David J. Redcliff

David J. Redcliff

Friday, 20 May 2016 02:38

Research Using the Internet

More and more students are turning to the Internet when doing research for their assignments, and more and more instructors are requiring such research when setting topics. However, research on the Net is very different from traditional library research, and the differences can cause problems. The Net is a tremendous resource, but it must be used carefully and critically.

The printed resources you find in the Library have almost always been thoroughly evaluated by experts before they are published. This process of "peer review" is the difference between, for example, an article in Time magazine and one in a journal such as the University of Toronto Quarterly. Furthermore, when books and other materials come into the University library system, they are painstakingly and systematically catalogued and cross-referenced using procedures followed by research libraries the world over. This process is the basis for the way materials are organized in the Library, and it makes possible the various search functions of the Web catalogue.

On the Internet, on the other hand, "anything goes." Anyone can put anything they want on a Web site, there is no review or screening process, and there are no agreed-upon standard ways of identifying subjects and creating cross-references. This is both the glory and the weakness of the Net - it's either freedom or chaos, depending on your point of view, and it means that you have to pay close attention when doing research on-line. There are a great many solid academic resources available on the Net, including hundreds of on-line journals and sites set up by universities and scholarly or scientific organizations. The University of Toronto Library's Electronic Resources page is one such academic source. Using material from those sources is no problem; it's just like going to the Library, only on-line. It's all the other stuff on the Net that you have to be cautious about.

Here are a few basic guidelines to remember:

Don't rely exclusively on Net resources. Sometimes your assignment will be to do research only on the Net, but usually your instructors will expect you to make use of both Internet and Library resources. Cross-checking information from the Net against information from the Library is a good way to make sure that the Net material is reliable and authoritative.

Narrow your research topic before logging on. The Internet allows access to so much information that you can easily be overwhelmed. Before you start your search, think about what you're looking for, and if possible formulate some very specific questions to direct and limit your search.


Know your subject directories and search engines. There are several high quality peer-reviewed subject directories containing links selected by subject experts. INFOMINE and Academic Info are good examples. These are excellent places to start your academic research on the Internet. Google, Bing, Yahoo and other search engines differ considerably in how they work, how much of the Net they search, and the kind of results you can expect to get from them. Spending some time learning what each search engine will do and how best to use it can help you avoid a lot of frustration and wasted time later. Because each one will find different things for you, it's a good idea to always use more than one search engine. For specialized search engines and directories you might also like to try Beaucoup which includes 2,500 + search engines and directories or the Search Engine Colossus International Directory of Search Engines that includes search engines from 230+ countries around the world.

Keep a detailed record of sites you visit and the sites you use. Doing research on the Net inevitably means visiting some sites that are useful and many that are not. Keeping track is necessary so that you can revisit the useful ones later, and also put the required references in your paper. Don't just rely on your browser's History function, because it retains the Web addresses or URLs of all the sites you visit, good or bad, and if you're using a computer at the University the memory in the History file will be erased at the end of your session. It's better to write down or bookmark the sites you've found useful, so that you'll have a permanent record.

Double-check all URLs that you put in your paper. It's easy to make mistakes with complicated Internet addresses, and typos will make your references useless. To be safe, type them into the Location box of your browser and check that they take you to the correct site.

The following points are guidelines for evaluating specific resources you find on the Net. If you ask these questions when looking at a Web site, you can avoid many errors and problems.


Who is the author?
Is the author's name given?
Are her qualifications specified?
Is there a link to information about her and her position?
Is there a way to contact her (an address or a "Mailto" link)?
Have you heard of her elsewhere (in class, or cited in your course text or in Library material)?
Has the author written elsewhere on this topic?


Who is the sponsor of the Web site?

Is the author affiliated with a reputable institution or organization?

Does the information reflect the views of the organization, or only of the author? If the sponsoring institution or organization is not clearly identified on the site, check the URL. It may contain the name of a university (U of T Mississauga's includes utoronto) or the extension .edu, which is used by many educational institutions. Government sites are identified by the extension .gov. URLs containing .org are trickier, and require research: these are sites sponsored by non-profit organizations, some of which are reliable sources and some of which are very biased. Sites with the .com extension should also be used with caution, because they have commercial or corporate sponsors who probably want to sell you something. The extension ~NAME often means a personal Web page with no institutional backing; use such sites only if you have checked on the author's credibility in print sources.

