(Kathryn Minshew.TechCrunch/Flickr) 
Kathryn Minshew, cofounder and CEO of the career advice and job listings site The Muse, hadn't been looking to hire a head of marketing in 2012.

Then she received a LinkedIn message from Elliot Bell that changed her mind. Bell was hired as the director of marketing a few months later. He worked at The Muse for four years.

Here's the full text of the LinkedIn message he sent Minshew. It's reprinted in "The New Rules of Work," the new book Minshew wrote with her cofounder and COO, Alex Cavoulacos.

Hi Kathryn,

While slightly out of place, I attended the Women 2.0 conference yesterday with EatDrinkJobs and had the chance to see you pitch. I was blown away by you, your team, and most of all, your company.

I spent six years at Seamless.com, working closely with amazing leaders like Jason Finger (who you know well). I see such amazing potential in your company, and I would love to be a part of it in any way. My primary focus in marketing, with a lot of experience marketing to the same corporations and users you seem to be attracting. I'd love to tell you more about how my skill set could help you all reach and exceed your current growth goals.

Congrats on all your current success. Again, I'd love to find a time to chat more about the company and tell you how I could help.



In an interview with Business Insider, Minshew broke down exactly why Bell's message was so compelling:

  • He included something personal — that he'd seen her speak at a conference.
  • He said something nice about her — that she and her team blew him away.
  • He made it clear that he was excited to work with The Muse specifically, and not just any company.
  • He included two sentences about his background, which was just enough information for her to see whether he'd be a fit.
  • He mentioned the name of a mutual connection, so she could ask that connection about Bell.
  • He didn't make an ask that went overboard, like a 30-minute phone call tomorrow — a request Minshew has received.

In an article for The Muse, Bell wrote that the message took all of two minutes to write.

Cavoulacos told Business Insider about the rationale behind sending a cold email (or LinkedIn message):

"You are never going to get what you don't ask for. And what was the worst-case scenario here? Kathryn didn't see the email, didn't read the email, she wrote back and said, 'Sorry, no'? You're literally in the exact same position you were before."

Her observation echoes something Liz Wessel, a former Googler and current CEO of WayUp, has told Business Insider about cold emailing.

"Don't question yourself," Wessel said. "Worst case, they don't respond, and then who cares? Seriously, who cares? Cold email for sure."

Wessel asks all her employees at WayUp to cold email their idol, and she has tips on crafting the perfect cold email.

If you're struggling to muster up the courage to send a cold message, consider framing the approach differently in your head. As Minshew told Business Insider, "The person on the other end might be just as excited to find someone to work with."

published in finance.yahoo.com by Shana Lebowitz

Categorized in Social

Social media gaint Facebook is aiming to go head-to-head with LinkedIn. The world’s largest social network announced today that it has launched several new features on its Web site to make it easier for employers to get in contact with job seekers.

Businesses will be able to post openings for positions on their Facebook pages, while job seekers will be able to browse through openings thanks to a new Jobs bookmark.

"We're focused on building new ways to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month," the company said in a statement. "Businesses and people already use Facebook to fill and find jobs, so we're rolling out new features that allow job posting and application directly on Facebook."

Reaching Out to Enterprise Clients

Facebook's argument is that employers and potential employees are using their site constantly, making it a natural platform for people looking for qualified candidates. That argument sounds particularly pointed with regard to competing social network LinkedIn, which is used almost exclusively when people are searching for work or to network in their industries.

In the last several months, Facebook has been making a renewed effort to appeal to enterprise customers with new features designed with them in mind. In October, the social network unveiled several updates to its Pages service geared toward helping businesses interact more effectively with the more than 1 billion visitors the site receives every month.

"Beginning today, businesses in the US and Canada will be able to post job openings, and their future employees will be able to easily find those posts on their Page or in the new jobs bookmark," the company said. "This new experience will help businesses find qualified people where they're already spending their time -- on Facebook and on mobile."

Simple Functionality

Employers will be able to create job posts through the admins of their Pages. They can then use the new feature to track applications and communicate directly with applicants. After posting jobs, the admins will be able to review applications and contact applicants on Facebook Messenger.

The process is similar for job applicants, the company said. Job posts may appear in their News Feeds, in the new bookmark for jobs and alongside other posts on business Pages. When they click on the Apply Now button, a form will open that is pre-populated with information from their profiles on Facebook. Applicants will also be able to edit their information before submitting it.

None of this functionality may seem all that revolutionary, or provide job seekers with anything they cannot already find on LinkedIn or other job searching sites. What may be the differentiator, however, is Facebook’s status as one of the most frequently visited Web sites in the world. The sheer number of eyeballs Facebook is able to regularly attract may be sufficient to give LinkedIn a run for its money.

