Friday, 10 February 2017 01:02

5 Things To Know About Voice Search And How To Capitalize Moving Forward

By  [Source: This article was published in By Mike Templeman]

As mobile devices and internet of things devices become more prominent in our everyday lives, more people will start interacting with their devices through voice commands, rather than the more traditional input channels. While on the go, if we want to figure out what we need for our dinner recipe for that night, we may be more inclined to ask Siri, rather than physically Google what we are looking for.

For this reason, businesses should start taking voice search into consideration in their search engine optimization efforts. By 2020, it is estimated that 50% of all searches will come from voice commands. This means that businesses that are able to effectively target key phrases that are likely to be searched by voice are going to be a in good position to reap the benefits these next few years.

There are a few things that every business with a strong digital presence should be aware of in the next five years to ensure that they are in a good position to capitalize on the rise of voice search:

The Number of Voice Devices is Growing Rapidly

It seems like every few months, a new technology titan releases a device with voice search front and center. A major shift came when Amazon released the Amazon Echo, a speaker and virtual assistant solution that can play music, answer questions, control smart devices, and generally make your life easier. Since then, Google has released the Google Home, and Apple is rumored to be working on a similar device as well.

This is just the beginning, too. As more of our home appliances begin to come with built-in smart features, it is important that we are able to recognize just how important voice search will become in the future. When you can ask your washing machine to tell you about the 7-day weather forecast, there is less of a reason to physically type in Google searches.

The growing number of voice search devices shows a clear trend in the search engine optimization industry. Voice searches are the way of the future and while they may never completely replace other forms of searching, they will play a prominent role in how the industry changes moving forward. It is best to begin preparing for that inevitable evolution now, rather than waiting.

Users Use Different Phrases in Voice Search

When people are asking questions about a smart device, they are doing so conversationally. This means that the types of keywords that businesses are currently targeting may become less relevant as time goes on, and yield smaller amounts of traffic. Businesses should begin preparing for conversational search queries that sound more like the way a person would talk, rather than a way that they would type.

Popular Devices and Deals with Search Engines

One often overlooked variable in this equation is where users will be coming from. While Google is still far and away from the most popular search engine today, companies can make specific deals with search engines, providing search results through their system.

The Amazon Echo, for instance, uses Microsoft's Bing search engine to deliver all information to users. Depending on the popularity of these devices, companies may want to change their strategies to give them a more well-rounded optimization strategy across several search engines, rather than only targeting Google. The more effort that gets put into a well-rounded effort, the better of a position your company will be in to take advantage of voice search and be less dependent upon a single platform.

Scour Your Analytics for Natural Language Queries

Take a quick look at your analytics from the last year or so. By scouring through the different keyphrases that people used to reach your website, you can probably spot a few that you are reasonably sure came from a voice search, rather than traditional inputs.

This can give you a good idea of what keywords users are already using to find your site through voice search and help you to alter your strategy to target more of these conversational keywords in the future. Traffic from these sources will only continue to grow in the coming years and it is important that you put yourself in a position to capitalize.

Optimize for Answering Questions

One of the most common sources of voice search traffic will be informational questions. Users ask their voice-activated search a question and are then read back an answer. Figure out the types of questions that your audience typically asks, and create content around those questions. This will position you as a go-to source of information and help to build their familiarity with your brand over time. The way that people interface with their favorite search engines is changing, and companies must adapt to stay ahead of the curve.

Voice search is almost certainly the way of the future. As more of our everyday appliances begin to offer voice search, their usage will only continue to grow. It makes sense for companies to begin preparing for this inevitable transition now, and begin to create voice-friendly optimization strategies and content around conversational keyword phrases.

[Source: This article was published in By Mike Templeman - Uploaded by the Association Member: Anthony Frank] 

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