Monday, 22 August 2016 08:51

Microsoft, Google gang up on Apple in new ads

By 

Apple is getting picked on by two of its biggest competitors.

Google (GOOG) and Microsoft (MSFTTech30) used some of Apple (AAPLTech30)'s well-known user pain points to promote their own services in two separate TV and YouTube ads this month.

On Tuesday, Microsoft went after Apple by pitting its new Surface Pro 4 tablet and Cortana smart assistant against the iPad Pro and Siri.

Microsoft's new ad shows the iPad and Siri throwing a party for "getting a keyboard."

"I'm a computer now, like you," Siri says to Cortana.

"So you have more power, like an Intel Core processor?" Cortana responds.

"Like I said, I just got a keyboard," says Siri.

makes Cortana list out several other features of the Surface Pro 4, which leads Siri to concede, "Maybe this party wasn't such a good idea."

Microsoft and Apple have a history of going after each other through marketing campaigns: For years, Apple ran a series of anti-PC commercials starring Justin Long and John Hodgman. And this year, Microsoft has been pushing its "PCs can do more than Macs" message in commercials.

Source : http://money.cnn.com/2016/08/17/technology/apple-ads-google-microsoft/index.html 

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