Author : Jef Cozza

Source : http://www.newsfactor.com/news/Facebook-Adds-Job-Search-Features/story.xhtml?story_id=1000096XPDCC

Categorized in Social

LinkedIn has given its desktop site a much-needed redesign. The company said the new look LinkedIn was designed to emphasize conversations and content.

Here’s what’s changing.

1. Navigation

LinkedIn New Navigation

LinkedIn’s redesigned desktop site will feature a new navigation that focuses on these seven “core” areas:

  • Home (your feed)
  • My Network
  • Jobs
  • Messaging
  • Notifications
  • Me
  • Search

In addition, clicking on “More” will lead you to other areas, such as LinkedIn Learning.

2. Messaging

New LinkedIn Messaging

A new real-time messaging system (that appears quite similar to Facebook) will let you message connections no matter where you are on the LinkedIn site.

The company also said that whenever you see an interesting job post, LinkedIn will suggest people from your network who currently work at that company.

3. The Feed

LinkedIn is promising a combination of algorithms and human editors will help you find the most relevant content from people and publishers that matter to you. In addition, LinkedIn said they plan to add new ways to dive into topics and follow trending stories. 

4. Search

LinkedIn New Search

Whether you want to find people, jobs, companies, or something else, LinkedIn is promising big improvements to the appearance and relevance of search results.

5. Content Insights

LinkedIn will show you who information on who reads and engages with the content you share, such as their:

  • Company
  • Job title
  • Location

6. Profile Suggestions

LinkedIn will suggest things to add to your profile that will make it stronger, such as adding top job skills that are in demand.

If you don’t have the next LinkedIn yet, you should expect to start seeing it sometime in the next few weeks.

LinkedIn also shared a video that offers a look at the new desktop design (with a song that sounds like a rejected Saviors torture tune on “The Walking Dead”).

Source  : https://www.searchenginejournal.com/linkedin-redesign-desktop/184210/

Categorized in Social

As we all know that most of the time we are in search of a good job. We try our best to get into some good firm or organization to earn a better living.

According to LinkedIn data, this is the season job applications spike on the social networking site. To discover what precisely employers are looking for, and what it takes to effectively land a job, LinkedIn looked at billions of data facts. They examined all of the appointment and employing activity that occurred on its site so far in 2016 to recognize the most preferred skills.

After examining all the things finally LinkedIn revealed the best 10 skills that can get you employed in 2017 in 14 different countries.

“While we see job applications spike on LinkedIn in October, we know companies aren’t actually hiring at the same rate until January.”

LinkedIn career expert Catherine Fisher, revealed in a press release.

“Some skills expire every couple of years. Data strongly suggests that tech skills will still be needed for years to come, in every industry. Now is a great time for professionals to acquire the skills they need to be more marketable.”

LinkedIn Reveals 10 Most In-Demand Skills to Get You Employed in 2017

Following will be 10 most in-demand sills in 2017, according to LinkedIn.

  • Cloud and Distributed Computing: People who can develop and sustain these networks are the most in-demand.
  • Statistical Analysis and Data Mining: Employers gradually need people to find and make sense of data.
  • Web Architecture and Development Framework: Building websites that are both appealingly fair and useful.
  • Middleware and Integration Software: Middleware empowers communication between software programs.
  • User Interface Design: Making software that people cooperate with is becoming more imperative.
  • Network and Information Security: As the Internet of Things develops, security is becoming more important.
  • Mobile Development: Skills like app development fit into the ‘Mobile Development’ category.
  • Data Presentation: Employers increasingly need people who can consolidate data so it’s easy to comprehend.
  • SEO/SEM Marketing: Search Engine Optimization and Search Engine Marketing increases web search rankings.
  • Storage Systems and Management: Improving computer data storage and access.

In a post on LinkedIn, Fisher explained that the “top skills” list disclosed many drifts about the global job market.

Source : phoneworld

Categorized in Market Research

Now’s the time to see if you’re being underpaid.

LinkedIn wants to help its users compare their salaries to their professional peers.

On Wednesday, the social network for the professional opened up access to its new salary tool to its users in the U.S., U.K., and Canada. Now, professionals can look up aggregate data about the salaries of other users with the same job and in the same location to see how their own pay measures up.

“One of the things in our research that has become quite obvious is that salary is a big part of how people make career decisions,” LinkedIn director of product management Dan Shapero told Fortune.

