fbpx

Google holds over 92% market share in the search engine and also comes as a default option on Mac. However, if you find your Mac changing the search engine from Google to Yahoo, then that's a problem worth fixing. If your Mac is the affected one by the search engine change, read along to learn how to to change the search engine from Yahoo to Google on Mac.

Yahoo search results are mostly inferior to Google, and you would want to use Google to get things done. The main reason behind the search engine change is the browser hijacking code or extensions.

Browser hijackers are a threat to millions of users. Some browsers are more affected by them, while there are a few exceptions.

Those in a habit of downloading PUAs (Potentially Unwanted Applications) are more vulnerable to browser hijackers. We will explain how to change the search engine from Yahoo to Google on Safari and Google Chrome.

1. Change the default Search Engine in Safari

On paper, the Safari browser is more secure than Google Chrome or Microsoft Edge. You can easily change the search engine from Yahoo to Google from the browser. Here’s how.

Step 1: Open Safari browser on Mac.

Step 2: Click on the Safari name in the menu bar.

Step 3: Select the Preferences menu.

prefrence step3

Step 4: Go to Search > Search Engine and select Google from the drop-down menu.

2. Change the default Search Engine in Chrome

Those using Google Chrome as the default browser on Mac can change the search engine from the Settings menu. Follow the steps below to change the search engine from Yahoo to Google in Google Chrome.

Step 1: Open Google Chrome on Mac.

Step 2: Click on the three-dot menu at the top and go to Settings.

step 2

Step 3: Select the Search engine from the left sidebar and select Google from the main menu.

That's it. You have successfully changed the search engine from Yahoo to Google on Mac's Safari and Google Chrome browser.

On Google Chrome, if you are still facing search engine automatically switching from Google to Yahoo, try using other tricks below.

3. Disable Chrome Extensions

Apple verifies every Safari extension and distributes only valid extensions from the Mac App Store. That’s not the case with Google Chrome though.

Extensions play an important role in the Chrome ecosystem. However, not every extension is actively maintained and could be out of date. Some malicious extensions might take over your Chrome home page and change the search engine to Yahoo.

It can be difficult to pinpoint a single extension. You can disable all the Chrome extensions and move back to Google.

Step 1: Open Google Chrome and click on the three-dot menu at the top.

Step 2: Go to More Tools > Extensions.

More Tools

Step 3: From the Extension menu, click on the Remove button or disable the extension for Chrome.

4. Reset Chrome Settings

A wrong setting tweak in the Chrome browser may leave you with Yahoo search engine as the default option. Google Chrome offers a handy option to reset Chrome settings on the go. Here’s how to use it.

Step 1: Open Chrome and go to Settings.

Step 2: Select the Advanced option.

Step 3: Select Restore settings.

Step 4: Click on Restore settings to their original default option.

reset setting

Step 5: Press the Reset settings button to confirm your decision.

This will reset your startup page, new tab page, search engine, and pinned tabs. It will also disable all extensions and clear temporary data like cookies.

Your bookmarks, history, and saved passwords won’t be cleared.

Tips for Safe Browsing on Mac

Apple calls the Mac a potential threat to security due to its open nature. Unlike on iOS, anyone can go ahead and install apps from the web. This puts the user at risk of installing unverified apps from the web. Follow the tips below to make sure to create a safe environment on the Mac.

  • Try to verify if the app you want to download is available from the Mac App Store.
  • If the app isn’t available from the App Store, use the official website to download the app file.
  • If the website looks suspicious to you, scan the web address with VirusTotal and make sure it doesn’t contain any malicious files.
  • Try out CleanMyMac X that scans for corrupt files in the background, and removes them periodically.

Use Google On Mac

Using Yahoo as a search is surely a pain for Mac users. It is a headache, especially when you don’t know what’s going around and how the OS changes the search engine without your permission. By following the steps above, you can take care of those browser hijackers and go back to using Google as the main search engine on Mac.

[Source: This article was published in guidingtech.com By Parth Shah - Uploaded by the Association Member: Deborah Tannen]
Categorized in Search Engine

Microsoft Bing is rolling out five upgrades to search that combines text-based information with visually rich imagery.

Microsoft Bing is launching five updates to search that aim to evolve SERPs beyond a list of links to provide users with a richer experience.

