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When it comes to making the most out of your SEO budget, quality matters. You want to provide the best possible experience to customers when they’re on your site by giving them quality content and striking visuals, but how can you make it work without breaking the bank?

Here are cost-effective ways to create custom content and stay ahead of content marketing trends in 2017.

Creating Custom Content on a Budget

At Pubcon 2016 in Las Vegas, SEJ Executive Editor Kelsey Jones sat down with Erin Robbins, President of Ginzametrics, to talk about ways on how to create custom content when you’re on a budget.

Here Are Some Key Takeaways from Her Interview:

  • Everyone should be budget-conscious when it comes to creating content. Find out what kind of content you need to create and where it needs to go. Research where your audience is and what they’re looking at, then create content that matches the format of where your audience is — whether it’s video, podcast, blog posts, and more. The research will tell you where to focus your resource.
  • Use keyword discovery to find out what topics and trends your audience is paying attention to. Use competitor discovery to see who’s new in the space and talking about certain things in your area. Then do a mix and match of keyword and competitor discovery to check what specific overlap in keywords and content they may have.
  • Another strategy is to create a central piece of content and build other pieces around that. For example, Erin does a weekly live video series which is turned into a podcast, blog post, SlideShare, and even an e-book. It may also turn into a case study or white paper when she has thought leaders or experts come on as guests.
  • Take advantage of user-generated content. Aggregating information from conferences and webinars can be helpful because it’s interesting to compare how people’s views have changed over time. Webinars are also a great way to get content ideas from people asking questions.

Upcoming Trends for Visual and Regular Content in 2017

In this interview at Pubcon 2016 in Las Vegas, Matt Siltala, President and Founder of Avalaunch Media, shares his insights on the upcoming trends for visual and regular content in 2017. You can listen to the podcast version of his interview at the top or bottom of this article.

Here Are Some Key Takeaways from the Interview:

  • 360-degree photos and videos give a fun twist to content. They may be used next for infographics. 360 videos are especially useful for the real-estate market in showcasing houses and showing where these houses are, and also for cruise lines to show what you can expect on your next vacation. 360 videos give you the perspective of being part of the experience.
  • We will also see more of virtual reality in games, websites, videos, and other experiences.
  • As wearable devices become more popular, we should think about the kind of content we’ll be serving up there. We should be conscious of the size of content and the audience that consumes this content. We should also think of the best ways to serve content on wearable devices.
  • Live streaming is another upcoming trend. You can show specific events to your audience. You can also share promo codes and giveaways targeted to your live audience. Live streaming is a way to get people to view your content and can cater to their fear of missing out.

Author:  Rina Caballar

Source:  https://www.searchenginejournal.com

Categorized in Future Trends

Bing Search has been bringing in innovative features lately and the latest one is the save search option. While it is indeed helpful to have the world at your tips with the Internet the ability to save/bookmark videos and other stuff for future usage is something that will go a long way in helping users.

Bing has done exactly that with its ‘My Saves’ search feature that will allow you to store video, images and shopping searches that you found on Bing and later let you view the same on a PC or Mobile device provided that you are logged on to the same account.

Bing My Save feature

Microsoft demoed the feature by taking the instance of a typical search that one would make on Thanksgiving holiday, ‘best ways to cook a turkey’ and while this turns up a ton of videos that you see.

By using My Saves searching feature you can actually hover on the video result and click ‘Save.’ The feature records your exact location and preference in the search and lets you head over to the same without the need to navigate further. All the items are archived in the ‘My Saves’ which is somewhat similar to the My Documents folder in Windows.

The same feature is extrapolated for image search if you like a certain image while searching for your exotic holiday destination, simply hover on it and save. Then you can go to the image source and also check the other details of the article. This is pretty as compared to opening up an image in a new tab or even Bookmarking the entire website.

The shopping results are yet another innovative feature that is mention worthy. So here is what Bing does, the search page displays a ‘See shopping results’ page and clicking on this will filter your results to the images of the products across the search and also lets you save the same. Once your decision is made feel free to delete the saved items.

Bing is coming up with new features regularly and hopefully, this new My Search feature will help the search engine combat with the likes of Google web search engine.

Author:  [email protected]

Source:  http://news.thewindowsclub.com

Categorized in Search Engine

As the world turns to prophetic predictions, a Bulgarian blind psychic seems to have foreseen the future of the U.S., while predicting political aspects of the 2016 elections. The psychic was called Nostradamus from the Balkans" and her name was Baba Vanda.

Many of her predictions became increasingly popular after 1996 when she passed away - at 85 years old. The blind woman called a prophet apparently had an 85 percent success rate among her prediction, which makes people around the globe turn to her opinions whenever social or political events raise questions.

