Sunday, 07 August 2022 06:27

How to Optimize Your Images to Speed Up Digital Posting

By  Imala Green

Images are the major issue that affects digital posting. Most often than not, you will find that the images that take a long time to post on websites and social media platforms also take time to load for users. According to research by Kissmetrics, 79% of web visitors that have trouble with a site never visit it again. Moreover, search engines give priority to websites with faster loading speeds. Image optimization will improve the user experience on your page and increase traffic and leads. In this article, we will give you tips on how to optimize your images to speed up digital posting.

Include High-Quality Image Descriptions and Names

Image names and descriptions provide search engines with context about your images. This makes it easier for the Google image search to find the image because Google generates snippets and titles for images. Use short phrases to describe your image. Moreover, please write a description of what the image is and the purpose it serves.

Compress Your Images

The large file size is a great enemy to speed. Image compression reduces large image files to smaller files that are easier to load on the internet. It strips the image files of unrequired information like embedded thumbnails, camera details, color profiles, and metadata. However, it would be best if you thought about your users before deciding how much to compress an image. For instance, if the image is for posting in a blog post, you can compress it more because the users if it looks slightly blurry. But, if you want to post a product for marketing, don’t compress it much less. You lose its quality and do not create the desired impression.

Choose the Right Image Format

The image format of your file can greatly affect the speed of digital posting. Choose the image format depending on the size and quality of the image you want. The most common image formats you can use are PNG, JPEG, JPG, and TIFF. These file types differ in size and quality. You can visit an image conversion site if you want to change your image to a format that suits a specific quality or size. For instance, PNG format allows for a better-quality image, but its file size is larger and takes time to load. The JPEG format is of a slightly lower quality, but its image file size is smaller and loads faster.

TIP: Use JPEG format if your site speed is slow or for screenshots or blog post images. But, where image quality matters, like in icons and logos, use PNG format.

Make sure your Images Are Mobile-Friendly.

Arguably, more than 50% of all internet traffic comes from mobile devices. Most likely, you also upload images on your website and social media platforms using your mobile devices. You need to ensure that the images are mobile-friendly. Compress the images and choose the right file type. Very large images will reduce the posting speed. Moreover, the user experience will not be at its best because the images will take time to load.

Wrapping up

It can be insanely frustrating when you wait for an image to post for a long time. Fortunately, image optimization will save you trouble. Optimize your images with the list of best free image search websites by including image names and descriptions, compressing your images, and ensuring the image is in the right file type and also mobile-friendly.


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