Microsoft Bing Rolls Out 5 Upgrades to Search Results

Bing’s latest updates have one thing in common – they all combine visually rich imagery with text-based information in a single view. The experience is described as more intuitive and engaging.

The new format is said to deliver information quickly and in a way that allows searchers to find what they need without scanning large blocks of text.

Bing’s upgraded search features include:

  • Intuitive highlighting of content
  • Integrated visual search
  • Expandable carousels
  • Infographic-like SERPs
  • Richer results for local queries

Here’s more details about each of the updates announced today.

Intuitive Highlighting

Bing is upgrading SERPs so they adapt to intuitively highlight content the searcher is engaging with.

A provided example demonstrates how this feature works with search results for recipes. You can see how Bing presents the initial results in a unique card-based format.

aaa

When a user clicks on one of the results, Bing extracts the information related to the recipe and displays it inline without leaving the search results page.

recipe

The expanded view contains information such as:

  • Ingredient list (with possible substitutions)
  • Calories per serving
  • User reviews
  • A drop-down menu to scale the recipe to a specific number of servings
  • Nutritional information

To get the step-by-step cooking instructions searchers will still have to visit the actual web page.

Recipes are just one example. This feature may also be applied to other types of searches such as home improvement and creative projects.

Integrated Visual Search

While browsing through the card-based results, as shown above, users will have the option to instantly conduct a visual search to find similar-looking items.

Bing has integrated the visual search button into these results, which allows users to conduct an image-based query with just a click.

diy

“While exploring these visual results, you might see something you like but is difficult to describe with words. That’s why we’ve also integrated visual search into the experience, so you can quickly search using an image.

For example, in the “DIY coffee table” result, you may see wicker baskets that fit the table’s look and feel. With just a click, you’ll get image results of similar-looking items, and can directly click off to retailer sites to purchase a particular basket if you’re sold on it.”

Read More...

[Source: This article was published in searchengineland.com By Matt Southern - Uploaded by the Association Member: Daniel K. Henry]
Categorized in Search Engine

As you scroll through the local listings in Google Maps, Google may show you web results at the bottom.

Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing a new section, “Web Results”.  We, at Search Engine Land, were able to replicate this.

Where to see it. Go to a business listing in Google Maps and scroll past the business information and towards the bottom, you will see “Web Results.”

What it looks like. Here is a screenshot from my business listing:

google-local-web-results-listing-800x533.jpg

Web results in local. Google tends to try to keep local search and web search results separate but there has been overlapping before. Google did show web site mentions in the local results before. Google also leverages algorithms used in web searches for local searches, such as neutral matching and others.

Why we care. If potential customers scroll down your local listing in Google Maps and the web results do not look appropriate for your business, that can end up being a turn off for those customers. Do your best to make sure those web results are accurate, the snippets and content in the results look good, just in case someone does scroll down to look at them.

 [Source: This article was published in searchengineland.com By Barry Schwartz - Uploaded by the Association Member: Patrick Moore]

Categorized in Search Engine

Google is testing a search results page that allows users to click and view images from the web pages. Could impact click through rates.

Google is testing a new kind of search engine results pages (SERPs) that contain interactive elements that hide and reveal images. The test features a discrete icon that when clicks reveals images that are featured on the web page.

A feature like this could impact click-through rates by giving sites with descriptive images a chance to influence users to click to their website.

Google hasn’t provided documentation for this new feature because it appears to be a test at this point.

It may be that the test helps Google understand if users interact with the icon and if it helps users understand whether the content on the website is relevant to them.

The usefulness of this kind of SERP feature may depend on the ability of publishers to select images that can help users determine what the content is about.

Google Tests Interactive Search Results

The test involves adding a small icon representative of a picture into the search result.

Screenshot Closeup of an Interactive Icon in the Search Results

Screenshot of clickable icon that reveals an image when clicked

The icon, when clicked reveals images that are from the site.

Screenshot of an Interactive Google Search Result

Interactive Google search results pages

Presumably, the images will help users determine if the website is relevant.

Google Tests on Live Searches

Google tests new features on a small percentage of total users. Google also uses a control group at the same time in order to compare what users clicked on during the same time period and presumably for the same queries.

In general, the purpose of a control group is to help researchers understand what users without a feature would do under similar circumstances as users with a new feature enabled.

