Wednesday, 06 January 2016 07:06

4 Ways to Increase Online Visibility That You Can Implement Today


Boosting your online presence can be a lot of work. Tips like “blog three or four times a week” and “do extensive keyword research” aren’t exactly helpful if you don’t have the time. And while these tips are valid and need to be considered in a long-term strategy, there are a few things you can get started on right away. Every little bit helps!

Here are four things you can do this week to increase your company’s online visibility without breaking a sweat:

Publish, Republish and Repurpose

You only have to write the content once, but make sure you publish it in as many places as you can think of: your blogLinkedInGoogle+, newsletter, etc. And after you’ve published it everywhere you can think of, promote it by sharing the link to the content everywhere else. Want to squeeze even more value out of that amazing blog post? Repurpose it by recording it as a podcast; combine it with other related blog posts to make an ebook; consider using the material to create a video and posting the video on YouTube. There are so many possibilities, so don’t just let your great content sit there and fade into oblivion. Reuse it!

Don’t Forget Alt Tags

Put your images to work. When optimizing your blog article, don’t forget to fill out the alt text for each image. This allows search engines to scan your image content, not just the text, and contributes to how your content is indexed. Did your due diligence with keyword research for your blog article? Great! Now make sure your images carry those keywords as well.

Leverage Your Network

OK, go ahead—ask for the like. When posting on social media, make sure your friends, family and acquaintances like and even share your content. A little love goes a long way in helping you spread your message and increase your online visibility. Also take advantage of area business groups that you may belong to on various social media platforms.

Contests & Giveaways

This doesn’t have to be big. Give something away, even as small as a $25 gift card, and watch how quickly people will sign up for your newsletter or like and share your social media post. Contests are a great way to give a boost to your online presence, but don’t run one and then disappear.

See, that’s not so hard, is it? If you’re past the tips and tricks stage of boosting your online presence, though, make sure you have a long-term strategy in place for maintaining and constantly improving your online presence.

Try implementing those 4 tips today. What else do you do to increase online visibility rather quickly? Leave a comment below.



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