Tuesday, 22 August 2023 10:58

Jack Of All Trades: How To Become A Multidisciplinary Digital Marketing Specialist

By  Emma Hughes

In today's competitive market landscape, being a jack-of-all-trades is key to gaining an edge – especially in an industry that’s as changeable and all-encompassing as digital marketing. 

Whether you're looking to become a digital marketing specialist yourself or seek to hire one for your team, it is vital to develop a strong understanding of exactly what a digital marketing specialist does, as well as the top skills required for the role. 

Today, we share 7 core concepts you’ll need to master in order to become a multidisciplinary digital marketing specialist. Whether you're starting a new career or simply looking to upskill, mastering these essentials will play a significant role in ensuring success as a digital marketing specialist or even as an employer. So, what are you waiting for? Read on to find out more!

1. Gain Real-World Experience

One of the most valuable things you can do on your journey to becoming a digital marketing expert is to simply work with a digital marketing agency. Agency environments can help you gain hands-on experience working on a range of different accounts, which is exactly the type of introduction that any aspiring jack-of-all-trades needs. Creating a professional portfolio can also make you a more attractive job candidate in the industry.

That being said, don’t underestimate the value of a formal education here either. Enrolling in digital marketing courses can also be a key step towards not just becoming a successful digital marketing guru but also ensuring that you stay up-to-date with industry trends, expertise and skills. The connections you make at school may also help you find a professional role down the line.

By actively honing your skills within academic and professional contexts, you will be given a thorough awareness of what measures are required to project voices in digital spheres. Engaging with digital marketing theories like content marketing and SEO, and building proficiency in developing and implementing these strategies in real-world contexts will undoubtedly set you up for a very prosperous career in the digital marketing sphere. 

2. Grow Your SEO Knowledge

SEO is one of the key pillars of successful digital marketing, and as such, it is a vital skill set that every digital marketing specialist should take efforts to perfect. Aside from ensuring that your clients rank high on search engines, SEO (or 'search engine optimisation') is also a valuable tool for boosting brand awareness, building relationships with prospective customers or partners, and positioning yourself as an authority in your field or industry niche. 

In essence, search engine optimisation is a multifaceted concept and is made up of a number of different crucial elements such as keywords, content, local SEO, off-page SEO, search engine marketing and more.

While you can definitely leave the highly complicated, back-end development stuff to the more technical web devs people on your team, knowing how SEO really works as a digital marketing specialist and developing a solid understanding of SEO best practices and content optimisation strategies are all absolutely crucial steps to take if you hope to establish a successful digital marketing campaign.

3. Become An Expert In Google Analytics

Everything is measurable in a digital marketing campaign, and thankfully so. There is an abundance of SEO and analytics tools that SEO specialists can use to guide their work, but Google Analytics is an essential piece of software to familiarise yourself with. 

So what's so special about Google Analytics? Well, this incredible tool allows you to measure and improve the performance of all your digital marketing campaigns. Google Analytics can provide insights into your audience, including prospects and customers— all key elements that allow you to deliver better experiences and drive results. 

Thankfully, Google Analytics offers various levels of complexity and richness in data, allowing digital marketing specialists of all levels to use the software efficiently and engage with it more and more over time. In other words, the more time you sink into familiarising yourself with Google Analytics, the more beneficial this tool will be for you.

4. Harness Your Design Skills

Digital marketing is more than words, with the emphasis on visual content growing year-on-year. Harnessing your design skills when producing digital communications can help in establishing your or your brand's own distinguished tone, style, and identity amongst your competitors. 

While there is no need to be an expert in graphic design, developing even some basic design skills can go a long way in advancing your digital marketing career. At the very least, you should have some basic knowledge of HTML or CSS for adding design work to websites, as well as a foundation in using software like Adobe Creative Suite (Photoshop, After Effects, Illustrator, InDesign, etc.), Canva, Inkscape and more. 

5. Content Marketing Knowledge Is Key 

It comes as no surprise that marketing knowledge is absolutely critical if you are to become a successful digital marketing specialist. As a general digital marketing specialist, you'll get the opportunity to dabble in a little bit of everything when it comes to digital marketing. If you really want to thrive in this space, you will need a deep understanding of the fundamental principles of bringing ideas to life, engaging prospects, and eventually, learning how to sell to them.

In the age of digital, it all starts with content marketing. Some examples of content marketing include newsletters, blog posts, infographics, podcasts, social media posts, videos, and so much more. Great content marketing plays a key role in helping you build a bigger audience, increasing engagement, boosting search rankings, and ultimately, securing more leads and sales.

6. Master The Art Of Social Media 

Building a successful brand without the use of social media is almost unheard of today. As a multidisciplinary digital marketing specialist, you will be required to set up or oversee consistently engaging campaigns that reach your target audience and know how to efficiently schedule posts that increase engagement. You will use a combination of original content, targeted ads and data analysis to achieve this goal, so in-depth knowledge of social media marketing strategies is key.

Additionally, considering the only constant in life is change, staying up to date with ever-evolving social media platforms is a must for any proficient digital marketing specialist.

7. Network With Like-Minded Individuals

Last but not least, taking a break from the screen and setting time aside to network with like-minded individuals and other experts in your field is a great method for expanding your knowledge and revamping your professional digital skills. Attending conferences and networking events will allow you the opportunity to take advice from industry-leading digital marketing professionals. These figures may be able to offer insights into the future and emerging trends that may impact your industry niche. These types of networking events often also feature workshops, presentations and lessons geared towards helping you build your digital skills and expand your understanding of the industry.

And there you have it – everything you need to master to become a multidisciplinary digital marketing specialist. No matter whether you're switching career pathways or simply trying to upskill, investing in training throughout your career will help you become a stand-out digital marketer with a diverse array of highly in-demand skills.


World's leading professional association of Internet Research Specialists - We deliver Knowledge, Education, Training, and Certification in the field of Professional Online Research. The AOFIRS is considered a major contributor in improving Web Search Skills and recognizes Online Research work as a full-time occupation for those that use the Internet as their primary source of information.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.