Wednesday, 22 December 2021 13:25

The Top Free and Paid Social Media Analytics Tools for 2022


The role of social media in decision-making accelerated in 2020. According to recent research, social media is the first interaction your clients have with your business.

Without the correct automation software, it is hard to analyze and monitor the success of your business pages. However, with so many options available, it may be challenging to choose the tools for social media analytics that best match your needs. 

All of the social networks now provide social media analytics tools somehow. You will find exciting and relevant analytical information depending on your network of choice.

List of Social Media Analytics Tools

Are you looking for a more diverse free social media data analytics tool? We'll go over some social media analytics tools free for you that you can use. 

  1. Brandwatch is one of the best social media monitoring and analytics tools available, tracking billions of online conversations every day across platforms such as Twitter, blogs, news, forums, videos, reviews, images, Facebook, and others to assist brands and businesses in understanding consumer insights and trends, influencers, and brand perception.
  2. Mentionlytics is described as a 'Web and Social Media Monitoring tool, focusing especially on Startups and small-medium companies and individuals (artists, politicians, celebrities, etc.). Key features include ease of use and monitoring the entire web,' and it is a Social Media Analytics in the Social & Communications category.
  3. BrandMentions is the best social media analytics tool, which is essential for the success of any business, and it contains crucial data that may assist brand owners in empowering themselves. Using a brand analytic tool, a brand owner can make strategic judgments about a product, marketing, and advertising operations.
  4. BoardReader is a web-based application that collects information from various social media sites worldwide. The BoardReader crawler connects to the BoardReader server to collect this data. Index, search, and analyze the respective data by Watson Content Their most exciting content connects online video viewers with content publishers and distributors. It is an audience analysis tool that identifies the websites and topics your target audience is most interested in.
  5. Adobe Analytics is the industry-leading solution for implementing real-time analytics and detailed segmentation across your marketing channels. It can be used to find high-value audiences and power customer intelligence for your company.
  6. Buffer Analyze is a social media analytics tool for online brands to make better decisions about their social media strategy and measure their results without getting stressed. 
  7. Sprout Social is a social media management platform that enables users to "build and grow stronger relationships on social media." Their goal is to allow businesses of all sizes to cultivate sincere connections with their customers.
  8. Zoho Social is a social media analytics solution that assists businesses in developing and expanding their online presence. Organizations can use the platform to reach the right audience at the right time and engage them with the right messages. Users can easily manage multiple social media accounts and schedule posts.
  9. Sendible allows you to Deeper insights with Google Analytics. Discover which social channels and locations are generating the most traffic so you can focus your efforts on what works.
  10. Rival IQ is a social media analytics platform that helps you maximize your team's impact. Thousands of brands, agencies, and digital marketers worldwide rely on Rival IQ for comprehensive social media insights.
  11. Social Report provides an overview of your social media activity. The analytics for social media, business reviews, and websites.
  12. Socialbakers is a global AI-powered social media marketing company that provides a marketing software-as-a-service platform called the Socialbakers Suite. It is instantaneous and straightforward to create ad hoc social media analytics reports with Socialbakers, and you can also schedule them to be emailed to anyone with a single click.
  13. Iconosquare is a powerful analytics and management platform for social media marketers. Businesses and agencies can easily manage and report on the performance of their social media accounts, whether it's Instagram, Facebook, Twitter, LinkedIn, or TikTok.
  14. Likealyzer is a free analytical tool that provides helpful insights and ideas on enhancing businesses and organizations. LikeAlyzer is a tool that allows you to assess and analyze the potential and efficacy of your Facebook Pages. It enables you to monitor, research, and explore all of the Facebook Page's possibilities by monitoring your activity to assure your success on the world's most popular social network.
  15. Cyfe is an all-in-one business dashboard app that allows you to easily monitor all of your business data from a single location (e.g., social media, analytics, marketing, sales, support, infrastructure, and so on). Dashboards can monitor individual departments, multiple websites, and anything else.
  16. Quintly is a social media analytics tool for tracking, benchmarking, and comparing your social media networks. With Quintly's assistance, you can make more data-driven decisions and learn what worked best in the past - for your profiles as well as those of your competitors.
  17. Followerwonk is a free Twitter analytics tool (for basic features) that allows you to find more detailed information about your followers and the people you follow. You can search Twitter bios, find industry influencers, compare Twitter accounts, and track and unfollow accounts directly from the site.
  18. SparkToro identifies your customers' most influential sources of influence as well as hidden gems. Their mission is to make it simple to find the websites, blogs, podcasts, social accounts, and publications that are relevant to your audience. 
  19. Audiense provides one of the most in-depth evaluations of Twitter profiles. You can learn about your followers, peers, or competitors’ location, language, interests, and influence. Learn how to engage and activate your audiences through various online and offline methods.
  20. Klear is a social media analytics and intelligence platform. Klear is an influencer marketing platform that assists brands in creating, scaling and measuring influencer campaigns.
  21. Talkwalker is a social media management tool that tracks a brand's global reputation and sentiment online, social, print, TV, and radio. The tool generates actionable insights as well as competitive metrics.
  22. Squarelovin provides a detailed analytics tool that provides a monthly analysis, a history of your Instagram posts, and individual stats such as likes, new followers, post-performance, and account growth. 
  23. HypeAuditor is the only Instagram analytics tool that verifies engagement authenticity and detects Engagement Pods. Manage the entire lifecycle of your influencer marketing campaigns.
  24. Sprout Social is an easy choice due to the need for cross-channel social media analytics. Track Facebook Page impressions, Twitter link, clicks, Instagram follower growth, LinkedIn engagement, Pinterest article performance, and much more, all from one central location.
  25. Keyhole assists marketers in measuring, improving, and reporting on their impact on social media. Keyhole's social listening, influencer tracking, and social media analytics products help marketers improve their social media strategy and prove their impact on colleagues and clients. Keyhole analyzes the success of the industry and campaign-specific hashtags on Twitter and Instagram in real-time. This enables marketers to promote during peak hours while learning which tags are most popular among their followers.

