Friday, 30 December 2016 13:05

Digital Marketing Agency, fishbat, Lists 3 SEO Blunders that Downgrade Search Engine Rankings


PATCHOGUE, N.Y., Dec. 29, 2016 /PRNewswire-iReach/ fishbat is a leading digital marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

Many common SEO mistakes and oversights can hold a website back from growth, higher search engine rankings, and overall online presence. Things such as a lack of keywords, analytic tool utilization, or original value-added content, as well as ignoring social engagement, can keep a website from gaining momentum. There are other things, however, that downright damage SEO rankings, causing serious search engine downgrades. Digital marketing agency, fishbat, lists three SEO blunders that downgrade search engine rankings.

1.Irrelevant keyword stuffing Irrelevant keyword stuffing is viewed by web crawlers as a shady practice, designed to trick search engines. Randomly repeating keywords when they are not relevant or are clearly being repeated for keyword recognition, is a red-flag for web crawlers, often resulting in a drastic drop in search engine rankings. Keywords should be strategically chosen and placed in titles, URL's, content, and more, but should be done so in an authentic manner. This will boost your credibility in the industry and protect you from search engine penalization.

2.Bad links Broken links, paid-for spammy links, and links from non-credible sources, can all cause major downgrades in SEO ranking. It's vital to do regular housekeeping on your site to ensure that all links are quality links that lead to value-added and relevant sites and posts. The same goes with back-links. Do not allow just anyone to link to your page. Bad links are penalized by search engines, resulting in downgraded ranking. Web crawlers see these links as not just a nuisance, but also as a reflection of how you care for your business and your customers.

3.Plagiarism Too often, content is plagiarized or copied without permission onto the websites of others. When you do this, not only does it impact your reputation negatively, it also results in search engine penalization. In some cases, an entire site can even be de-indexed. Make sure you produce original and valuable content. If using someone else's work, be sure to obtain official permission.

fishbat Long Island Advertising Agency is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Author: Greek New Desk

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