Audience Level

What audience is the Web site designed for? You want information at the college or research level. Don't use sites intended for elementary students or sites that are too technical for your needs.


Is the Web site current?

Is the site dated?

Is the date of the most recent update given? Generally speaking, Internet resources should be up-to-date; after all, getting the most current information is the main reason for using the Net for research in the first place.
Are all the links up-to-date and working? Broken links may mean the site is out-of-date; they're certainly a sign that it's not well-maintained.

Content Reliability/Accuracy

Is the material on the Web site reliable and accurate?
Is the information factual, not opinion?
Can you verify the information in print sources?
Is the source of the information clearly stated, whether original research material or secondary material borrowed from elsewhere?
How valid is the research that is the source?
Does the material as presented have substance and depth?
Where arguments are given, are they based on strong evidence and good logic?
Is the author's point of view impartial and objective?
Is the author's language free of emotion and bias?


Is the site free of errors in spelling or grammar and other signs of carelessness in its presentation of the material?
Are additional electronic and print sources provided to complement or support the material on the Web site?

If you can answer all these questions positively when looking at a particular site, then you can be pretty sure it's a good one; if it doesn't measure up one way or another, it's probably a site to avoid. The key to the whole process is to think critically about what you find on the Net; if you want to use it, you are responsible for ensuring that it is reliable and accurate.

Source:  http://www.writing.utoronto.ca/advice/reading-and-researching/research-using-internet

Friday, 20 May 2016 01:25

Google declares war on copy and paste

Google’s ready to kick Control+C and Control+V to the curb – the company on Thursday announced new APIs and new enterprise partnerships today at its annual I/O developer conference, designed to simplify common workflows and make its Google Apps product line more competitive.

The new partners include big business software names like Sage, Salesforce, and ProsperWorks, among others, and the new APIs allow for impressively complete integration with Google Apps, providing the potential for broad new feature sets.

+ALSO ON NETWORK WORLD: Google dives into the future with a focus on A.I. + Google I/O 2016: Android N hits beta, boasts VR and more

The emphasis, according to Google Apps for Education project manager Jonathan Rochelle, is on making it easier to move data between different apps, which has been a ragged seam in the productivity space for a very long time.

“We’re trying to get rid of those un-magical moments of copy-paste,” he said. “We realize, of course, that people aren’t just in Google products, and that we have to get information from those products to our products.”


+ Follow all the news from Google I/O 2016 +

Specifically, the company’s introducing three major new APIs, each with a well-developed demonstration case from a major business partner. First up was the Google Sheets API, which offers a broad new set of hooks into Google’s spreadsheet app. This was demonstrated by SAP, which sent a representative to show off an integrated budgeting and reporting app pushing data seamlessly into a Google Sheet.

The Google Slides API offers similar impressive capabilities. Visual collaboration software maker Trello demonstrated that it can be used to pull data from an outside source into a template, allowing for programmatically created custom presentations, while CRM provider Prosperworks demoed a similar application offering custom reports pulled from its own systems.

+ MORE SHOW COVERAGE: Google I/O 2016: Google’s biggest announcements +

Finally, the new Coursework API builds on Google’s successful Apps for Education and Classroom products, letting teachers do everything from setting assignments to accepting them and grading them, all within the Coursework framework. The demonstration lesson was provided by Tynker, a company that offers programming courses for children.

It’s not a full-throated assault on the enterprise market, but it’s a step in the right direction for a company that isn’t exactly known for its presence among enterprise productivity users. Google’s been relatively successful in the educational market, to be sure, boasting more than 50 million users of Apps for Education as of late last year, although just 10 million educators used the company’s Classroom framework. But Office 365 has been more successful in the overall cloud productivity space, according to an analysis from around the same time by CIO.

The new partnerships with SAP, Prosperworks, Salesforce and the like offers a new group of enterprise customers a way into Google’s ecosystem, while the newly opened APIs offer the option of developing customized solutions.

Source:  http://www.networkworld.com/article/3072491/software/google-declares-war-on-copy-and-paste.html

Thursday, 19 May 2016 04:02

Googling Better

The following are a few of the techniques and tools I use to make my Google searching more effective or more productive.

