apple Maps, which led to the departure from the company of one of its vice presidents, Scott Forstall. After that episode, the company’s mapping product was significantly improved with successive redesigns, and it has positioned itself as the third most used mapping application after Google Maps and Waze. However, we should remember that we are talking about a product conditioned by the use of Apple devices, which in many countries is relatively limited, something that would not necessarily be the case with a search engine.

A search engine that respects user privacy could be attractive to a significant part of the market. However, we are talking about deeply rooted use that depends fundamentally on the quality of the results obtained with its use. It could be argued that Google is capable of providing users with better results precisely because of the information it has about us, which wouldn’t apply to Apple. And although the rise of Google in the late 1990s clearly demonstrated the scarce value of loyalty in this area, there is no doubt that it would be difficult to beat the incumbent precisely in the area that it considers the most strategic and definitive.

That said, were Apple to launch its own search engine and take on a giant like Google, there would be huge interest in watching the ensuing fight.

[Source: This article was published in forbes.com By Enrique Dans - Uploaded by the Association Member: Anthony Frank]

Categorized in Search Engine

Google has been trying to make the search results that people could end up using far more organized for a long time now, and part of this has involved creating headers. This header can help search results into different categories sorted into a wide range of tabs including overview and history, and this can help user get the specific type of information that they might actually have been looking for at that current point in time.

This might also help make these headers seem a bit more prominent rather than just being components of a search card that is shown to you after you have made a particular kind of search all in all. Each header does have a distinct aspect to it when it comes to the specific type of information that it would end up using which means that separating them into unique bubbles might just make it easier for people to realize what these categories are for in the first place. Google is trying to increase engagement in some way, shape or form, and while some may argue that the search engine might be better off pursuing other options other would acknowledge that this is a reasonably effective way to go about things.

[Source: This article was published in digitalinformationworld.com By Zia Muhammad - Uploaded by the Association Member: Jason bourne]

Categorized in Search Engine
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