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For many websites and businesses Google continues to provide more traffic to their website than any other channel: more organic visitors than paid search, social and even direct traffic.

With that in mind it’s certainly worth keeping up-to-date with what works, what doesn’t work, what Google has said and how to avoid a dreaded penalty.

This article looks at the ranking factors Google has confirmed in the hope of helping to increase your business’ prominence on the web.

Positive Factors:

No one will be surprised to see links make it on the list. Link building has been a big business for many a year now.

Earlier this year, in a Q&A with Google, Search Quality Senior Strategist at Google Andrey Lipattsev confirmed that two of the top three ranking factors were ’content’ and ’links’:

“I can tell you what they are. It is content. And it’s links pointing to your site.”

So what specifically is it about content and links that helps ranks your website in Google’s Search Engine Results Pages (SERPs)?

Links

Quality

The quality of your inbound links is a huge factor with Google. A company or website with a small backlink profile can see a huge boost from just one link from an authoritative page on an authoritative website.

Google PageRank died in importance some years ago. These days I use Majestic’s Trust Flow score as it gives us a greater idea of authority sites from the regular sites. Or the difference between regular sites and the low-quality and spammy sites.

Quantity

It’s all well and good getting a link from one authoritative site but the more you get the better your site will rank.

This is not suggesting build links for the sake of numbers – I certainly wouldn’t recommend directory links or junk comments for the sake of increasing the number of links. However, if you had one link from a news story from an authoritative site recently, such as a news site, it may naturally be picked up by other sites, but also it presents you with an opportunity to get links from smaller news sites, publications and blogs from the same story.

And just because you got a story in a certain publication once doesn’t mean you can’t or shouldn’t go back to them in the future.

Anchor Text

Anchor text used to be the be-all-and-end-all of ranking a website many years ago, as stated in Google’s original algorithm:

“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”

Whilst anchor text isn’t as strong a factor as it was a few years ago, it does still play a big role in ranking websites and webpages. One expects this to lessen over time but for now it’s still important to get some anchor text links to your website.

Don’t overdo it though – a natural backlink profile is made up with a majority of brand name and URL anchor text links.

Here’s an example of a keyword jumping from page 10 to page 2 off the back of one anchor text link in September 2016:

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Screenshot of Authority Labs data showing a keyword jumping from position 99 to 18 and maintaining that ranking

Internal Links

Internal links also play a big role in your rankings. If you have lots of good links pointing to a specific page, or a number of pages, you should consider passing this onto your product pages if they need a boost in the SERPs. Though please do make it user-friendly.

Last month we shot up from page 4 to position 7 (page 1) for our own website by adding a couple of internal links from popular, relevant blog posts on our website. Though it has since dropped down to page two:

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Looks like we need some external links pointing to this keyword!)

Content

Andrey Lipattsev also mentioned content as one of the top three factors when Google comes to ranking a site.

Getting the content right on your page can certainly play a big role in where you rank in Google’s SERPs so here are a few things to bear in mind when it comes to content as a ranking factor:

Title Tag

It’s still a very important ranking factor to have your keyword(s) in the title tag. Not only because it weighs heavily when Google is determining where to rank your site for specific searches, but also to help attract click-throughs to your website. Someone that has searched your target keyword and sees it in your page title, particularly at the beginning, is more likely to visit your website than if it wasn’t there at all.

We switched focus on our target keywords last month and here is one of the results we achieved just by changing the page title:

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Screenshot of Authority Labs data showing a keyword jumping from position 54 to 5 after changing page title

Heading Tags

Heading tags also have some weight when it comes to ranking your website and it’s important to get your keyword(s) in the H1 where possible on your pages.

It is recommended that you only use one H1 per page though there is no harm in using H2s, H3s, etc. as well.

Content Length

Since the Google Panda algorithm update back in February, 2011 it became very noticeable how seriously the search engine takes the content on a given page.

Those of you who were working in SEO six or more years ago may remember how you could rank websites and webpages with thin content thanks to their backlinks. It’s not the case these days.

It’s more and more the case now that the top results in Google are in-depth articles. An interesting result I came across for ‘fx trading’ recently is that most of the top organic results are information pages and not the homepage or target page that fx companies would aim first-time users to land on:

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This is a keyword that Google suggests bidding £38.98 ($65 CAD) in AdWords!