With a control group, the researchers are able to measure things like user satisfaction.

Google has published a How Search Works article about their live testing in which Google shares that they conduct over 17,000 live experiments every year.

According to Google:

“…we conduct live traffic experiments to see how real people interact with a feature, before launching it to everyone. We enable the feature in question to just a small percentage of people, usually starting at 0.1%.

After we collect enough data, we compare the experiment group to a control group that did not have the feature enabled.

We look at a very long list of metrics, such as what people click on, how many queries were done, were queries abandoned, how long did it take for people to click on a result, and so on.

We use these results to measure whether engagement with the new feature is positive, to ensure that the changes we make are increasing the relevance and usefulness of our results for everyone.”

Multiple Images in SERPs

The new feature allows multiple images to be activated in the SERPs.

Here’s a screenshot of the images of one search result activated:

images in serps

And this is a screenshot of three images activated in a single search engine results page:

three images activated in s

If this kind of feature rolls out to all users then it may be useful to have images that accurately depict what the topic of the page is about. Publishers should already be using images that precisely communicate the topic of the article.

This experiment provides insight into how an image can help communicate what a page of content is about.

[Source: This article was published in searchenginejournal.com By Roger Montti- Uploaded by the Association Member: Grace Irwin]
Categorized in Search Engine

The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for.

We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This designation is quickly becoming the symbol of trust for Google users. 

Google is so confident in the consumer value of these answers that they put them atop their precious search result pages. When speaking to local businesses, Google states that they can “earn customers trust with the badge.” It tells them that the badge will give its users, “more confidence to book your services.”

It is increasingly important for local business owners who are eligible, to obtain the Google badge of trust. But the real value of the badge is the access it provides to Local Services Ads (LSA). This is Google’s local trust pack. It is a cost-per-call advertising inventory unit that acts unlike anything we have ever encountered as marketers.

Badges are earned within two distinct programs – Google Guaranteed and Google Screened. The more mature Google Guaranteed, now covers most Home Service categories, including appliance repair, carpenter, carpet cleaner, electrician, house cleaning, interior designer, landscaper, lawn care provider, mover, pest control technician, pet care provider, pet groomer,  plumber, roofer, tree service provider, water damage, window cleaner, window service provider and flooring, foundations, countertop, HVAC, and siding pros. The green check-mark for Google  Guaranteed providers signifies that Google has verified the business and backs the services booked.

This year, Google solidified the growth intentions behind its newly minted trust layer, with the launch of Google Screened for Professional Services providers. This program is for lawyers, financial planners, real estate agents, photographers, event planners, and tax specialists.The Google Screened badge means that it has verified the providers’ background and backs their expertise.

Over a series of articles, I will address the Google Guaranteed and Screened programs and explore the specifics of each. We will learn what it means to optimize LSA and take advantage of the badge. Here we look at the past and present conditions that underscore Google’s revolutionary new trust layer. 

Part 1: The Past

To truly understand the local trust pack, it is important to start with Google My Business (GMB). Launched in 2014, GMB is the quintessential free marketing tool for local businesses. It enables them to manage their business presence across Google. It was positioned as the ‘businesses’ best friend and the place to keep business content fresh, post deals, share high-quality photos and videos and respond to customers. 

But, as Google knows all too well, leadership begets scrutiny and spam and in January 2016, the Google Local team found itself having to respond publicly to a NY Times Article entitled “Fake Online Locksmiths May Be Out to Pick Your Pocket, Too.” The article directly implicated Google Local results and the ease of how unsavory people game them to commit fraud. 

The public may have been talking about locksmiths now, but what about all the other “pros” that Google was sending into peoples’ homes? By 2016, Google was being held to account for the safety of its users’ post-search, in their own homes.

 

 

It is no coincidence that months prior to the Times article, Google announced that it was testing Home Service Ads in beta in the San Francisco area for, you guessed it… locksmiths, but also plumbers, cleaners, and handymen. 

Trust would be built on the back of what was called Advanced Verification standards that Google states:

 “In order to prevent fraudulent businesses from advertising on Google using false identities, Google Ads and Local Services advertisers in certain verticals will be required to complete Advanced Verification.” 

By this time, post-transactional activity was very fertile ground for Google. Its reviews and ratings features have historically relied on its consumers to qualify their experiences with local businesses. In fact, these post-transactional signals have become a foundation of local search ranking. 

