Monday, 03 April 2023 13:00

How to Use a Range of Marketing Techniques to Boost Your Entrepreneurial Career

By  Claire

If you want to expand your business, you need to be using a range of marketing techniques is key to bringing in customers from all cultures and countries. You will quickly find that there are many ways to bring in customers for the first time and get them to stay loyal to your business and buy again. Whether it's getting people to find your business more easily or improving the experience of already existing customers, there are some marketing techniques you can use.

Amazon Marketing 

You will find that using Amazon Marketing is incredibly powerful as a tool, and it is also great to use if you are finding it difficult to find a platform with plenty of traffic on which to sell things. By using an Amazon Marketing agency, such as, you will be able to use the Amazon Marketplace to your advantage while focusing on other areas of marketing for your business. This can be exceptionally important if you don't know what you are doing with the mechanics of the Amazon marketplace, as it can save you a lot of wasted time, energy, and money.

Custom swag

Custom branded swag can be a great method to increase customer loyalty. You will find that by giving your customers free gifts with their purchase, they are more than likely to return. This is because custom swag helps to make their shopping experience with your business a little bit more special and helps them to build up a relationship with your company. This can be especially important to both first-time customers and long-time customers, as it will help them to feel appreciated and that you are giving a little something back to them. 


SEO can be a really powerful tool if you know what you are doing with it. This can tie in really well with working with the Amazon Marketplace, as well as a lot of other marketing techniques. You will find that it can help boost the legitimacy of your business by giving you a greater online presence, as well as having customers find you more easily when using keywords relevant to your niche.

The more your business is boosted through backlinking processes and posting relevant content, the more likely you are going to be what your potential customers see when they search for businesses like yours on the internet. 

Old-school mailshots

Just because you are an eCommerce business, it doesn't mean you can't take advantage of older techniques for getting your product in front of people. A mailshot allows you to reach out to your pre-existing customers and market new things to them or just remind them that you are there.  

Letters might be more expensive than email, but they have a much higher open rate so it can be a great way to get information out to a lot of people very quickly. While it is an important sales technique, it can also be great for announcements or notifications.


Newsletters tie in really nicely with using mailshots. By sending out a monthly newsletter, you can communicate your business better to your customers. This can mean going over business goals and how you are working to achieve them, new projects, and hopes for the new month, as well as coupling it with a customer survey to see how you can do better. This can be essential to becoming more transparent with your customers, and it can be great for your business's progression. 

Social media 

Social media can help your customers to have a more interactive experience with your company. This can be highly beneficial to growing your company's legitimacy and building a stronger community around your company. Of course, this has numerous benefits for your company. It can help you jump on trends, find your way into new communities and take advantage of other marketing areas in the world of social media, such as influencer marketing. 

Social media influencer marketing

Building on that point, you will find an eye-watering large number of influencers on social media, but you need to choose the right one for your niche, rather than one with thousands of followers. By using an agency, or your own initiative, you can team up with these influencers to sell your products to their audience, who also double as your potential customers.

This can be beneficial to your sales, building up hype around products and keeping your business far more connected to online communities. If done correctly, you can have a huge number of customers buy your products with the help of social media influencer advertising, and it can have great long-term effects, too, by bringing you more followers. 


Loyalty programs 

Loyalty programs are essential to your business. It can improve customer loyalty and improve the chances of repeat sales. You will find that it also encourages your customers to buy more every time they shop with you, as they have the promise you will give them more free items or better deals later on. This can be great for making your company far more customer-centric. It also helps in collecting more data to see which products are brought more frequently, meaning you can source or make more of them. What loyalty program you introduce is up to you, but remember, the more bespoke you can make it, the better. Here are some quick ideas to get you started:

  •       Paid – to get perks like fast or free shipping
  •       Points-based – let them build up points to spend on items
  •       Tiered Systems – offer different benefits based on which membership they select

To wrap everything up

As you can see, there are a huge number of things that you can do to make your marketing so much better. You will find that by embracing a range of techniques, such as social media marketing and custom swag, as well as loyalty programs, mailshots, and newsletters you can work to make your business more successful. In addition to this, by using Amazon marketing to sell more products on the world's biggest marketplace, you will also be increasing the legitimacy of your company. It can help customers find you and become repeat customers, which, if you didn't already know, are the best customers. 

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