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Wednesday, 13 January 2021 04:30

Google Maps local listing now showing web search results

Author:  [Source: This article was published in searchengineland.com By Barry Schwartz]

As you scroll through the local listings in Google Maps, Google may show you web results at the bottom.

Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing a new section, “Web Results”.  We, at Search Engine Land, were able to replicate this.

Where to see it. Go to a business listing in Google Maps and scroll past the business information and towards the bottom, you will see “Web Results.”

What it looks like. Here is a screenshot from my business listing:

google-local-web-results-listing-800x533.jpg

Web results in local. Google tends to try to keep local search and web search results separate but there has been overlapping before. Google did show web site mentions in the local results before. Google also leverages algorithms used in web searches for local searches, such as neutral matching and others.

Why we care. If potential customers scroll down your local listing in Google Maps and the web results do not look appropriate for your business, that can end up being a turn off for those customers. Do your best to make sure those web results are accurate, the snippets and content in the results look good, just in case someone does scroll down to look at them.

 [Source: This article was published in searchengineland.com By Barry Schwartz - Uploaded by the Association Member: Patrick Moore]

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