Now, consumer reviews were no longer enough. The meaning of trust for Google’s local results was expanded to encapsulate the security and well-being of its searchers through the transactional environment itself. As the story unfolds, we begin to see that Google’s move to instill new signals of trust into its result sets, requires a momentous effort and an entirely different set of rules. 

Part 2: The Present

To qualify for the coveted Google Guaranteed or Screened badge, the service pros undergo personal background checks and provide corporate documentation, proof of insurance, certifications, licenses and other credentials, depending upon industry. This process can take weeks, even months, as Google depends upon third-parties throughout the application process. 

If this vetting process sounds familiar, then you are probably familiar with mature vertical search providers, like Home Advisor or even Thumbtack (a Google Ventures investment). The badge is so trust-oriented that if a consumer is unsatisfied with a service pro’s work, Google may refund the amount paid for the service – the “Guaranteed.” They cap lifetime coverage for claims at $2,000 USD.

It is exciting for a business owner to obtain the Google badge of trust. But it’s the access to LSA that gets the phone ringing. Most local search marketers unknowingly stand on the cusp of what will be their biggest challenge to date in working with Local Services Ads. These ads look and act differently than other search-based products or strategies. On the surface, the inventory is unpredictable and temperamental. Below the surface it is formulaic and strict.

The LSA algorithm, which drives the cost-per-call market, has significant advertiser dependencies. A click on the ad unit itself resolves to a new type of Google landing page called the LSA profile. The rules governing the trust layer display are predicated on a very shallow “job category” to “job type” to a keyword-based ontology. The LSA algorithm is rooted in GMB and local rank principles. But, what makes LSA so unique is its use of methods such as hours of operations, answer rate, conversation quality, booked transactions, archived calls, customer reviews, and other advertiser feedback loops to calculate ad serving rules. Google may represent its trustworthiness for a business by a badge, but it represents trust for an advertiser through ad serving. 

For five years, Local Services Ads have been slowly, but consistently launching atop Google search results for local queries in key home services categories. The pace of the roll-out is now speeding up as the once obscure and mysterious program is coming out of the dark and into the light for users and advertisers alike. In 2020, as Guaranteed results became much more prevalent across home pro queries, Google made profound news by quietly announcing Google Screened for Professional Services categories.

The reality is that despite all the potential, many local businesses simply won’t qualify for the Guaranteed or Screened programs. Even if they do, many do not have the basic faculty to interact with the advanced functioning of the call-based advertising inventory. In the months and years ahead, many marketers and advertisers will grow very frustrated, give up, wait and watch. 

This is not a test. That started for Google in 2015. A monetized trust layer, unlike anything we have seen in local advertising, has form and function on Google search results. The variables that drive the performance for LSA extend well beyond the prominence, relevance, and proximity factors that we as local marketers have built strategies and careers around.  A new era has arrived in local search. 

In the articles to follow, we will unpack Google Guaranteed and Screened, including the approval processes, the LSA algorithm, the cost-per-call pricing model, and the LSA/GMB Profiles. 

Stay tuned…

[Source: This article was published in searchengineland.com By Justin Sanger - Uploaded by the Association Member: Carol R. Venuti] 

Categorized in Search Engine

Bug causes search UI to display random Bing results

We’ve known for a while that integrating the web search in the default Windows 10 search experience isn’t necessarily the best way to go, but here’s more evidence in this regard if you still needed it.

Some users are now seeing random web results in the search box whenever they search for a specific keyword. By the looks of things, the displayed Bing results have nothing to do with the keyword that was provided in the search box.

Several Windows 10 users have confirmed in this reddit thread that the bug happens on their devices too, and some say that a simple reboot of the computer fixes the whole thing.

In one case, simply searching for “S” in the Windows 10 search UI indeed provides a link to the Settings app, but the web search returns results that have nothing to with such a term. One of the results is a Wikipedia link for the “W” keyword.

Just disable Bing results

At this point, it’s not exactly clear what’s happening, but if a system reboot doesn’t bring things to normal, you can just disable Bing results from the Windows 10 search experience completely.