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URLs

Making sure to include your keyword in the URL slug of your page also helps with ranking. If your keyword is already in the page title as advised then there’s no reason why you won’t have it in your page URL too.

Google continues to bold keywords within your URL that match search queries which help your listing stand out:

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RankBrain

Completing the top three ranking factors in Google SERPs, a news piece published by Bloomberg last October quoted a Google senior research scientist, Greg Corrado, confirming RankBrain’s importance:

“RankBrain is one of the ’hundreds’ of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked,” Corrado said. “In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query.”

RankBrain is Google’s AI system that helps it process search results to provide more relevant results for its users. It works by guessing what words might have a similar meaning so it can filter the results according.

Other Positive Ranking Factors

Google has confirmed the following ranking factors. Although they are not in the top three we certainly believe these have a big influence on your rankings and should be taken into consideration when optimising your website:

Page Loading Speed

All the way back in April, 2010 Google confirmed that page loading speed was one of their search ranking factors; how quickly a website responds to web requests.

This isn’t just useful for helping your site rank better but for the users’ experience too. Ever been frustrated over the time it takes a website or webpage to load? Imagine your website loading slowly for first-time users and how this could put them off making a purchase or enquiry to your business?

Secure Website

In August, 2014 Google confirmed it was starting to use HTTPS as a ranking signal. Since then the web is now fill of https:// websites. How significant a factor it is as a ranking factor is anyone’s guess but Google claimed two years ago that they were seeing positive results following a test.

A secure website is also a trust signal to users. They are more likely to place an order through your website if you have a secure site than with a non-secure site.

Negative Ranking Factors

As well as proving that some of our efforts are positive towards ranking a website highly in Google, the search engine giant has also been able to confirm other factors that may have a negative effect on your positions within the results:

Manual Penalty

Manual penalties are Google’s way of removing or demoting your website or individual webpages. Those who have suffered a manual penalty from Google are notified via a message in Search Console if they have it set up.

These penalties are not related to algorithm additions such as Penguin or Panda but are Google manually judging and punishing websites themselves. This is usually a result of underhand behaviour such as trying to manipulate Google’s SERPs.

In September, Search Engine Watch published a list of 12 well-known businesses that have been hit with a manual penalty from Google over the years. When the Washington Post, WordPress and BBC are being hit by penalties from Google, no website is safe!

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Penguin Penalty

Google first introduced the Penguin algorithm update in April, 2012 to devalue the impact of low-quality backlinks. This resulted in some websites and webpages being demoted in Google’s SERPs and some even being kicked out altogether.

For the nearly four-and-a-half years of its existence, websites could only recover from Penguin after both cleaning up their backlink profile and waiting for Google to manually refresh their results. As of 23 September, 2016 Penguin is now real-time meaning you can be hit or recover within days.

It has been questioned whether sites ever fully recover from a Penguin penalty so it’s certainly worth avoiding any underhand activity to put yourselves at risk – no one wants their website or business kicked out of Google.

Panda Penalty

The Google Panda update was released in February, 2011 with the aim of hitting sites with low-quality or thin content. This was the start of a big shift with Google providing higher-quality results and not just those with a large number of links.

Shortly after the algorithm was rolled out Google received lots of questions on their support forum, which may have resulted in them releasing a 23-bullet point guide on building high-quality sites.

The quality of content and the length of content for sites ranking at the top of the SERPs for popular keywords has noticeably increased over the past couple of years following the original Panda rollout.

Buying Or Selling Links

Google lists “Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link” on its Link Schemes page.

I’ve certainly heard of more and more websites getting messages from Google about unnatural links within their content. Here’s an example of the message some webmasters have received in their Search Console accounts:

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Reciprocal Links

Google has stated that “Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking” are to be avoided.

You’re taking a big risk by having a ‘links page’ on your website these days: something that was common more than five years ago was for sites to exchange links with each other.

Article Marketing

Also on the Google Link Schemes page is: “Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links”.