Synonym Searching

Google has a limit of 10 words per search [since expanded to 32], which can make it difficult to include all the possible variations on a word. For example, a search for reports on childhood obesity should probably also include the words child, children, kid, kids, youth and family as well as childhood, and the words obese, overweight and fat as well as obesity. Oops! That adds up to 11 possible search terms, and doesn't give you any leeway to include filetype: limitations or other words to narrow the search down to reports. One way to circumvent this limitation is to try Google's synonym search. Add a tilde (~) at the beginning of the words child and obese (~child ~obese), and Google retrieves web sites that use any of those synonyms.

A slider bar lets you specify how much you want the search results sorted by those interests you specified.

Note that this tool works best for common words, and some of the synonyms may be broader than you wish. I needed to search for web sites of elementary school bands, music departments and choirs. I tried a search for ~music, but saw that I was also getting web sites with the words rock, MP3, radio, audio, song, sound, and records -- not really what I had in mind.


Google Personalized

Personalized Google is still in beta, but it's an interesting tool. Once you go to the Google Labs page and select Personalized, you will be sent to a new search page, that includes a link to [Create Profile]. You can specify the type of searching you typically do, ranging from biotech and pharmaceuticals to dentistry to classical music. Click [Save Preferences], and then type your search terms in the Google Personalized search box.

At the search results screen, you will now see something new -- a slider bar that lets you specify how much you want the search results sorted by those interests you specified. The default is minimal personalization; move the slider bar toward maximum, and you will see the search results change on the fly, as Google re-ranks the results based on your personal interests.

Keep in mind that this personalization is only available through the Personalized Google page. If you go to the main Google search page, the personalization option is not available.

Google Shortcuts

As with other search engines, Google has some built-in "answer" features that can sometimes come in handy.

If you type the word "define:" and a word (define:card for example), instead of the usual search results, you will get definitions of that word from a wide range of glossaries, dictionaries and lexicons.

Type a US company's name or stock symbol in the search box, and the first item in the search results page will be a link to current stock quotes for that company, provided by Yahoo Finance.

Type a US area code in the search box, and the first search result will link to a map showing the general coverage area of that area code. I find this particularly useful now that there are over 200 area codes.

See www.google.com/help/features.html for a list of Google's shortcuts.

Specialized Searches

In addition to the well-known Google search tabs for searching the web, news and images, there are several specialized search tools for commonly-search subjects, including UncleSam for searching federal government information; University Search for searching within the sites of major colleges or universities; and even Google Microsoft, for searching Microsoft-related sites.

Source: http://archive.virtualchase.justia.com/articles/archive

According to a recent report, in the time you take to read this sentence, an average of 2.3 million Google searches were conducted. No doubt, Google is our go-to resource. We use it so much that “Google” has become a verb as in, “Just Google it.”

There’s more you can do with Google than merely finding an article, products for sale or websites. Here are seven Google tricks you’ll use time and time again.



Find the best and cheapest flights

There are a slew of travel sites including CheapTickets, Expedia, Hotwire, Kayak, Orbitz, Priceline and Travelocity that help you book flights, hotels and vacations. But, when you want an uncluttered and simplified way to find a flight and check prices, head over to Google Flight Search.

Google Flight Search gives you quick access to information from various airline and travel sites in one place. It shares many of the same features as the other sites such as airline comparisons, rate monitoring, and price trends. Flight Search’s beauty, though, is its lack of ads and straightforward approach. For example, if you’re flexible with your travel dates, the ticket prices are listed day-by-day on the calendar.

I especially like the map displayed on the home page. It shows pricing information at a glance for destinations you might be interested in visiting. Go ahead, while you’re booking that business trip, take a moment to daydream about seeing the sunset from the Space Needle or the Eiffel Tower.
Booking is easy. Just select the flight you want, and follow the prompts to purchase your ticket.
Note: Having a great online tool isn’t the only thing you need to get a great price on tickets. Visit komando.com/356284 for a secret formula that shows if you’re paying too much for airfare.


Build stuff with Legos

Not everything you do on Google has to be completely practical. Sometimes you just need a break, and puzzles and building blocks are a great way to challenge your mind while recharging your battery. And if you have kids in the house, show them this. They’ll love it.