When users input their profession and location, LinkedIn’s tool shows them a breakdown of others’ compensation. Users can then filter by years of experience, education level, and other criteria. According to Shapero, these filters can help LinkedIn’s users get a better sense of how they measure up. For example, they might discover that peers with more experience or a relevant graduate degree are consistently paid more. In turn, this might give them guidance as to how to achieve the compensation level they want.

One filter notably absent from the salary tool is gender. Studies have shown that women are often underpaid for doing similar work to male counterparts. Some companies have also begun to do away with compensation negotiations for new recruits as some studies have shown that women don’t negotiate as aggressively for higher salaries as men.

However, it would have been difficult to collect this data as gender is not included in the profile LinkedIn users fill out.

[moduleplant id="552"]

“I think our goal is to facilitate conversations and help people make good decision,” said Shapero when asked about the lack of data by gender. Moreover, because LinkedIn aggregates salaries of both genders, it could help women get a sense of whether they’re being underpaid if the median pay is significantly higher than theirs, he explains.

To get a start on its new salary database, LinkedIn LNKD -0.33%  reached out to 1 million of its users across various locations and jobs and asked them to submit data about their compensation. Now that the tool is available to all LinkedIn users, they’ll be able to freely access results for one salary search, but will have to contribute their own salary to the database if they want to continue exploring the tool. LinkedIn Premium users can access the data without sharing their own. And while the data only covers jobs in the U.S., U.K., and Canada for now, users in other countries will be able to access it. This can come in handy if an engineer in Germany is considering a job in California, for example, and wants to get a sense of the market.

To ensure it has accurate data, LinkedIn has figured out that roughly 10% of data submitted by its users isn’t entirely reliable, so it discards it from the data is shows users.


LinkedIn plans to eventually work closely with universities to tailor its salary tool to the needs of students as they plan their careers. It also plans to add suggested coursework from Lynda.com, an online education company it purchased last year for $1.5 billion, as a way to help users work toward the compensation level they want, when applicable.

“We believe people would invest in themselves more if they knew the certain R.O.I. [return on investment],” said Shapero.

Of course, LinkedIn is far from the only company to provide this type of salary tool. For example, Glassdoor, a popular service for looking up reviews of companies from employees, recently debuted its own.

Source : fortune

Categorized in Social

Seven Reasons LinkedIn Is More Than A Digital Resume by Crystal Lee Butler

Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor Perspectives.

LinkedIn is a business-oriented social networking service that was launched in 2003. The main reason a person joins LinkedIn is for professional networking.

It is an online resume database, only better!

If you are looking for a place to network with other professionals and cut out all of the “fluff” that other social networking sites bring, LinkedIn is an excellent choice.

Here’s why I highly recommend LinkedIn to be the first social media account you use:

1-Easily develop a personal brand

An optimized LinkedIn profile is a surefire way to solidify your personal and professional brand. It will immediately pay dividends in better search engine rankings for your and your firm’s name. Don’t forget a professional headshot; it makes you 14-times more likely to be found on LinkedIn.

2-Go where your prospective clients are



LinkedIn has over 128 million users in the United States alone. It is particularly popular among college graduates, those in higher-income households and the currently employed. It is the perfect gathering space for the types of clients you are seeking.

3-Accelerate connections

LinkedIn is the largest Rolodex in the world. Imagine the ability to tap into the power of nearly 433 million people worldwide. With a bit of ongoing effort to grow your network, you’ll notice connections sprout from within connections. LinkedIn is a networking superpower because it is not as private as Facebook’s personal profiles, so it is easier to connect with people who are not readily accessible.

4-Create opportunities

By consistently contributing valuable content on a particular subject, advisors will lead the conversation rather than follow. If you can post a few bits of useful information on a regular basis, you will get recognized. There is no other tool that will do this for you.

5-Improve your SEO

A well-thought-out LinkedIn profile increases the chance you’ll be found because of search-engine optimization (SEO). Successful SEO makes it easier for people to find financial advisors such as yourself; without it the likelihood that you will be found significantly decreases.

6-Build rapport

Anyone can search for a person on LinkedIn to see their job history and a myriad of other information. You can give and receive recommendations and endorsements from past colleagues. While financial advisors may not be able to take advantage of this particular LinkedIn function, it’s something you can do for your centers-of-influence to build a strong rapport.

7-Reinforce your professionalism

Another good thing about LinkedIn is that you are not bombarded with annoying game requests, cat videos and drama. You can simply browse your connections and their content. With that said, be sure to keep your own content professional. Do not post anything that does not belong.