At the start of 2014, then head of the Google web spam team, Matt Cutts published a blog on his website announcing the decline in the benefit from guest posting. Within his article Mr Cutts went on to explain how guest posting had turned from something respectable into pure out spam solely with the intention of increase your website’s rankings within Google.

Press Releases

Press releases aren’t a no-no, but Google has stated that you should avoid any optimised anchor text links within them.

Submitting a release to the wire with optimised anchor text links is straightforward for Google to pick up.

Directories And Bookmarks

The search engine giant disapproves of ’Low-quality directory and bookmark site links’.

These link building methods remain popular though, perhaps because they’re cheap and used to work. I certainly wouldn’t advise this approach in the year 2016 or beyond.

Widgets

Optimised anchor text links on a widget should also be avoided if you want to avoid the wrath of Google.

Footer Links

Google doesn’t react too kindly to “Widely distributed links in the footers or templates of various sites” either.

Forum Comments

What used to be a popular link building tactic, Google acts negatively on “Forum comments with optimised links in the post or signature.” Presumably the same can be said of optimised anchor text left in comments on websites too.

Interstitials Or Distracting Ads

As of 10 January 2017, Google will start to demote pages that display intrusive interstitials and annoying ads on mobile devices. The theory is that they provide a poorer experience to users.

Whilst this is initially rolling out on mobile you can expect it to negatively affect desktop sites as well later in the year.

DMCA Complaints

Since August, 2012 Google has been lowering websites in their search results that they have received valid copyright removal notices for. Their official word back then was “Sites with high numbers of removal notices may appear lower in our results” but Google now removes pages entirely, though does still display a message to notify the search user:

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Duplicate Content

Google states that: “In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved.” Basically, your site won’t appear in their results if they believe you were intentionally duplicating content to rank.

Google provides plenty of useful documents containing advice and support to give you an idea how to drive organic traffic to your website and also helping you to avoid making any bad choices when attempting to rank your website within their search engine.

The Webmaster Support pages also have plenty of useful advice and a link to Google’s popular support forum where webmasters and such try to offer advice and help of their own.

Author:  Barrie Smith

Source:  http://www.searchenginepeople.com/

Categorized in News & Politics

The irony of this age of information technology is that the more there is for us to utilise, the more difficult it becomes to do so. There is so much information out there in the digital world that accessing what’s appropriate and reliable becomes a huge task. We end up wasting a lot of our time and energy only to find half-baked information. But the boon of technology is that it comes with the hacks to break it and utilise it. Google, the God of all search engines, provides numerous such ‘tricks’ to access its database better. Here are some relevant tips for the everyday user.

Use more keywords

Google hosts over a million websites, so help it help you by using more keywords – ideally no less than five. More keywords result in a more specific search, and therefore more appropriate results. Google uses your keywords to prioritise pages. This means that the pages containing most of your keywords will appear first. So the more, the merrier.

Find missing words

When you’re not sure of the keywords to use for your search, or you have forgotten phrases and their order of words, use the asterisk (*) in place of the missing words. Google will not only fill in the gaps but will also give you a specific result. For instance, typing lazy fox*fencewhen you can’t remember the entire phrase (the quick brown fox jumps over the lazy dog) will give you the result in the right order of words. This technique, called truncation, can be used even when you’re blindly looking for ideas.

Specify order of keywords

Google normally shows results for all the words in your search. For instance, brown girl in the rain would give you results for brown, girl, and rain. But when you fit your words in double quotation marks – brown girl in the rain – Google will only show results that have the words in that order.

Exclude words

When you want a more specific search, you can exclude results that Google would typically show for your keywords, by using the minus (-) symbol. For instance ‘red flower’ will give results of all red flowers but specifying “red flower” -rose will exclude roses from your search result. Keep in mind that this is not a ‘hyphen’. The symbol is placed next to the word that you want excluded and not in between the keywords.

Find words in URL

If you can’t remember the name of a website but are sure of certain words within it, you can use the command, in url: keyword. For instance, typing in url:yum will show you results for all the URLs that contain the word ‘yum’.

Search within a site

When websites don’t have a search engine of their own, you can use Google search to find results from that website alone. For instance, site:yourstory.com “social media” will show all results related to the keyword ’social media’ and only from YourStory. In contrast, if you type “social media” yourstory.com, (without the ‘site:’ command), only the first few results of the Google result page will correspond to the website.