The free online Lego builder browser extension works with Chrome and Firefox, and allows you to build models out of Legos. The models are saved to the cloud, where you can share them and see models that others have created. It’s a slew of fun. Just tell the kids you’re trying it out before you let them take the reigns. Visit komando.com/357172 for a video tutorial and a download link to the browser extension.


Keep track of time

Let’s say you’re wondering what time it is in New York, London or anywhere else in the world. Just type “What time it is in [location]?” for an instant answer. You can also ask Google the time difference between any two cities pretty much covering the world.

Google can also help you stay on schedule. Type “Set a timer for [x] minutes,” and Google will pop up a timer. There’s a handy stopwatch to the right of the timer window.
When you are wondering if it is better to fly or drive somewhere, type the phrase, “How long does it take to get to [destination]?” Google provides the approximate drive time including any road construction or delays.


Translate languages

Whether you’re a frequent traveler, or trying to learn a new language, Google can help you overcome language barriers. The Google Translate function is integrated right into the regular Google search, so you don’t even have to visit another page.

To translate with Google, type “translate” in the search bar. This will bring up two boxes in your search results. The box on the left is for the language you’d like to translate from, and the box on the right will show the results of the language you’d like to translate to.

There are tabs above each box that let you choose from a list of more than 100 languages, including common languages like Italian, French, Russian and Spanish, and even lesser known languages, like Icelandic.
My son, Ian, is learning Mandarin, and uses Google Translate on his iPad to write out the characters and listen as the words are repeated back. And I love using the Google Translate app whenever I travel out of the country. One of the app’s most useful features is its ability to scan printed words and translate them instantly. Perfect for restaurant menus, venues and street signs! Visit komando.com/319657 to learn more about the Google Translate mobile app.


Count calories

When you’re wondering how many calories are in a particular meal, type, “How many calories does [food item] have?” and Google will tell you the answer. It also includes details such as portion sizes, and additional ingredients that are factored in to the overall calorie count.
Use it to also compare the calorie count of different foods. For example, imagine you’re out having drinks with friends, but don’t want to go overboard. Go ahead, ask Google, “Which has more calories wine or beer?”


Explore the sky

If you thought Google Earth was great, then this is going to blow your mind. You can step off our planet and into the universe with Google Sky.
Instead of searching locations on this planet, you look at outer space using images from different telescopes, probes and satellites. It works similarly to Google Earth. You can search for items in the search bar at the top and Google Sky will show you the most recent images of the stars, planets and galaxies you are looking for.

The tool also includes showcases at the bottom of the page to direct you to popular and interesting parts of the map, like images from the Hubble Telescope and shots of our own Solar System.

In addition to the basic map, you can look at infrared and microwave images of space. You can also look at a historical map of the stars made by Giovanni Maria Cassini in 1792! For fun, overlay these different images on top of one another to see how they compare.


Use Google like a pro

If you’re searching for answers, you want to find the fastest (and most accurate) results possible. You don’t have time to sift through pages and pages. To get better results, here are a few secrets.

One of the easiest tricks is to place your search terms between quotation marks. This tells Google to search for that phrase exactly, instead of searching for those keywords anywhere in an article.
When you’re looking for something on a particular website, you can begin that search right on the Google home page. There are a few ways to do this. The first way is to type the website name in the address bar, followed by a colon. Next, hit the space bar and type your search term.

For example, “komando.com: smartphone battery tip”. Another way to do this is to include the website name along with your search term such as “komando.com smartphone battery tip.”

Either of these options will limit Google’s search to find content on the specific website.
If you’re looking for information between a certain date range, you can find faster results by including two periods between the dates themselves. For example, “top rock bands 1960 .. 1980”.

Using these tricks will help you pinpoint the information you need without wasting your time on content that barely meets the criteria of your search. Visit komando.com/346908 if you’d like even more tricks to get faster answers on google.


Source:  http://www.southbendtribune.com/news/business/great-google-features-you-might-not-use/article_57815593-6052-5b4a-9cb0-c72d4aecffbb.html


Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for ‘highly commercial’ search terms, this fourth ad appears for nearly one-quarter of all search topics.


It’s been an interesting time for search marketers, with lot of early research indicating various different trends and anomalies for the new look SERP.