 The Blind Prophet Of the Balkans

Among the predictions that made her famous, the woman's idea that the 44th U.S. president will be African-American was by far the most popular. However, she also stated that the man who we know to have been Obama will be the last president of the U.S.

Other predictions included the idea that Muslim people would "invade" Europe in 2016. According to the blind woman ,the increased immigration rates will end in chemical warfare that will be employed against the European population as a result of this trend.

 Currently, people around the U.S. are thrilled to read about her predictions, especially the ones who do not acknowledge Donald Trump as their president. While this problem is related to the way people feel about their national political situation, the dead blind psychic has gained their attention.

The idea that Donald Trump is the man following "the last U.S. president" encourages people to follow the woman's predictions, and read the tremendous amount of information available online about her biography and her ideas, the self-claimed insights on what the world will go through.

Among her predictions, the economic crisis of 2008 was also very popular at that time .The fact that she suggested the economic implications of the Bush Jr. administration is no less than  Surprising, and believers in her gift worldwide had turned to her visions to a better understanding of what will follow.

 Baba Vanga: International Phenomenon

While her words were not always very specific when it came to the event she predicted, people always correlated the woman's words with occurrences from further in time.

"A huge wave will cover a big coast covered with people and towns," for instance, is a phrase that was used in correlation to the tsunamis in 2004.

While, from a scientific point of view, her predictions were merely words that were given context depending on the world's events, it is also true that she gained a lot of popularity, having the website baba-vanga.com exclusively dedicated to her art of predicting the future.

Author:  Livia Rusu

Source:  http://www.techtimes.com/

Categorized in Future Trends

Personally, I’m amazed at the technology we have available to us. It’s astounding to have the power to retrieve almost any information and communicate in a thousand different ways using a device that fits in your pocket.

There’s always something new on the horizon, and we can’t help but wait and wonder what technological marvels are coming next.

The way I see it, there are seven major tech trends we’re in store for in 2017. If you’re eyeing a sector in which to start a business, any of these is a pretty good bet. If you’re already an entrepreneur, think about how you can leverage these technologies to reach your target audience in new ways.

1. IoT and Smart Home Tech.

We’ve been hearing about the forthcoming revolution of the Internet-of-Things (IoT) and resulting interconnectedness of smart home technology for years. So what’s the holdup? Why aren’t we all living in smart, connected homes by now? Part of the problem is too much competition, with not enough collaboration—there are tons of individual appliances and apps on the market, but few solutions to tie everything together into a single, seamless user experience. Now that bigger companies already well-versed in uniform user experiences (like Google, Amazon, and Apple) are getting involved, I expect we’ll see some major advancements on this front in the coming year.

2. AR and VR.

We’ve already seen some major steps forward for augmented reality (AR) and virtual reality (VR) technology in 2016. Oculus Rift was released, to positive reception, and thousands of VR apps and games followed. We also saw Pokémon Go, an AR game, explode with over 100 million downloads. The market is ready for AR and VR, and we’ve already got some early-stage devices and tech for these applications, but it’s going to be next year before we see things really take off. Once they do, you’ll need to be ready for AR and VR versions of practically everything—and ample marketing opportunities to follow.

3. Machine Learning.

Machine learning has taken some massive strides forward in the past few years, even emerging to assist and enhance Google’s core search engine algorithm. But again, we’ve only seen it in a limited range of applications. Throughout 2017, I expect to see machine learning updates emerge across the board, entering almost any type of consumer application you can think of, from offering better recommended products based on prior purchase history to gradually improving the user experience of an analytics app. It won’t be long before machine learning becomes a kind of “new normal,” with people expecting this type of artificial intelligence as a component of every form of technology.

4. Automation.

Marketers will be (mostly) pleased to learn that automation will become a bigger mainstay in and throughout 2017, with advanced technology enabling the automation of previously human-exclusive tasks. We’ve had robotic journalists in circulation for a couple of years now, and I expect it won’t be long before they make another leap into more practical types of articles. It’s likely that we’ll start seeing productivity skyrocket in a number of white-collar type jobs—and we’ll start seeing some jobs disappear altogether. When automation is combined with machine learning, everything can improve even faster, so 2017 has the potential to be a truly landmark year.

5. Humanized Big Data. (visual, empathetic, qualitative)

Big data has been a big topic for the past five years or so, when it started making headlines as a buzzword. The idea is that mass quantities of gathered data—which we now have access to—can help us in everything from planning better medical treatments to executing better marketing campaigns. But big data’s greatest strength—its quantitative, numerical foundation—is also a weakness. In 2017, I expect we’ll see advancements to humanize big data, seeking more empathetic and qualitative bits of data and projecting it in a more visualized, accessible way.