Find related websites

You can find websites that have content similar to a website that you already know, by using the ‘related’ modifier. For instance, when you type related:wikipedia.com, you will find a list of websites that contain information similar to Wikipedia.

Find citation links

You can use the ‘link’ command to find all the pages that cite or link to a website. For instance, link:wikipedia.com will fetch you result of all the pages that have linked to this site.

Search for a file type

If you want your results to be of a particular file type such as pdf, poerpoint etc., you can use the filetype modifier with your keyword. For instance, “self-help” filetype:pdf  will produce results that are pdf files.

These tips are more effective when you use the right keywords, and to use the right keywords you need to have a clear idea of what you want to search for. Making your Google search more effective takes some trial and error but with the right tricks up your sleeve, you can take full advantage of it.  Happy searching!

Author:  Varsha Roysam

Source:  https://yourstory.com

Categorized in News & Politics

Google has announced exactly when you’ll be able to get your hands on Daydream View, the new headset it created for Daydream-ready Android phones, including the Pixel and Pixel XL. The View headset will arrive in the Google Store online, and at retailers in the US, Canada, the UK, Germany and Australia on November 10 for $79 US.

Pricing in the other countries varies, but is mostly in line with current exchange rates; retail partners also vary country-to-country, but include Verizon and Best Buy in the US, as well as Best Buy and Carphone Warehouse in Canada and the UK, respectively, along with select carriers.

If you’re not already familiar, Daydream View is a headset created by Google to work with its new Daydream VR platform, which is built into Android Nougat. The View was designed by Google to be easy to set up, convenient to use and comfortable to wear, and is aimed at helping make sure even VR first-timers can jump in and get the most out of the experience.

View ships with a Daydream View controller, which is a simple motion-enabled remote you can use to navigate VR experiences in Daydream. It also includes wrist strap for making sure you don’t lose track of said remote while you’re using VR.

Daydream View works completely wirelessly, automatically detecting when you slide a Pixel or Pixel XL in and switching the device to VR mode. I got the chance to use View briefly at Google’s launch event for the Pixel, and it’s comparable to using something like Samsung Gear VR, and provides a great VR starter experience for those who own a Daydream-compatible smartphone (it’s a very short list right now).

Daydream VR is launching with a number of apps ready to go from the Play Store, including Hulu VR, Google Play Movies (in a virtual theater environment) the Guardian VR and Gunjack 2. We’ll have more in-depth impressions of Daydream in our upcoming review, but if you’re excited about it now, I can safely say that it’s a good way for Pixel owners to dip your toes into VR without much cost.

Source: techcrunch.com

Categorized in Internet Technology

Performance marketing platform Criteo, best known for its programmatic display product ad retargeting capabilities, is expanding into search. The new product, Criteo Predictive Search, is aimed at bringing predictive optimization to Google Shopping campaigns.

Google Shopping continues to grow, with same-store sales increasing between 30 and 50 percent over the past year, according to Channel Advisor. Recent research by Engel Research Partners, commissioned by Criteo, found Google Shopping now accounts for 21 percent of the average retailer’s digital marketing budget. While there has been significant innovation on the engine side, Jason Lehmbeck, general manager of search at Criteo, said in an interview that retailers are looking for partners to help turn the added complexity that’s come with this innovation into more sales. A lot of the tools just haven’t kept up, he said.

Criteo Predictive Search is designed to automate the entire optimization process for Google Shopping campaigns without increasing the retailer’s cost per order. It uses machine learning to identify opportunities for better matching and bidding opportunities down to the product level. Every aspect of the campaign from structure to remarketing to bids is modified automatically through the system. The predicitive technology, in part, learns from Criteo’s existing access to and analysis of over 1.2 billion users it delivers advertising to per month for over four billion SKUs.

Criteo

 

Roughly 30 retailers, including Telefora, Camping World and Revolve, have been testing the product in closed beta. Criteo says early testers have seen as much as a 22–49 percent lift in revenue at constant cost. The product is priced on a revenue share model, and there are no annual contracts or charges as a percentage of spend.