To do this, just launch the Registry Editor and look for the following path:

ComputerHKEY_CURRENT_USERSOFTWAREPoliciesMicrosoftWindowsExplorer

Just create a new DWORD (if it’s not there already) that is called DisableSearchBoxSuggestions and then set its value to 1. Reboot your computer and the web search results should no longer be offered in the Windows 10 search experience.

The aforementioned bug seems to be happening on all Windows 10 versions, including the May 2020 Update whose rollout is still under way. There’s a chance that the bug is caused by a server problem, as the recent cumulative updates are unlikely to be the ones to blame for the whole thing.

[Source: This article was published in news.softpedia.com By Bogdan Popa - Uploaded by the Association Member: Dorothy Allen]

Categorized in Internet Search

Apple made a significant update to its web crawler Applebot, fueling speculation that the tech giant wants to swoop in and grab search market share from rival Google with its own web-based search engine. Let’s dig in a little bit deeper to find out how this strategic move will benefit the Cupertino-based tech behemoth. 

Apple is planning to dip its toes into the search engine market. Coywolf’s report hints that “there are several signs that Apple may be doing just that.” Speculations have also been triggered by recent updates to improve Siri and Spotlight search results, which indicate that Apple is doubling down on search. 

Apple’s Ambitious Project: A Search Engine

Since 2015, the Cupertino tech giant has been hard at work to blunt Google’s dominance in search. First came the web crawler Applebot —  used in products like Siri and Spotlight Suggestions, Apple confirmed. Applebot is pegged as a springboard that will enable Apple to rapidly expand its search.  Evidently, in July this year, Apple updated its Applebot support page, and since then, several developers have noticed more frequent Applebot crawls on their site. Michael James Field, a digital marketing consultant, tweeted about massive spikes in crawls.  

Then, in 2018, Goldman Sachs analysts estimated that Google paid Apple $9.5 billion in traffic acquisition costs (TAC) to be the default search engine on iOS devices. This accounted for 23% of Apple’s service group’s total revenue. In 2019, Google paid Apple $1.5 billion to remain the default iOS search option in the U.K alone. 

This massive deal has come under the radar of the U.K. regulators. Upon reviewing the agreement, The U.K. Competition and Markets Authority observed that this arrangement stifled competition in the search engine market populated with Microsoft Bing, DuckDuckGo, Yahoo. 

The report stated, “Given the impact of pre installations and defaults on mobile devices and Apple’s significant market share, it is our view that Apple’s existing arrangements with Google create a significant barrier to entry and expansion for rivals affecting competition between search engines on mobiles.”

Apple is also busy building an engineering team to drive search engine operations, the jobs page reveals.  

Search Engine: A Big Boost to Apple’s Business

If Apple launches its search engine, it might just diminish Google’s stranglehold in the search engine market and eat into its ad revenue, which amounted to $134.81 billion in 2019.  Jon Henshaw, founder and managing editor of Coywolf says, “A search engine from Apple will likely look and function slightly different from modern search engines like Google, Bing, and DuckDuckGo. That’s because Apple historically likes to do things differently, and their search engine will serve a different purpose than showing ads and data mining. an Apple search engine will likely function as a highly personalized data hub. It will be similar to Google Assistant on Android, but different since it (initially) won’t have ads, will be completely private, and have significantly deeper integrations with the OS.”

In August 2020, Apple introduced the AI/ML residency program to gather niche experts to build AI products and experiences. With this program, Apple aims to leverage AI and ML expertise to strengthen its search engine platform and beef up AI-driven search results based on users’ email, messages, photos, contacts, and events.

Apple search engine will be a big boost for iOS developers who could promote their apps in the search engine, adding value to Apple’s digital ad revenue. And if Apple does launch its own universal search engine, it would be more personalized, privacy-focused, and feature deeper integrations with the OS. 

 

 

[Source: This article was published in toolbox.com By Priya Jha - Uploaded by the Association Member: Jennifer Levin]

Categorized in News & Politics

Google is bringing a new feature to its popular search engine. Its system will have a ‘Fact Check’ label on its image search results to verify the visual content, starting from today.

The Fact Check label can be found on the image thumbnails in the image search category and will search as a verification effort in Search and news. According to a statement from Google, “Photos and videos are an incredible way to help people understand what’s going on in the world. But the power of visual media has its pitfalls⁠—especially when there are questions surrounding the origin, authenticity, or context of an image.”