6. Physical-Digital Integrations.

Mobile devices have been slowly adding technology into our daily lives. It’s rare to see anyone without a smartphone at any given time, giving us access to practically infinite information in the real-world. We already have things like site-to-store purchasing, enabling online customers to buy and pick up products in a physical retail location, but the next level will be even further integrations between physical and digital realities. Online brands like Amazon will start having more physical products, like Dash Buttons, and physical brands like Walmart will start having more digital features, like store maps and product trials.

7. Everything On-Demand.

Thanks to brands like Uber (and the resulting madness of startups built on the premise of being the “Uber of ____”), people are getting used to having everything on demand via phone apps. In 2017, I expect this to see this develop even further. We have thousands of apps available to us to get rides, food deliveries, and even a place to stay for the night, but soon we’ll see this evolve into even stranger territory.

Anyone in the tech industry knows that making predictions about the course of technology’s future, even a year out, is an exercise in futility. Surprises can come from a number of different directions, and announced developments rarely release as they’re intended.

Still, it pays to forecast what’s coming next so you can prepare your marketing strategies (or your budget) accordingly. Whatever the case may be, it’s still fun to think about everything that’s coming next.

Author:  Jayson DeMers

Source:  http://www.forbes.com/

Categorized in Future Trends

The MacBook Pro may have found success straight out of the starting blocks, but it’s unlikely to change Apple’s focus. Cupertino’s future does not feel like it is focused on the classic laptop form and macos, but on sealed Pro tablets running iOS.

Apple CEO Tim Cook previews a MacBook Pro during a product launch event at Apple headquarters in Cupertino (Photo: Josh Edelson/AFP/Getty Images)

The mobile market is where Apple’s strength lies. Although Android commands the lions’ share of the market (approaching a global share of ninety percent, depending on the analyst), that share doesn’t translate ninety percent of the profits. Apple takes over one hundred percent of the market’s profits. Arguably Google’s value is not in the hardware sales but in capturing the Android users into its cloud where it can monetize each user.

Now look at the difference in the laptop market. Here Apple commands a similar market share of between seven and eight percent. It is generally found in fourth or fifth place in the top manufacturers list but with a share of the profits more in line with the market numbers.

Apple has a strong and stable presence in the laptop ecosystem. With the new MacBook Pros now on sale, Apple should be able to extend that position. It’s just a shame that Apple’s true focus is on pastures new.

Last year at the launch of the iPad Pro, Tim Cook asked “Why would you buy a PC any more?” Why indeed? It’s possible to carry out many of the day-to-day task that would normally be done on a laptop on a tablet – web browsing, social networks, music and video playback, note taking, document editing, messaging, and more. iOS has matured to point where the third-party ecosystem can cover the majority of tasks required by the majority of users.

The challenge in part is to convince consumers that think ‘laptop first’ to think ‘tablet first’. That continues to be the role of the iPad Pro in Apple’s portfolio. With the smart keyboard covers, long battery life, and Cupertino’s focused marketing the iOS tablets continue to perform strongly.

Yes, there is a pent-up demand for a new MacBook Pro, but it’s noticeable that the internal hardware design of the MacBook Pro, last year’s MacBook, and the venerable MacBook Air owe more to the fixed-specifications single-board sealed designs of the iPad than the user-accessible modular approach taken by older designs such as the superstar MD101LL/A non-retina MacBook Pro from 2012. These are no longer computers designed to be updated and maintained by a user, but as machines designed to be disposable and require replacement within two or three years.

The trick for Apple is to keep the die-hard user-base of the MacBook Pro on-side while transitioning as many as possible to the more profitable iPad and iPad Pro machines. Could touch be added to macos and Apple’s laptops? Yes. Would it be useful? Given my experiences with Windows 10 my answer is yes. But it would mean that one of the biggest points of differentiation between the iPad Pros and MacBook Pros would be diluted, hampering the transition efforts.

Apple Inc. iPad Pro 9.7 inch, center, is displayed at the company’s Omotesando store (Photo by Tomohiro Ohsumi/Getty Images)

This is not as drastic as Steve Jobs killing the iPod Mini at the height of its retail power. There will always be a small core of users that actually need a high-end portable macos devices and an iPad Pro is not a functional 1 to 1 replacement. Yet Apple has already decided what happens now that it rules the laptop space.

It’s going to let it slowly slide into a niche product line for a handful of power users as it moves the public towards the walled-garden flexibility of iOS and the iPad.

Source:  forbes.com

Categorized in Internet Technology
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