Criteo Predictive Search is launching in the US on Tuesday, with more markets to follow in 2017. It does not encompass Local Inventory Ads at this time.

Source:  searchengineland.com

Categorized in Search Engine

Want to know about California’s Proposition 63, a measure to control gun ammunition sales and large magazines, which is on the state ballot this month? Google has the answer. It’s a “deceptive ballot initiative that will criminalize millions of law-abiding Californians.” So much for balanced search results.

Google presents that answer at the very top of its results, when searching for “Prop 63” or “Proposition 63,” as shown below:

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To answer “What’s happening here,” as Medium CEO Ev Williams asked when spotting this four days ago: for all its smarts, Google is still pretty dumb.asked when spotting this four days ago: for all its smarts, Google is still pretty dumb.

Over the years, Google has increased the frequency of showing direct answers in its search results — something it calls “Featured Snippets.” The idea is that mobile users especially want fast facts, not to have to click through to a website.

That’s even a potential advantage in its forthcoming Google Home assistant. It should allow Google Home to answer questions well beyond rival Amazon Echo, because Google will rely on the entire web rather than a more limited set of curated resources, especially Wikipedia.

For example, here’s Google Home answering a question it found from the web, making use of featured snippets, that  I’d previous tested with Amazon Echo, which couldn’t do it:

This is a question Amazon Echo couldn't answer for me yesterday that Google Home got thanks to the web & featured snippets 

(NOTE: the video above might not show due to temporary problems Twitter is having).

To get these answers, Google effectively guesses (even with all that machine learning) at which site it thinks might have a definitive answer. But the downside is that when Google goes wide beyond curated sources, it makes mistakes. God only loves Christians. Dinosaurs are an indoctrination tool. A not-safe-for-work answer for eating sushi. These are real things that Google featured snippets have gotten wrong in the past.

Heck, Google still will tell you that Barack Obama is “King of the United States” based on our own article about how a featured snippet originally screwed up this answer.

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These types of mistakes are embarrassing in web search results. They’re going to be even worse with Google Home, where Google will start reading aloud some of these crazy answers without at least the back-up of other search results. Potentially, that could even hinder the product.

Indeed, as Google Home increases the attention that featured snippets get, it’s not unlikely that we might see companies actively  workingto spam them (more than they do now), or even rival groups trying to obtain their “side” as the preferred answer that Google gives.

We’ve asked Google for comment and will update if one comes.

Source:  searchengineland.com

Categorized in Search Engine

CALIFORNIA: The tech giant Google has announced that starting today (8 November), it will display the 2016 presidential election results directly on Google Search.

The information on election results will be available in 30 different languages and will be out as soon as polls close. The tech giant also said that YouTube will live-stream election result coverage from various news organisations such as NBC, PBS, Bloomberg and more. The live-streaming coverage will begin at 7pm ET on 8 November (12am GMT, 9 November).

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Google VP of engineering Shashi Thakur said, “Starting when the polls close on Election Day, you will be able to find U.S. election results integrated right into your Google searches in over 30 languages around the world. You’ll also be able to see detailed updates and results of the Presidential, Senatorial, Congressional, Gubernatorial races as well as state-level referenda and ballot propositions.”

Thakur said that in comparison to the 2012 elections, Google has noted a 233% rise in traffic for “how to vote”. Additionally, people in the “battleground states” such as Philadelphia, Ohio, North Carolina and Florida have been “actively searching” for “where to vote,” indicating a high voter interest and possible turnout in 2016 presidential elections.

Source:  arynews.tv

Categorized in Search Engine

Stay informed on election day.

As soon as the polls close on Tuesday, Nov. 8,Google GOOG 1.26%  will display continuously updated election results through its search engine the company said. The search giant plans to show up-to-the-minute information detailing the progress of multiple U.S. election day races and other referenda to anyone who queries for “election results.”

Google said it would deliver the updates every 30 seconds in more than 30 different languages, according to a blog post by Shashi Thakur, vice president of engineering on the Google search team. Included in the briefings are the presidential, senatorial, congressional, and gubernatorial races, as well as other ballots throughout the U.S.

