Wednesday, 25 May 2022 12:33

Future Trends: The Evolution Of Search Engines

By  Jacob Nill

Search technologies are developing rapidly (there is a demand and a lot of competition): search quality is improving, and various new "features" are introduced to facilitate the search process to improve the visual presentation of found information. 

Developing search engine algorithms, its hardware must keep up with the rapidly increasing volume of information on the Internet. By the "nature of the times," the approach to information retrieval should also change. You can find more interesting information about a quick search for answers here at

Search engines trends in 2022

The quality of search results depends on the efficiency of algorithms implemented in a search engine and the information content indexed by the search engine.

The problem of information content and the usefulness of the Internet resource for the user is significant. But unfortunately, the Web "bred" many spam sites, splogs, and satellites to make money and promote search engine site acceptors.

The future of search engine optimization should be independent of the "negative" SEO attack. Instead, an SEO evolution should be based on the criterion of maximum utility for Internet users.

Methods that determine the essence of various search engine algorithms are numerous and well known. The emergence of new ways causes a flurry of discussions.

Exclusion of groups of sites by the user

Several search engines offer a user to exclude from a search, if necessary, a group of sites that are not interesting to him at the moment.

For instance, when performing a search for independent reviews of some product, a user can "disable" online stores that would otherwise occupy the first few pages of results and overwhelmingly fail to provide the necessary information;

The user's interests and behavior

All major search engines actively consider this method of ranking sites in SERPs. Search engines try to view a particular user's activity and priorities. In addition, they are guided by search history and several other parameters.

User location

When determining the user's location - country, city - is used either independently analyzed by the search engine or the user's inclusion of such an option.

Geotargeting allows you to provide the user with information in a specific region, enabling you to further increase the relevance of search results.

Endorsement of communities and individual users

Even today, the value and authority of the information provided by a particular resource from the users' point of view have a definite influence on the output. And in the future, this policy will lead to more global development.

Thus, technologies today are already able to vary results individually. In other words - the search results available to you are not identical to those provided to other users.

Next-generation search engines will rely more heavily on "live" data (input by people). Expect the second wave of web directories (add-ons) - a hybrid of information (answering a question) and useful links (like Wikipedia). Manual SEO links creation will not lose relevance.

Also, an external promotion strategy and links from other resources are playing an increasingly important role in the site's positions, so SEO professionals should choose resources for publications more carefully and use the backlink quality analysis tool to occupy the top positions.

The future of Google

Predicting the future of search engine promotion is difficult because the system evolves daily. In an era of considerable investments in attracting traffic to your resource, the question arose about ultra-modern technology. These devices collect user data, voice assistants that easily maintain a conversation, virtual reality glasses, etc.

Voice Assistant

In our era of lonely people, users today find it challenging to find contact with their loved ones and want to see voice assistants as friends, advisors, and sometimes even psychologists in addition to developing artificial intelligence.

As a result, the proportion of natural speech and out-of-the-box dialogues in search queries is growing. The "computer interlocutor" has the task of recognizing the content and the speaker's intonation and, depending on this, choosing the correct answer.

Voice search is an excellent, sometimes simply indispensable, solution for drivers who drive, women who spend a lot of time in the kitchen, and business people who do not have time to press the tiny letters on the smartphone.

Augmented Reality Glasses

What is Google Glass? Google Glass can take videos while driving - they understand voice commands. The three-dimensional image shows a video image in front of your eyes, the route you want to take, or the information you have requested from the Internet. And all this without interfering with your ability to see your way.

Glasses help you make quick phone calls and send messages without taking your eyes off your primary business. All images are projected on the prism in front of your eyes and allow you to literally "dive" into what is happening on the screen without falling out of the usual rhythm of life.

A problem for search evolve SEO?

Yes. But on the other hand - a powerful incentive for developing search engine optimization. What matters to the customer - a thousand casual visitors who will leave the page irritated at realizing that it does not contain the information they need or ten potential customers?

Individualization of search results is the motivation for professional promotion. It considers a lot of essential nuances, which before many have been safely "forgotten," creating problems for search engines and the Internet audience.


World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

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