Every second, two new members join LinkedIn. As an industry professional, this is great news. After you put in the initial effort to set up a strong profile, it takes minimal time to make those connections, post useful content and watch the benefits accrue. It is like the phone book of the 21st century. Don’t miss this opportunity by not creating a profile on LinkedIn.

Crystal Lee Butler is a creative marketer and results-driven business consultant with over a decade of experience collaborating with independent advisors. At Crystal Marketing Solutions she provides marketing services for financial professionals by communicating a cohesive brand and building business relationships to help them grow and thrive. Connect with Crystal on LinkedIn at crystallbutler.

Source : advisorperspectives

When a journalist gets their first job, or switches role to a new area or specialism, they need to quickly work out where to find useful leads. This often involves the use of feeds, email alerts, and social networks. In this post I’m going to explain a range of search techniques for finding useful sources across a range of platforms.

Search techniques for finding news and blog sources

Let’s get the obvious things out of the way first, starting with Google.

Aside from the main search engine, remember that there’s a specific News search option. Within that, you can also specify you want to search within blogs.


But what about all those local websites and blogs that aren’t listed on Google News? Try using a normal Google search with site:blogspot.com or site:wix.com and your particular keywords to limit results to those hosted on Blogger or Wix.

If you are looking for a place which also exists elsewhere (such as Cambridge, Massachusetts or Birmigham, Alabama), use Search tools to specify you only want results from your country. This isn’t perfect: it will still include wrong results and exclude right ones, but it’s worth trying.

Search tools: specify country

You can also exclude irrelevant results by using the minus operator immediately before keywords in results you want to exclude, e.g. Birmingham -Alabama or Cambridge -Massachusetts

Finding email newsletters in your field

You can search for email newsletters by using your keyword with intitle:subscribe andintitle:email or intitle:newsletter.

Search box: birmingham intitle:subscribe intitle:email

Use an RSS reader instead of email alerts

RSS readers are much easier to read than email alerts: these pull in a range of feeds into one place. Widely used RSS readers include FeedlyNetvibes (where you can share or publish dashboards) and Flipboard (which gives you a magazine-like interface).If you think social media has taken over the role of RSS readers, you aren’t using RSS as much as you could. Here are some examples which you won’t find on social media…

You can get updated on new results by using Google Alerts. Use this on Chrome and you should be able to choose to receive results by email or by RSS.

WordPress has its own search engine, and results can be subscribed to using RSS so you get updated whenever a new post is published mentioning your keyword. Look for the ‘related topics’  box on the right, too: this links to tag pages on WordPress which are also useful.

wordpress search results

Look out for other places where you can find RSS feeds or email alerts for new search results For example TheyWorkForYou’s search page and WhatDoTheyKnow provide both for what MPs are saying and FOI requests respectively.

Consultation websites also typically offer RSS feeds: Transport for London’s has separate feeds for forthcoming, open, and closed consultations, but it will also give you a feed for searches.Here’s their guide to using RSS. Most government departments and local councils use the same system: here’s Leicester’s and here’s DEFRA’s.

The Gov.uk website’s Publications section also offers both RSS feeds and email alerts for new results matching any search you conduct.

Finding events in your area

Meetup, Eventbrite and Lanyrd are all useful for finding events in a particular area.

Meetup is good for regular and more informal events. You can search by location and radius, and get a calendar of upcoming events that meet your criteria.

meetup calendar view

Use the calendar view on Meetup to see upcoming events in your area

Joining a meetup group doesn’t mean you have to attend any – it’s more like joining a group on Facebook. The more you join, the more Meetup will suggest to you.

You can get an RSS feed of meetups you’ve signed up to, and you can add any individual meetup URL to an RSS reader to get an RSS feed of that meetup group’s updates. But you can’t get RSS feeds for areas or searches.

You can subscribe to emails on Meetup about groups you’ve joined, and to be alerted to new groups which may be of interest. New groups being set up is of course often a news story in itself, and an excuse to contact the organiser to interview them about it.

Eventbrite tends to be used for less regular events but also bigger ones. Again you can search by location and get a calendar of forthcoming events (remember to sort by date, not relevance).eventbrite birmingham events

Each event on Eventbrite has an organiser. Click on their profile to see more events. Sadly Eventbrite doesn’t seem to have any RSS feeds but there does appear to be a workaround using Zapier.

Lanyrd, which is owned by Eventbrite, is useful for finding conferences. You can search by keyword, and you can also try to find the URL for particular locations. This tends to begin withlanyrd.com/places/ followed by a place name, for example lanyrd.com/places/liverpool.

lanyrd events in Birmingham

Usefully, places on Lanyrd do have their own RSS feed, so you can receive updates on all events in that location on an RSS reader. You can also add them directly to your calendar. Both options are in the right hand column.The site also has a speaker directory, useful for finding experts in a particular field.