Here’s a glimpse of what the search tool should look like, per the blog post:

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The rundown includes real-time statistics on the matchup between Hillary Clinton, the Democratic contender for the White House, and Donald Trump, the Republican candidate. Alongside details of the tug-of-war for the executive office are key numbers concerning open legislative seats, battleground states, and the top two political parties (blue for Democrats, red for Republicans).

Although this is not the first time that Google has offered informational tools during an election, this year marks a notable increase in the company’s efforts to meet consumer demand as more people turn to the web—and increasingly their smartphones—for news. Google said that it had seen traffic for the search term “how to vote” more than triple in the past four years, up 233% from 2012.

In addition to the political précis that will appear on election day (above), Google has already debuted tools detailing how to registerhow and where to vote, and info on who is running—including an election-themed Google Doodle.

Google said that YouTube, its video division, would stream live coverage from a number of news outlets as well, including NBC, PBS, MTV, Bloomberg, Telemundo, and The Young Turks starting at 7 p.m. ET on Tuesday. “From the ballot box to tomorrow’s late-night returns, we hope Google’s tools help guide you through Election Day in a simple, clear and informative way,” Thakur said.

Source: fortune.com

Categorized in Search Engine

Can you feel the tension among your family and friends and the country at large? With the touchline in sight and fingernails chewed raw, there could be more twists and turns before the end of polling day. So if you want to keep up to date with the very latest US election news, here’s how Google, Twitter, Facebook can help you do that.

US Election News

How to track US election news

Whoever wins, whether that be Donald Trump or Hillary Clinton, modern technology will make sure you never miss a word. So if you’re an avid social media user and have an iPhone or another kind of smartphone, you can keep updated. Here’s what each information provider is doing to keep you with them.

facebook us election news

Facebook being patriotic

According to Facebook during this divisive campaign, it has encouraged more than 2 million people to vote. This was accomplished via the social network’s Get Ready for Election Day page, which Mark Zuckerberg is apparently very proud of. In fact, not only does the page help people register to vote and keep them updated with US election news, it also provides a vote planner made specifically for each user, meaning that person can print it off and take it to the polling station when they vote.

twitter us election news

Twitter #Election2016

Twitter’s open nature allows you to see tweets from all over the USA, which is great, and the same goes for keeping up to date with US election news. If you don’t already know, the official #hashtags are #Ele4ctionDay and #Election2016; both have their own polling emoji.

However, Twitter has done its own thing this time around and encouraged people to vote. A lot of the work done by Twitter can be seen at the account @gov. While this on its own does not keep you directly updated with what’s going on in the US elections, you can send a tweet to the account asking about US election news.

google us election news

Google results

Google has taken the unprecedented step of embedding US election news into its search results. This means that whether you want the information or not, it will be there, in more than 30 languages. According to Google, it has seen a rise of more than 233% in use of the phrase “how to vote” typed into the search engine. This is what prompted it to take a more direct informative approach. The numbers seen for the 2016 election have been far higher than it recorded in the 2012 victory by Barack Obama.

Additional help given for those looking for US election news can be found at Google’s voter registration page and the Google Trends Election Hub.

And there you have three ways you can keep up with US election news now and on the day of. We advise you to go and take a look at each service and decide which one best suits your needs. As with everything in life, each has their pros and cons, but ultimately they are there to be helpful and non-partisan.

Source: valuewalk.com

Categorized in News & Politics

Staff and Wire Reports

Need to know how to find your polling place?

Simple: Just Google “How to vote” and the results will be localized for you according to where you are

And if you want to see the important issues on the ballot in each state including yours beyond the presidential election visit here.

And, for hours of the polls state-by-state including yours visit here.

It’s the age of digital information on election day.

TVs are so last century. News outlets are using Facebook Live, Snapchat, YouTube and other tools to offer live coverage of Election Day in ways not possible four years ago.

It’s a fitting close to an election season that has played out on Twitter and Facebook as much as it has on the nightly news, with debates live-streamed online and candidates barbing on social media.

Here’s your online guide for Tuesday. All times are Eastern.

FIND YOUR POLLING PLACE AND MORE

Unless you’re one of the millions of Americans who have already voted, it’s a good idea to find out where to cast your ballot, preferably before Tuesday. Googling “how to vote” will take you to localized results that include the times the polls are open and any requirements such as an ID. You can also type into google “where do I vote” and then enter your address to locate your polling place.

