What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores. When checking into places on Google Maps, you may have noticed that Google prompts you to volunteer information about the place you’re visiting. For instance, if you check into a restaurant, you mi...
  Forget Brexit's much discussed impact on the free movement of people. Leaving the EU could impede the U.K.'s free movement of data to and from the continent, negatively impacting businesses. This stems from the U.K. and EU's potential divergence in data protection laws post-Brexit. Chris Jeff...
Today, more people live in cities than in rural areas. This is of course a change from the 1800s and even the early part of the 20th century, when more people lived in the country. There are no signs of a slow-down in urbanization; in fact it's only speeding up. By 2050 total urban population is exp...
It is no secret that trade secrets are essential to the success of many businesses. Nearly all of us are aware of examples of highly treasured trade secrets, such as the recipe for Coca-Cola, the formula for WD-40 and the methodology for creating the nooks and crannies in Thomas’ English Muffins. ...
People are often surprised when they hear that I earned my master of business administration degree, or MBA, as a side-hobby while I was a tenured professor at MIT. Even MIT’s human resources department was perplexed that I’d want to apply for the employee benefit to partially support my tuition...
Google is in a war for the Infrastructure-as-a-Service (IaaS) space, and at the moment it's pulling a distant third. Pitted against market leader Amazon Web Services (AWS) and the high enterprise adoption of Microsoft Azure, Google Cloud Platform (GCP) is making up the market share ground by using B...
Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan. According to WordStream, “79% of consumers trust online reviews as much as personal recommendations, 85% of cons...
Several years ago, we had a television network client who, the morning after their show aired, would eagerly ask, “How did I do last night?” What she meant was: How did the network’s shows perform the previous evening? But answering that basic question wasn’t so simple a few years ago. Why? ...
As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand. It is a challenge to stay true to your product, mix it up with the consumer insights about the brand, and to ultimately come up with the...
Getting customers, clients and employees to trust you can be complicated, but it is imperative for success -- perhaps more important than sales. If you get others to trust you, it's easier to grow and nurture your business and give everyone excellent service. But trust is fragile. If you lose it, it...
There is a common belief in the angel and venture capital community that you put your money on the best team, rather than the best idea. Thus the top priority of every entrepreneur who wants funding should be to build and highlight their “dream team” of co-founders, executives and advisers, to a...
More people are starting new businesses than ever before. That’s not because all of a sudden this year more folks have better ideas than in years past. It’s because the barriers to creating a new business have never been lower. (adsbygoogle = window.adsbygoogle || []).push({}); ...
When it comes to startups, if you’re not growing…you’re moving backwards. No matter how good of a product or idea it might have , a business will not succeed without sales. While investing in Facebook ads, capitalizing on SEO trends and writing great content can help bring in sales, your reven...
The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016. Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO, ...
There is no doubt that the world of business advertising has changed dramatically over the past few years. Strong evidence exists that more and more money is being spent on advertising in the business-to-business media, that more and more companies are participating in business advertising, and that...
Emotional engagement, a leading-indicator of consumer behavior, sales and corporate profitability, is now more difficult for brands to achieve as the key drivers of brand engagement have shifted dramatically toward emotional values according to the majority of the 72 categories surveyed in Brand Key...
  Tan Sthanunathan, senior vice president, consumer and market insights at Unilever, recently spoke during the opening keynote of the MRS’s annual conference, Impact 2016, which took place in London on March 15 and 16. Taking a look at the “seismic changes” within the technology and digit...
Every minute of every day, people send over 347,000 new tweets on Twitter, post almost 50,000 photos to Instagram, upload 300+ hours of video to YouTube and share over 31 million posts on Facebook. The social media world is evolving so quickly, you’d have to be superhuman to keep up. The worst thi...
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement...
Given the idea that "people are people," one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playi...
Three different marketers, three unique paths to success: No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the Bin...
Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren't considered. Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step resources that teach the best ways to underst...
Today’s businesses run on apps. From the customer relationship management (CRM) software they use to track contacts to the inventory management tools they use to track merchandise. The right tools can mean the difference between success and failure for a growing business, especially if its leaders...
Maybe you've just started at a new company—or maybe you've been working with one for a while. But something seems wrong. You can't put your finger on the issue, but deep in the core of your mind, you know something is amiss. Still, you ignore the feeling and soldier on. Months or years later, you'...
Let’s start with the difference between a business partner and a co-founder. There are no real strict rules here but this is generally how I look at it. A co-founder implies that they started from the very beginning with you. Maybe you collectively came up with the idea. A business partner may be ...
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