These days, a business' online presence is as important -- if not more -- than its presence on the street. So why would you compromise your company's integrity by making avoidable mistakes? Here are a few examples of things that can prevent you from making your business successful. 1. You fail to ha...
The reason being, I wanted to learn what other presenters were doing well that I could reciprocate in my own webinars. After all, with 60% of marketers using webinars for their content strategy, there must be some really excellent speakers making use of this form of content. But you know w...
The hotel and hospitality sector caters to millions of travellers every day, and each one of them checks in with their own set of expectations. Meeting those expectations is the key to getting people to return, and increasingly hotel and leisure operators are turning to advanced analytics solutions ...
Following on from the previous article on skills required when working as a lecturer, this article will examine five of the most important skills you need to become an excellent academic researcher. Obviously each field, arts, science or social science, has its own specialist skills that you must ac...
(CNN)Astronauts on a mission to Mars will be expected to rely on their memory, multitasking and decision-making skills to handle the first manned expedition beyond the moon. But the harmful radiation from galactic cosmic rays throughout their journey could cause them to experience cognitive impairme...
  Google is fighting back against fraud with an advanced verification process for plumbers and locksmiths. An email sent out to Google’s top contributors states the company’s plan for an advanced verification process is being beta tested in San Diego. All locksmiths and plumbers currently v...
What if you could behave like the crew on the Starship Enterprise and teleport yourself home or anywhere else in the world? As a human, you're probably not going to realize this any time soon; if you're a photon, you might want to keep reading. Through a collaboration between the University of Calga...
A recent survey of the “The Weekly Genealogist” showed that more than 30 percent of those responding to the survey had ancestors who lived in six to 10 states, 18 percent had ancestors who lived in 11 to 15 states, 11 percent had ancestors who lived in 16 to 20 states and 5 percent had ancestors...
While robots and computers will probably never completely replace doctors and nurses, machine learning/deep learning and AI are transforming the healthcare industry, improving outcomes, and changing the way doctors think about providing care. Machine learning is improving diagnostics, predicting out...
Google is now showing images in the mobile search results for product-like queries. Do you like the new mobile search snippets? Google is now showing image thumbnails in the mobile search results for select queries. The queries seem to be product-based queries where the user might find an image of t...
“Google, what are the best Italian restaurants near me?” “Siri, where is the closest coffee shop?” “Siri, find me a barber in New York City.” What you’re looking at is the new face of search, and it’s coming at warp speed. As it stands right now, voice search is growing faster than&n...
It’s time for the first meeting with the customer. You may be a seasoned search marketer, but you’re still a little nervous. How do you achieve that perfect balance of getting the information you need while still exuding an aura of consummate professionalism, knowledge, and generally make yourse...
Race, education, socioeconomic factors all linked to lower online participation Recruiting minorities and poor people to participate in medical research always has been challenging, and that may not change as researchers turn to the internet to find study participants and engage with them online, ne...
Keyword research involves so much more than just looking up search frequencies. Critical factors such as budget restrictions, competition levels, and business strategy must be considered in order to develop a results-driven search marketing plan. Rounding out our 3-part series on keyword research, t...
In part 2 of our 3-part series, today’s infographic details an essential element of keyword research: exploring conversations that are happening on the web. By combing through competitive and industry websites, relevant blog postings, and popular tag sites, new phrases are discovered and sear...
Thorough keyword research, done with the website’s goals in mind, is critical for a successful search marketing campaign. In part 1 of a short series dedicated to keyword research, today’s infographic explores the first—and arguably most important—step in the process: thinking like the custo...
Are you still performing competitor research like you did three, four, even five years ago? Are you crafting your (or your client’s) SEO plan the same way based on what you find? If so, then it’s time to update your strategy. The world of SEO has changed dramatically, and your competitive resear...
A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical website data. Congratulations! You have a new website. I have good news and bad news...
Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword research. Although it is among the first tasks completed in the search marketing journey, keyword analysis is arguably its most crucial eleme...
Chasing after one specific keyword set can not only be frustrating, but also inefficient. The marriage of keyword research and content can result in strong, targeted pages that perform, reach the ideal demographic, and result in conversions — if you’re willing to test and think “outside the bo...
A few weeks ago, I wrote about how to use your first meeting with a client to understand their business and collect information that could later inform your keyword research. Now, you’re back at your desk and wondering what to do with all that information. To begin with, you should have three...
Google's Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO's need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest. One of the foundations of good SEO is making sure your site content is relevant to what you offer an...
For many SEOs, keyword research starts and ends with the Google AdWords Keyword Planner. But columnist Dan Bagby believes we need to go deeper for optimal results. You may have recently read Rand Fishkin’s article, “Why Good Unique Content Needs to Die.” In it, he basically says that good, uni...
The pledges in the Queen’s Speech to use the proposed Digital Economy Bill to empower consumers and protect citizens (and their children) in the on-line world need to be looked at in the context of a growing gulf between voters (whether as consumers or parents) and the lobbyists of the Internet in...
It’s surprising the internet works at all, given the age of its core software. The question is, can we catch it before it falls over?A panel of academic experts recently took part in a discussion on the future of the internet, and among other things highlighted its fragility, the ease with which i...

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World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

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