In other words, the new feature arrives to help people differentiate between authentic searches and unknown and possibly misleading sources. These labels will also help users make informed decisions regarding the content that they wish to see. Google also shared an example of this through its official Twitter handle. Say, someone, search Google Images for a shark swimming down the street in Houston, a fact check label will be attached below it, verifying the content.

Google SearchLiaison
 Is that image of a shark swimming down a street in Houston real? Google Images now has "Fact Check" labels to help inform you in some cases like this (no, it was not real). Our post today explains more about how & when fact checks appear in Google Images: blog.google/products/searc

EbIVJlCU4AAonJG (1).jpg

If a user clicks on the image to expand it, the fact checked search result will also display a preview of the image alongside a short summary of the information contained within the webpage and where the image is featured. Notably, these fact checks are present only on independent, authoritative sources and it is currently unknown what criteria a publisher needs in order to receive to also fall under this category. An algorithm determines trustable sources and offers the label.

[Source: This article was published in gizmochina.com By Sean - Uploaded by the Association Member: Edna Thomas]

Categorized in Search Engine

Google gives a beginner-friendly explanation of how it improves search results in a new video published to the company’s YouTube channel.

How does Google improve Search? In this video, a look at how we research, test, experiment and seek scalable solutions, if issues arise: youtube.com/watch?v=DcKEPl Also learn more at our How Search Works site: google.com/search/howsear

The video is clearly aimed at an audience that’s less familiar with Google Search than the average SEO or website owner.

Google tends to publish this level of content on ‘Google’ YouTube channel, whereas more advanced content resides on the ‘Google Webmasters’ channel.

Maybe it’s the search geek in me, but I always find it interesting to see how Google explains search to a general audience.

If you’re anything like me then you may find it interesting as well.

Here’s a recap of different points that are touched on in the video.

Video recap: How Google Search continues to improve results

Contrary to what some people might think, Google cannot make changes to individual search results pages.

Rather, it implements systems that improve search results as a whole.

“No system is perfect, and sometimes ours may miss the mark and show you content that isn’t really that relevant or doesn’t come from the most reliable sources.

You might think that we can just fix the results for that specific search, but with billions of searches per day there’s no way that anyone can manually decide which pieces of content should be ranked above others.

Here’s what we do instead: make search better.

We do that by coming up with improvements to our systems that we think might help not just those queries that turn up unreliable or irrelevant results, but a broad range of similar searches.”

Thousands of improvements per year

The video goes on to reveal that, in 2019 alone, Google made around 3,620 improvements to search results.

That’s an average of nearly 10 improvements a day.

“These changes help us with ranking our blue link web results, and our search features like autocomplete, knowledge panels, and featured snippets.”

To be sure, not all of those 3,000+ improvements are algorithm updates.

Improvements can also involve editing information within search features.

Although Google cannot make changes to individual SERPs, it can make changes to specific search features.

Google gives an example of incorrect information appearing in a recipe card in search results.

8cfb17c1-196d-44c8-97cb-c24a73c24971-5f35a98200ae6-680x326.jpeg

Google can manually edit these search features at will, which is usually what happens when it’s alerted to the mistakes by users.

“Every now and then we do have to remove incorrect or policy violating information from search features ourselves.

Sometimes we’re alerted to issues based on feedback from our users. Then we look into what caused the issue, take what we’ve learned, and keep improving our systems with the goal of preventing this kind of thing from happening again.”

Google concludes the video by acknowledging that no system is perfect. But the company is committed to making improvements every day to help people find what they’re looking for.

See the full video below:

[Source: This article was published in searchenginejournal.com By Matt Southern - Uploaded by the Association Member: David J. Redcliff]

Categorized in Search Engine

Google suffered a glitch that negatively impacted search quality. This was not an update. It was a mistake of some kind.

Google’s search algorithm suffered an unprecedented glitch that affected search results.

Many in the search community believed it was an update.

The disruption in Google search was not an update.

Google’s John Mueller tweeted:

“I don’t have all the details yet, but it seems like this was a glitch on our side and has been fixed in the meantime.”

Official Explanation

Tuesday August 11, 2020 Google’s Webmasters Twitter account tweeted an explanation.

Caffeine Index Issue?

Google has a web crawling and indexing system called Caffeine.  Caffeine allowed Google to process data faster than ever before.