Your own specialist or local search engine

If you need to regularly search within a particular group of sites, consider setting up a personalised search engine using Google Custom Search.For example: you might make a list of local public body websites such as those for all local hospitals, the police and fire services, and local authority.


Chances are that Reddit has a number of forums related to the area you’re interested in. For example there are two Birmingham subreddits (r/brum and r/Birmingham) but also subreddits for local football teams and universities. All will have RSS feeds that can be added to an RSS reader.

Using Facebook lists to create multiple newsfeed channels

Most people know about Twitter lists, but fewer people know you can create lists in Facebook.

Like Twitter lists, these can be useful for following a specific group of people (for example those in a particular industry, organisation or area) and ensuring you can check those updates regularly: remember that most updates from your connections are never shown in your news feed, so this is a way of taking control.


Remember to bookmark your friends list once you’ve created it, as otherwise you’ll still have to access it through the Friends menu in Facebook.

Finding people on Facebook based on location or employer

Now, how do you find those people to add to your Facebook lists? If you go to Facebook’s friend requests page you will see a series of search boxes on the right hand side. These allow you to search for people by various criteria, but the most useful are where they live now and their current employer. Look for people who live and work in relevant areas.

facebook friends search boxes

Finding useful pages and groups for journalists on Facebook: Graph Search

How do you find relevant pages and groups on Facebook? Facebook’s Graph Search allows you to identify groups and pages liked or joined by people who live in a particular area, or who have liked or joined other pages or groups.

That sounds complicated as a sentence, so here’s a picture which should be a lot clearer:

Pages liked by people who live in Birmingham

To do this you need to conduct a search in Facebook using a particular sentence structure.

If you type pages liked by people who live in and then start typing a location, Facebook should start to suggest locations that it recognises. Choose the one you mean and Facebook should show your pages that match.

By default results are shown across all types of results (people, groups, pages). So make sure  that you switch to the Pages tab to see all the results.

Another phrase is pages liked by people who like followed by the name of a page. Again, start typing that name and then select one that Facebook suggests.

pages liked by people who like Aston Villa

To find groups use the phrase Groups joined by people who joined, followed by the name of a relevant group. You can also use Groups joined by people who liked, followed by the name of a relevant page, or Groups joined by people who live in followed by a location.

People joined by people who joined Birmingham Freshers 2016

LinkedIn for journalists

LinkedIn has a number of useful features for journalists. One of these is the ability to search specifically for companies. First, make sure you select Companies from the drop-down menu to the left of the search box, then press enter (don’t type any criteria):

Select the Companies option from the drop down menu

You’ll get some initial search results for all companies on LinkedIn. You can now filter those results further by using the Location option on the left. Click + Add and start typing your location until the right one appears to select.


Use the Companies filter and set the Location filter to get companies near you

It is generally not good practice to send contact requests to individuals on LinkedIn unless you know them. However, as you do build your personal contacts it is useful to add them on LinkedIn because you can choose to receive updates when your contacts are mentioned online:

LinkedIn: Connections in the news


It’s easy to underestimate Instagram, but many people find it easier or more natural to use than text-based social networks. It may be the first place that someone shares a newsworthy image or experience.

Obviously the primary way of navigating Instagram is through hashtags. These can be searched on the app, but you can also browse them online by adding your tag to the end of the URLinstagram.com/explore/tags/ e.g. instagram.com/explore/tags/manchester

A second way of finding useful accounts, however, is geotagging. A much higher proportion of instagram updates are geotagged compared to posts on other social media platforms.Worldcam allows you to find updates – and therefore users – by location.



Snapchat is another social platform which is being used by an increasingly broader range of people, including politicians and celebrities. I’ve written previously about 5 techniques for finding people on Snapchat here.

Twitter search: snapchat followed by the list name


I’ve probably written more about finding people on Twitter, and managing Twitter feeds, than any other social platform. Here are a selection of previous posts covering that:

Source : https://onlinejournalismblog.com

Categorized in Search Techniques

People have often referred to Google, Facebook and Twitter as cases where foreign tech companies are blocked in China. In reality, while Facebook and Twitter were indeed blocked, Google chose to withdraw because they didn’t want to comply with Chinese censorship regulations.

It’s important to note that most foreign tech companies were not blocked, and companies like eBay, Amazon, Viadeo and, of course, Apple and Samsung all entered and competed in China.