Facebook’s elections tool will show you what’s on your ballot and where various candidates stand on key issues. The information comes from the nonpartisan group Center for Technology and Civic Life, which also generates some of the data for Google searches such as “what’s on my ballot.” To get started, go to https://www.facebook.com/elections/yourplan (you’ll need a Facebook account).

SNAP AWAY

Snapchat users will be able to see “live stories” on the app — showing people at the polls, election results, acceptance and concession speeches and election night celebrations. In the U.S., users will see overlays they can add to their snaps.

FACE-OFF ON FACEBOOK

NowThis, a news outlet aimed at millennials, will have video coverage on its Facebook channel. Comedian Jordan Carlos will host the stream, called “No Sleep til POTUS.”

CNN will have live coverage with reporters in battleground states, as well as drone shots of voting locations and international reaction throughout the day. Each hour from 9 a.m. to 6 p.m. will be streamed from a different location. After 6 p.m., the network will continue Facebook Live streams from various locations, including watch parties and, again, battleground states.

The Washington Post is planning live programming on its Facebook page beginning at 7 p.m. The show will include commentary and updates from Post reporters, including those at campaign headquarters for both Donald Trump and Hillary Clinton.

The New York Times will also stream election coverage on its Facebook page, beginning at 4:30 p.m., from locations such as polling stations, college campuses and election viewing parties.

Other news outlets with live streaming plans include Univision, PBS NewsHour, the Daily Caller, ABC News and Vox.

TWITCH ALONG WITH TWITTER

Twitter is partnering with BuzzFeed News for a live stream from BuzzFeed’s New York headquarters. The stream will begin at 6 p.m. Twitter says segments will include critiques of traditional news outlets and how they are covering the election, as well as live reports from BuzzFeed journalists at various locations throughout the U.S. and elsewhere.

Source:  oxfordeagle.com

Categorized in Search Engine

 

Google is fighting back against fraud with an advanced verification process for plumbers and locksmiths.

An email sent out to Google’s top contributors states the company’s plan for an advanced verification process is being beta tested in San Diego. All locksmiths and plumbers currently verified will have to go through the new verification process. Failure to do so before November 1 will result in the loss of verification and the removal from Google Maps.

Of course, any new applications will have to go through the new process as well, which said to be simple. It includes a combination of questions from Google and completing an application with a third party verification company. The new application process is said to take about two weeks to complete.

The entire advanced verification process for plumbers and locksmiths in the San Diego area is explained in this Google My Business help article. The process will also be used for plumbers and locksmiths using AdWords.

Why Locksmiths? Here’s Why.

Did you know that one of the biggest online scams is perpetrated by so-called locksmiths? Google knows, and the issues are finally being taken seriously.

 

It only takes a few bad actors to ruin it for the rest. In this case, the bad actors are individuals or companies claiming to be locksmiths to make some quick cash. Here’s how the scam works.

Locksmith Scam:

  • After being locked out of one’s home and not knowing what to do, a quick Google search brings up a list of local locksmiths.
  • Google returns AdWords ads and Google My Business listings for locksmiths promising cheap or inexpensive service rates.
  • Calling one of these bargain locksmiths actually routes you to an offshore call center, where they dispatch someone local to come to your door.
  • The locksmith shows up and, before trying any other options, immediately drills the lock open and slaps you with a large bill for the service.
  • The cheap service you thought you were getting then turns into a large expense.
  • Congratulations, you can now get back into your home but you’ve become a victim of locksmith fraud.

This locksmith scam has been well documented over the past few years and even written about in the New York Times. To get an idea of how rampant it is becoming, search for “locksmith scam” in Google.

Google’s advanced verification should cut down on the amount of fraudulent locksmiths found in ads and search results. As for why plumbers have to go through an advanced verification, I’m not quite sure. I tried to research online plumbing scams but was unable to find anything.

Google is notoriously secretive about why it makes the decisions it does. Regardless, I have reached out for comment in an attempt to gain further information.

Source: Search Engine Land

 

 

Categorized in Online Research
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