Wednesday, 31 August 2022 10:08

How to Leverage LinkedIn to Boost Your Business Performance

By  Brenda

LinkedIn is the world's largest professional network, with more than 800 million users around the globe. LinkedIn is a great place to network, generate leads, build your brand, and grow your business, whether you're a business owner, manager, or employee.

But this platform is not just about sharing nuggets of information with your connections. LinkedIn also offers a number of tools, like LinkedIn ads and InMail, that can help you expand your business and find new opportunities.

So, how do you leverage LinkedIn to boost your business performance? Here are five ways you should try.

Utilize LinkedIn advertising

Ads on LinkedIn come in a wide variety of forms, some of which are as follows:

  • Sponsored content and boosted posts
  • Text ads and photo carousel ads
  • Dynamic, highly-personalized ads
  • Sponsored InMail messages
  • Sponsored job ads

LinkedIn advertising is well suited for B2B marketers who want to target professionals based on their company or job title, seniority, industry, etc. You can also use LinkedIn ads to promote your own content or generate leads. 

To get started, simply go to the LinkedIn Campaign Manager. There you will find a number of ad formats. 

To target your ads, LinkedIn lets you select a target audience based on location, industry, company size, and more. 

LinkedIn also offers several targeting options that allow you to further refine your target audience. For example, you can target people based on specific job functions (e.g., recruiter, marketer) or seniority level (e.g., director, manager).

Post job openings and recruit new talent

LinkedIn members frequently check out job postings. Forty million people use LinkedIn weekly to find employment opportunities. In fact, LinkedIn is by far the world's largest professional network for job postings. 

LinkedIn lets you post job openings and recruit new talent for free. The platform also offers a variety of advertising options to help increase the visibility of your job ads.

For years, LinkedIn's Recruiter premium account has been the de facto standard for hiring managers all around the world. Additionally, they provide a Lite edition tailored specifically to start-ups and small enterprises.

Build a strong network

LinkedIn is all about building professional relationships. Your network on LinkedIn is one of your most valuable assets, so treat it with care.  

To get better results, focus on the quality of your network, not just its size. Spend time building meaningful relationships and connecting with key people in your industry.  

LinkedIn lets you search for key people by title, industry, skills, experience, location, company, and more. That way, you can easily find and connect with the right people.  

LinkedIn Groups is another great way to connect with people in your industry and to grow your network. Join groups that focus on your industry or your interests. 

Keep in mind that just as it's important to regularly grow your network, it's just as important to manage Linkedin connections and remove unnecessary contacts from time to time. Use LinkedIn productivity tools to view your connections more efficiently, easily add LinkedIn tags, and bulk remove connections once you no longer need them.

Establish yourself as a thought leader

Many successful business people have embraced LinkedIn's ability to publish lengthy posts to establish themselves as important thought leaders in their fields. Effective long-form content will establish you as a ground-breaking industry leader and go-to authority figure.

You have the option of posting from either your personal profile or the Company Page.

You could also have your CEO publish thought leadership pieces on his or her personal profile and then re-share them on the company's page.

You may think of LinkedIn articles as your very own blog. You can quickly structure your article, add media like photos and videos, and save drafts.

Leverage LinkedIn for market research 

Market research is an important part of any business strategy. LinkedIn provides you with several ways to conduct market research.  

You can use LinkedIn to research companies, competitors, and potential customers or by using the Email finder tool.  

You can also use LinkedIn to find out if people are interested in a certain product or service. Polls and surveys are an ideal way to gather feedback. Because people on LinkedIn are professional, this type of feedback is usually quite in-depth and actionable.   


To conduct market research successfully, you should utilize your personal and professional networks. Ask your connections for referrals, post polls, and surveys, and engage in conversation.  

Over to you

LinkedIn is not just a platform to share updates with your connections. It's a tool that can help you expand your business and find new opportunities. Leverage LinkedIn's advertising tools, job postings, polling capabilities, and market research abilities to grow your network, generate leads and grow your business.

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