EBay was beaten by Alibaba more than a decade ago. Amazon entered China through the acquisition of a local company, Joyo, in 2004, but was never able to build a commanding position in China the way they did in the U.S. Viadeo withdrew in 2015 due to a lack of market traction mostly because of the entry of LinkedIn.

On the other hand, Apple and Samsung have done well in China, despite increasing competition from the Chinese who are chipping off pieces of their pies. More recently, Uber China and Didi Chuxing reached a mutually beneficial deal, though some see it as Uber essentially surrendering the China market to Didi Chuxing.

This all seems to beg the question: Can foreign tech companies win in China?

Clearly, China’s regulatory regime regarding the internet, in particular social media, is far more restrictive than that of the U.S. and many other western countries in general. The “Great Firewall” has proven itself repeatedly to be a thorn in the side of foreign companies, and not all have been able to overcome this hurdle. Most have tried, but with varying degrees of success.

It all comes down to the company’s mindset and willingness to adapt. Some firms decided they didn’t want to play in such a context, like Google, and withdrew their operations. Some want to play but got blocked, like Facebook, yet continue to lobby the government for access. Some were allowed to play but couldn’t quite get their act together (for whatever reason), like Amazon, Viadeo and perhaps even Airbnb. There was also Yihaodian, which was Walmart’s online business, but eventually Walmart sold it to JD.com in exchange for some of JD’s shares.

China is not easy. It’s tough for everyone, no matter if one is foreign or not.

But there are some who seem to “get it,” like LinkedIn (at least for now). They entered the China market in 2014 with a dedicated Chinese site, Lingying, and within two years grew their user base to 20 million subscribers and counting. How did they manage such a feat where several others failed? They adapted to the China context. Not only did they localize by conforming to restrictions on content, they partnered with local firms Sequoia China and China Broadband Capital to further understand the China market.

LinkedIn also created local leadership by hiring a president for LinkedIn China, giving the team more autonomy to integrate and cater to local needs. Examples include collaborating with Tencent’s WeChat so users could link profiles, launching a Chinese business social networking app “Chitu” and planning to release a Chinese version of its Pulse news reader app.

Another such example is Evernote. They, too, found success through a focus on meaningful localization. Not only did they hire locally, they employed localized marketing strategies by leveraging local social media like Weibo and WeChat, and had localized customer service, which supports real-time customer support on the mentioned platforms. They did thorough market research before entering in 2012, and looked to solve the “pain points” of the Chinese consumer, mainly security and privacy. Lastly, they had an easy-to-recall Chinese name (Yinxiang Biji) with a memorable pun. This strategy paid off; within the first year after launch they had 4 million users in China, and by 2015 their user base reached 17 million.

The notion that lower-quality clones sprung up because of foreign tech companies being blocked is only partially right. One could argue that the major Chinese social websites of Baidu, Ren Ren, Sina Weibo and Youku Toudu are clones of Google, Facebook, Twitter and YouTube, respectively. While the likes of Ren Ren weren’t able to replicate Facebook-like success in China, others have evolved beyond being clones to having their own unique, innovative ecosystems.

One such example is WeChat. Though it was originally inspired by Kik, and had similar features to WhatsApp, it evolved from mere messaging to becoming an integral part of the Chinese connected lifestyle. WeChat users can now link their bank cards to WeChat Pay, make in-store payments, transfer money to peers, buy movie tickets, hail taxis, pay for utility bills and so on. In fact, the list is practically endless, and shows how WeChat’s business model has become so powerful, and has grown from being a simple messaging app like WhatsApp (which, incidentally is also not blocked in China, but cannot hope to compete on WeChat’s scale).

Foreign tech players tend not to be as extensive in ecosystem building.

Importantly, Chinese innovators are developing new intellectual capital. They are crafting innovative business models and reaching new frontiers of business strategy and organization. Prime examples include Alibaba and LeEco. Jack Ma has built Alibaba into a sprawling internet business through “multiple jumping” from one business area to another, while building its capabilities along the way through a combination of self-built and collaborative partnerships. This disrupted the conventional “core competence” approach that has ruled modern business for the past 30-odd years.

LeEco is, broadly speaking, a “lifestyle” company, with a diverse ecosystem of infotainment content, smart devices and internet-connected mobility. Many commentators by now have pointed out that Chinese innovators are fast, agile and adaptive. However, these are merely phenomenological observations. At heart, the best and brightest of these innovators are deeply reflective on what the new frontiers of business are, focusing on “how can we get it right and do it well?”