 

This Caffeine indexing system empowered Google to continually index the entire web in real-time.

With a fresher index, Google could then show more up to date search results.

Google’s Gary Illyes  tweeted an explanation of how complex a search index is, with a caveat that the list he published was only a partial list.

“The indexing system, Caffeine, does multiple things:

1. ingests fetchlogs,
2. renders and converts fetched data,
3. extracts links, meta and structured data,
4. extracts and computes some signals,
5. schedules new crawls,
6. and builds the index that is pushed to serving.”

Followed by this tweet:

“If something goes wrong with most of the things that it’s supposed to do, that will show downstream in some way. If scheduling goes awry, crawling may slow down. If rendering goes wrong, we may misunderstand the pages. If index building goes bad, ranking & serving may be affected.”

Then he concluded with this:

Google Caffeine Index?

It was kind of surprising to see the Google Caffeine system cited.

It was officially announced in 2010.

The announcement stated that it was a foundation for indexing that was meant to scale for the future.

This is what the official 2010 Caffeine announcement stated:

“We’ve built Caffeine with the future in mind.

Not only is it fresher, it’s a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales…”

[moduleplant id="534"]

Google Search Glitch Was Worldwide

The Google search glitch was keenly felt in Europe as well as Asia and all English speaking countries.

Google’s search glitch appeared to affect all languages, countries, and niches.

It affected everything from local services to recipes.

Ecommerce sites reported extreme fluctuations in rankings.

Bad Search Results

Recipe Blog SEO Casey Markee tweeted a screenshot of how bad the recipe search results were.

Think you should be getting better results with your Google Ads?
Your campaign may be suffering from click fraud. Check if you need to protect your ads from competitors & bots. Simple setup. Get a free checkup today.

Google Search Glitch Created Poor Search Results

Google’s search results became incredibly bad, some to the point of being useless.

I tried searching for an article from a specific site and Google wouldn’t show it to me, even when I used the name of the site that contained the article.

It felt somewhat like in the old days when PageRank had a stronger influence.

WebmasterWorld had great real-time coverage of the glitch as it happened.

A member from WebmasterWorld, webdev29, noted how the big sites like Amazon seemed to dominate the SERPs.

“huge update also in France ATM, no word to describe the mess, its simply crazy ! there is no more ecommerces in my SERP (decoration) and mine has just lost everything…6 years destroyed in just one minute and the lives of several employees at stake! it’s not possible that it continues like this, in the SERP, there are only the big marketplaces (cdiscount, amazon, laredoute, aliexpress…) and some more or less recent sites without much interest…all the rest has disappeared on the deep pages of the search engine.”

 

Report from Italy

WebmasterWorld member teokolo shared:

“Seems like a big update in progress here in Italy.
Every niche I follow is messed up. Shops are gone, affiliate sites have disappeared, serps are full of Amazon, ebay and news sites.”

Google Glitch Impact in Norway

mini_007 said:

“wow insane big update here in Norway, never seen so big change.”

Massive Fluctuations in Google Search Results

Whether it was on Facebook, WebmasterWorld or Twitter, the common observation was that there were massive fluctuations in the search results.

This report from WebmasterWorld member Whoa182 is typical:

“What the hell is going on?

Just noticed my articles have gone from page 1 to page 7+

Seems to have just happened in the past few hours! Quite a few of my competitors have all disappeared from the SERPs.

Edit: Okay, it’s just massive fluctuations in page positions. One minute it’s on page 1, next it’s page 7 or whatever, and then back again.”

Google Has Not Yet Explained the Cause

Google’s Danny Sullivan is the one who typically announces updates.

 

Google Webmaster Trends Analysts, Gary Illyes and Mueller also share announcements of changes at Google as well, including glitches.

For example, at the beginning of 2020 Google suffered a glitch that caused an issue with Google’s index. It was Illyes who did the explaining.

Google suffered a massive glitch that caused the search results around the world to become less usable.

The cause of the glitch, according to Google Webmaster Trends Analyst Gary Illyes appears to be related to Google’s Caffeine indexing system or something along those lines.

[Source: This article was published in searchenginejournal.com By Roger Montti - Uploaded by the Association Member: Deborah Tannen]

Categorized in Search Engine
Page 1 of 9

AOFIRS

World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.