The major worry is that paid search advertising will become more competitive and that organic results are getting pushed further and further down the page.Although one of the surprising developments is that having your ad appear in position 4 may lead to as high CTR as position 1. Today’s research however highlights the need for paid search teams to align their strategies with customer intent.

As well as the headline stat, BrightEdge has discovered the following important takeaways you need to be aware of:


Searches indicating purchase intent are six times more likely than all other searches to display this four-pack of ads.
Searches with discovery intent have a 69% higher click-through-rate (CTR) for the top five search results, as compared to purchase-intent searches.



23% of all search topics have 4-pack ads




What does this all mean?

That customer intent is everything, and that the ‘micro-moments’ that you will have heard Google recommending you pay attention to, should be right at the top of your search strategy.


What are micro-moments?

As Chris Lake mentions in his post on how to optimise for near me search, Google says micro-moments are the “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.”

Or to put it simply, the

I-want-to-know moments
I-want-to-go moments
I-want-to-buy moments
I-want-to-do moments
These all have three things in common – immediacy, context and intent.

So going back to the BrightEdge research, Google is creating a pay-to-play battleground where the only winners will be the marketers who align their paid search efforts with customer intent.


According to Google, examples of commercial queries include topics such as “hotels in New York City” and “car insurance”. Other examples are “CRM software” and “energy management systems”. Also note that research from Sirius Decisions indicates that 67% of the B2B buyer’s journey is now done online.That’s not to say there’s no room for organic search marketing for commercial terms…


How organic and paid search marketers can work together

The key to search marketing is supporting organic efforts with paid advertising, and filling the gaps when on-page SEO and content marketing isn’t enough.


However you must understand that with Google becoming ever savvier about quality, it’s vital you’re creating content that’s trustworthy and relevant.


But as the research points out, “searches with commercial intent on average display a higher number of ads at the top of the page than other searches, click-through-rates are lower for organic search results as compared to those with fewer top-of-the-page ads.”


So again, it’s now much harder for organic results to gain any love on SERPs for commercial search terms.

The key is knowing which commercial terms have organic search results above the fold, so organic and paid search teams can work together in targeting these terms to boost ROI for both paid and organic efforts.


You should also research which pages are currently ranking for these terms and create further webpages that help bolster this presence, by mapping content to exactly what searchers are looking for.


And then for search topics where there are fewer ads displayed, organic search teams should take the lead in creating content that delivers on all points, from relevancy, to quality to user experience, in order to attract and retain customers.


Source:  https://searchenginewatch.com/2016/05/12/google-ad-4-pack-now-shown-for-23-of-all-online-search-topics/



Thursday, 12 May 2016 07:10

Helix conducts research as you write

Researchers often need to go beyond Google to find the kind of medical journal articles and flat data files necessary for their work. But many journal articles are locked away in databases like JSTOR or PubMed, which don’t have the reliable search capabilities of an engine like Google — so researchers have to waste time tracking them down.


Enter Helix, a word processor plug-in created at this year’s Disrupt NY Hackathon by Paul Burke and Neil Krishnan.


Helix uses machine learning to suggest citations and relevant research as you write. Helix scans a writer’s text as he or she types and automatically pulls in recommendations for relevant journal articles, news and Wikipedia pages. The recommendations display in a queue alongside the writer’s main text, so they can be reviewed at a glance without leaving the word processor. A writer can request suggestions on a specific phrase or sentence by highlighting it, or just let Helix make suggestions based on the entirety of the article.


“Many researchers use Google searches because journal sites have terrible search functions,” Burke says. He and Krishnan developed Helix to give researchers a faster option that won’t distract them or take them away from their writing.


Burke and Krishnan primarily focused on medical research for their work at the Disrupt NY Hackathon, pulling journal articles from PubMed, but the duo hope to expand by adding other databases of journals as well.


Burke and Krishnan built Helix using a free trial version of Lateral and IBM Watson. Unfortunately, when their free trial expires in two weeks, Helix might face some hiccups. But by then, Burke and Krishnan hope to approach Lateral about working together.


Helix came together at the very last moment, as Hackathon projects often do. “The cutoff was 9:30 and I wrote the last line of code at 9:25,” Burke says with a laugh. “Before that, it wasn’t showable.” By the time of the demo, Helix looked impressive.