Of course, China’s market for tech companies has evolved significantly for over a decade and a half. When Alibaba was competing with eBay more than a decade ago, China’s tech market was pretty primitive. Alibaba merely used guerrilla warfare tactics based on its grit to defeat a major foreign player. Today, both the market and the players are much more sophisticated and their business approaches are much more refined. The leading Chinese innovators are digital ecosystem players building scale and creating customer stickiness through their entire ecosystem. Foreign tech players tend not to be as extensive in ecosystem building.

To “win,” foreign tech companies need to adapt to the China context and deeply understand the key factors of success. Local leadership is critical and appropriate empowerment by the global headquarters to the local leadership to do the right things is essential. While for some, the market is not open or they are not welcome, for many, the opportunities are right there. China is not easy, but why should it be? It’s tough for everyone, no matter if one is foreign or not. And no one can be sustainably successful if they don’t observe, learn and adapt.

LinkedIn China’s Chitu, for instance, is struggling to get market traction. Evernote, while achieving early success in China, seems to be facing some challenges for sustainable growth, mainly due to lack of premium paid users and growing competition from Chinese startups. In fact, drawing a line on “who’s Chinese and who’s not” is also somewhat artificial, given that Alibaba’s and Tencent’s largest respective shareholders are not Chinese, and some of LinkedIn China’s and Uber China’s key shareholders are Chinese. (Sequoia China, whose parent is a Silicon Valley-headquartered VC fund, has its operations led by Chinese venture capitalist Neil Shen, who has a deep understanding of the China context.)

As China’s digital business grows, it’s going to provide more opportunities for many players. Who “gets it” and who doesn’t will certainly not only be a function of “being blocked or not,” but equally (or even more importantly) those who have the right mindset and approach to the China context (and for that matter, China for the world). To this end, it’s a real test of the leadership and capabilities of the companies, as well as the capital behind them.

Source : https://techcrunch.com/2016/08/28/can-foreign-tech-companies-win-in-china/

Categorized in Others

A recent survey found that 53 million Americans are freelancing – which is a total of 34% of the workforce in the US. (I suspect in the digital marketing field, that number is much higher.) This means that nearly a third of the working population is hustling and looking for work – likely on a regular basis.

At the time it was terrifying. Today, I can’t imagine living any other way.

If you are a freelancer, you know there are benefits and drawbacks. Sure, you can work at home in your pajamas, but you also have to be the master of your own schedule. There is no boss – but that also means there is no one setting deadlines but yourself.

If you are considering going freelance – either part-time or full-time – it can be a struggle to figure out where to look for work. This article will hopefully help you find a few more places to look for freelance marketing jobs.

If you are considering making the jump to full-time freelance, I highly suggest you give this podcast “How to Make the Leap to Full-Time Freelancing” with Kelsey Jones and I a listen.

If you are looking for freelance marketing jobs, here are the best places to look. Some are paid, some are free, some require a little bit of sifting to find the good jobs. All come personally recommended by SEJ staff members or by people we know. None of these sites paid to be included.


This is a paid site, which I normally don’t go for. But, this site came highly recommended by Kelsey Jones, Executive Editor here at SEJ. What I like about the site is that it focuses on flexible work, including remote and part-time work. You start by creating a profile and resume, and then you can sort jobs based on location, industry, category, amount of travel, etc.


You can also take skills tests, research companies, and get tips and suggestions for your job search.

ClearVoice Marketplace

ClearVoice is a software that helps brands create better content, but they also have a marketplace where freelancers can connect with brands looking for high-quality content. Most of their leads are high-quality and pay pretty well (a few hundred dollars per article).

You can’t browse opportunities, but the site does email you when a job that matches your skills comes available. ClearVoice takes a cut of the payment, but that is pretty normal. Articles are submitted through the site, which works as a CMS and project planning software combined.

I like the level of work I have gotten through the platform, but the jobs (for me, at least) tend to be few and far between. This likely isn’t a place to find full-time work, but can help fill the gaps in your freelancing calendar and get your name out there.

Learn more about finding freelance work in this episode of freelancers forum

LinkedIn Profinder

An off-shoot of the social network, Profinder helps match brands who need work done with freelancers who can do the work. So far, I haven’t been super impressed with the matching, but it does seem to be getting better. I get a few emails a day with leads. I have applied for a few jobs, but have never heard back.

I do like the way it pulls info from your LinkedIn page to create an easy to look at resume.

The jobs are not open very long (which I like!), but you also don’t get payment protection the way you do through other sites like UpWork. The site is just getting started, but I do recommend getting an account and keeping an eye on it. I suspect it will get better in the future.

Media Bistro

This site focuses on media jobs as a whole, which is great for freelancers who have skills in multiple areas (most of us, I am guessing!) It is more of a job board than a platform, but you can sort jobs easily using the function in the left sidebar. You can also set up a search and have them email you when jobs new jobs that meet your criteria come in.



