The success of your online business marketing campaign is gauged on the basis of the performance of your SEO. For good performance in search engines, you have to craft a carefully considered and planned SEO strategy.
However, when you implement this strategy, you will have to make use of certain online marketing tools, also known as SEO tools. These tools can handle all the different aspects of your digital marketing strategy. With the help of these tools, you will be able to determine if your plans are working or not.
In the following, we have listed some of the best SEO tools that are recommended and used by SEO experts. Before explaining these tools, let’s understand why you should use these tools.
Why Should You Use SEO Tools?
There are 2 aspects of creating successful content in the digital marketing realm. One, you have to create content that provides value to your target audience and solves their problems. Second, you have to market this content through the right channels to promote your business.
But how can you determine your target audience and their preferences? How can you know which marketing channel would be best for you? How can you know what keywords you should compete for in order to get the most traffic? All these technical aspects of your marketing campaign are handled with the help of SEO tools.
These tools are very time efficient. If used correctly, they can almost guarantee fruitful results such as increased traffic and revenue.
9 Best SEO Tools Recommended by Experts
In this list, we have mentioned some top-notch and most-used SEO tools.
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Ahrefs
Ahrefs is an all-rounder toolkit that can perform various functions related to your SEO campaign. It consists of all the necessary tools that you need to rank higher in search engines.
This tool can show you the analytical aspects of your website. Additionally, it can also tell you about the performance of your competitors’ sites. For example, you can research the backlinks used by your competitors and their ranking for specific keywords. This can give you a good idea about what should be the next step of your marketing campaign.
Now let’s dive a little further into detail and describe a few features of this tool along with some pros and cons.
Features
Ahrefs consists of different SEO monitoring tools. With the help of these tools, you can find less competitive keywords that can also bring in traffic. You can also scan your website to find issues that affect SEO.
The Rank Tracker tools by Ahrefs can let you know your website rankings on both desktop and mobile. Similarly, you can also get an insight into competitors’ performance and strategy. This can help you understand what’s helping them to rank well in the search results.
Other than analytical tools, this platform also has a content explorer. it can help you discover winning content ideas related to your business.
Pros
- Multiple tools under one platform
- Detailed performance reports
- Experienced web crawler
- Shows competitor reports as well
Cons
- Every tool is paid
- Not beginner friendly
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Prepostseo
Prepostseo is a diverse content optimization and website management toolset. It has over 95 different tools for creating SEO-optimized content and managing the technical aspects of your website.
The specialty of this platform is its content writing tools. These tools use complex AI algorithms to optimize your writing. Such content is more probable to rank in search engines. As a result, these tools can increase your business’s online presence or awareness.
Features
The content optimization tools on this platform can enhance the quality of a piece of text for better ranking. The plagiarism checker, for instance, can let you know if your content has any copied content. If you remove or edit these parts of the text, it will be considered original by the search engine and consequently rank higher.
Similarly, the paraphrasing tool and grammar-checking tools can help you optimize your content in such a way that it becomes easier to read and has minimum writing errors.
Pros
- Simple and easy-to-understand user interface
- Large variety of tools
- Available for free
- Provides a streamlined workflow
Cons
- Advertisements cover tool pages
- Captcha verification required to use tools
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SEM Rush
SEM Rush is purely an analytical tool that generates extensive reports about the performance of your website. This tool helps users to find out the unsuccessful parts of their SEO campaign.
Maintaining a business website’s SEO is a continuous process because old trends of ranking keep getting replaced by new ones. So, you have to keep making changes to your SEO strategy with time. SEM Rush helps you in finding these new trends and keep your website ranked high.
Features
With the help of this tool, you can analyze the mediums through which traffic is coming to your website. You can also find out suitable keywords that can help you compete for higher spots in the search results. Moreover, you can also keep track of how a certain keyword is performing.
Similarly, this tool can also show you backlink analytics and perform website audits. All these features can be studied to understand the weak points of your marketing strategy. Similarly, these statistics can also let you know how you should fix your SEO-related mistakes.
Pros
- Detailed analytics
- Multiple tools for different metrics
- Shows paid marketing and social media analytics as well
- Available in multiple languages
Cons
- Confusing interface
- Sign up required to use a few free tools
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DAPA Checker
The Domain Authority and Page Authority of a website are two metrics that show its SEO performance. Google does not acknowledge these metrics, but they still very effectively explain where a site stands in terms of ranking and awareness. DAPA Checker shows these metrics for any website that is entered into it.
Domain authority is for the whole website, whereas page authority is only for a single webpage. DAPA Checker can show both of them with just a few clicks.
Features
This tool is also known as Bulk DAPA checker because it can show domain authority scores of multiple websites at once. You can enter the up to 5 links to different websites or web pages at once into this tool. The results will show the domain authority and page authority of all of them.