Source: http://techcrunch.com/2016/05/08/helix-conducts-research-as-you-write/


Thursday, 07 April 2016 08:01

The 7 Deadly Sins Of Interviewing

The interviewing process is often a daunting endeavor for job seekers. There can be immense pressure to perform well, and that pressure often leads to making mistakes that cost you the job.

Make sure you don’t commit one of these seven deadly sins of interviewing, and you’ll find yourself in right standing with future employers.


1. Be Arrogant


The line between confidence and arrogance is a tricky one, but it’s important to get it right. Confidence lets interviewers know that you’re capable of handling responsibility and leadership well. Arrogance lets them know that you’re a jerk. And who wants to work with an arrogant jerk?

Interviewing tip: Discuss your strengths in the context of how they can help the company, not in the context of how awesome they make you.


2. Ask About Money


I have learned over the years that there is a time and a place for discussing benefits and salary. Learning the art of timing can make the difference in getting the job or not. If your first question in the interview is about salary or time off, you can go ahead and assume you didn’t get the job. First and even second interviews should be focused on the ideas and skills you bring to the table and culture fit between you and the organization.

Interviewing tip: As you answer questions, articulate what you can do for the company, not what the company can do for you.


3. Lust (for power)


If there is one change I have noticed in the entrepreneurial community over the last decade, it’s that businesses want team players and creative innovators. The organizational structure of entrepreneurial companies has flattened and continues to do so. Gone are the days of working your way up a corporate ladder. Especially with entrepreneurs, humility and a willingness to do “other duties as necessary” is seen as a golden (and necessary) quality. If you come into an interview asking about job titles, organizational hierarchy, and career development paths, you are digging yourself a grave.

Interviewing tip: Practice your interview ahead of time and have someone do a word count between the words “I” and “we.” Make sure the “we’s” outnumber the “I’s” before interviewing.


4. Have A Bad Temper


While never ideal, toxic situations happen. That’s understandable. But if you spend the interview slandering your last boss, your last team, and your last work environment, you’re giving the interviewer a red flag that you might be carrying a toxic attitude with you to the new role. Stay positive. Be solution-oriented and avoid a victim mentality. If you come into an interview with an axe to grind or unresolved issues with a previous work experience, the room will quickly be turned off to you and your story.

Interviewing tip: When asked about a difficult boss or work situation (which you likely will be asked), begin and end with what you learned about yourself in the situation. Make the conversation about your desire to improve and never about pointing a finger at others.

The old saying “You only get one chance to make a first impression” is still true. People cannot hire you based on looks, but the truth is, the way you present yourself visually matters. That means the formatting for your resume, dressing appropriately, and being put together. Do you care for yourself emotionally, physically, and spiritually? One of our values at Vanderbloemen Search Group is Stewardship of Life, because we want to help our people care for themselves and their family. Are you a well-balanced person? It’s difficult for an entrepreneur to believe you will take care of her company if you’re not taking care of yourself.

Interview tip: Make sure your resume is simple and elegant. Dress ¼ step ahead of the office culture you sense from the place you are interviewing.


6. Show Envy


Few things are as big of a turn-off as a candidate with a victim mentality. Make sure you don’t come across as envious of the successes, ideas, or skills of others. In an interview, celebrate those who have helped you get to where you are. Praise bosses and coworkers. Give credit to others. Displaying gratitude in front of potential employers will show that you can add value to any team. Who doesn’t want to work with a person who is positive and grateful?

Interview tip: Be sure to tell stories about your team getting a win and lift up someone lower than you in the company as you tell the story.


7. Be Lazy


Laid back interviews are sometimes better than being overly aggressive. But, if you’re interviewing with an entrepreneur, be ready for a high energy interaction. As someone who has built a company from the ground up, I can say that I’d rather deal with all six of the previous mistakes rather than deal with someone who is lazy. Growing a business is a high octane endeavor, and if you don’t want to work hard, consider something else. Show yourself as a self-driven and self-motivated leader, and you’ll cultivate a sense of confidence and assurance in the room and draw entrepreneurs to you.


Source: http://www.forbes.com/sites/williamvanderbloemen/2016/04/07/the-7-deadly-sins-of-interviewing/3/#438b2ecf3a5b

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