This is one of the better job boards, although most jobs are for writers, bloggers, or content marketers. If that is your area of expertise, this is a great place to look. The board doesn’t have any frills, you have to look through each job listing, and some of the jobs aren’t super high paying, but definitely a good place for writers to find jobs. The companies who post have to pay, so there tends to be less low-end jobs.


This platform has a special place in my heart because it is where I first connected with SEJ. There have been many changes over the years, but it is still a great place to find work. It offers payment protection; you can create a profile and take skills tests, and sort through job listings.

Detractors will point out there are a lot of low paying jobs on UpWork, which is true. But the platform makes it pretty easy to sort jobs by level, industry, keywords, etc. You do have to be careful, but I think there are still plenty of good jobs to be found in all the noise if you are willing to look.


Yep, good old Craigslist can be a great place to find high paying clients. If you don’t live in a metropolitan area, I suggest looking in cities such as New York, Los Angeles, San Fransisco, and Chicago.


Many of the postings are for remote positions, but they post them in areas with the highest traffic. This article gives a great run through of how to navigate looking for a job on Craigslist without wasting a bunch of time. The site also has an easy to use filter function so you can choose “telecommuting” and the industry you are interested in.

Pro Tip: Don’t forget about the “Gigs” section located right under “Jobs.” 

What Are Your Favorite Places to Find Freelance Marketing Jobs?

These are the best places for freelance marketers to find clients, at least in my opinion. Everyone has their favorite, so I want to know – what is your favorite place to find freelance jobs? Share your suggestions in the comments!

Source : https://www.searchenginejournal.com/insiders-guide-finding-freelance-marketing-jobs/172285/

Categorized in Market Research

LinkedIn’s vibe stands out from all other social networks. When you log in to your company’s LinkedIn account, the mood changes. Conversations are about building a million dollar company. Messages are about partnerships and advancing careers, and everything is more professional.

LinkedIn has dominated World Wide Web headlines after Microsoft revealed it had acquired the “business-oriented” social media network for $26.2 billion. The latter is expected to integrate new features into the platform, making it even more attractive for companies to have a LinkedIn presence, especially if they’re targeting B2B customers.

If you don’t have a strong presence on this powerful platform, then it’s time to take it seriously. Here are some actionable tips to build a good digital footprint on LinkedIn.

Interact With Company Followers Daily

Many companies use LinkedIn as a means to broadcast their image without interacting with their audience, the very individuals they want to serve. But responding to the comments left by your audience, joining their conversations, thanking them, sharing resources with them, and being helpful is key to building long-term relationships that impact your bottom line.

There is a social media agency to help you if you can’t do this on your own. Such options are also viable for companies who want to automate the process of interaction without sacrificing the human touch. The social media company will assign someone to handle your LinkedIn interactions like comments on your posts and InMail messages received in your company’s account.

Create LinkedIn Ads

LinkedIn ads work in a similar fashion as Facebook ads. They allow you to promote your offerings to your target audiences. The traffic generated by these campaigns will increase engagement on your company page by bringing in a relevant audience that is interested in your services and products. Each time they recommend your company or post something about it, it will be shared with their followers (which will lead to even more followers and engagement).

To be successful with LinkedIn advertising, choose the right keywords and optimize your bids to remain in your budget. If you’re not sure how to go about with LinkedIn advertising, you can take the assistance of a social media management company. Top companies often provide multiple services in one package, so maybe you can get LinkedIn advertising services along with LinkedIn interaction services if you choose the right option.

Participate In LinkedIn Groups

There are more than two million groups on LinkedIn, and a majority of them are increasingly popular. Group participation is an effective way to discover new customers and highlight your business. Participate in LinkedIn groups by creating new discussions, or join existing discussions that have been created by other companies or members. The best way to gain recognition in LinkedIn groups is by posting thought leadership content.

Posting thought leadership content means you’re setting yourself up as a “go-to resource” on a particular subject matter. So depending on the industry in which your business is operating, you can do an in-depth research on the latest trends and then mix the data/facts up with your own vision of the industry to create unique messaging and communicate that in LinkedIn groups. Use the Search Bar to see what types of questions, challenges and topics are being discussed and jump in with your valuable thoughts/feedback/answers.

Don’t wait until you have a presence on other social networks. Take these suggestions and start drawing attention to your LinkedIn business profile today.

Source : http://www.toptensocialmedia.com/social-media-business/how-to-build-a-strong-linkedin-presence-for-your-company/

Categorized in Others
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