ecvR6F20T_VK0hPu1RCIj5bHcD1p3Kpatp6WRPURtZg2g8JhSYc_W412LgyvIkPUDqeT_fv6v5zIsj0M5weLRwjYLzZqfnllPAAaLGdfLBcEsocCj7BNFP17XK2INwhE8FTvXV2N The Top Free and Paid Social Media Analytics Tools for 2022

  1. SHIELD, an up-and-coming LinkedIn analytics tool, assists in bridging the gap by analyzing the individual employee accounts and posts, content statistics, i.e., average likes, comments, hashtags, to increase social insights. As the source of 80% of B2B social leads, SHIELD assists brands in tracking content optimization before publishing them to maximize their reach.
  2. Snaplytics is dedicated to analytics for Snapchat and Instagram Stories. The technology monitors metrics like open and completion rate, allowing businesses to understand where story engagement peaks and viewers drop off.
  3. Twazzup is a Twitter that monitors social media analytics free tools for social media. It attempts to bridge Twitter's real-time search gap and a more traditional search engine.
  4. HubSpot offers social media analytics tools for social media performance to business and revenue growth, content management, web analytics, landing pages, customer support, and search engine optimization. HubSpot's social analytics tools provide detailed graphs and infographics that break down data by platform elements such as audience, session lengths, and impressions.
  5. Nexalogy app allows you to view interest maps to see ideas + connections in your social graph, view details on Twitter volume, top concepts, and hashtags, and see top links related to your search term.
  6. Tweepsmap is an AI-powered Twitter analytics and management software that lets you monitor Twitter accounts you don't own and receive precise insight into influencer interactions and personalities so you can develop beneficial partnerships to help your business or campaign succeed. Save time and increase audience engagement with focused, straightforward, actionable analytics and an all-in-one Intelligent Publishing platform.
  7. Google Analytics allows you to track your Flash, video, and social networking sites and applications, as well as to measure your advertising ROI. For example, you can check how much traffic each social network sends to your website or use UTM parameters to analyze specific social media campaigns.
  8. Hashtracking is a website that provides social media search tools for hashtag tracking and analytics. Hashtracking has provided easy access to information that we could not obtain from other sources.

6 Social Media Analytics Dashboards from popular social media platforms

In addition to these third-party social media analytics tools, popular social networks offer their analytics dashboard as well as built-in analytics that provide helpful information on your network's activity. 

  1. Facebook Insights tool provides quick access to key metrics such as the number of followers, fans, posts, and total post engagement. Facebook Audience Insights includes aggregate information about two groups of people: people connected to your Page and people on Facebook.
  2. Pinterest Analytics comes with a free social media analytics tool built-in. It is available to anyone with a Pinterest business account registered on their website. Learn how Pinterest users engage with the content they save from your claimed accounts.
  3. Instagram Insights reports include metrics such as impressions, engagement, reach, and top posts. Insights is a business tool that provides information about your followers and their most exciting content.
  4. Youtube Analytics is an efficient free analytics tool for tracking your performance on YouTube. With key metrics and reports in YouTube Studio, you can use analytics to understand your video and channel performance better.
  5. LinkedIn Analytics tool is free to find insights in your data 10x faster, visualize post-performance, and schedule posts for personal and business accounts. It provides rich analytics that gauge trends across metrics and your LinkedIn Page periods.
  6. Twitter Analytics analyzes your tweet data to understand your followers better. Every word, photo, video, and follower has an impact and influence. You’ll know exactly how many times people have seen, Retweeted, liked, and replied to each Tweet.


What is social media analytics?

Social media analytics refers to the approach of gathering, monitoring, analyzing, summarizing, and visualizing social media data to facilitate conversations and interactions while revealing functional patterns and intelligence that can be used to create social media strategies, understand your online campaign efforts, and maintain a competitive advantage over other brands.

Why use social media analytics tools?

Social media data analytics tools enable brands to run their business effectively, what their target audience cares about and what influences their purchasing decisions. These insights allow marketing departments to create more personalized and relevant marketing experiences.

What are 3 social media tools?

There are three types of social media tools. 

  • Platforms for listening
  • Publishing
  • Competitive analysis


As you can see, social media analytics is a complex undertaking with many moving parts. Each tool has its purpose, and when combined with others, brings you unparalleled insights.

These tools are worth the investment, as they will keep your brand healthy for years to come. We explore each device in greater depth throughout this guide, so follow the links up top to learn how each can be used to achieve varying brand goals and bring in data from non-social sources to round out your Voice of the Customer data. Moreover, to maximize the efficiency of your search, check our most comprehensive search engines list that includes the top different types of search engines & tools. 

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