Other than this feature, the tool can also perform a few other functions. It can check the spam score of a website. Similarly, if you want to improve your SEO, you can get backlinks using this tool’s backlink generator.
Pros
- Free to use
- Works for multiple links
- Easy to use
- Accurate results
Cons
- Large number of advertisements
- Reports are not very comprehensive
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Screaming Frog
Screaming Frog SEO Spider is a website crawler that analyzes your site to find any errors or issues regarding SEO. For example, a section of your site might be inaccessible, or you might have duplicate content on different web pages. This tool identifies such errors and fixes them or sends them to the developer.
So, this tool helps you keep your website optimized and improves user experience. As a result, users might spend higher time on your site. This shows Google that your audience likes your site. That’s why Google ranks your site higher in search results.
Features
This tool has many website maintenance features. For instance, you can schedule audits at specific times. This will help you constantly keep your website free of any issues or errors. You can also identify if any bots are restricting access to a certain part of your website. Similarly, with the help of this tool, you can determine whether your meta tags and descriptions are effective or not.
This tool is well-designed for both small-scale websites and established large-scale websites.
Pros
- Free demo available (500 Crawls)
- Can review multiple URLs
- Downloadable application
- Effectively detects SEO mistakes
Cons
- Reports are not easy to understand
- No guide for first-time users
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Google Analytics
Google Analytics is the number one most popular SEO analytics tool. According to statistics available online, about 28.1 million websites use Google Analytics. It is a remarkable tool in terms of providing SEO-related information, such as the behavior of consumers on a website.
With the help of information provided by Google Analytics, you can determine how to improve user experience. User experience is a pivotal factor in deciding the performance of a website in a search engine. And it is also necessary to provide value to your audience through your content to retain long-term customers.
Features
The number of clicks, the time spent on your site by a user, and real-time tracking of users on your site are the metrics that can help you determine the level of user satisfaction. You can assess the progress of your marketing campaigns with the help of this tool.
You can track the complete journeys of users that led them to your site. In this way, you can determine some effective marketing channels. Also, you can set certain goals in Google Analytics, and it will notify you once you reach those goals. With the help of this feature, you can keep track of your marketing campaign.
Pros
- Provides funnel analytics
- Shows Financial analytics
- Detailed data reporting
- Keeps track of the marketing journey
Cons
- Requires a learning curve
- Some users find it difficult to understand the UI
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Moz
The metrics domain authority and page authority are provided by Moz. It has multiple tools for SEO. Their stats are being used by multiple companies. This means that their criteria for calculating a website’s SEO performance are accurate and can be trusted.
Moz is used by businesses ranging from local companies to multi-national brands. It has an all-in-one type of interface that can be used for all types of businesses. By using this tool correctly, you can increase your web traffic and also become more visible in search engines.
Features
Some of its main features include backlink analysis, site audits, keyword research, and tracking of rank. You can find out broken backlinks with the help of this tool and fix them or remove them. The site audit can keep you aware of any issues occurring on your website.
As a new business, it is important to choose the right keywords to compete for. With the help of Moz, you can find out these keywords that have less competition. Similarly, you can know where your site is ranked in the search engines. If the ranking is not desirable, the tool can help you make appropriate changes to your strategy to improve these rankings.
Pros
- Quick Results
- Offers free trial
- Keeps you up to date with keyword trends
- Excellent site audits
Cons
- Cluttered interface
- Poor navigation
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Google Trends
Google Trends is an SEO tool that uses real-time data to report the latest search trends. You can therefore identify currently trending topics and use them to provide the latest information to your audience.
Features
This tool can compare multiple keywords and their popularity over time. This data can help you determine which keyword is better for your business. You can also monitor your competitors with this tool.
Google Trends also shows keyword trends based on a certain geographic location. This feature can be used to enhance your Local SEO.
Pros
- Location-based trends
- User-friendly interface
- Useful keyword comparison reports
- Information based on real-time
Cons
- Reports don’t have concrete numbers
- Limited number of keywords can be compared
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Google Search Console
Google Search Console is an SEO tool that can help your website shine in search results. This is done by constantly monitoring your website for errors. Whenever an issue is detected, you are instantly alerted so that the issue can be fixed as soon as possible.
Google Search Console is used by SEO specialists, business owners, web developers, marketers, etc. It is a popular and efficient tool and can help you create a smooth user experience for your audience.
Features
Sometimes you might not have ordered content on your website in the best way possible. This can be detected by Search Console, and it can give suggestions about what will work better in search engines.
This tool can show you all the websites that link to your websites. In this way, you can identify the marketing channels that bring traffic to your site and improve them for even more traffic.
Pros
- Precise Reports
- Efficiently detects website errors
- Helps you rank higher in Google search
- Free to use
Cons
- Not very fast
- Requires you to have more than basic knowledge of SEO terms
